SlideShare a Scribd company logo
Science dissemination 2.0
Social media for researchers
ICMAB, 19 December 2018
Xavier Lasauca i Cisa
@xavierlasauca
https://www.flickr.com/photos/mikemacmarketing/36011694646/in/gallery-davidmbusto-72157668330325270/157668330325270/
#ICMABchristmas
#SciComm
• To get new information
• To increase the impact and visibility of research
papers
• To engage with fellow researchers and meet new
collaborators
• To improve a researcher's public profile, build your on
line reputation and thus competitiveness
• As part of the research process
Using social media can be really beneficial:
https://www.flickr.com/photos/mkhmarketing/8540717756
https://www.flickr.com/photos/cambridgeuniversity-engineering/14436021896/
Overview
https://www.cartoonstock.com/directory/e/evolution_of_man.asp
The homo mobilis!
Science dissemination 2.0: Social media for researchers
https://www.theguardian.com/technology/2017/feb/15/dutch-led-scheme-smartphone-traffic-lights-whatsapp#img-1
Science dissemination 2.0: Social media for researchers
https://www.smartinsights.com/internet-marketing-statistics/happens-online-60-seconds/
Science dissemination 2.0: Social media for researchers
Science dissemination 2.0: Social media for researchers
Science dissemination 2.0: Social media for researchers
http://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711
Science dissemination 2.0: Social media for researchers
Science dissemination 2.0: Social media for researchers
Science dissemination 2.0: Social media for researchers
Altmetrics!
Science dissemination 2.0: Social media for researchers
Science dissemination 2.0: Social media for researchers
 Track the dissemination of research beyond
academia
 Show the attention, reception, and response to a
published work prior to it being cited
 Can be applied to non-traditional research outputs
like data-sets and blog posts
 Show research impact in real-time — scholars and
journals don’t have to wait for their score to be
released, like in the Journal Citation Reports
Source: Enter Alternative Metrics: Indicators that capture the value of research and richness of
scholarly discourse
https://www.flickr.com/photos/nirak/512878595
Science dissemination 2.0: Social media for researchers
Open science
Image:fosteropenscience.eu
http://ec.europa.eu/research/openscience/index.cfm?pg=home&section=monitor
National agreement for
the knowledge society
Catalan Open Science
Strategy
• Open science: Sharing is caring, but is privacy theft?, David Mehler
and Kevin Weiner. PLOS Neuro Community blog. 2018.
• Qué es la ciencia abierta?, Lluís Anglada and Ernest Abadal.
Anuario ThinkEPI, vol. 12. 2018.
• Open science is all very well but how do you make it FAIR in
practice?, Rachel Bruce and Bas Cordewener. JISC blog. 2018.
• Mapping Open Science Tools, Lettie Y. Conrad. The Scholarly
Kitchen blog. 2018.
• Monográfico InfoDoc sobre Ciencia Abierta. Universidad de
Salamanca. 2018.
• Open Science: Sharing Your Research with the World: MOOC of the
University of Delft. 2018.
• Open Science MOOC: MOOC of the University of Leiden. 2018.
• The Open Science Training Handbook. 2018.
• Una aproximació al concepte de ciència oberta (i 25 recursos
per aprofundir-hi), Xavier Lasauca i Cisa. L’ase quàntic blog.
References
https://tinyurl.com/H2020AGA
Science dissemination 2.0: Social media for researchers
“This is me and my digital circumstance”
Miquel Duran
https://www.flickr.com/photos/funksoup/403990660
R20=LC3S
LC3S
Listen
Create
Communicate
Connect
Share
Listen
Science dissemination 2.0: Social media for researchers
Science dissemination 2.0: Social media for researchers
Create
https://www.flickr.com/photos/128817307@N02/15243403263
Science dissemination 2.0: Social media for researchers
Science dissemination 2.0: Social media for researchers
http://www.altmetric.com/blog/interactions-here-in-the-blogosphere/
Motive A: Visibility Motive B: Networking Motive C: Information
increase own impact connect with peers be up to date
be found by peers and
other stakeholders
stay in touch with
colleagues
be part of a conversation
present self/own work
be(come) part of a
community
anticipate trends
Source: (Micro)blogging Science? Notes on Potentials and Constraints of New Forms of Scholarly Communication, by Cornelius
Puschmann
https://www.flickr.com/photos/miuenski/5887393036/
Science dissemination 2.0: Social media for researchers
http://connectedresearchers.com/online-tools-for-researchers/
Science dissemination 2.0: Social media for researchers
Science dissemination 2.0: Social media for researchers
http://blogs.lse.ac.uk/impactofsocialsciences/
• LSE Impact Blog. (2012, February 24). Five minutes with Patrick Dunleavy
and Chris Gilson: “Blogging is quite simply, one of the most important
things that an academic should be doing right now”. [Blog post].
• Dunleavy, P. (2014, December 28). Shorter, better, faster, free: Blogging
changes the nature of academic research, not just how it is
communicated [Blog post].
• Dunleavy, P. (2016, January 25). How to write a blogpost from your
journal article in eleven easy steps. [Blog post].
• Carrigan, M. (2016, April 26) 40 reasons why you should blog about your
research [Blog post].
• Mollett A., Brumley C., Gilson C., Williams S. (2017, May 25). So you’ve
decided to blog? These are the things you should write about. [Blog
post].
http://maxpixel.freegreatpicture.com/Internet-Report-Information-Blogging-Blogger-Blog-970722
References
Communicate
https://www.flickr.com/photos/30767852@N00/3460078384/
http://blogs.lse.ac.uk/impactofsocialsciences/2012/04/19/blog-tweeting-papers-worth-it/
Science dissemination 2.0: Social media for researchers
1
2
Science dissemination 2.0: Social media for researchers
It’s a great way to get information you otherwise wouldn’t
At conferences, Twitter is invaluable for stimulating
discussion and finding out what is happening in other
sessions
For lecturers, Twitter can contribute to discussions and
deepen understanding
The way we translate information is changing
https://www.flickr.com/photos/47400163@N05/7846842772
#MaterialsCongress2019
Science dissemination 2.0: Social media for researchers
Science dissemination 2.0: Social media for researchers
http://www.flickr.com/photos/72211347@N00/327122302#
I am a researcher and I am
on Twitter… Now what?
http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/
http://www.lwec.org.uk/sites/default/files/TwitterTips.pdf
• Wheeler, T. (2015, August 21). Permission to tweet? The
underlying principles of good science communication are
all about sharing. [Blog post].
• Haustein, S. & Costas, R. (2015) Identifying Twitter
audiences: who is tweeting about scientific papers?
• Ortega, JL. (2017, December 4). Academic journals with a
presence on Twitter are more widely disseminated and
receive a higher number of citations. [Blog post].
References
Connect
https://www.flickr.com/photos/58754750
General networks Specific networks
Science dissemination 2.0: Social media for researchers
Science dissemination 2.0: Social media for researchers
Science dissemination 2.0: Social media for researchers
Science dissemination 2.0: Social media for researchers
Share
https://www.flickr.com/photos/rohitchhiber/6038689637
Articles and presentations
(Slideshare, issuu)
Social bookmarking (Diigo)
Images (flickr, Instagram) and videos
(YouTube)
Bibliographic data management
(Zotero, Mendeley)
Video chats (Skype, Google hangouts)
Slideshare
Google hangouts
http://www.youtube.com/watch?feature=player_embedded&v=4sfQg9IKO8A
Instagram
Science dissemination 2.0: Social media for researchers
https://www.flickr.com/photos/56695083@N00/4464828517/
©PhotobyKatBPhotography
Ready?
Strategy
• Define objectives about online presence
(as individual researcher or research group)
• Explore the tools and choose the most
appropriate
• Develop your network
• Encourage feedback and discussion
http://www.flickr.com/photos/ybot84/7850997682/
The ten commandments
10 Simple Steps to Building a Reputation
as a Researcher, in Your Early Career
1. Register for an ORCID identifier
2. Register for information hubs: LinkedIN, Slideshare, and a domain name of your
own
3. Register for Twitter
4. Write and share a 1-paragraph bio
5. Describe your research program in 2 paragraph
6. Create a CV and share it
7. Share (on Twitter & LinkedIN) news about something you did or published; an
upcoming event in which you will participate; interesting news and publications in
your field
8. Make writing; data; publication; software available as Open Access
9. Set up tracking of your citations, mentions, and topics you are interested in using
Google scholar and Google alert,
10. Find your Klout score, H-index.
Source:MicahAltman,sBlog
http://nepalireporter.com/21956/paul-van-dyk-returns-uae/
Top 10 tips to get started
1. Explore online guides (start with this).
2. Do some “lurking” (look at examples of good practice).
3. Locate pertinent and relevant online sources (e.g. who to follow on
Twitter, interesting bloggers).
4. Start using content aggregation and curation tools (e.g. RSS, Diigo).
5. Identify a few key tools and start with those – know your limits!
6. Develop your network (e.g. LinkedIn, Twitter).
7. Join academic social network sites (e.g. ResearchGate, Mendeley).
8. Create your own website
9. Start blogging and twittering about your research (or whatever else
takes your fancy!).
10. Keep your purpose and audience in mind.
Source:IntroductiontoSocialMediaforresearchers,byGillesCouzin
http://www.forbes.com/pictures/eeel45jfeg/1-tiesto-22-million/
Researcher
Blog
Twitter
Social media
Science
dissemination
Personal brand
+Online
reputation
+Visibility
+Impact
+Prestige
+Influence
http://www.flickr.com/photos/waywuwei/4611542919/sizes/o/
https://www.flickr.com/photos/mkhmarketing/8468788107
To deepen…
http://www.plosbiology.org/article/info%3Adoi%2F10.1371%2Fjournal.pbio.1001535?utm_source=&utm_medium=&utm_campaign=
Science dissemination 2.0: Social media for researchers
• Konkiel, S. (2016, July 8). A ‘quick and dirty’ guide to building
your online reputation. [Blog post]
• Innovations in Scholarly Communication. Universiteit Utrecht.
• Social media en investigación. Lydia Gil.
https://www.flickr.com/photos/frosch50/21492514468
 Public Consultation: ‘Science 2.0’: Science in Transition
European Commission. 2014
 Emerging reputation mechanisms for scholars
European Commission. 2015
 Making Open Science a Reality. OECD. 2015
 Open Innovation, Open Science, Open to the World: a vision
for Europe. European Commission. 2016
 Next generation metrics
European Commission. 2017
 Providing researchers with the skills and competencies they
need to practice Open Science.
European Commission. 2017
 H2020 Programme. Guidance. Social media guide for EU
funded R&I projects
European Commission. 2018
https://www.flickr.com/photos/european_parliament/10943216394
Conclusions
https://www.flickr.com/photos/niaid/14861104355
Science dissemination 2.0: Social media for researchers
.
Because
sharing isn’t
just nice; it’s
absolutely
critical.
Terry Wheeler
xavierlasauca.cat
https://www.flickr.com/photos/eightysixfilms/6176735010/

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