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Master in Translational Medicine-MSc CELLEX
UB’s Faculty of Medicine, 9 March 2016
Science dissemination 2.0
Practical Workshop
Social media for researchers
Xavier Lasauca i Cisa
@xavierlasauca
https://www.flickr.com/photos/nihgov/23595679440
http://commons.wikimedia.org/wiki/File:Introduction_%28Punch,_volume_1,_1841%29.png
Introduce yourself and say:
 Who you are and where you
work/study
 What your research interests
are
 What you hope to gain from
the session
About you
#Listen
http://feedly.com
EXERCISE 1: Connect to feedly.com and create
your personal account. Subscribe to:
Blogs: Blog director NIH + The California Stem
Cell Agency blog
Universities: Institute for Translational
Medicine Univ. Chicago
Publications: Journal of Translational Medicine
+ Science journal
Research centers: IDIBAPS
Organize the recently created feeds in four
collections (Blogs, Universities, Publications,
Research centers)
#Communicate
The uses of Twitter for Science
https://www.flickr.com/photos/30767852@N00/3460078384/
Bio (biografia)
Timeline (cronologia)
Follower (seguidor)
Following (a qui segueixo)
Tweet (tuit, piulada)
Mention (menció)
Retweet (RT) (retuit, repiulada)
Like (m’agrada)
DM (missatge directe)
Hashtag (#) (etiqueta)
#FF (Follow Friday) (recomanació per
seguir)
Trending Topic (TT) (Tema del moment)
List (llista)
Unfollow(deixar de seguir)
#TwitterVocabulary
https://www.flickr.com/photos/bakerella/3330087454
The Bio
The Timeline
RT
Mention
Likes
Trends (TT), DM
TT
Twitter lists
Some tips…
• Do not exceed 120 characters
• Structure tweet: text + URL + hashtags
• Be very careful with spelling
• Include an image
https://www.flickr.com/photos/laughingsquid/5301039823
http://www.keepcalm-o-matic.co.uk/p/keep-calm-and-follow-my-twitter-1/
EXERCISE 2: Sign up to Twitter from twitter.com
1. Follow ten accounts (@idibaps,
@MasterTMedicine, @hospitalclinic…)
2. Add an image and fill in the bio (View
profile – edit profile)
3. Go to @idibaps @crgenomica
@stemcellsTM and RT two tweets and Like
two tweets more
4. Send two DM to colleagues of workshop
5. Send your first tweet
6. Subscribe to a list of @xavierlasauca
7. Create one list and add 5 accounts
https://www.flickr.com/photos/krossbow/4365875125
https://www.flickr.com/photos/krossbow/4365875125
 Klout is a website and mobile app that uses social media
analytics to rank its users according to online social
influence via the "Klout Score“
 Numerical value between 1 and 100
 Klout uses Bing, Facebook, Foursquare, Google+,
Instagram, LinkedIn, Twitter, YouTube, and Wikipedia data
to create Klout user profiles that are assigned a unique
"Klout Score“.
 Klout has been criticised for the opacity of their
methodology.
 Influence Score and Platform created using
PeopleBrowsr technology
 Based on Twitter
 Kred is a dual score to distinguish a person's Influence
(the likelihood that someone will trust a person and act
upon their posts, 0-1000) and Outreach (the propensity
to share other people's content forward, 0-10)
 Provides influence measure based upon an openly-
published algorithm
KRED
Source: Social Media Analytics for R&D: a Catalan Vision (5-11-2012)
https://about.me/xavier.lasauca
Over to you
In groups of 3 or 4 discuss:
• What concerns do you have about using
social media?
• What risks do you envisage?
• What limitations might social media have in
your research area?
https://www.flickr.com/photos/webtreatsetc/5121480745
http://www.flickr.com/photos/kugelfisch/3558561251/sizes/l
Xavier Lasauca i Cisa
www.xavierlasauca.cat
@xavierlasauca

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Science dissemination 2.0: Social media for researchers. Practical workshop.

  • 1. Master in Translational Medicine-MSc CELLEX UB’s Faculty of Medicine, 9 March 2016 Science dissemination 2.0 Practical Workshop Social media for researchers Xavier Lasauca i Cisa @xavierlasauca https://www.flickr.com/photos/nihgov/23595679440
  • 2. http://commons.wikimedia.org/wiki/File:Introduction_%28Punch,_volume_1,_1841%29.png Introduce yourself and say:  Who you are and where you work/study  What your research interests are  What you hope to gain from the session About you
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  • 6. EXERCISE 1: Connect to feedly.com and create your personal account. Subscribe to: Blogs: Blog director NIH + The California Stem Cell Agency blog Universities: Institute for Translational Medicine Univ. Chicago Publications: Journal of Translational Medicine + Science journal Research centers: IDIBAPS Organize the recently created feeds in four collections (Blogs, Universities, Publications, Research centers)
  • 7. #Communicate The uses of Twitter for Science https://www.flickr.com/photos/30767852@N00/3460078384/
  • 8.
  • 9. Bio (biografia) Timeline (cronologia) Follower (seguidor) Following (a qui segueixo) Tweet (tuit, piulada) Mention (menció) Retweet (RT) (retuit, repiulada) Like (m’agrada) DM (missatge directe) Hashtag (#) (etiqueta) #FF (Follow Friday) (recomanació per seguir) Trending Topic (TT) (Tema del moment) List (llista) Unfollow(deixar de seguir) #TwitterVocabulary https://www.flickr.com/photos/bakerella/3330087454
  • 12. Likes
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  • 17. Some tips… • Do not exceed 120 characters • Structure tweet: text + URL + hashtags • Be very careful with spelling • Include an image https://www.flickr.com/photos/laughingsquid/5301039823
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  • 28. http://www.keepcalm-o-matic.co.uk/p/keep-calm-and-follow-my-twitter-1/ EXERCISE 2: Sign up to Twitter from twitter.com 1. Follow ten accounts (@idibaps, @MasterTMedicine, @hospitalclinic…) 2. Add an image and fill in the bio (View profile – edit profile) 3. Go to @idibaps @crgenomica @stemcellsTM and RT two tweets and Like two tweets more 4. Send two DM to colleagues of workshop 5. Send your first tweet 6. Subscribe to a list of @xavierlasauca 7. Create one list and add 5 accounts
  • 30.  Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the "Klout Score“  Numerical value between 1 and 100  Klout uses Bing, Facebook, Foursquare, Google+, Instagram, LinkedIn, Twitter, YouTube, and Wikipedia data to create Klout user profiles that are assigned a unique "Klout Score“.  Klout has been criticised for the opacity of their methodology.
  • 31.
  • 32.  Influence Score and Platform created using PeopleBrowsr technology  Based on Twitter  Kred is a dual score to distinguish a person's Influence (the likelihood that someone will trust a person and act upon their posts, 0-1000) and Outreach (the propensity to share other people's content forward, 0-10)  Provides influence measure based upon an openly- published algorithm KRED
  • 33. Source: Social Media Analytics for R&D: a Catalan Vision (5-11-2012)
  • 35. Over to you In groups of 3 or 4 discuss: • What concerns do you have about using social media? • What risks do you envisage? • What limitations might social media have in your research area? https://www.flickr.com/photos/webtreatsetc/5121480745