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Estratègies per comunicar la recerca
The document outlines strategies for researchers to communicate their work effectively through social media and digital platforms. It emphasizes the importance of visibility, networking, and engaging storytelling to connect with various audiences and promote research outcomes. Additionally, it provides practical tips for building an online presence and a strategic approach to communication.
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Estratègies per comunicar la recerca
- 1. https://www.flickr.com/photos/fabionik/15237356926/ Estratègies per comunicarla recerca @xavierlasauca GrupISOR(InvestigacionsenSociologiadelaReligió) FacultatdeCiènciesPolítiquesiSociologiaUAB 26.09.2017
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- 6. Source: Mobile IsEating the World, by Benedict Evans
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- 29. Motive A: VisibilityMotive B: Networking Motive C: Information increase own impact connect with peers be up to date be found by peers and other stakeholders stay in touch with colleagues be part of a conversation present self/own work be(come) part of a community anticipate trends Source: (Micro)blogging Science? Notes on Potentials and Constraints of New Forms of Scholarly Communication, by Cornelius Puschmann
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- 31. It increases yourvisibility within academia. It increases your visibility outside academia. It increases your visibility more than a static site. It’s a great way of making connections. It makes it easier for people to find your published work. It’s a great way to promote events and call for papers. https://www.flickr.com/photos/anonymouscollective/4263193267
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- 42. # (hashtag) emprat percategoritzar tuits. Etiqueta. Text URL (enllaç)
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- 49. Except for thevery end of this process – submitting the paper to the journal for peer- review – none of this way of working bears the least bit of resemblance to how I was trained to be a scholar. Source: Using Social Media to Enhance Your Research Activities, by Brian Kelly
- 51. It’s a greatway to get information you otherwise wouldn’t At conferences, Twitter is invaluable for stimulating discussion and finding out what is happening in other sessions For lecturers, Twitter can contribute to discussions and deepen understanding The way we translate information is changing https://www.flickr.com/photos/47400163@N05/7846842772
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- 57. Xarxes genèriques Xarxesespecífiques
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- 62. Articles i presentacions(Slideshare, issuu) Marcadors d’enllaços o social bookmarking (Delicious, Diigo) Imatges (flickr, Instagram) i vídeos (YouTube) Gestors de dades bibliogràfiques (Zotero, Mendeley) Telefonia per internet (Skype, Google hangouts)
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- 69. 10 Simple Stepsto Building a Reputation as a Researcher, in Your Early Career 1. Register for an ORCID identifier 2. Register for information hubs: LinkedIN, Slideshare, and a domain name of your own 3. Register for Twitter 4. Write and share a 1-paragraph bio 5. Describe your research program in 2 paragraph 6. Create a CV and share it 7. Share (on Twitter & LinkedIN) news about something you did or published; an upcoming event in which you will participate; interesting news and publications in your field 8. Make writing; data; publication; software available as Open Access 9. Set up tracking of your citations, mentions, and topics you are interested in using Google scholar and Google alert, 10. Find your Klout score, H-index. Source:MicahAltman,sBlog http://nepalireporter.com/21956/paul-van-dyk-returns-uae/
- 70. Top 10 tipsto get started 1. Explore online guides (start with this). 2. Do some “lurking” (look at examples of good practice). 3. Locate pertinent and relevant online sources (e.g. who to follow on Twitter, interesting bloggers). 4. Start using content aggregation and curation tools (e.g. RSS, Diigo). 5. Identify a few key tools and start with those – know your limits! 6. Develop your network (e.g. LinkedIn, Twitter). 7. Join academic social network sites (e.g. ResearchGate, Mendeley). 8. Create your own website 9. Start blogging and twittering about your research (or whatever else takes your fancy!). 10. Keep your purpose and audience in mind. Source:IntroductiontoSocialMediaforresearchers,byGillesCouzin http://www.forbes.com/pictures/eeel45jfeg/1-tiesto-22-million/
- 73. Common mistakes: non-strategiccommunication Focus on media before message ‘Why’ or ‘what’ questions are left unanswered CommunicatingEUresearchandinnovationguidanceforprojectparticipants Better practice: strategic communication Targets, audience and message clarified before deciding on the media Objectives are clearly defined COMMUNICATING RESEARCH: SOME GUIDELINES
- 74. WHEN? Good windows tocommunicate arise when… You have a research breakthrough – be it exceptional or even controversial You are about to publish your research outcomes in a major scientific publication and/or to issue a press release You have interesting material on your project: images, video, sound recording You or your team have been awarded a major scientific prize You are invited to talk in a major congress/event Your research is related to current news and triggers media/social traction You are featured in the press
- 75. TO WHOM? Theaudience 1. Is your audience well defined? 2. Does it include all relevant target groups? • Can your audience help you reach your objectives? • Who has an interest in your research? • Who can contribute to your work? • Who would be interested in learning about the project's findings? • Who could or will be affected directly by the outcomes of the research? • Who are not directly involved, but could have influence elsewhere? • What about the possibility of audiences at local, regional, national and European level? • Is the audience external ? For each audience, you should work on a distinct strategy using targeted messages, means and language.
- 76. WHAT? The message Why do we need to know? What will change? What solutions are you offering? What makes the issue urgent? What are the consequences if no action is taken? How does your work relate to everyday life? Does it link to any broader societal issue? Rather than focusing only on the provision of factual information, is your project research positioned within a broader socio-economic and policy context, so that it will be easier to explain the results and their relevance to policymakers and citizens? Have you tried to stir your audience's imagination and emotions?
- 77. The power ofstorytelling Tell a story, don’t just list facts A story is an effective way to make people remember your message. Why not tell one to disseminate your results? Which stories work best? A good story consists of a succession of events with a beginning, a middle and an end, a scene setter and a plot, a climax and a conclusion, all of this in a rich context. It is hence more than a list of results achieved. A good story is one with which others can identify, with the project content as a basis, and focused on a person (for example: the researcher). Such stories also allow your message to be conveyed through shared values that will touch people's hearts and provoke emotion, and the promise of a better future.
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- 80. HOW? The channels… The shape of your communication needs to adapt to your audiences and the channels you will use While social media are good to reach wide audiences through punchy content and visuals, a blog will allow you to explain your research more in depth A media mix can be very an effective way forward, allowing you to combine traditional supports, as printed material, articles and press releases, public talks, with audio-visual tools, web 2.0 and social media
- 81. Examples of massmedia, one-way communication - Newspapers and magazines - Press releases - Newsletters - Manuals - Brochures, booklets, flyers - Letters - Radio - Television - Video - Posters - Banners - Website - Policy briefs Potentially large audience Uses the credibility of the mass media Examples of interpersonal , two-way communication - Dialogues, face-to-face conversation - Group discussions - Conferences - Tours - Round tables - Exhibitions - Meetings , Workshops - Open days - Telephone calls - E-mail information service - Internet debate Smaller audience, lower costs, more effort (more effect?!) Interactive, good for acquiring input Flexible (easy to change tone, strategy and content)
- 82. Essential Logo Website Welcome Staff Projects Publications News Events Newsletter/Blog Social media links (Twitter widget) Contact/Searcher
- 83. Social media strategy Blog Twitter Networking (Linkedin, Academia.edu, Researchgate) Podcasts, videos… Instagram! Tools to measure if your outreach efforts are working
- 84. http://www.flickr.com/photos/ybot84/7850997682/ Estratègia • Definir objectiussobre la presència a les xarxes socials (com a investigadors I com a grup) • Explorar les eines i escollir-ne les més adequades • Desenvolupar una xarxa pròpia • Estimular la interacció i el debat
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- 89. An Introductionto Social Media for Scientists. Holly Bik and Miriam Goldstein. PLoS Biology. 2013. A ‘quick and dirty’ guide to building your online reputation. Stacey Konkiel. Altmetric Blog. 2016. Innovations in Scholarly Communication. Universiteit Utrecht. Digital tools for researchers. Thomas Crouzier. Cómo divulgar ciencia a través de las redes sociales. Javi Polinario. 2016 Social Media for Academics. Mark Carrigan. 2016 Social media en investigación. Lydia Gil. Per aprofundir-hi https://www.flickr.com/photos/frosch50/21492514468
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- 92. Public Consultation:‘Science 2.0’: Science in Transition European Commission. 2014 Emerging reputation mechanisms for scholars European Commission. 2015 Making Open Science a Reality OECD. 2015 Open Innovation, Open Science, Open to the World: a vision for Europe European Commission. 2016 Next generation metrics European Commission. 2017 https://www.flickr.com/photos/european_parliament/10943216394
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- 96. https://www.flickr.com/photos/67623309@N07/6286036061 Xavier Lasauca iCisa www.xavierlasauca.cat @xavierlasauca