Engaging Everyone: How the Fuqua School of Business became more social
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The Fuqua School of Business launched social media accounts in 2008 and 2009 but did not have a strategy until 2012. In 2013, Fuqua recruited a full-time Community Manager to oversee its social media presence. The Community Manager monitors industry conversations, reports to stakeholders, and engages the community by posting on platforms like Facebook, Twitter, Instagram, and Tumblr. Fuqua also measures the impact of its social media efforts, gets faculty involvement, and supports students' social media activities. These efforts have helped Fuqua create more awareness of its brand and engage more people through social media.
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Engaging Everyone: How the Fuqua School of Business became more social
- 1. Engaging Everyone: How the Fuqua School of Business became more social. Nick Faber Community Manager nick.faber@duke.edu
- 2. Key Milestones September 2008: Facebook page launched February 2009: Helped establish Duke guidelines for social media July 2009: Twitter account launched 2012: EPIPHANY – We need a strategy! June: Strategic editorial process established July: External audit and peer benchmarking review
- 3. Summer 2013: Full-Time Community Manager Recruited • Serves as “Editor in Chief” • Monitors industry conversation • Sends reports to stakeholders • Charged with “bumping into things”
- 4. Meeting Our Community Where They Already Are “Like any good facilitator, […] get off center stage, move over to the side and let others do the talking.” – David Armano
- 5. September 2013: Instagram Account
- 6. February 2014: Tumblr Blog
- 7. Creating an Awareness of Our Efforts "If a tree falls in a forest and no one is around to hear it, where are they?“ – The Royal Canadian Air Farce
- 8. Measuring, Monitoring and Reporting Reporting to team and stakeholders What worked and what didn’t? What are our peers doing? What’s happening in our industry? Listening to Industry Chatter Analyzing Peers Measuring Output
- 10. Social Media Iconography (Before) Harvard Business School Fuqua School of Business
- 11. Social Media Iconography (After)
- 13. A Social Media Check-Up
- 14. Dean’s Forum • “How to Use Social Media on Purpose”
- 15. The Two Davids (and others) Get On Board Professor David McAdams (@games_to_change) Professor David Ridley (@dave_ridley)
- 16. Getting in Front of Students • Workshops and guidance • Face time with student leaders • Supporting and documenting student efforts • Repackaging and presenting content they were already creating
- 18. #WhyMBA • Tumblr post • Social media posts • Emails • Alerting leadership • Creating table tents • Handing out post cards with cookies
- 19. Businessweek Recognizes Our Culture
- 20. THANK YOU! Nick Faber The Fuqua School of Business nick.faber@duke.edu
Editor's Notes
- Warm-up to EMBA Conference (pictured here)