You've heard the hype, but do you know what exactly "Web 2.0" and "social media" refer to, and more importantly, how they can help your organization? This introductory workshop is designed to help you understand the implications of social media for your organization's communications strategy and gain confidence in navigating the language and tools of the modern online experience. Presentation delivered as part of the "Social Media 101" training in Atlanta at the Georgia Center for Nonprofits (GCN) as part of their series on social media trainings (see www.ifpeople.net/learn ).

1. www.ifpeople.net | 678 608 3408 Tirza Hollenhorst | [email_address] Barrett Michael | bmichael@ifpeople.net

2. Photo: Oneras Source: Flickr

3. Is this ME?

4. You are NOT

5. Your Car Photo: Mr. Beaver Source: Flickr

6. Social Media is NOT

8. Social Media is

9. A Conversation

10. A Conversation Powered Managed Organized and Connected by ....

12. What are your goals? We need a blog! Great! What are you going to do with it? Who is going to write it? How are you going to moderate? What outcome are you trying to achieve?

13. Before you begin, some questions: Are there more important organizational issues to address? Are you falling victim to S.O.S. - shiny object syndrome? Are you open to conversation off-line? Is your website ready?

14. 1. Listen 2. Participate 3. Share Content

15. Listen: On your website Commenting Voting Rating User Generated Content

16. Listen: To what people are saying Google Alerts Technorati Google Blog Search

17. Listen: Google Alerts

18. Listen: Ask your stakeholders Where do they go? What do they do? Would they like to meet you there? Who do they read? Do they want to hear from you?

19. Participate: Share your knowledge Respond to posts and questions Participate in related communities Connect to others in your field Document where interesting conversations occur

21. Social Media Tools

25. Facebook: Two Case Studies The Good The Bad and the Ugly http://tinyurl.com/dbtbs9 http://tinyurl.com/d2h8bz http://tinyurl.com/d6zcg4

32. LinkedIn: Profiles, Discussions, Networking http://tinyurl.com/dcuz7l

34. Ning: Two Case Studies http://athenshabitat.ning.com/ http://tudiabetes.com/ Appropriate Use Should’ve Used Facebook

43. Blogging: Two Case Studies http://www.streetsblog.org/ http://www.ceosforcities.org/blog Spot On What Happened?

44. Microblogging Let’s Tweet http://www.youtube.com/watch?v=ddO9idmax0o

47. Knowledge Sharing You aggregate other people’s information and share it online. Works Two Ways: Others aggregate your information and share it online.

53. The End Questions?

54. www.ifpeople.net | 678 608 3408 Tirza Hollenhorst | [email_address] Barrett Michael | bmichael@ifpeople.net