The document outlines the essential strategies and tools for nonprofits to effectively engage in social media. It emphasizes the importance of listening, participating, and sharing content to foster connections with supporters and raise awareness for causes. Furthermore, it provides insights into various social networking platforms, highlighting their specific uses and benefits for organizations.

1. www.ifpeople.net | 678 608 3408 Tirza Hollenhorst | [email_address] Barrett Michael | bmichael@ifpeople.net

2. Photo: Oneras Source: Flickr

3. Is this ME?

4. You are NOT

5. Your Car Photo: Mr. Beaver Source: Flickr

6. Social Media is NOT

8. Social Media is

9. A Conversation

10. A Conversation Powered Managed Organized and Connected by ....

12. What are your goals? We need a blog! Great! What are you going to do with it? Who is going to write it? How are you going to moderate? What outcome are you trying to achieve?

13. Before you begin, some questions: Are there more important organizational issues to address? Are you falling victim to S.O.S. - shiny object syndrome? Are you open to conversation off-line? Is your website ready?

14. 1. Listen 2. Participate 3. Share Content

15. Listen: On your website Commenting Voting Rating User Generated Content

16. Listen: To what people are saying Google Alerts Technorati Google Blog Search

17. Listen: Google Alerts

18. Listen: Ask your stakeholders Where do they go? What do they do? Would they like to meet you there? Who do they read? Do they want to hear from you?

19. Participate: Share your knowledge Respond to posts and questions Participate in related communities Connect to others in your field Document where interesting conversations occur

20. Blogging Organizational/E.D. Internal Community Media Sharing Photo/Flickr Video/You Tube Podcast Knowledge Sharing Wikis Social bookmarking Submission & voting Event Sharing Mapping Aggregation Social Networking General Interest Niche Mobile Microblogging

21. Social Media Tools

22. Social Networking Sites Virtual meeting places Let you connect with supporters around the globe otherwise beyond your reach Network with likeminded organizations Raise awareness of causes, request donations, seek volunteers

23. Social Networking Sites MySpace vs Facebook MySpace : Formerly the largest social networking site Customizable interface, can be cluttered Attracts teenagers, musicians, artists , etc. Facebook : Created for college students Opened in 2006 to anyone with e-mail address Now the largest social network with 170 million users Clean, professional interface Attracts upwardly mobile, college-educated people Great site to begin social media integration

24. Social Networking Sites Create branded “fan pages” Keep supporters up-to-date with news feeds, blogs, discussion groups, RSS and other messaging Engage supporters with video, audio, pictures and applications that give your organization personality Use the Causes application to solicit donations Facebook for Nonprofits:

25. Facebook: Two Case Studies The Good The Bad and the Ugly http://tinyurl.com/dbtbs9 http://tinyurl.com/d2h8bz http://tinyurl.com/d6zcg4

26. Social Networking Sites Users add Causes they care about onto their profile page and share them with their friends Allows people to donate directly to your organization through the application Facebook takes 4% Causes Application on Facebook

27. Social Networking Sites Causes Application on Facebook Facebook reports 60,000 daily users of Causes $2.5 million raised for 19,445 nonprofits in first year Nonprofits can work directly with Facebook to create a causes application. Just e-mail partner@causes.com (techcrunch.com)

28. Social Networking Sites Causes Application on Facebook Donate to your own Cause - People less likely to donate if your Cause has $0 (sixdegrees.org) Make sure your Cause is obviously aligned with your nonprofit Make sure your application states what you do clearly Send thank you messages to donors

29. Social Networking Sites Niche social networking site specifically for activists Users can create or join groups devoted to causes Solicit donations, discuss issues on message boards, publicize your organization’s events Great for creating and signing petitions Over 5 million members Care2

30. Care2: Petitionsite Simple way to create online petitions Supporters do not have to members to sign This means you can circulate a link to the petition in emails, your website, blogs, etc. http://www.thepetitionsite.com/

31. Social Networking Sites The social network for professionals 14 million members and growing Create individual and company accounts Network with professional groups that hold similar values Participate in discussion forums and gain valuable info about your field LinkedIn

32. LinkedIn: Profiles, Discussions, Networking http://tinyurl.com/dcuz7l

33. Social Networking Sites Lets you create a social network based around an idea, mission or topic Incorporates multimedia (like Facebook) Free service Great for building off existing brands with strong followings Works best for global causes that attract and excite many people Ning

34. Ning: Two Case Studies http://athenshabitat.ning.com/ http://tudiabetes.com/ Appropriate Use Should’ve Used Facebook

35. Media Sharing People watch 100 million video clips per day Videos easily embedded and shared on websites Has nonprofit/ activism “ channel” Offers special incentives for nonprofits like premium branding, increased upload capacity, inclusion of Google Checkout “Donate” Button YouTube

36. YouTube: US Campaign for Burma http://www.youtube.com/user/uscampaignforburma For YouTube success: Keep your videos short Focus on messaging over aesthetics Update content regularly Promote videos expressing similar views Link to your official website Respond to comments and video posts

37. Media Sharing Like YouTube, but with images People share their interests via photography and leave comments Easy way to organize and share large volumes of images with supporters or members of your organization Free upgrades for nonprofits Source: Flickr Flickr

38. Flickr: Don’t Just Post Pics. Get Creative. http://www.flickr.com/photos/sneakers4fitkids/sets/72157604468133558/ Encourage supporters and volunteers to share their pictures of events Tell your organization’s story through images Launch a campaign Run a photo contest http://www.flickr.com/groups/thenatureconservancy/

39. Media Sharing Short audio or video installments your supporters can subscribe to on your website Can be created with low-cost audio/video recording devices Non profits can use them to interview experts, present voices of supporters, discuss topical issues Source: VOSibilities Podcasts

40. Podcasting: How to Be Successful http://humaniststudies.org/podcast/ Keep them short Outline each installment Don’t just talk – interview, engage in conversation One podcast, one topic Edit to fine-tune message Include iTunes link for easy subscription

41. Blogging Keeping a Blog for Your Nonprofit Can: Establish you as an expert in your field Make your operations visible and transparent to increase trust with supporters Give you valuable, unsolicited opinions Allow you to tell interesting and compelling stories that humanize your organization

42. Blogging Embed images and video to break up text Read comments and write back Make your blog an information source – not just about your organization but issues related to your organization Archive posts by content (not date) so readers can find what interests them Include an RSS feed so readers can subscribe Keys to Successful Blogging

43. Blogging: Two Case Studies http://www.streetsblog.org/ http://www.ceosforcities.org/blog Spot On What Happened?

44. Microblogging Let’s Tweet http://www.youtube.com/watch?v=ddO9idmax0o

45. Microblogging Mobilize supporters in times of urgency (to sign petitions, donate, attend meetings) Post links to new information like press releases, blogs or newspaper articles Start spontaneous conversations with supporters http://twitter.com/youthservivce Fundraising Twitter: Nonprofit Application

46. Twitter: Believe It or Not, It Works http://tweetsgiving.org Tweetsgiving used Twitter for fundraising Raised money for classroom in Tanzania Raised over $10,000 in 48 hours Raised profile of nonprofit Epic Change

47. Knowledge Sharing You aggregate other people’s information and share it online. Works Two Ways: Others aggregate your information and share it online.

48. Knowledge Sharing Lets you store, share and discover web bookmarks Use tags to categorize your links Access your bookmarks from any computer Easy exchange of information with friends or likeminded companies Social Bookmarking with del.icio.us

49. Knowledge Sharing Keep track of what supporters and likeminded organizations find interesting Build an information exchange network that boosts credibility and expertise Placing bookmark button on your sites increases online exposure How del.icio.us Benefits Nonprofits

50. Knowledge Sharing RSS brings your favorite sites to you Articles, blogs aggregated in an RSS reader Podcasts, videocasts aggregated in iTunes Keeps your organization informed without wasting time Source: www.deskshare.com RSS Feeds

51. Knowledge Sharing Choose an RSS aggregator (Google Reader, Bloglines) Create an account Go to your favorite sites and add them by clicking on the icon New posts and stories appear on your reader page www.google.com/reader RSS Feeds: How to Make It Come to You

52. Adding Bookmarks & RSS Buttons Go to www.addthis.com Select a button Choose your platform Copy html code and paste it on your site

53. The End Questions?

54. www.ifpeople.net | 678 608 3408 Tirza Hollenhorst | [email_address] Barrett Michael | bmichael@ifpeople.net