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GROWING THE DONOR AUDIENCE USING THE INTERNET AND SOCIAL MEDIA TO INCREASE AUDIENCE, VISIBILITY AND DONATIONS
1.  giveGreater.org 2.  giveGreater.org Challenge Event 3.  giveGreater.org Marketing: TCF 4.  giveGreater.org: Nonprofit Toolkit 5.  Social Media: Marketing and the Internet 6.  Appendix 7.  Q & A Content
Identity
Core Messaging
Fact Sheet
giveGreater.org  Challenge Event
Identity
[object Object],[object Object],Challenge Description
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prizes/Grants
giveGreater.org  Marketing: TCF
Billboards
Web Banners
Print Ads
giveGreater.org  Nonprofit Toolkit
Identities (and Standards) Email Blast Widget Direct Mail Press Release Nonprofit Poster Nonprofit Toolkit
Identities
Widget and instructions
Direct Mail - MS Word Template
Press Release - MS Word Template
Nonprofit Poster
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Digital Surgeons
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Digital Surgeons
How to leverage social media as a nonprofit organization
 
What is Social Media ,[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Social Media Ecosystem
Social Media Can Help You… ,[object Object],[object Object],[object Object],[object Object]
Which results in… ,[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object]
Let  others  communicate for you and create conversations Have other people spread the word
Traditional Media:  it’s what a brand wants to say
A New Perspective:  You are the Topic, Not the Center Social Media
The Conversation
Encourage Participation ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do you keep your community engaged?
[object Object]
v
[object Object],[object Object],[object Object]
Make your Goals/Progress Visible ,[object Object]
Case Study: American Cancer Society ,[object Object]
Case Study: American Cancer Society ,[object Object],[object Object],[object Object]
Case Study: American Cancer Society
charity: water is accessible and has a strong presence in social media outlets
charity: water - Creating a Conversation
Encourage Participation: MyDunkTank ,[object Object],[object Object],[object Object],[object Object]
Make it easy to Act ,[object Object],[object Object],[object Object]
 
Facebook: Basic Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Twitter: The Basic Elements  ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object]
Social Media & Nonprofits: The Facts ,[object Object],[object Object],[object Object],Source: 2009 Clark Nuber Not-for-profit Governance Conference
Get started today! ,[object Object],[object Object],[object Object],[object Object]
Get started today! ,[object Object],[object Object],[object Object]
Key Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object]
Appendix
Appendix: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Appendix: continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q&A
For Additional information about Digital Surgeons please visit our website at  www.digitalsurgeons.com

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