Causes with Susan Gordon
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Presentation by Susan Gordon for Darim Online, April 13, 2011
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Causes with Susan Gordon
- 1. Facebook-enabled Community-Building and Fundraising Tools for Nonproļ¬ts
- 2. Causes Background Joe Green, Co-founder and President ā¢āÆ Founder of Essembly.com, the ļ¬rst political social network. ā¢āÆ Worked for political campaigns at national, state, and local level. ā¢āÆ Early collaborator on Facebook Sean Parker, Co-founder and Chairman ā¢āÆ Co-founded Napster, Plaxo and Facebook, serving as chief executive or president of each. ā¢āÆ Guided Facebook through explosive growth, making it one of the most trafļ¬cked sites on the Net. ā¢āÆ Pioneered strategies for online network growth Peter Thiel, Board Member and Investor ā¢āÆ Co-founded PayPal in 1998 and served as Chairman and CEO; sold to eBay in 2002. ā¢āÆ Early investor in LinkedIn, YouTube and Facebook.
- 3. Overview In less than four years, $35 million has been raised through Causes.com by thousands of nonproļ¬ts and activists. Currently, we process over $30,000 per day in small-dollar donations to US 501(c) 3 organizations. ā¢āÆ 150 million installed users on Facebook ā¢āÆ 17,000 ofļ¬cial non-proļ¬t partners ā¢āÆ $35 million donated through the platform ā¢āÆ Donations supported to all 1.5 million U.S. non-proļ¬ts ā¢āÆ 300,000 birthdays donated to nonproļ¬ts (Birthday Wish) ā¢āÆ $2 million donated to speciļ¬c nonproļ¬t projects in Q4 2010
- 4. Causes
- 9. Build your Community 1.āÆ Promote your Cause 2.āÆ Put a widget on your website ā www.causes.com/widgets 3.āÆ Make/Market a membership goal 4.āÆ Start a āTop Recruiterā contest 5.āÆ Give speciļ¬c people ownership over building the community 6.āÆ What would get my community members to recruit their friends? Who would want to join?
- 10. Susan Tells Her Network via News Feed Tell your friends why they should join too
- 11. Susan Ask Specific Friends to Join Your Cause
- 12. Multi-Channel Promotion Blog Twitter Facebook Page Website Cause Community Email
- 13. Susan Sees your Messages in Facebook News Feed AND Email Facebook News Feed Personal Email
- 14. Post a Bulletin
- 15. Fundraising
- 16. Nonprofit Partner Center Tools http://nonprofits.causes.com Download Donor Contact Information Email Donors
- 17. Case Study: Ase Academy
- 18. Thank you! Susan Gordon Director of Nonprofit Services partner@causes.com More Resources: http://exchange.causes.com http://www.youtube.com/causescom