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Causes with Susan Gordon
Causes is a platform that enables non-profits to build communities and fundraise on Facebook. It was founded by Joe Green, Sean Parker, and Peter Thiel and has helped raise $35 million for thousands of non-profits since 2007. Causes has over 17,000 non-profit partners and allows donations to be made to any U.S. 501(c)(3) organization. The platform provides tools for non-profits to promote their cause, recruit supporters, do multi-channel outreach, and download donor information.
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Causes with Susan Gordon
- 1. Facebook-enabled Community-Building and Fundraising Tools for Nonprofits
- 2. Causes Background Joe Green,Co-founder and President • Founder of Essembly.com, the first political social network. • Worked for political campaigns at national, state, and local level. • Early collaborator on Facebook Sean Parker, Co-founder and Chairman • Co-founded Napster, Plaxo and Facebook, serving as chief executive or president of each. • Guided Facebook through explosive growth, making it one of the most trafficked sites on the Net. • Pioneered strategies for online network growth Peter Thiel, Board Member and Investor • Co-founded PayPal in 1998 and served as Chairman and CEO; sold to eBay in 2002. • Early investor in LinkedIn, YouTube and Facebook.
- 3. Overview In less thanfour years, $35 million has been raised through Causes.com by thousands of nonprofits and activists. Currently, we process over $30,000 per day in small-dollar donations to US 501(c) 3 organizations. • 150 million installed users on Facebook • 17,000 official non-profit partners • $35 million donated through the platform • Donations supported to all 1.5 million U.S. non-profits • 300,000 birthdays donated to nonprofits (Birthday Wish) • $2 million donated to specific nonprofit projects in Q4 2010
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- 9. Build your Community 1. Promote your Cause 2. Put a widget on your website – www.causes.com/widgets 3. Make/Market a membership goal 4. Start a “Top Recruiter” contest 5. Give specific people ownership over building the community 6. What would get my community members to recruit their friends? Who would want to join?
- 10. Susan Tells HerNetwork via News Feed Tell your friends why they should join too
- 11. Susan Ask SpecificFriends to Join Your Cause
- 12. Multi-Channel Promotion Blog Twitter Facebook Page Website Cause Community Email
- 13. Susan Sees yourMessages in Facebook News Feed AND Email Facebook News Feed Personal Email
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- 16. Nonprofit Partner CenterTools http://nonprofits.causes.com Download Donor Contact Information Email Donors
- 17. Case Study: AseAcademy
- 18. Thank you! Susan Gordon Director of Nonprofit Services partner@causes.com More Resources: http://exchange.causes.com http://www.youtube.com/causescom