The Development of Digital Mass Communication Officer Professional Competence Indicators by using Delphi Techniques
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The professional competence indicators of digital mass communication offices consisted of four element essentials for professional competences and 44 competence indicators including 10 indicators of printed media competences, 13 indicators of radio and television broadcasting competences, 10 indicators of film competences, and 11 indicators of digital media competences.
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The Development of Digital Mass Communication Officer Professional Competence Indicators by using Delphi Techniques
- 1. Chantana Papattha, Ph.D. Lecturer July 20-21, 2015 at BITEC, in Bangkok, Thailand Rajamangala University of Technology Phra Nakhon & King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Namon Jeerungsuwan, Ph.D. Associate Professor and Director Prachyanun Nilsook, Ph.D. Associate Professor
- 2. Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Research Background Research Objective Research Methodologies Research Results Acknowledgements July 20-21, 2015 at BITEC, in Bangkok, Thailand Rajamangala University of Technology Phra Nakhon & King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.
- 3. Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan 21st century outcome learning framework Digitalization impact Professional competences Competences of Mass communication officer in digital age July 20-21, 2015 at BITEC, in Bangkok, Thailand Rajamangala University of Technology Phra Nakhon & King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.
- 4. Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan To develop the competence indicators of digital mass communication professional by using Delphi Techniques July 20-21, 2015 at BITEC, in Bangkok, Thailand Rajamangala University of Technology Phra Nakhon & King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.
- 5. Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan The research methodology was Delphi Techniques by 19 experts: Administrators and Instructors Three steps of Delphi Techniques: 1. Evaluation appropriateness of experts 2. Evaluation aspects of experts 3. Confirm evaluation aspects of experts Data analysis: Median (Mdn.), Interquartile range (IQR.) July 20-21, 2015 at BITEC, in Bangkok, Thailand Rajamangala University of Technology Phra Nakhon & King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.
- 6. Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan July 20-21, 2015 at BITEC, in Bangkok, Thailand Rajamangala University of Technology Phra Nakhon & King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Table 2: Results development of components of digital mass communication officers Professional Competences Indicators Suitability levels Commitment of Experts Highest High Agree Disagree 1. Competences of Printed Media 10 8 2 10 - 2. Competences of Radio and Television Broadcasting 13 7 6 13 - 3. Competences of Film Production 10 9 1 10 - 4. Competences of Digital Media 12 11 1 11 1 Total 45 35 10 44 1 Percentage 100.00 77.78 22.22 97.78 2.22
- 7. Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan July 20-21, 2015 at BITEC, in Bangkok, Thailand Rajamangala University of Technology Phra Nakhon & King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Printed Media 10 Indicators 3i = Knowledge Knowledge of publishing printed media operated by digital system and electronic publishing produced by computer software Demonstrating good skills of communication using texts, colors, and images Knowledge of business management in publishing industry 6i = Skills Production skills for print media operated by digital system and electronic publishing produced by computer software Demonstrating creative writing skills for print media Ability to create contents for print media English writing skills for print media Solving problem skills for digital publishing Design skills for print media 1i = Attribute Demonstrating good skills of communication using texts, colors, and images
- 8. Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan July 20-21, 2015 at BITEC, in Bangkok, Thailand Rajamangala University of Technology Phra Nakhon & King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Radio and Television Broadcasting 13 Indicators 4i = Knowledge Knowledge of business administration in broadcasting industry and broadcasting studio operation Knowledge of video content and audio production techniques with digital system Knowledge of how to operate the equipment for radio and television broadcasts Knowledge of video shooting techniques, video and audio editing, lighting, setting, and presenting image and audio through radio and television broadcasts 7i = Skills Ability to produce video content and audio with techniques using digital system Ability to control various newsroom equipment for radio and television broadcasts Having skills of video shooting techniques, video and audio editing, lighting, setting, and presenting image and audio for radio and television broadcasts Ability to communicate and express feelings and emotions via image and audio Production skills for all types of radio and television Ability to host live television and radio including recorded programs n programs (Pre- Pro-Post) 2i = Attributes Problem solving skills in case of live broadcasting Verbal skills, tone, speech, personality, and appearance required for the newscasters
- 9. Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan July 20-21, 2015 at BITEC, in Bangkok, Thailand Rajamangala University of Technology Phra Nakhon & King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Film Production 10 Indicators 5i = Knowledge Familiarity with film production equipment and tools used for, e.g., lighting, setting, and video and audio editing Knowledge of film production (Pre-Pro-Post) Knowledge of international law, film rating system, and related ethics Knowledge of business management in motion picture/video industry Knowledge of filmmaking process 4i = Skills Ability to present stories, motion, and audio including universal signs and symbols in cinema Production skills with techniques for motion and audio using digital system English language skills for international communication in film business Writing skills for screenplays and ability to bring creative production 1i = Attribute Ability to deliver creative production to people without negative influences on society
- 10. Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan July 20-21, 2015 at BITEC, in Bangkok, Thailand Rajamangala University of Technology Phra Nakhon & King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Digital Media 11 Indicators i = Knowledge Knowledge of how to interact with digital media and use them as the communication tools Knowledge of business management in digital media Computer knowledge; computer, a medium that connects to other sources of information Knowledge of virtual reality especially presentation in 3D Knowledge of website building and creating web content for the target groups 6i = Skills Production skills for multimedia including texts, image, moving image, audio, and interactive multimedia Virtual reality skills in 3D presentation Having skills for multimedia convergence, communication technologies, computer technology, and equipment for digital presentation Ability to build website and create web content for the target groups Familiarity with publishing information and coverage on the internet via website, social network, and social media according to ethics and Computer Crime Act Ability to publish information and cover news on the internet via website, social network, and social media according to ethics and Computer Crime Act 1i = Attribute Ability to search, analyze, synthesize, and distribute information and news as well as being able to select information available on social network securely, legally, and responsibly
- 11. Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan July 20-21, 2015 at BITEC, in Bangkok, Thailand Rajamangala University of Technology Phra Nakhon & King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Competences of Printed Media Competences of Radio and Television Broadcasting Competences of Film Production Competences of Digital Media
- 12. Rajamangala University of Technology Phra Nakhon (RMUTP),Thailand King Mongkut’s University of Technology North Bangkok (KMUTNB), Thailand Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Rajamangala University of Technology Phra Nakhon & King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. July 20-21, 2015 at BITEC, in Bangkok, Thailand
- 13. e-mail: chantana.p@rmutp.ac.th Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Rajamangala University of Technology Phra Nakhon & King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. July 20-21, 2015 at BITEC, in Bangkok, Thailand