Apply for the Position of Area Sales Manager (ASM)

1. AQEEL AHMED BADAR
(Approximately 18 Years of Experience)
Cell #: 0300-4878920/ 0333-4186478
rana_aqeel304@hotmail.com
SYNOPSIS:
Having more than Eighteen Years of Sales & Trade Marketing Experience, with a strong focus on results, I am
actively looking forward to work in tough and challenging business environment.
CAREER OBJECTIVES:
A challenging Sales management position that will effectively utilize acquired expertise, creative talents and
commitment to excellence. Desire a position with career growth potential.
TERRITORY SALES OFFICER (TSO):
(Bahawalnagar, Territory) Jul, 2016 ~ to date
Approximately, Five (05) months of experiences in CONFI, “Mondelez Pakistan”, in Sales and Distribution
Function.
Responsibilities:
To develop and execute Sales & Distribution Plan that Meets Primary/ Secondary Targets, Volumes, Claiming,
Coverage and KPI’s objectives for Company Brand Productive outlets through most effective Sales &
Distribution Strategy to achieve Incremental Sales Objective.
 Managing 8 Towns, (Towns: Bahawalnagar, Chishtian, Minchinabad, Haroonabad, Daharanwala,
Fortabbas, Hasilpur and Khair Pur Tamaywali).
 Supervising Team of 19 Sales Representatives and Delivery Men.
 Focus on Brand wise Primary Sales as well as Secondary Sales.
 Ensures all Merchandizing activities to be performed efficiently according to Trade Marketing Guideline.
 Develop and effectively manage Sales Team.
 Overall Distribution Management Including Stock Reserve Levels, LIFO/ FIFO, Channel wise Sales and
Sales Force Management.
 Strongly coordinated with distributor in order to achieve the Primary Sales/ Secondary Sales Targets
 Reviewing own sales performance, aiming to exceed or meet targets
 Develop and maintain territory coverage plan with designated territory team
 In Market execution according to the company policies
 Emphasize on product availability and visibility on trade in coverage.
 Use leadership abilities to ensure that team members are geared to work towards common objectives
and are rewarded as per performance.
 Ensure product availability through developing & maintaining new outlets and customers in the territory
 To Maintain ROI of the Distribution
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2.  Market Intelligence
Achievements (RB):
 Additional Charge of Burewal Territory from last three (03) months.
 Winner of Award of “Cheetay TSO’s of the month (October 2016) with 144% Growth.
 In September 2016 the Highest Growth of the Region with 74%.
TERRITORY SALES EXECUTIVE (TSE):
(Bahawalnagar, Territory) Oct, 2013 ~ Jul, 2016
Approximately, One (01) years of experiences in FMCG, “Reckitt Benckiser (RB)”, in Sales and Distribution
Function
Responsibilities:
To develop and execute Sales & Distribution Plan that Meets Primary/ Secondary Targets, Volumes, Claiming,
Coverage and KPI’s objectives for Company Brand Productive outlets through most effective Sales &
Distribution Strategy to achieve Incremental Sales Objective.
 Managing 6 SnD/ Non-SnD and PD (Towns: Bahawalnagar, Chishtian, Minchinabad, Haroonabad,
Daharanwala, Hasilpur and Khair Pur Tamaywali).
 Supervising Team of 15 Sales Representatives
 Focus on Brand wise Primary Sales as well as Secondary Sales
 Ensures all Merchandizing activities to be performed efficiently according to Trade Marketing Guideline
 Develop and Effectively manage Sales Team
 Overall Distribution Management Including Stock Reserve Levels, LIFO/ FIFO, Channel wise Sales and
Sales Force Management
 Strongly coordinated with distributor in order to achieve the Primary Sales/ Secondary Sales Targets
 Reviewing own sales performance, aiming to exceed or meet targets
 Develop and maintain territory coverage plan with designated territory team
 In Market execution according to the company policies
 Emphasize on product availability and visibility on trade in coverage.
 Use leadership abilities to ensure that team members are geared to work towards common objectives
and are rewarded as per performance.
 Ensure product availability through developing & maintaining new outlets and customers in the territory
 To Maintain ROI of the Distribution
 Market Intelligence
Achievements (RB):
 To make a Preferred Distributor (PD) to Minchinabad which was covered by Bahawalnagar Distributor,
from there I gain incremental growth for company.
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3.  Increase in total universe (covered outlets) of territory from 1986 outlets to 2527 outlets for growth in
sale.
 Add three new Order Bookers and one Delivery Man in Existing Territory after own Census.
Field Sales Officer (FSO):
(B.Nagar & Minchinabad) Jun, 2007 ~ Sep,
2013
Approximately, Three (03) years of experiences in Tobacco Industry with a FMCG Group, “Pakistan Tobacco
Company (PTC)”, on various towns and distributions.
Responsibilities:
To develop and execute Sales Plan that Meets Brand, Volume, Merchandising and promotion objectives for
Company Brands Productive outlets through most effective Sales strategy to achieve Incremental Sales.
 Deliver monthly targets to the DR’s
 Back check of DR’s for their coverage on universe of the mentioned town.
 Launch of new Brand and ensure the availability of company all brands new and running.
 Distributor Claiming, Targets (Primary/ Secondary) and execution of company plans on company SOP.
 Execution of company plan through Sales Promotions and Brand Ambassadors for growth in sales.
 Ensure the Distributor ROI on Monthly bases.
 Resource management (Trainings and Market Tactics) “Salesmen (DR’s)”
SALES PROMOTER (SP):
(Bahawalnagar, Multan, Bahawalpur, Pakpatta, Sahiwal & Minchinabad) Jul, 2001 ~ May,
2007
Approximately, Seven (07) years of experiences in Tobacco Industry with a FMCG Group, “Pakistan Tobacco
Company (PTC)”, (A Member of British American Tobacco Group) Sales Promotion (in Trade Marketing)
Function
Responsibilities:
To develop and execute Trade Marketing Plan that Meets Brand, Volume, Merchandising and promotion
objectives for Trade Marketing focus outlets through most effective Trade Marketing strategy to achieve Trade
Marketing Objective.
 Coordinate to develop right POP/ POS Mix
 Manage product availability to ensure shelf space
 Execution of tactical planes for complex channels
 Development of tobacco outlets (Cigarette Pan Corners) In the territory
BRAND AMBASSADOR (BA):
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4. (Sahiwal & Multan) Feb, 1999 ~ July,
2001.
More then, Six (06) years of experiences in Tobacco Industry with a FMCG Group, “Pakistan Tobacco
Company (PTC)”, (A Member of British American Tobacco Group) Sales Promotion Function
Responsibilities:
To develop and execute Brand, Volume, Merchandising & promotion objectives for Trade Marketing focus
outlets.
 Consumer contact to the competitor brands (PMI, Pak.) user to switch on our brands.
 To care and clean and update the Plano gram of Dispensers.
 To build good relations with smoker and shopkeeper
 To highlight the out of stock (OOS) outlets and available all brands of PTC on outlet.
 Coordinate to Sales Promoter (SP), Salesmen and Field Sales Officer (Sales Supervisors) in market.
EDUCATION:
• Allama Iqbal Open University, Islamabad.3.52
MBA (Concentration in & Marketing) 2003 ~ 2006
• Islyma University, Bahawalpur
B.Sc. (Math A+B, Physics) 1998 ~ 2000
COMPUTER SKILLS
Complete Grip on: MS-Office 2007, Windows-XP, MS-Outlook Express (Internet Applications)
PERSONAL DATA:
Father’s Name: Haji Badar Ud Din (Late)
Date of Birth: March 27, 1976.
Address: House # 343/A, 08-Jail Road, Muslim Colony, Jail Road, Bahawalnagar.
CNIC #: 31101-8094385-7
Driving License #: 19423 (Bahawalnagar District).
Nationality: Pakistani
Marital Status: Married
Area of interest: Building Social Capital, Traveling, Bicycling, Eating out…..
References: Will Be Furnished In Request
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