1. DEEPAK NAGPAL
Contact No.: 09998140975
 E-Mail: dipaknagpal2004@yahoo.com
Employment Scan
A seasoned professional with over 12 years of experience in FMCG Food (5 years of channel
sales & 7 year in Modern Trade Horeca & Institutional Segment .
BUSINESS SKILLS ACQUIRED
8th August-2014 Working with Patanjali Ayurvved Limited As Zonal
Manager Gujarat .
Channel Sales & Distributions
 Currently responsible for Gujarat.
 Assisting in the formulating of strategic plans to enhance sales &
marketing operations thereby achieving increased sales growth.
 Conducting competitor analysis by keeping abreast of the prevalent
market trends to achieve the set sales targets and augment revenue.
 Utilizing Market Knowledge And Competitive Intelligence To
Determine The Appropriate Product Portfolio For A Given Territory /
Outlet; Accordingly Priorities And Deploy Resources To Ensure The
Availability And Growth Of The Appropriate Product Portfolio For
Mutual Business Benefit.
 Developing and appointing new business partners, channels to expand product reach in
market and coordinating with dealers & distributors to assist them to promote the product.
PresntJob
21st Feb’ 11 To 5th August-2014 NK Proteins Limited Sr. Manager-Modern Trade Horeca &
Institutional, Segment.
 Exposure & understanding of different market scenarios & dynamics with experience
across 7 states Gujarat, Rajasthan, Punjab,Haryana,Delhi & NCR, UP .
 Comprising Sales, Business Development, Channel & Distribution Management &
Relationship Management.
 Handled turnover of 108cr PA.
 An excellent planner and strategist with proven abilities in accelerating growth and
generating customer loyalty levels; holds distinction of exploring new markets,
establishing Modern Trade networks for achieving results.
 An effective team leader with hands on experience in mentoring sales teams and
exceptional presentation and communication skills.
 An effective communicator with excellent relationship building & interpersonal skills.
Possess a flexible & detail oriented attitude.
Past SCAN
Jan ’09 To 15‘th Jan 11 with Parle Agro Pvt Ltd. Designated as an Area Manager, Gujarat.
Strategic Planning
Category Management
Stock Management
Business Expansion
Inventory Management
Market Intelligence
Key Account Management
Pricing & Promotions
Budgetary Control
Product Management
Personnel Management

2. Growth Path
 Managing the Merchandising & marketing operations, & achieving increased sales growth
across region.
 Successfully organised marketing/ sales promotional activities as a part of brand building
and market development effort by mapping the target customers.
 Organizing campaigns & marketing programmes for the New Product Launches.
 Identified new outlet types like Food Chain & Medical chain for placement and visibility of
our products bringing in increased distribution & visibility.
 Proposed changes in the distribution model to enhance carrying capacity of the salesmen
and increasing the productivity per outlet.
Service Support
 Playing a major role in the lunching of new product and promotional activities.
 Actively participating in the entire service/ maintenance function & co-ordinating with the
customer service team for providing proactive maintenance solutions.
Jan’07 – Jan’09 Reliance Retail Ltd, Ahmedabad Dy Manager (Category)
Job Profile: Category( Staples)
Areas Covered: Gujarat
Distinctive Accomplishments across the tenure
 Looking after the whole staples business in Gujarat (Ahmedabad).
 Planning and implementation of planogram.
 Market survey & determination of merchandising SKU.
 Suggesting promotion schemes according to seasonality & availability.
 Maintaining full coordination with FST, SCM, and OPERATION for SKU management.
 Imparting product knowledge to sales associates & FDM.
 Coordinating with FDM’s for achieving maximum filtrate.
 Responsible for the overall profitability of the category.
 Analyzing consumer markets and buying behaviour for effective control over consumer.
 Business Analyst – Promotion efficiency tracking and reporting, Conduct studies and
evaluations to assist marketing in. operating more efficiently and effectively, Competition
tracking and reporting, Margin tracking and Reporting, Track SKU specific individual
performance.
 Execute Pricing Strategy.
 Execute Space Planning.
 Vendor Management – terms of trade/special iniatives.
 Other Income Generation thru liaison with the vendor.
 Co-ordination with format and operations on regular basis.
June’03 to Jan’07 Kohinoor Foods Ltd., Ahmedabad Area Sales Manager.
Products Handled: Basmati Rice.
Areas Covered: Gujarat

3. Distinctive Accomplishments across the tenure
 Pivotal role in achieving the substantial growth in Primary & secondary sales by 80%.
 Instrumental in leading to increase in retail sales, change in wholesale & retail ratio by
45%.
 Collected & analyzed statistical data to analyze competitors’ prices, sales and methods of
marketing & distribution.
 Organised awareness programs, camps, workshops.
 Analyzing business markets and organisational buying behaviour for increasing market
share in institutional segment.
 Analysing consumer markets and buying behaviour for effective control over retail
segment.
ACADEMICS
1996 Passed Post Graduate Diploma Course in Marketing Management IGNOU
1992 B.Com. Christ Church Collage kanpur University.
1989 H.S.C from Hindustan Aeronautics Ltd.,Kanpur CBSE Board.
1987 S.S.C from Air Force school, Kanpur CBSE Board.
PERSONALDETAILS
Date of Birth: 28th September 1974
Marital STATUS: Married.
Father Name: Mr Nanak .R. Nagpal
Address: 403,Sarthak Apptmnt,Opp Dwarkesh Tower,Near Ahmedabad
International School, Judges bunglow Road,Bodakdev.
Ahmedabad-380054
Language Known: English, Hindi, Gujarati.
Gross Salary: 8.00 Lakhs P/A.
Expected Salary: Negotiable