Skills-based volunteering is increasingly popular among companies, but developing strong, effective skills-based partnerships with nonprofit organizations can be very challenging. Nonprofits can be unsure of the expertise they’re receiving and how much effort it will require from their typically capacity-constrained organization. Companies can be unsure of what specific skill or type of skills based volunteering would be of most benefit to the community and their employee-volunteers. By speaking to the “other side of the aisle”, both companies and nonprofits will better understand how to think about, message and launch their skills based initiatives. This session at the 2015 VolunteerMatch Summit brought together companies and nonprofits who want to take that second step with their skills-based volunteer programs, through a fun, interactive speed dating session. Companies had the chance to hear what services would be particularly helpful to nonprofits in their communities – and nonprofits had a chance to “pitch” their skills-based project in a low-risk, low-pressure environment and get feedback on what will make their project even more attractive to potential corporate partners.

1. COMETOGETHER
VOLUNTEERMATCH SUMMIT
DECEMBER 1 & 2, 2015

2. COMETOGETHER
VOLUNTEERMATCH SUMMIT
DECEMBER 1 & 2, 2015
Chris Jarvis & Angela Parker, Realized Worth
Skills-Based Speed Dating Pt 1:
Pitch-Writing for Nonprofits

3. Developing Your Corporate
Pitch
How to Make Your Message Stick
Angela Parker & Chris Jarvis, Realized Worth

4. Fundamentally, our goal is to equip companies to
develop their employees into leaders – leaders
whose decision-making is influenced by their
exposure to social issues and societal needs.

5. S
U
C
C
E
S
S
nexpected
redible
motional
tories
imple
oncrete
Adapted from Made to Stick, www.heathbrothers.com

6. Questions
before we start?

7. Simple
 Simplicity isn’t about dumbing down, it’s about prioritizing.
(Southwest will be THE low-fare airline.) What’s the core
of your message? Can you communicate it with an
analogy or high-concept pitch?
7 Words. Be ruthless.

8. Unexpected
 To get attention, violate a schema. (The Nordie who
ironed a shirt...) To hold attention, use curiosity gaps.
(What are Saturn’s rings made of?) Before your message
can stick, your audience has to want it.
What do they want?

9. Concrete
 To be concrete, use sensory language. (Think Aesop’s
fables.) Paint a mental picture. (“A man on the moon...”)
Try to hook into multiple types of memory.
Make it relatable.

10. Credible
 Ideas can get credibility from outside (authorities or anti-
authorities) or from within, using human-scale statistics or
vivid details. Let people “try before they buy.” (Where’s the
Beef?)
Outside sources?

11. Emotional
 People care about people, not numbers. Don’t forget the
WIIFY (What’s In It For You). But identity appeals can
often trump self-interest. (“Don’t mess with Texas.”)
Lead with story.

12. Stories
 Stories drive action through simulation (what to do) and
inspiration (the motivation to do it). Spring- board stories
help people see how an existing problem might change.
How will they change the world with you?

14. Thank you!
Contact us to chat!
Angela: angela@realizedworth.com
Chris: chrisjarvis@realizedworth.com
Realized Worth: www.realizedworth.com

15. COMETOGETHER
VOLUNTEERMATCH SUMMIT
DECEMBER 1 & 2, 2015
Ebony Frelix, Salesforce
Darcy Brown-Martin, Playworks
Solving the Two-Sided Challenge of
“Going Beyond the Check”

16. Solving the Two-Sided Challenge of
“Going Beyond the Check”
VolunteerMatch Summit, Dec 2015
Darcy Brown-Martin
Playworks
Ebony Frelix
Salesforce.org

17. INTRODUCTIONS

18. PLAYWORKS

19. PLAYWORKS COACH

20. PLAYWORKS TEAMUP

21. PLAYWORKS PRO

22. PLAYWORKS’ REACH

23. PLAYWORKS’ IMPACT
PLAYWORKS
OTHER
STUDENTS ARE ENGAGED IN MORE
VIGOROUS PHYSICAL ACTIVITY
Accelerator data showed that children in Playworks schools spent
significantly more time in vigorous physical activity at recess*
(14% versus 10% of recess time, which is a 43% difference) .
43%DIFFERENCE
STUDENTS ARE READY TO LEARN
Teachers in Playworks schools reported spending significantly less
time to transition from recess to learning activities (34% fewer minutes) .
34%FEWER MINUTES
PLAYWORKS SCHOOLS HAVE
LESS BULLYING
Teachers in Playworks schools reported significantly less bullying and
exclusionary behavior during recess*, a 43% difference in average
rating score .
43%LESS
STUDENTS FEEL SAFER AT SCHOOL
Playworks teachers’ average rating of students feelings of safety
at school was 20% higher than the average ratings reported by
teachers in control schools .
20%HIGHER RATING
*2013 MATHEMATICA POLICY RESEARCH AND STANFORD UNIVERSITY STUDY
iii
iv
i
ii

24. Salesforce.org
Ebony Frelix
VP, Philanthropy & Engagement

25. Celebrating 16 Years of Giving
1-1-1 Model
1.1M+
Service Hours
1%
People
$100M+
Grants
1%
Resources
27K+
Nonprofit Organizations1%
Technology
pledge1percent.org
$250M
Donated Product

26. Accelerate their mission and
work smarter with the
technology needed to drive
success
Place students at the center of
everything they do, and achieve
breakthrough performance across
the student lifecycle
HIGHER EDUCATIONNONPROFITS
The Power Of Us:
Technology
Provide NGO & HED access to
Salesforce products and resources to
further their mission
TECHNOLOGY
Helping our customers To further their missions
LEVERAGE
TECHNOLOGY

27. Match up to
$5,000
The Power Of Us:
Resources
Jobs and internship
training
WORKFORCE
DEVELOPMENT
Force for Change
program
TECHNOLOGY
INNOVATION
EMPLOYEE-
INSPIRED
Science, Technology,
Engineering & Math
STEM
EDUCATION

28. Participate in a
Pro Bono Project
Volunteer
Abroad
The Power Of Us:
People
Support team
volunteer activities
with Team Grants
Earn a $1,000
Champion Grant
6 DAYS
Of Volunteer
Time Off

29. GETTING TO KNOW YOU

30. FRAMING THE CHALLENGE: FROM THE NONPROFIT SIDE
“TRUE SWEAT EQUITY”
Pimco volunteers spend week painting, spinning for others
Dr. Patricia Riba, who helps fight obesity in economically challenged
communities, basked in the support her nonprofit received from a group of
sweaty Pimco employees.
“This is not your classic fundraiser with everyone drinking champagne,” said
Riba, after an intense 45-minute indoor cycling session at SoulCycle in
Newport Beach that included the head of the giant Newport-based money
management firm.
With 57 nonstop-pedaling volunteers, the cycling fundraiser was just part of Pimco’s ongoing Global Week of
Volunteering, organized by the Pimco Foundation. In all, about 850 people – including Pimco employees, family
members and friends – will engage in more than 100 community-oriented activities in Orange County, New York and
eight other communities around the world.
The week-long effort that started Sunday is part of a growing trend in corporate philanthropy, one that emphasizes the
value of donating time and experience, not just money.

31. Build relationships with
NGOs, manage budget,
track impact
Organizations and
activities that can
accommodate teams
Understanding and
utilizing the programs
and resources available
EMPLOYEE
AWARENESS
PROGRAM
ADMINISTRATION
CONNECTING
WITH NGOs
Framing the Challenge:
The corporate side

32. RESPONDING TO THE CHALLENGE: ON THE NON-PROFIT SIDE

33. Build relationships
internally
Develop a program
that aligns with your
mission
Responding to the Challenge:
The corporate side
Dedicate a person or
team to support your
programs
Set aside budget
to cover activity
costs

34. HOW WE COLLABORATE

35. WHAT YOU CAN DO
• Assess programs and assets with
an eye to creating on-mission,
replicable, repeatable corporate
volunteer engagements
• Evaluate in detail the hard and soft
costs of providing volunteer
opportunities, and price accordingly
• Be prepared to defend your cost
structure, and be prepared to have
some prospects walk away
• Provide an excellent, consistent,
fun experience for volunteers.

36. Questions?

37. Ebony Frelix
VP, Philanthropy & Engagement
@EbonyFrelix
Darcy Brown-Martin
Director of Corporate Relations
@DBMDeveloper
thank you