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Making Big Bets: How changes in volunteer engagement strategies pay off!
The document discusses strategies for engaging baby boomers as volunteers in nonprofit organizations, highlighting their skills and expectations. It includes a case study from PIH Health showcasing the development of strategic volunteer roles and emphasizes the importance of assessing needs, management support, and clear volunteer roles. Additionally, it outlines the success of California's public libraries in increasing volunteerism and shares resources for further engagement.
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Making Big Bets: How changes in volunteer engagement strategies pay off!
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- 2. Page How changes involunteer engagement strategies pay off. To hear the presentation by phone call: (415) 655-0059 Access Code: 884-932-437 Beth Steinhorn @JFFixler President, JFFixler Group Carla Lehn @kala52 CVA, Library Programs Consultant, California State Library Jennifer Bennett @JenBennettCVA CVA, Senior Manager, Education & Training Follow this webinar on Twitter to join the conversation! Hash tag: #VMlearn
- 3. JFFixler Group ©2015 Flickr: Hopkinsii Baby Boomers 1946 - 1964: 80 million Boomers born 2006: First Boomers turned 60 2007: Nonprofits poised for tidal wave of volunteers
- 4. JFFixler Group ©2015 Baby Boomers Source: Managing Intergenerational Conflict in the Workplace, Susan Heywood The “Me” generation Career oriented First mobile generation “Love the good life” Managing many of today’s organizations Leave a social legacy Have skills to share
- 5. JFFixler Group ©2015 Boomer Expectations (2005-2007) Optimistic about retirement Planned to work during retirement More conservative financial predictions regarding retirement Volunteering part of retirement vision Skills, skills, skills
- 6. JFFixler Group ©2015 Disconnect How Boomers want to engage How nonprofits are ready to engage them Flickr: James Petts
- 7. JFFixler Group ©2015 Case Study: Creating Strategic Volunteer Roles PIH Health: A Community Hospital Identified the Need Formed a Team Provided Training Charged the Team
- 8. JFFixler Group ©2015 Case Study: Creating Strategic Volunteer Roles Team interviewed staff Recommended policy changes Identified new positions PIH Health: A Community Hospital
- 9. JFFixler Group ©2015 Case Study: Creating Strategic Volunteer Roles New Volunteer Roles • Patient Biographers • Volunteer Interviewers and Orientation Leaders • Healthy Living Educators
- 10. JFFixler Group ©2015 Case Study: Creating Strategic Volunteer Roles Next Steps: Team 100 • Recruit 100 new skilled Boomer volunteers • Engage Boomers as talent scouts • Additional roles: Ambassadors, newsletter writers and editors, pet therapy, surveyors, etc.
- 11. JFFixler Group ©2015 Boomer Savvy Organizations • Commit to Learning • Adjust Expectations • Assess Needs and Identify Strategic Roles • Engage Champions • Learn through Pilots
- 12. Get Involved Goals Promotingcivic engagement through California Public Libraries: – Focus on Skills-Based Volunteering – Increase Library Volunteerism – From Volunteers to Library Advocates
- 13. What We LearnedThat Works • Seek Input • Identify “Champions” • Management Support • Assigned Staff • Clear, Meaningful Volunteer Roles • Cast a Wide Recruitment Net • Measure Results
- 14. We’re Getting Results. . . • 84% of libraries statewide signed up by Year 2 • 52% increase in library volunteers in 5 years • 750 referrals/month on VolunteerMatch • 79% first time volunteering for library • 60% told friends about library services • 30% recruited friends to volunteer at the library
- 15. More Results: NewSkilled Volunteer Roles • Job Center Coach • Event Planner • Computer Tutor • Graphic Designer • Photographer • Adult Literacy Tutor • Coordinator, After School Programs • Homework Coach • Social Media Specialist • Public Relations Specialist
- 16. Role of theProject Leader • Cheerleader • Engage Leadership • Ensure High Quality Training • Communicate • Provide Resources • Share Results • Scale Investments
- 17. Access our Resources •Website – getinvolved.library.ca.gov • Clearinghouse of Sample Materials www.getinvolvedca.org • Free Volunteer Engagement Online Course http://www.transforminglifeafter50.org/tools- ideas/volunteers/volunteer-engagement-course • Me: Carla Lehn: carla.lehn@library.ca.gov
- 20. 20 What's Next inVolunteer Engagement? Get concrete tips and general advice for taking your program into the future from 35 experts. It's all in VolunteerMatch's new book, Volunteer Engagement 2.0: Ideas and Insights Changing the World. Buy the book: learn.volunteermatch.org/book #35experts