This document outlines a 10 step approach for government agencies to build online communities and increase audience engagement. It provides examples from the EPA's efforts to build a renewable energy online community. The 10 steps include: identifying goals and problems to solve; establishing logistics, success metrics, target audiences; enlisting experts and partners; developing community strategy; content strategy; launch plan; starting community engagement; measuring results; and continuous improvement. The EPA example walks through applying these steps to grow their renewable energy audience and thought leadership in that space. The overall approach emphasizes regular, quality content; cross-promotion; and moving audiences to deeper engagement and action over time.
HR Webinar: HR Service Delivery in a Multi-Generational Workforce: One Workfo...Ascentis
Generational boundaries are usually determined based on fundamental, almost wrenching changes in a group of individuals’ collective behavior and motivations. Nowhere are these changes more in evidence than the average 36% of workers’ waking hours that are spent on the job. But how do smart HR professionals design a service delivery ecosystem that appeals to everyone, improves employment brand, and reinforces the twin Talent Management objectives of retention and engagement?
In this session, we will review the generational characteristics, service delivery modalities and its impact on employment brand and technology enablement for a geographically diverse workforce.
These are the slides for our November 4, 2009 webinar featuring special guest Lindsey Patten of the popular blog Notes for Non-Profits (notesfornonprofits.blogspot.com)!
Is your organization interested in diving into the social media pool? Before you jump in headfirst, it's important to examine the hidden costs associated with social media tools like Facebook, Youtube, Twitter and more. This webinar will cover budgeting issues from the planning process to your continued use of these tools. Learn how to budget your time and money and assess whether social media is right for you.
If the new political reality has you itching to speak out in the media, this session is for you. Learn best practices from the front lines.
Panelists:
David Brodwin, Co-founder, VP Media and Communications & CFO, ASBC
Bob Keener, Deputy Director, Public Relations, ASBC
We all use foresight every day, in a foresight-action cycle, to predict, create, and lead the future. Foresight professionals are anyone tasked to think about probable, possible, preferable, or preventable (“Four Ps”) futures, over any time horizon. Foresight is both a set of time-tested practices and emerging models of adaptiveness and values, rooted in psychology and complex systems research. The more we use good foresight practices, the better our futures become. This presentation is a brief intro to my new book, Introduction to Foresight: Personal, Team, and Organizational Adaptiveness, available on Amazon now (March 2022).
2010 ISAP Conference 2010 Using Internet and Social Media in Immigrant Settle...settlementatwork
Slides from Marco Campana's workshop at the 2010 ISAP conference, focusing on use of social media in the non-profit community-based immigrant services sector in Ontario, Canada.
Presentation looking at the intersection of Social Media, New Media and PR that come together to create "New PR" and what it means for the Nonprofit sector.
HR Webinar: HR Service Delivery in a Multi-Generational Workforce: One Workfo...Ascentis
Generational boundaries are usually determined based on fundamental, almost wrenching changes in a group of individuals’ collective behavior and motivations. Nowhere are these changes more in evidence than the average 36% of workers’ waking hours that are spent on the job. But how do smart HR professionals design a service delivery ecosystem that appeals to everyone, improves employment brand, and reinforces the twin Talent Management objectives of retention and engagement?
In this session, we will review the generational characteristics, service delivery modalities and its impact on employment brand and technology enablement for a geographically diverse workforce.
These are the slides for our November 4, 2009 webinar featuring special guest Lindsey Patten of the popular blog Notes for Non-Profits (notesfornonprofits.blogspot.com)!
Is your organization interested in diving into the social media pool? Before you jump in headfirst, it's important to examine the hidden costs associated with social media tools like Facebook, Youtube, Twitter and more. This webinar will cover budgeting issues from the planning process to your continued use of these tools. Learn how to budget your time and money and assess whether social media is right for you.
If the new political reality has you itching to speak out in the media, this session is for you. Learn best practices from the front lines.
Panelists:
David Brodwin, Co-founder, VP Media and Communications & CFO, ASBC
Bob Keener, Deputy Director, Public Relations, ASBC
We all use foresight every day, in a foresight-action cycle, to predict, create, and lead the future. Foresight professionals are anyone tasked to think about probable, possible, preferable, or preventable (“Four Ps”) futures, over any time horizon. Foresight is both a set of time-tested practices and emerging models of adaptiveness and values, rooted in psychology and complex systems research. The more we use good foresight practices, the better our futures become. This presentation is a brief intro to my new book, Introduction to Foresight: Personal, Team, and Organizational Adaptiveness, available on Amazon now (March 2022).
2010 ISAP Conference 2010 Using Internet and Social Media in Immigrant Settle...settlementatwork
Slides from Marco Campana's workshop at the 2010 ISAP conference, focusing on use of social media in the non-profit community-based immigrant services sector in Ontario, Canada.
Presentation looking at the intersection of Social Media, New Media and PR that come together to create "New PR" and what it means for the Nonprofit sector.
Measuring and Capturing Value of Government CommunicationGovLoop
Measuring and Capturing Value of Government Communication describes a methodology of government communications to go from clicks to engagement to real mission results
Gov 2.0 for Texas Certified Public Manager (CPM ) ProgramGovLoop
Workshop delivered for the Texas Certified Public Manager (CPM ) Program, June 2010.
For more information on Gov 2.0, please visit http://topics.govloop.com/gov20
Checkbook philanthropy is a thing of the past. Innovative approaches to corporate giving allow companies to target specific social outcomes to create social and business value. Come to this session to hear different points of view about the corporate giving landscape and how to maximize your philanthropic investments, including open campaigns, team-driven giving, and more.
Racial justice and the climate movementEPIPNational
A challenge as complex as climate change demands approaches that link its social and ecological dimensions. Importantly, the destructive effects of our fossilfuelbased way of life are uneven, harming some people more than others. The impacts of climate change are also uneven. For example, coastal storms, sea level rise, and drought disproportionately affect certain populations. Real solutions to the climate crisis will require a significant level of socioeconomic change, as we decarbonize many sectors of society including energy, agriculture, and transportation, to name a few. Socioeconomic restructuring on this scale raises the critical issue of equity: solutions must work for everyone.
To best create climate solutions that meet the needs of everyone, we must create space for historically less privileged populations to lead. A more inclusive and intersectional movement will allow all groups to learn how patterns of oppression and privilege operate in our society, as well as, understand how they intersect with environmental justice and the ability to influence public policy. It will also build trusting relationships that leverage the power of diverse alliances and intersections, broadening our work beyond the confines of singleissue environmental organizing.
To that end, this webinar will answer the following: “How can we honor the intersectionality of climate change in a way that invites historically excluded populations to lead us toward an unstoppable climate movement?” Participants will walk away with guidance and lessons learned from philanthropists and practitioners who are applying an inclusive and intersectional approach to strengthen their work.
Co-Sponsored by Environmental Grantmakers Association (EGA)
Speakers:
Farhad Ebrahimi, Chorus Foundation
Samantha Harvey, Environmental Program Officer, Overbrook Foundation; Program Manager, BEA for Impact
Vernard Williams, Director, Race and Justice Initiative, Alliance for Climate Education
Elizabeth Yeampierre, Executive Director, UPROSE
Measuring Mission Value of Digital Communications in the Public Sector and 9 ...Scott Burns
This is the complete version of February 3, 2011 presentation by Scott Burns (CEO, GovDelivery) and Steve Ressler (Founder/President, GovLoop) on driving mission value from digital communications int he public sector and the 9 rules of engagement.
Building Communities: Increasing Online Engagement and AwarenessTechSoup Canada
TechSoup Canada presents a webinar for
the Canadian Association for Community Living on
How to build an online community through social media channels, what social media channels are out there, which ones should you be using, how to fit managing social media into your schedule, and tips for creating and curating great content to keep your community engaged.
Tools and tips to assist the development industry in undertaking best practice engagement. Explores the relationship between marketing, branding and engagement.
Next Gen: Critical Conversations Slide DeckGovLoop
How many times have you run into conflict with a colleague? In a one-on-one meeting with your supervisor? Working as a team with your peers? Or even publicly questioned? No matter what we do, there are going to be moments of discontent.
There are really only three ways to deal with a difficult conversation — deal with it well, face it head–on and fail, or avoid it altogether. But there is no need to run away from conflict, it’s time to learn how to deal with it well.
Join this on-demand training to enhance your conflict management skills. We will discuss:
How to handle difficult conversations and conflict.
Tips to better communicate with peers, subordinates and supervisors.
Ways to gain confidence and overcoming a defensive nature.
Once you’ve grasped new conflict management skills, you’ll be on your way to resolving issues and increasing productivity.
Speakers:
Steve Ressler, Founder and CEO, GovLoop
Nate Mercer, HR Specialist – Development, Employee Services|The Learning Center, OPM
Building Powerful Outreach - Executive Research BriefGovLoop
You’ve done the research. You’ve gotten leadership buy-in. Your government program is set to start helping people. But if nobody knows about it, your program will never make a difference. It’s like if a public health department had prepared thousands of flu shots, but no patients showed up to get them. In this brief, we will tell you how to empower your outreach.
NoSQL is not only SQL, so it’s structured and unstructured data AND much of it is very important data, data that requires enterprise-grade features. I’m referring to all the features of Relational databases that large enterprises expect
In today's fast paced and digital world, many in government are looking to the cloud as a means to transform their agency. The cloud allows us to easily collaborate, share resources, receive on demand computing power, and change the way we deliver services to citizens. With the cloud, this all can be done faster and more efficiently than ever before.
Build Better Virtual Events & Training for your AgencyGovLoop
Build Better Virtual Events and Training for Your Agency
Meet In-Person to Learn How to Thrive Online
Conferences are being canceled, and training budgets have been trimmed, but government personnel still need to learn the latest developments in their areas of expertise. That's the crux of the problem facing agency leaders and human resources professionals that want to sustain a top-notch government workforce. Moving in-person events and training to an online forum is one solution, but it's not always easy to do it well.
A successful virtual training program has 3 key ingredients:
An interactive technology platform
Just-in-time, relevant content
Active facilitation by a skilled moderator
Guide to Managing the Presidential Management Fellows (PMF) Application Proce...GovLoop
If you plan to apply for the Presidential Management Fellows (PMF) Program to make the Class of 2014, this guide is your core resource. We interviewed dozens of current and former PMFs, career advisors and agency PMF coordinators to provide both information and insight to help you navigate the process.
4. • Do-Gooder:Do-Gooder: 3rd Gen Public Servant, DHS Fellow, Multiple Gov Agencies
• Innovator:Innovator: Co-Founder, Young Government Leaders
• Award Winner:Award Winner: 2006 Rising Star Award, 2007 Fed 100 Winner
• Speaker:Speaker: 25+ Conferences, Brookings, Harvard Kennedy School
• Author:Author: Wikinomics, Federal Times, Public Manager
• Athlete:Athlete: Used to be good at golf – 3rd
in State
• Scholar:Scholar: Recovering Sociologist - Miami (OH) and UPenn
• Gentleman:Gentleman: Likes Cats and Babies
Founder
5. Problem:Problem:
Why
?
Millions of government employees
working on similar issues but no safe place
to connect and share best practices.
Solution:Solution:
Online community.
Hub to connect disparate conversations/events.
New technology leveraged to collaborate.
6. 3 Things You’ll Learn Today
1 - Lessons from growing GovLoop.com from
0 to 35,000+ government leaders
2 - Lessons from a year of talking to non-profits,
for-profits, government agencies
3 - 10 Step Approach to Building Audience and
Community with Real Live EPA example
7. 2 Questions I Think About
• How to Grow GovLoop
– Increase Engagement (Make It More Useful
-Measured in PVs, Open Rates, Feedback)
– Reach More People (Measure in # of Members,
Active Members, Growth Rate of Members)
8. My Last Year of Research
How Others Increased Audience & Engagement
• Studied for-profit communities (Dogster, Catster, Job sites, ITToolbox,
Sermo, Facebook, IWillTeachYouToBeRich, change.org, WhoRunsGov,
Craigslist, UserVoice, dating sites)
• Studied for-profit commerce (GroupOn, Hubspot, email marketers,
Priceline, etc)
• Studied non-profit campaigns (Causes, Charity: Water,
Neighbors4Neighbors)
• Studied political sector (EccoDigital, BlueState, Direct Media Strategies)
9. What I’ve Learned
• It’s REALLY REALLY Hard
• There’s a talent/skill
• Hard to be consistent
• There’s a difference between
just doing it and doing it well
• Lots of optimization opportunities (channels,
frequency, types, content)
10. The GOALS ARE SIMPLE
• What are the Goals of Private/Non-
Profit/Political Web and Social Media
Presence?
• Reach large number of relevant stakeholders
• Build relationships with them
• Provide clear, timely, actionable information
• Take ACTION with your information (Usually involves $)
HOOK ENGAGE ASK
11. Examples
• Big Cat Rescue – Animal Rescue in Tampa, FL
– Get lots of people aware of them
– Get them to Subscribe to Content
– Provide compelling content
– Ask to Give $ or Visit Park
– 23k fans, 100+ Likes per post
12. 10 Consistent Themes
• 1 - Create Great Content (interesting, fun, quality)
• 2 - Regular, consistent content
• 3 - Many types of content (blogs, videos, photos)
• 4 – Get them to Sign Up somewhere
• 5 - Multiple, cross-promoted channels (email, text, FB,
Twitter, own communities)
• 6 - Authentic and interesting voice
• 7 - Personalization – speaking to people not just masses
• 8 - Calls to action
• 9 - Move Up Commitment Curve (ask if want more)
• 10 -Online and offline events
13. Hypothesis
• Government not very good at building
audience and engagement
• Haven’t focused resources (time, staff,
money, training) on it
• You aren’t paid for it – non-profit / for-profit
measures in $ and votes
14. BUT It Matters A LOT
• Government mission to serve all its citizens
• Cost of Misinformation
• Cost of citizen inaction
• Attack on brand – agency loyalty and trust
• Defend your program budgets
• Take actions that save $ and
increase revenue
15. What EPA Web Goals?
• What are the Goals of EPA Web and Social
Media Presence?
REACH MORE CITIZENS AND ENGAGE DEEPER
• Reach large number of stakeholders (citizens, state/local
government, experts, NGO/non-profits, etc)
• Build relationships with them
• Provide clear, timely, actionable information
• Stakeholders take action with your information
17. EPA
ExampleIdentifyIdentify
EPA lacks engaged audience on a rapidly
growing topic – Renewable Energy
•EPA wants to be thought leader in space
•Lack of great compelling content
•Want to increase engagement w/ stakeholders
•Administration priority
Build renewable energy online community
18. RULE 2
LogisticsLogistics
What is the time frame? To launch?
Is it a campaign? Is it on-going?
How does it tie into our other initiatives?
What is our budget?
What is our staff?
What technology to use?
19. EPA
Example
LogisticsLogistics
3 months to launch
On-going project
$50,000
Staff – existing Web staff,
1 Program lead, 1 program assistant
Use existing technology plus new
collaboration software
22. RULE 4
EnlistmentEnlistment
Who are our stakeholders?
Where is the target audience currently?
What else exists?
What have we done in past?
What other F/S/L doing?
24. RULE 5
Experts and PartnersExperts and Partners
Who are the experts on the topic?
Who are the connectors in the industry?
What are potential partner sites?
What is our ask of them?
How can we incentivize them?
Develop outreach materials
26. RULE 6
Community StrategyCommunity Strategy
Community Managers
Community Leaders
Reward Structures
Leaderboards
What are the Rules?
What’s In It for You?
On-boarding process
28. RULE 7
Content StrategyContent Strategy
What content do we have?
What do we need to create?
What content popular?
Who will create content?
What content doesn’t exist?
What unique content do we have?
What is the content frequency?
Where’s the fun?
37. 1.1. Ask ?s / Read Case StudiesAsk ?s / Read Case Studies
2.2. Places/Help on G2GPlaces/Help on G2G
CollaborationCollaboration
3.3. Share/Replicate Best PracticesShare/Replicate Best Practices
4.4. Honor/Highlight Public ServiceHonor/Highlight Public Service
Here to Help
38. Topics?
1.1. Climate ChangeClimate Change
2.2. RadiationRadiation
3.3. Environmental IssuesEnvironmental Issues
4.4. PesticidesPesticides
5.5. GrantsGrants
6. Solar energy6. Solar energy
7. Research7. Research
8. Transportation8. Transportation
9. Procurement9. Procurement
10. ??? Tell Us?10. ??? Tell Us?