What does it take to add substantial social value to today's marketplace? Is it leadership skills? Is it the engagement programs they offer to fellow employees?
Or is it something deeper that powers everything from a more essential level?
In this session from the 2015 VolunteerMatch Summit, Flint McGlaughlin, Managing Director, MECLABS, revealed new insights from MECLABS research on the 4 key factors that power human choice and how real people at real companies can leverage this to add substantially more social value to their communities.
Cause, Influence, and the Next Generation WorkforceVolunteerMatch
Who influences a Millennial employee to participate in a company-wide day of service? What inspires Millennials and their managers to donate through company-sponsored giving? This research studied the relationships between Millennial employees and their managers as well as how those relationships influenced engagement in company sponsored cause work.
The findings have been organized into three sections: Give, Serve and Inspire. Give includes attitudes and preferences for making charitable donations through formal workplace giving campaigns and similar donation drives. Serve deals with employee volunteerism, including employee preferences, managerial attitudes and examples of company volunteer actions. Finally, Inspire explores the relationships that influence employees and managers to volunteer and donate through company cause work.
The Power of WHY: The Key to Uniting Employees Around Your Company Vision [Ma...VolunteerMatch
What separates successful, innovative corporate responsibility programs from the status quo? The answer may be simpler than you think.
On March 18th, 2016, Stephanie Staidle, founder of The Right Brain Entrepreneur joined VolunteerMatch to explore The Power of Why: The Key to Uniting Employees Around Your Company Vision. In this complimentary webinar, attendees learned how to unite employees around your company vision and inspire them to take part in your cause work. How? By understanding and using your company's "why".
Leveraging Volunteer Talent for Organizational ChangeVolunteerMatch
Beth Steinhorn of JFFixler Group for VolunteerMatch
Organizations are recognizing that the old ways of doing business don’t work in this changing world. The good news is that today’s volunteers are interested in opportunities to help organizations innovate and pilot new ways of doing business. This webinar will explore how to engage volunteers as leaders of change. Learn where your organization is in its lifecycle and gain an appreciation for the importance of innovation in organizational sustainability. The webinar will also feature strategies for supporting volunteers and holding them accountable for change.
Skills Based Speed Dating Pt. 1: Pitch-Writing for NonprofitsVolunteerMatch
Skills-based volunteering is increasingly popular among companies, but developing strong, effective skills-based partnerships with nonprofit organizations can be very challenging. Nonprofits can be unsure of the expertise they’re receiving and how much effort it will require from their typically capacity-constrained organization. Companies can be unsure of what specific skill or type of skills based volunteering would be of most benefit to the community and their employee-volunteers. By speaking to the “other side of the aisle”, both companies and nonprofits will better understand how to think about, message and launch their skills based initiatives.
This session at the 2015 VolunteerMatch Summit brought together companies and nonprofits who want to take that second step with their skills-based volunteer programs, through a fun, interactive speed dating session. Companies had the chance to hear what services would be particularly helpful to nonprofits in their communities – and nonprofits had a chance to “pitch” their skills-based project in a low-risk, low-pressure environment and get feedback on what will make their project even more attractive to potential corporate partners.
In July 2015, LinkedIn reached an important milestone: more than 25 million members had added the Volunteer and Causes section to their LinkedIn profiles. This is a reflection of the extraordinary appetite of professionals – partly driven by the Millennial generation - to use their skills to impact the world. In this session at the 2015 VolunteerMatch Summit, Meg Garlinghouse, Head of LinkedIn for Good, shared trends and insights on and related to skills based volunteering.
Changing Corporate Perspectives: Workplace Volunteer Programs - June 2015 BPN...VolunteerMatch
Are you eager to start a Workplace Volunteer Program, but wonder how you’ll get the rest of your company on board? Luckily, the notion of corporate social responsibility (CSR) is changing, and it’s becoming an easier sell to do good. Not only are nonprofit organizations becoming more savvy corporate partners, but companies are beginning to see a shared purpose in volunteer partnerships.
In this month’s Best Practice Network (BPN) Webinar, we’ll hear from Angela Parker and Chris Jarvis, co-founders of Realized Worth. Their years of experience in the corporate volunteerism field will lend to their discussion of the trends and challenges they’re seeing, recommendations on how to inspire employees to volunteer, and the corporation’s role in a higher calling. Their stories will energize you to launch the perfect workplace volunteer program for your company.
Social Media & Creating Impactful Recruitment MessagesVolunteerMatch
Social media is a great way to recruit volunteers, but you want to make sure you're creating great opportunities, and telling the whole story of volunteer engagement in your organization.
Cause, Influence, and the Next Generation WorkforceVolunteerMatch
Who influences a Millennial employee to participate in a company-wide day of service? What inspires Millennials and their managers to donate through company-sponsored giving? This research studied the relationships between Millennial employees and their managers as well as how those relationships influenced engagement in company sponsored cause work.
The findings have been organized into three sections: Give, Serve and Inspire. Give includes attitudes and preferences for making charitable donations through formal workplace giving campaigns and similar donation drives. Serve deals with employee volunteerism, including employee preferences, managerial attitudes and examples of company volunteer actions. Finally, Inspire explores the relationships that influence employees and managers to volunteer and donate through company cause work.
The Power of WHY: The Key to Uniting Employees Around Your Company Vision [Ma...VolunteerMatch
What separates successful, innovative corporate responsibility programs from the status quo? The answer may be simpler than you think.
On March 18th, 2016, Stephanie Staidle, founder of The Right Brain Entrepreneur joined VolunteerMatch to explore The Power of Why: The Key to Uniting Employees Around Your Company Vision. In this complimentary webinar, attendees learned how to unite employees around your company vision and inspire them to take part in your cause work. How? By understanding and using your company's "why".
Leveraging Volunteer Talent for Organizational ChangeVolunteerMatch
Beth Steinhorn of JFFixler Group for VolunteerMatch
Organizations are recognizing that the old ways of doing business don’t work in this changing world. The good news is that today’s volunteers are interested in opportunities to help organizations innovate and pilot new ways of doing business. This webinar will explore how to engage volunteers as leaders of change. Learn where your organization is in its lifecycle and gain an appreciation for the importance of innovation in organizational sustainability. The webinar will also feature strategies for supporting volunteers and holding them accountable for change.
Skills Based Speed Dating Pt. 1: Pitch-Writing for NonprofitsVolunteerMatch
Skills-based volunteering is increasingly popular among companies, but developing strong, effective skills-based partnerships with nonprofit organizations can be very challenging. Nonprofits can be unsure of the expertise they’re receiving and how much effort it will require from their typically capacity-constrained organization. Companies can be unsure of what specific skill or type of skills based volunteering would be of most benefit to the community and their employee-volunteers. By speaking to the “other side of the aisle”, both companies and nonprofits will better understand how to think about, message and launch their skills based initiatives.
This session at the 2015 VolunteerMatch Summit brought together companies and nonprofits who want to take that second step with their skills-based volunteer programs, through a fun, interactive speed dating session. Companies had the chance to hear what services would be particularly helpful to nonprofits in their communities – and nonprofits had a chance to “pitch” their skills-based project in a low-risk, low-pressure environment and get feedback on what will make their project even more attractive to potential corporate partners.
In July 2015, LinkedIn reached an important milestone: more than 25 million members had added the Volunteer and Causes section to their LinkedIn profiles. This is a reflection of the extraordinary appetite of professionals – partly driven by the Millennial generation - to use their skills to impact the world. In this session at the 2015 VolunteerMatch Summit, Meg Garlinghouse, Head of LinkedIn for Good, shared trends and insights on and related to skills based volunteering.
Changing Corporate Perspectives: Workplace Volunteer Programs - June 2015 BPN...VolunteerMatch
Are you eager to start a Workplace Volunteer Program, but wonder how you’ll get the rest of your company on board? Luckily, the notion of corporate social responsibility (CSR) is changing, and it’s becoming an easier sell to do good. Not only are nonprofit organizations becoming more savvy corporate partners, but companies are beginning to see a shared purpose in volunteer partnerships.
In this month’s Best Practice Network (BPN) Webinar, we’ll hear from Angela Parker and Chris Jarvis, co-founders of Realized Worth. Their years of experience in the corporate volunteerism field will lend to their discussion of the trends and challenges they’re seeing, recommendations on how to inspire employees to volunteer, and the corporation’s role in a higher calling. Their stories will energize you to launch the perfect workplace volunteer program for your company.
Social Media & Creating Impactful Recruitment MessagesVolunteerMatch
Social media is a great way to recruit volunteers, but you want to make sure you're creating great opportunities, and telling the whole story of volunteer engagement in your organization.
Creating Virtual Opportunities & Engaging Remote Volunteers - Part 1VolunteerMatch
Beginning to incorporate virtual volunteer opportunities into your volunteer engagement program can be tricky. But, by thinking creatively, embracing technology, and creating screening, training and retention plans built specifically for remote volunteers, you can engage volunteers with the talents you need even if they're on the other side of the state, the country or the world! Join Jennifer Bennett and Deanna Cole as they discuss best practices for creating successful virtual opportunities, and building and managing relationships with remote volunteers. Part II will build on these concepts and discuss in more detail managing remote volunteers. Sample position descriptions and recruitment messages will be provided. While it is strongly encouraged and extremely beneficial to attend both Part I and Part II of this series, attending both is not required.
Making Big Bets: How changes in volunteer engagement strategies pay off!VolunteerMatch
What volunteers want to do with their time, how they want to get involved and make a difference is changing. For many organizations this means that leaders of volunteer engagement are scrambling to re-think volunteer work what it means to be a volunteer in their organizations. Creating new opportunities for volunteers can be challenging - how do you create these new opportunities, how do gain buy-in from paid staff and existing volunteers, how do you know it's working?
Join Carla Lehn, Library Programs Consultant for the California State Library and Beth Steinhorn, President of JFFIxler Group has they talk about what they've learned about transforming volunteer engagement programs. Beth will share lessons she's learned from engaging Boomers as volunteers and the importance of creating impact-driven opportunities, and Carla will share how she's transformed what it means to be a library volunteer and how she worked with paid staff to make this happen.
Both Carla and Beth have written chapters in VolunteerMatch’s new book Volunteer Engagement 2.0: Ideas and Insights Changing the World. This book explores the innovative volunteer engagement approaches that are reshaping nonprofits and their communities, and shows how you can bring these approaches to your own organization.
Re=Energize Your Volunteer Program: Creating Mission-Driven OpportunitiesVolunteerMatch
Too often organizations look at volunteer engagement as something that's nice to have, and never realize the true potential of volunteers. But, our organizations become more successful, responsive, and effective when we look at volunteers as a key component to our organization's success. In this session we'll discuss creating a connection between the work volunteers do and the mission of your organization. You'll learn how to design volunteer opportunities with real impact, and how to tell the story of that impact both within your organization and to your community. Attendees will leave with sample mission-driven position descriptions and a worksheet to help craft their organization's story of volunteer engagement.
September BPN: How to Make the Most of Your Employee Volunteer ProgramVolunteerMatch
Employee Volunteer Programs (EVP) are becoming more and more commonplace in companies nowadays. Not only are they more anticipated by employees, the companies themselves are asking for more out of their EVP. From helping recruit talent, to increasing retention by making employees happier, healthier, and more productive, to growing brand reputation, building an EVP has no downside. But how can you find the right tools to do it right?
Join VolunteerMatch’s Directors of VolunteerMatch Solutions, Seth Thompson and Niccolina Clements, as they share a behind the scenes look at how to make the most of your Employee Volunteer Program through VolunteerMatch Solutions. Their expertise in corporate solutions will provide you with insight on what to think about when looking to start the perfect EVP and how the experience should be for the admin as well as for your employees. If you are stuck or overwhelmed on where to start or simply looking to switch to a new EVP management tool, this webinar will give you an insider’s look at building the right program for you and your company.
Nonprofit Insights: Tapping into the Power of National Days and Weeks of ServiceVolunteerMatch
For many nonprofit organizations, national events like MLK Day of Service, National Volunteer Week or #GivingTuesday create not only another opportunity to build support, but also more work, more logistical challenges, and potential fatigue among donors and volunteers.
How can nonprofits balance the potential benefits of #GivingTuesday?
In this webinar, VolunteerMatch, #GivingTuesday and the Support Center for Child Advocacy talk about how organizations can tap into the power of national days and weeks of service. No matter the size or budget of your nonprofit, this webinar provides insight into how you can engage volunteers to help with campaigns on days like #GivingTuesday, and, vice versa, how these national days of giving and volunteering can help grow your volunteer engagement.
72 quotations that @HelenBevan posted with tweets during 2019Helen Bevan
Each page in this slide deck contains a quotation that I posted as a visual with a tweet during 2019. I used them to illustrate the point I was making in the tweet. I have attempted to group the quotations by similar themes in this deck. You may not agree with all of the quotations but I hope they might inspire, motivate ad/or challenge you as they have me. Helen Bevan
Millennials: Understanding the GenerationUrbanBound
Understanding the Millennial mindset can be a tricky thing to do. Understand some of the key things Millennials need in the workforce in order to be happy. For even more information, check out our eBook here: http://resources.urbanbound.com/millennial-mindset-understanding-millennials
The third Festival of Public Relations (PRFest) took place 14-15 June, 2018 in Edinburgh. It's the only event of its kind in the world.
Practitioners travelled to Edinburgh to continue professional development, by learning, sharing, collaborating and networking.
Friday's slides include:
- Lucy-Rose Walker and Gayle Mann - entrepreneurial mindset
- Emma Leech - Harnessing People Power in PR
- (John Brown's PDF will be uploaded separately due to the files not being able to be integrated within powerpoint)
- Andrew Bruce Smith - three sprints; Google Analytics, Data Studio and Tag Manager
- Laura Sutherland (PRFest Founder) - Enterprise social networking
- Betsy Reed - Communicating sustainability
For information about PRFest visit www.prfest.co.uk
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
The Millennial Effect on Employee EngagementO.C. Tanner
As of 2015, Millennials have officially made their way into the workforce. Employers must learn and adapt in order to engage with millennial employees. Here's how.
What Will the Performance Review Look Like in 2016?O.C. Tanner
The traditional performance review has served as an organizational staple for decades. Though these reviews have helped employees set meaningful goals and objectives, their decline is now a growing trend. We are entering a new era of performance development, and here are a few changes to the Performance Review that you can expect to see in 2016.
Microsoft Enterprise Social presentation Sydney 250314: From NAB to Change Ag...Simon Terry
Presentation to a Microsoft Enterprise Social Event in Sydney on 25 March 2014 on the use of Enterprise Social Collaboration to create a responsive culture through connection, sharing, solving problems and innovation. Describes the experience of enterprise social networking at NAB, Sidekicker.com.au and Change Agents Worldwide
Microsoft Enterprise Social: From NAB to Change Agents Worldwide Sydney 25031...Simon Terry
A presentation with narration from the Microsoft Enterprise Social event in Sydney on 25 March 2014 on experiences with Yammer and Enterprise Social Collaboration at NAB, Sidekicker.com.au and Change Agents Worldwide. The presentation includes the Connect>Share>Solve>Innovate model of maturity and highlights the role of an ESN as infrastructure for culture, particularly the development of a more responsive culture in organisations in line with the Responsive Organisation Manifesto.
If you are interested in learning more or want help developing a more responsive culture in your organisation, please get in contact.
Creating Health and Well-Being in OrganizationsO.C. Tanner
It is an organization's responsibility to improve the health and well-being of their employees. Businesses should add value to society through the lives of their customers, employees and the community. This SlideShare has four easy steps to help you focus on the well-being of your organization.
IPA Agility Adaptathon - #IPASocialWorks Agile Social Media MeasurementThe_IPA
The Institute of Practitioners in Advertising (IPA) hosted an #IPASocialWorks session at Altitude in London on 7th May as part of their Agility Adaptathon to discuss how to better measure social media ROI and effectiveness. MBA represented the agency community with Barclaycard, BP, RSA, Sony and Transport for London, the client side. Learn more at www.ipa.co.uk/adapt/agility & @IPA_Updates
Customer-First Marketing: How the Global Leadership Summit created a testing ...MECLABS Institute
You can just use your multi-channel marketing efforts to attract more sales and donations.
Or you can use them to attract more sales and donations while learning valuable lessons on how to better serve your customers to improve results throughout your organization.
In this session, Daniel Burstein, Senior Director, Content, MECLABS Institute, will discuss how to create a customer-first optimization and testing culture while improving experimentation results on your homepage, landing pages, emails and PPC ads with a marketing leader who has traveled down that road before you – John Jordan, Executive Director of Digital Marketing, Willow Creek Association (parent of The Global Leadership Summit).
In this session, you’ll learn how:
• The Global Leadership Summit generated an 82% increase in registration revenue through email using urgency, exclusivity appeals with alumni, content position testing, and other experiments
• Discoveries from multi-channel testing helped the Global Leadership Summit grow attendance to 400,000 people from 128 countries and 60 languages around the world.
• The Global Leadership Summit increased event registrations through PPC by 300%
Creating Virtual Opportunities & Engaging Remote Volunteers - Part 1VolunteerMatch
Beginning to incorporate virtual volunteer opportunities into your volunteer engagement program can be tricky. But, by thinking creatively, embracing technology, and creating screening, training and retention plans built specifically for remote volunteers, you can engage volunteers with the talents you need even if they're on the other side of the state, the country or the world! Join Jennifer Bennett and Deanna Cole as they discuss best practices for creating successful virtual opportunities, and building and managing relationships with remote volunteers. Part II will build on these concepts and discuss in more detail managing remote volunteers. Sample position descriptions and recruitment messages will be provided. While it is strongly encouraged and extremely beneficial to attend both Part I and Part II of this series, attending both is not required.
Making Big Bets: How changes in volunteer engagement strategies pay off!VolunteerMatch
What volunteers want to do with their time, how they want to get involved and make a difference is changing. For many organizations this means that leaders of volunteer engagement are scrambling to re-think volunteer work what it means to be a volunteer in their organizations. Creating new opportunities for volunteers can be challenging - how do you create these new opportunities, how do gain buy-in from paid staff and existing volunteers, how do you know it's working?
Join Carla Lehn, Library Programs Consultant for the California State Library and Beth Steinhorn, President of JFFIxler Group has they talk about what they've learned about transforming volunteer engagement programs. Beth will share lessons she's learned from engaging Boomers as volunteers and the importance of creating impact-driven opportunities, and Carla will share how she's transformed what it means to be a library volunteer and how she worked with paid staff to make this happen.
Both Carla and Beth have written chapters in VolunteerMatch’s new book Volunteer Engagement 2.0: Ideas and Insights Changing the World. This book explores the innovative volunteer engagement approaches that are reshaping nonprofits and their communities, and shows how you can bring these approaches to your own organization.
Re=Energize Your Volunteer Program: Creating Mission-Driven OpportunitiesVolunteerMatch
Too often organizations look at volunteer engagement as something that's nice to have, and never realize the true potential of volunteers. But, our organizations become more successful, responsive, and effective when we look at volunteers as a key component to our organization's success. In this session we'll discuss creating a connection between the work volunteers do and the mission of your organization. You'll learn how to design volunteer opportunities with real impact, and how to tell the story of that impact both within your organization and to your community. Attendees will leave with sample mission-driven position descriptions and a worksheet to help craft their organization's story of volunteer engagement.
September BPN: How to Make the Most of Your Employee Volunteer ProgramVolunteerMatch
Employee Volunteer Programs (EVP) are becoming more and more commonplace in companies nowadays. Not only are they more anticipated by employees, the companies themselves are asking for more out of their EVP. From helping recruit talent, to increasing retention by making employees happier, healthier, and more productive, to growing brand reputation, building an EVP has no downside. But how can you find the right tools to do it right?
Join VolunteerMatch’s Directors of VolunteerMatch Solutions, Seth Thompson and Niccolina Clements, as they share a behind the scenes look at how to make the most of your Employee Volunteer Program through VolunteerMatch Solutions. Their expertise in corporate solutions will provide you with insight on what to think about when looking to start the perfect EVP and how the experience should be for the admin as well as for your employees. If you are stuck or overwhelmed on where to start or simply looking to switch to a new EVP management tool, this webinar will give you an insider’s look at building the right program for you and your company.
Nonprofit Insights: Tapping into the Power of National Days and Weeks of ServiceVolunteerMatch
For many nonprofit organizations, national events like MLK Day of Service, National Volunteer Week or #GivingTuesday create not only another opportunity to build support, but also more work, more logistical challenges, and potential fatigue among donors and volunteers.
How can nonprofits balance the potential benefits of #GivingTuesday?
In this webinar, VolunteerMatch, #GivingTuesday and the Support Center for Child Advocacy talk about how organizations can tap into the power of national days and weeks of service. No matter the size or budget of your nonprofit, this webinar provides insight into how you can engage volunteers to help with campaigns on days like #GivingTuesday, and, vice versa, how these national days of giving and volunteering can help grow your volunteer engagement.
72 quotations that @HelenBevan posted with tweets during 2019Helen Bevan
Each page in this slide deck contains a quotation that I posted as a visual with a tweet during 2019. I used them to illustrate the point I was making in the tweet. I have attempted to group the quotations by similar themes in this deck. You may not agree with all of the quotations but I hope they might inspire, motivate ad/or challenge you as they have me. Helen Bevan
Millennials: Understanding the GenerationUrbanBound
Understanding the Millennial mindset can be a tricky thing to do. Understand some of the key things Millennials need in the workforce in order to be happy. For even more information, check out our eBook here: http://resources.urbanbound.com/millennial-mindset-understanding-millennials
The third Festival of Public Relations (PRFest) took place 14-15 June, 2018 in Edinburgh. It's the only event of its kind in the world.
Practitioners travelled to Edinburgh to continue professional development, by learning, sharing, collaborating and networking.
Friday's slides include:
- Lucy-Rose Walker and Gayle Mann - entrepreneurial mindset
- Emma Leech - Harnessing People Power in PR
- (John Brown's PDF will be uploaded separately due to the files not being able to be integrated within powerpoint)
- Andrew Bruce Smith - three sprints; Google Analytics, Data Studio and Tag Manager
- Laura Sutherland (PRFest Founder) - Enterprise social networking
- Betsy Reed - Communicating sustainability
For information about PRFest visit www.prfest.co.uk
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
The Millennial Effect on Employee EngagementO.C. Tanner
As of 2015, Millennials have officially made their way into the workforce. Employers must learn and adapt in order to engage with millennial employees. Here's how.
What Will the Performance Review Look Like in 2016?O.C. Tanner
The traditional performance review has served as an organizational staple for decades. Though these reviews have helped employees set meaningful goals and objectives, their decline is now a growing trend. We are entering a new era of performance development, and here are a few changes to the Performance Review that you can expect to see in 2016.
Microsoft Enterprise Social presentation Sydney 250314: From NAB to Change Ag...Simon Terry
Presentation to a Microsoft Enterprise Social Event in Sydney on 25 March 2014 on the use of Enterprise Social Collaboration to create a responsive culture through connection, sharing, solving problems and innovation. Describes the experience of enterprise social networking at NAB, Sidekicker.com.au and Change Agents Worldwide
Microsoft Enterprise Social: From NAB to Change Agents Worldwide Sydney 25031...Simon Terry
A presentation with narration from the Microsoft Enterprise Social event in Sydney on 25 March 2014 on experiences with Yammer and Enterprise Social Collaboration at NAB, Sidekicker.com.au and Change Agents Worldwide. The presentation includes the Connect>Share>Solve>Innovate model of maturity and highlights the role of an ESN as infrastructure for culture, particularly the development of a more responsive culture in organisations in line with the Responsive Organisation Manifesto.
If you are interested in learning more or want help developing a more responsive culture in your organisation, please get in contact.
Creating Health and Well-Being in OrganizationsO.C. Tanner
It is an organization's responsibility to improve the health and well-being of their employees. Businesses should add value to society through the lives of their customers, employees and the community. This SlideShare has four easy steps to help you focus on the well-being of your organization.
IPA Agility Adaptathon - #IPASocialWorks Agile Social Media MeasurementThe_IPA
The Institute of Practitioners in Advertising (IPA) hosted an #IPASocialWorks session at Altitude in London on 7th May as part of their Agility Adaptathon to discuss how to better measure social media ROI and effectiveness. MBA represented the agency community with Barclaycard, BP, RSA, Sony and Transport for London, the client side. Learn more at www.ipa.co.uk/adapt/agility & @IPA_Updates
Customer-First Marketing: How the Global Leadership Summit created a testing ...MECLABS Institute
You can just use your multi-channel marketing efforts to attract more sales and donations.
Or you can use them to attract more sales and donations while learning valuable lessons on how to better serve your customers to improve results throughout your organization.
In this session, Daniel Burstein, Senior Director, Content, MECLABS Institute, will discuss how to create a customer-first optimization and testing culture while improving experimentation results on your homepage, landing pages, emails and PPC ads with a marketing leader who has traveled down that road before you – John Jordan, Executive Director of Digital Marketing, Willow Creek Association (parent of The Global Leadership Summit).
In this session, you’ll learn how:
• The Global Leadership Summit generated an 82% increase in registration revenue through email using urgency, exclusivity appeals with alumni, content position testing, and other experiments
• Discoveries from multi-channel testing helped the Global Leadership Summit grow attendance to 400,000 people from 128 countries and 60 languages around the world.
• The Global Leadership Summit increased event registrations through PPC by 300%
Growth marketing for corporates - Intro session - ING innovation leadersGrowth Tribe
A recent talk give by Growth Tribe to the heads of innovation at ING... the talk covers growth hacking for corporates, growth marketing for corporates and how growth marketing fits within a digital transformation strategy,
Social Media Conversion, SFU Bus450, Fall 2015.pptxJeff Salzsauler
An introduction to social media conversion for beginners, covering:
Section 1: Defining Conversion
Section 2: Basic Conversion Strategy
Section 3: Case Studies
Section 4: Conversion Optimization
Today and tomorrow in the world of emailPhillip Smith
A review of where email is going by looking at where it has come from. Are the lessons of the past relevant for the future? And what technology, innovation and consumer insight is driving change in the email channel.
Simon Rogers, Head of Sales at Market Sentinel presents "How to manage your reputation and measure the ROI."
Simon presented at KMP Digitata's Reputation Management seminar on the 7th May at the MDDA in Manchester.
Discussion 3In 2017, nearly 148 million Americans had sensitiveLyndonPelletier761
Discussion 3
In 2017, nearly 148 million Americans had “sensitive personal information” stolen from Equifax servers in one of the largest data breaches in history. Information that was stolen included social security numbers, driver's license numbers, addresses, dates of birth and more. In response to the data breach, millions of Americans began immediately purchasing identity theft protection services from private companies, one of the largest of which was LifeLock, Inc. In an attempt to capitalize on the business opportunity, LifeLock began running the following ad after news of the data breach broke:
A major credit bureau just experienced a breach potentially impacting 143 million people. Don't wait to get identity theft protection.
The data breach and subsequent ad campaign was a great success for LikeLock.
LifeLock's Web traffic increased sixfold
(Links to an external site.)Links to an external site. and enrollments in their identity theft plans increased 10 fold. "Most are paying the full price, rather than discounts," an executive for the company said. "It's a really incredible response from the market."
What LifeLock didn’t advertise, however, is that when you buy identity theft protection from LifeLock, you're actually signing up (and paying) for credit monitoring services provided by
Equifax, the same company that put your identity at risk in the first place. Meaning, you are buying identity theft protection from the same company that lost your identity.
LifeLock is not alone, many other identity theft protection services also pay Equifax to handle the “back office” for their protection plans. Many estimates conclude that when the dust settles, Equifax will have made a generous profit from the data breach, due in large part to their relationships with identity theft providers such as LifeLock. LifeLock has responded to criticism by stating that they disclose their relationship with Equifax in their
terms of service
(Links to an external site.)Links to an external site.document, which is a small-font 6,000-word document on its website wherein they list Equifax Consumer Services as one of their "service providers."
Answer the following:
1. What ethical issues are presented by the Equifax and LifeLock relationship?
2. Do you feel companies like Equifax should be permitted to profit from their own negligence? What, if anything, would you do to prevent situations like the Equifax & LifeLock conflict?
Then, choose two of your peers’ ethical issue(s) and present an opposing view of why that would not be considered an ethical issue.
Part I
Would you make a purchase from a business with less than two stars? Why, or why not? Would you not make a purchase from a business with more than four stars? Explain your answers.
200 words
Part IIInstructionsMarketing Plan: Part II
In this unit, you will continue to build upon your mark ...
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Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...AnnArborSPARK
The Three Keys to Modern Marketing: Content, Content, Content...
Panelists will tell how their companies’ innovative content marketing strategies have helped them:
-establish thought leadership within their industries,
-get found by the right kinds of customers,
-build strong brands that stand apart from the competition,
-increase preference among customers ready to buy.
Cost:
Free
Designing meaningful, mission-driven virtual volunteer opportunities, and managing remote volunteers can be challenging. How do you create work than can be done independently, and still supervise, evaluate, or recognize the work of a volunteer you never meet face to face? The good news is that now, with an ever growing set of online tools, building an online community and connecting with someone across miles (or continents) is easier. In this webinar we will discuss best practices for creating those opportunities and developing meaningful relationships with remote volunteers, including building and empowering remote teams, managing projects by letting go but not checking out, and creating a two-way communication plan to share the work of remote volunteers with the organization and share what's happening at the organization with remote volunteers.
Engaging Pro Bono and Skills-Based VolunteersVolunteerMatch
Integrating skills-based volunteers into your existing volunteer program is both exciting and scary. If you're thinking about adding skilled volunteers to your program, or if you've just started, this seminar can help you make the experience successful for both the volunteer and the organization. Navigating the introduction of the idea into your organization, developing the art of delegating work to volunteers, and setting achievable outcomes will be covered.
What You'll Learn:
How to design successful skills-based volunteer projects
Strategies for managing skills-based volunteers
VolunteerMatch Best Practices for Recruiting OnlineVolunteerMatch
Learn how to make the most of your VolunteerMatch account by creating your volunteer opportunities using best practices. This webinar will cover the eight simple steps to making your opportunities stand out on VolunteerMatch.
Creative and Innovative Recognition Strategies for Today's VolunteersVolunteerMatch
Are you doing the right things to recognize the work volunteers do for your organization? Are your recognition strategies and events stuck in the past? In this webinar we'll discuss what motivates today's volunteers and discuss strategies for matching recognition to motivation. We'll also share examples and ideas to incorporate creative and meaningful recognition into your volunteer engagement strategy
Purpose Driven Corporate Social Responsibility is Not a Myth (+ Proof!)!VolunteerMatch
How do you balance purpose and corporate responsibility? And how do directives from leadership fit into your employee volunteer program goals? Last (but certainly not least), how do you create a program that’s inclusive of employee wants? If this feels like a lot to juggle, you’re not alone.
What’s ethics got to do with this? Ethics and Decision Making in Volunteer En...VolunteerMatch
As leaders of volunteer engagement we’re often asked to make difficult decisions. How do we know if the decisions we’re making are the right ones? When you’re in this type of dilemma how do you intervene or lead? In this highly interactive workshop we’ll explore how ethics guide the work we do leading and engaging volunteers, and we’ll practice using ethical decision making. Attendees will leave with a worksheet to help introduce and use ethical decision making in their organization.
Tap into the Power of Training and Set your Volunteers up to Succeed!VolunteerMatch
Are you preparing your volunteers for success, or leaving them to figure things out on their own? This session will explore best practices for adult education, and the need to develop a curriculum that meets the learning needs for new volunteers as well as supports ongoing learning for existing volunteers. In this engaging session we’ll practice effective and creative training delivery methods. Attendees will leave with a sample curriculum and a plan to evaluate their current volunteer training.
How to boost employee engagement with the volunteer match networkVolunteerMatch
Many companies invest a lot of time in researching nonprofits and curating one-off volunteer opportunities for their employees. Yet research shows that one-third of employees won’t actually give through their workplace because they’re not able to choose the causes that matter to them.
What if there were an easy way to connect employees with high-quality volunteer experiences that are meaningful to them?
There is. The VolunteerMatch Network is a consolidation of vetted, real-time nonprofit volunteer needs, all in one place. It can be easily integrated into your existing corporate giving platform in a way that’s tailored to your company’s goals and preferences.
On Tuesday, May 29, 2018 at 2pm ET/11am PT webinar attendees got a walkthrough of:
-Why it’s important to give your employees choice in your volunteer program
-How to balance employee choice with company-sponsored cause areas
-How the VolunteerMatch Network connects employees with causes that are meaningful to them
-How VolunteerMatch’s custom integrations can serve the interests of both your company and its individual employees, while saving you time and money.
So many volunteer managers depend on groups of volunteers to meet the needs of their programs. Different types of groups can come with their own challenges.
We’ll discuss ideas for working with corporate groups, youth groups, and other groups. Effective practices for engagement, ideas for diversifying the work and commitment level of volunteer groups, the importance of creating opportunities with measurable impacts, and communicating those impacts will be discussed.
In a Volunteer Recruitment Rut? Steps to Up Your Tech GameVolunteerMatch
With new, powerful technology popping up all over the web, managing online volunteer recruitment can be a time-consuming undertaking. But it doesn’t have to be. What if we told you there’s an easier way to maximize your volunteer opportunities’ reach and streamline your online recruitment efforts so you can focus on other parts of your program, like engaging volunteers?
In this best practices webinar, VolunteerMatch and the Association for Leaders in Volunteer Engagement (AL!VE) for shared insights into recruiting great volunteers online and tips for crafting an irresistible volunteer opportunity.
If you recognize the value in recruiting volunteers online or are having trouble finding the right fit lately, watch this video recording of our webinar: http://bit.ly/2q8JNwv.
Listen to Your Employees: How to Craft a Volunteer Program That Meets Their N...VolunteerMatch
In overwhelming numbers, employees want their companies to offer ways for them to volunteer. Yet, one-third of employees won’t give through their workplace because they’re not able to choose the causes that matter to them. On Tuesday, March 27, 2018, VolunteerMatch presented ways to gauge employee preferences and mobilize employees to give back in the way they want to.
Join this free webinar, hosted only once a year, to learn more about the CCVA and the process for applying for and receiving your CVA. Credentialing in any profession increases credibility and promotes career development. Learn about this unique performance-based credentialing program, the process for becoming Certified in Volunteer Administration and how it can benefit you and your organization. Recommended for those with at least 3 years of experience in any setting.
Stop Wasting Time! How to ‘Go Big’ with Your Employee Volunteer Program’s ImpactVolunteerMatch
We know the benefits employee volunteer programs have on business: increased employee engagement and satisfaction, better recruitment and retention, publicity, skill development, team-building, and more. But how do you maximize these benefits while also achieving the greatest community impact possible? VolunteerMatch delved into this topic in this webinar.
Aligning your volunteer program with employee interestsVolunteerMatch
Studies show that employees seek out companies that embody socially responsible values and provide an outlet for volunteering. You’ve checked those boxes yet can’t seem to get your employees to participate in your volunteer program.
Where’s the disconnect here?
Balancing it all: The Shifting Role of Volunteer Engagement LeadersVolunteerMatch
Roles and organizational priorities are shifting. It's exciting, but it can also feel like there's too much to do and no one to help you! In this session we'll discuss strategies for evolving and managing your role, being 'all things to all people' and how delegating and developing processes can help.
How to Make Volunteering Work for All Your EmployeesVolunteerMatch
On June 13, 2017, VolunteerMatch and Bright Funds teamed up to discuss how to create a multi-faceted corporate volunteer program to engage all employees.
Nonprofit Insights: Stories & Solutions Shaping the Future of Volunteer Scree...VolunteerMatch
It’s undeniable: vetting volunteers is essential in securing your nonprofit’s work.
The way in which you vet volunteers is equally as important. It could make all the difference as to whether a volunteer is mistakenly screened or not. It’s one reason why we’re sharing positive volunteer screening experiences and other stories of how crises happened or were averted from peers in the field.
You’ve just learned about technology options for your nonprofit, and you think, “Great, I’m so excited to get started! But wait—how can we start implementing within our current resources?” Engaging pro bono volunteers might be the right way to go!
Engaging pro bono volunteers for your technology needs will not only allow you to create new ways to deliver on your mission, but it will help broaden your volunteer options as well (in a way that many, many corporate volunteer programs are looking for!).
This session will take you through the entire process of finding just the right volunteer or group of volunteers, including:
How to create an effective job description and project timeline geared toward technology volunteers
Best practices in recruiting pro bono volunteers with specialized skill sets
How to market your new volunteer roles
How to scale your program to accommodate companies seeking pro bono opportunities for their employees
How to align your staff or volunteer structure to support pro bono volunteers
Nonprofit Insights: How Design Thinking Helps You Increase Impact And InnovationVolunteerMatch
Nonprofit organizations provide some of the most basic and essential services to those who need them most: clean water, food, shelter, etc. However, despite often Herculean efforts, many organizations lack resources and find themselves understaffed and underfunded. For organizations to survive, thrive, and fulfill their missions, the key is constant innovation.
During this free webinar, we’ll discuss how innovative nonprofits (e.g. American Red Cross, GRID Alternative, buildOn, etc.) utilize Customer Centric Design Thinking — a methodology developed at the Institute of Design at Stanford — to think outside-the-box and find ways to leverage existing resources, volunteers, staff, and social media presence to increase impact. We’ll then discuss methods for using design thinking to increase engagement, awareness, volunteerism, and fundraising at your organization.
This webinar will be lead by Ryall Carroll, Ph.D. Marketing and Co-Founder of raiserve.org.
At VM Summit 16, we heard from members of the Hunger Volunteer Collaborative including VolunteerMatch, the
Alliance to End Hunger, and the Taproot Foundation about how they fight hunger with pro bono programming that leverages logistic and safety expertise. Learn about ways to get involved and reduce food insecurity in the U.S., as well as examples of how companies are joining the effort.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
How a Powerful Value Proposition Can Transform the Way Companies Increase Engagement and Add Social Value
1. Title here
How a Powerful Value Proposition Can
Transform the Way Companies
Increase Community Engagement
Flint D. McGlaughlin
Managing Director and CEO, MECLABS
2. Which achieved the most engagement?
Email Subject line A:
Volunteering matters. We have the proof.
Email Subject line B:
CC Your Boss: 1,000+ Ways to Make a Difference
29%In Clicks
10. Key Question:
What was it that moved more people to say “yes” to…
Opening an
email…
Reading an
article…
Making a
donation…
Buying a
product…
Volunteering
matters. We
have the proof.
11. What you need to understand
1. Marketing as a (philosophic) concept transcends marketing as a (business)
term. Marketing is more fundamental and thus more universal. Wherever
choice exists, marketing necessarily exists.
2. If marketing is messaging an offer, then politicians, scientists, and
community leaders all engage in marketing. In each case they are asking for
a yes -- to their candidacy, their theory, or their cause.
3. This leads to a fascinating question: Why do people say yes? The answer
can shape history, launch movements, and change lives.
Key Observations
12. Today’s Challenge
So how can we use this to inspire fellow
employees, stakeholders and friends to
say ‘yes’ to greater community
investment and engagement?
15. About the MECLABS Institute
Over 20+ years of validated research,
including:
• 20,000+ sale path experiments.
• 500,000+ executive interviews.
• 2,200+ brand-side case studies.
• 36,980 companies benchmarked.
• Official partnerships with University
of Cambridge (UK) and University of
Florida.
Research Overview
18. Experiment: Background
Background: The authoritative source of news and information for leading global media
organizations.
Goal: To significantly increase new product interest among WordPress bloggers
Research Question: Which page will produce the greatest new product click-rate?
Test Design: A/B radical redesign test
Experiment ID: TP1271
Record Location: MECLABS Research Library
Research Partner: PR Newswire
20. Experiment: Results
Design Clickthrough Rate
Original 3.0%
Treatment 12.6%
% Relative Change: 321%
Relative Increase in Product Starts321%The optimized version increased the on-page conversion rate by 321%
What You Need to Understand: By completely re-communicating the value
proposition on the page, the treatment generated a statistically significant
increase in new product interest.
!
21. NOT THIS BUT THIS
1. Major decisions are more process than they are event.
2. In commercial applications, we represent this process as a funnel.
3. While the funnel is useful, the way it is typically presented distorts reality.
Key Learnings
The Decision Funnel
26. Key Questions
So what is a functional understanding of the
term “Value Proposition”?
27. Ongoing literature review of:
• More than 1,100 academic articles, spanning
from 1890s to present
• 20 popular authors including:
• Starch
• Hopkins
• Reeves
• Kotler
• Porter
• Lanning
Ongoing primary research including:
• Over 15 years of research, spanning more
than 10,000 pages/paths and 1 billion emails
• 36,980 company benchmarks,3,831 charts and
tables, 3,500+ creative samples, 1,000+ case studies
Understanding Value Proposition
Subject-focused research
28. 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010
1914 – Daniel Starch
Publishes first advertising textbook
giving a definition to advertising
1961 – Rosser Reeves
Establishes what he calls “Unique
Selling Proposition” (USP)
1980 – Phillip Kotler
Publishes definitive marketing textbook
which is still used in colleges today
1997 – Michael Lanning
Coins the term “Value Proposition,”
applying it to business management.
1903 – Walter Scott
Publishes the first book
on the psychology of
advertising.
1923 – Claude Hopkins
Publishes very influential
book called “Scientific
Advertising.”
1947 – David Ogilvy
Publishes the 35 rules of
advertising which coins the
“Basic Selling Proposition” (BSP)
1980 – Michael Porter
Publishes various books and
articles on the topic of
strategic differentiation.
2000s – Other Authors
Little-to-no universal meaning
or alignment of terms.
Concept Development Timeline
29. Understanding Value Proposition
The result of our research
The functional understanding of the value proposition
lies in another question…
If I am your ideal prospect,
why should I buy from you rather
than any of your competitors?
30. 1. You are fundamentally answering a first-person question posed in the mind of
your customers. It always implies a “because” answer.
2. A value proposition focuses on a specific customer segment. This requires you to
consider whom you will not serve and the associated tradeoffs.
3. A value proposition is an ultimate reason – the reason why; it is the culmination of
a careful argument supported by evidentials.
4. A value proposition must differentiate you from your competitors. In at least one
way, you must have an “only” factor.
Value Proposition Question: If I am your ideal prospect, why should I
buy from you rather than your competitors?
Understanding Value Proposition
The philosophical foundation
31. What are examples of this reality in
the employee thought-sequence??
Key Question
34. (Mi)YES
(Ma)YES
Y
ValueProposition
(Mi)YES
(Mi)YES
(Mi)YES
(Mi)YES
(Mi)YES
(Mi)YES
(Mi)YES
ValueProposition
Example: The employee thought sequence
Simplified View (generalized)
Formal
orientation &
registration
Initiative
discovery process
(Browse, choose)
Attendance and
effort tracking
Email nurturing,
newsletters and
intranet ads
Derivative Value Proposition
Question:
As an employee, why should
I use your volunteer
search/signup portal rather
than [the internet]?
A value-focused conclusion:
Because I can easily browse
through the most local
causes1 in categories that I
care about2 in one central
location3.
35. So how can we learn how to
improve upon, even innovate
beyond the employee experience
we already offer today?
?
Key Question
37. Experiment: Background
Background: A non-profit organization that offers a variety of online services to support a
community of nonprofit, volunteer and business leaders committed to civic engagement.
Goal: To understand the most effective approach to inspiring action (clicks) after someone
learns about the product.
Research Question: Which call-to-action variable cluster will achieve the highest total click-
through rate?
Test Design: A/B Multi-factorial split test
Experiment ID: TP11334
Record Location: MECLABS Research Library
Research Partner: VolunteerMatch
38. Experiment: Background Original Experience:
• In this experiment, we wanted
to understand the most
effective approach to inspiring
action (clicks) after someone
responds to a VolunteerMatch
email to learn more about the
employee solutions product.
40. Rc[Vf – Cf] = Nf
Value Proposition Heuristic
Vf = (Ap ⁞ Ex)
Ac = (Cl ⁞ Cr)
Cf = (Mt ⁞ Mn)
Main Elements:
Nf = Net Force of the Value Proposition
Vf = Gross Force Of the Value
Cf = Gross Force of the Cost
Ac = Acceptance
Sub Elements:
Ap = Appeal
Ex = Exclusivity
Cl = Clarity
Cr = Credibility
Mt = Material
Mn = Mental
Vf
Ac
Cf
VfAc - CfAc = Nf
The Value Proposition Heuristic
43. Experiment: Results
Design Clickthrough Rate
Original 3.0%
Treatment 11.8%
% Relative Change: 291.4%
Relative Increase in Clicks291%The optimized version increased on-page click-through rate by 291%
What You Need to Understand: By intensifying the value proposition of the
call-to-action section, we observed a statistically significant increase in
customers interested in engaging in a conversation.
!
44. • The force of a value proposition can be measured by four essential cognitive
conclusions. The four are best understood when organized into two dyads:
VfAc - CfAc = Nf
Key Principles
D1
Appeal – “I want it.”
Exclusivity – “I can't get it anywhere else.”
D2
Clarity – “I understand it/you.”
Credibility – “I believe in it/you.”
Maximizing value force
45. • The force of a value proposition can be measured by four essential cognitive
conclusions. The four are best understood when organized into two dyads:
VfAc - CfAc = Nf
Key Principles
D1
Appeal – “I want it.”
Exclusivity – “I can't get it anywhere else.”
D2
Clarity – “I understand it/you.”
Credibility – “I believe in it/you.”
Maximizing value force
“Our prospects must understand
(clarity) so they can believe (credibility)
that only we (exclusivity) have what
they want (appeal).”
46. How could this be used to maximize
the value of the employee
engagement experience?
?
Key Question
47. Examples:
Maximizing Value Force
• Newsletters, stories
• Email reminders/promos
• Dashboard messaging
• Feature copy and focus
• Orientation messaging
• And more…
50. Examples:
Maximizing Value Force
• Newsletters, stories
• Email reminders/promos
• Dashboard messaging
• Feature copy and focus
• Orientation messaging
• And more…
51. Experiment: Email Reminders
Background: A well-established financial institution running a campaign to get more
people to sign into their online banking accounts.
Goal: To discover which email focus will produce the greatest response.
Research Question: Which email copy focus will generate the highest online account sign-
in rate?
Test Design: A/B/C/D multi-factorial split test
Experiment ID: TP2121
Record Location: MECLABS Research Library
Research Partner: (Protected)
52. Subject Line:
Name, Your account information is
ready to view
Subject Line:
It's Easy to Access Your [Bank Name]
Accounts Online. Sign On Now
Subject Line:
Did You Forget Your [Bank Name]
Online Username or Password?
Experiment: Email Reminders
53. Experiment: Results
Design
Clickthrough
Rate
Relative
Difference
Version A – Easy to Manage 4.19% 163.8%
Version C – Get Your Password 2.50% 57.6%
Version B – Easy to Access 1.59% --
Relative Increase in Engagement163%Version A increased email engagement through clicks by 163%
What You Need to Understand: Through a simple A/B/C test, we were able
to determine which mental lever has the greatest value force.
!
54. Examples:
Maximizing Value Force
• Newsletters, stories
• Email reminders/promos
• Dashboard messaging
• Feature copy and focus
• Orientation messaging
• And more…
57. Summary: Experiment
Background: A nonprofit that supports Alzheimer’s disease research.
Goal: To significantly increase donations on their site.
Research Question: Which page will generate the most donations?
Test Design: A/B split test (variable cluster)
Experiment ID: TP1041
Record Location: MECLABS Research Library
Research Partner: (Protected)
58. Summary: Experiment
Fundamental Value Proposition Question:
If I am your ideal donor, why should I
donate to your Alzheimer’s Research
Foundation right now rather than donate
to another?
61. Which achieved the most donations?
Webpage Intro A: Webpage Intro B:
54%In Donations
“Because we are one of the world’s largest…”
Why donate to your foundation rather than another?
“Because we help millions like these…”
62. • To maximize community investment and engagement from fellow employees,
stakeholders and friends, we need to:
1. Understand the value proposition framework as a series of decisions
rather than one event.
2. Identify key mental levers around each decision using the four essential
cognitive conclusions.
Key Principles
Summary
64. • 40 brief reflections on the power of your value
proposition
• 40 presentation-ready slides with related case
studies
• Private-access video Lecture by Flint McGlaughlin
• Pre-release, numbered copy of the book
• Signed by Flint
The Marketer as Philosopher
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at MECLABS.com
65. • Free excerpts from our handbooks
• Benchmark reports
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MarketingSherpa
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https://www.nextafter.com/research/2015/09/how-increasing-the-clarity-of-the-value-proposition-increased-donor-conversion-rate-by-27-4/
Version B gets 27.4% more donations
Appeal and Ex first
Case Study: Encyclopedia
InfoUsa: What is it’s problem?
Credibility and Cl
InfoUSA – errors
Multiplied = 0
InfoUSA – correctives
Big resuls
Appeal and Ex first
Case Study: Encyclopedia
InfoUsa: What is it’s problem?
Credibility and Cl
InfoUSA – errors
Multiplied = 0
InfoUSA – correctives
Big resuls
Appeal and Ex first
Case Study: Encyclopedia
InfoUsa: What is it’s problem?
Credibility and Cl
InfoUSA – errors
Multiplied = 0
InfoUSA – correctives
Big resuls