Similar artists digipak and advert
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To create an effective promotional package for their artist LUNA, the researchers examined digipaks and advertisements from several popular pop artists to identify genre conventions. They analyzed characteristics like consistent color schemes, fonts, costumes, and image styles across each artist's digipak and advertisement. Presenting numerous examples throughout, the PowerPoint demonstrated common design elements and information included for pop music promotional materials.
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Question 2
The combination of the main product and ancillary texts is very effective as they focus on color which links them together. The music video transitions from black and white to color, and the digital pack and poster both use high color saturation. The digital pack front cover also transitions from black and white to color to link to the music video. The poster uses color to catch the eye of potential buyers. While the poster does not include black and white, it still links to the digital pack through blurred saturated colors. The ancillary texts follow EDM genre conventions by emphasizing color and including plain backgrounds, as seen in other CD covers and posters. The actor is prominently centered in both ancillary texts. The ancillary texts are realistic as
Evaluation Q2
The student created several ancillary texts - a digipak containing two album disks, a magazine advertisement, and a main music video product - to promote a fictional indie artist's album. The ancillary texts and main product were designed to have continuity through shared elements like color scheme, fonts, imagery, and indie genre conventions. Peer feedback confirmed the products worked well together and effectively promoted the album through their consistent style and complementary nature.
Question 2
The document discusses how three promotional products for an indie pop artist - a digipak, album poster, and music video - work together effectively. The digipak includes the artist's tour dates to promote her first tour to fans. Both the digipak and poster feature the artist prominently and use consistent typography, color schemes, and fonts to clearly associate the products. While the music video lacks the full color scheme due to technology limitations, overall the products work well together to promote the artist and boost sales by creating brand recognition across the synced visual identity.
Evaluation question 2
The combination of products for the band Neon Waves is effective due to the consistent style and theme across all elements. A minimalist design with a focus on the colors black, white, and neon pink creates a recognizable brand identity. This color scheme and style carries through the digipak, website, and music video. Research on other artists like The 1975 and Ed Sheeran showed the importance of maintaining a consistent look and feel across all promotional materials to effectively promote the band and their music.
How effective is the combination of your main products and ancillary texts?
The document discusses how the author created a cohesive package of products for a pop artist that incorporated the codes and conventions of the pop genre. The author conducted research on other pop artists like Adele and Sam Smith to understand how their products created a recognizable brand. The author found that Sam Smith used consistent fonts, colors, and imagery across all of his products to establish a clear "house style." The author then created a poster, digipak, and music video for their pop artist that all featured the same house style elements to effectively promote the artist as a recognizable brand.
Q2
The document discusses the effectiveness of combining a main music video product with ancillary texts for promotional purposes. Specifically:
- The author created a digipak containing two music disks and panels following conventions of the indie/pop genre.
- A promotional poster was also made following conventions to advertise the album release.
- The main music video product focuses on a same-sex relationship and uses Annie Harmeston's cover of "Thinking Out Loud" to fit the female artist. Continuity exists between the video and digipak photos.
- Peer feedback indicated the products were professionally presented and linked together well through consistent fonts and themes, making the package effective despite some comments on the album title.
DigiPak Research
Faye researched digipaks from artists Dillon, Lorde, and Birdy to inform the design of a digipak for her own artist, Lila Eden. She found that all three artists used a simple, minimalist design that put the focus on the artist. Dillon's digipak featured a close-up portrait of her with makeup, Lorde's had bold white text on a plain black background, and Birdy's used faded images on a brown background. This simple, uncluttered style emphasizes the artist's identity and reflects the alternative genres they represent. It also promotes empowerment by avoiding overt sexuality.
Ancillary texts powerpoint
The document discusses how the combination of ancillary texts (a poster and digital album cover) work effectively with a music video. Both the ancillary texts and music video use a consistent dark color scheme with red as the primary color to suit the genre. Images for the ancillary texts were taken on the same day as filming to ensure cohesion. Stills from the music video show the aesthetic looks are clearly matched. The combination of ancillary texts and music video that keep a consistent style are concluded to be very successful at promoting the album.
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Question 2
The combination of the main product and ancillary texts is very effective as they focus on color which links them together. The music video transitions from black and white to color, and the digital pack and poster both use high color saturation. The digital pack front cover also transitions from black and white to color to link to the music video. The poster uses color to catch the eye of potential buyers. While the poster does not include black and white, it still links to the digital pack through blurred saturated colors. The ancillary texts follow EDM genre conventions by emphasizing color and including plain backgrounds, as seen in other CD covers and posters. The actor is prominently centered in both ancillary texts. The ancillary texts are realistic as
Evaluation Q2
The student created several ancillary texts - a digipak containing two album disks, a magazine advertisement, and a main music video product - to promote a fictional indie artist's album. The ancillary texts and main product were designed to have continuity through shared elements like color scheme, fonts, imagery, and indie genre conventions. Peer feedback confirmed the products worked well together and effectively promoted the album through their consistent style and complementary nature.
Question 2
The document discusses how three promotional products for an indie pop artist - a digipak, album poster, and music video - work together effectively. The digipak includes the artist's tour dates to promote her first tour to fans. Both the digipak and poster feature the artist prominently and use consistent typography, color schemes, and fonts to clearly associate the products. While the music video lacks the full color scheme due to technology limitations, overall the products work well together to promote the artist and boost sales by creating brand recognition across the synced visual identity.
Evaluation question 2
The combination of products for the band Neon Waves is effective due to the consistent style and theme across all elements. A minimalist design with a focus on the colors black, white, and neon pink creates a recognizable brand identity. This color scheme and style carries through the digipak, website, and music video. Research on other artists like The 1975 and Ed Sheeran showed the importance of maintaining a consistent look and feel across all promotional materials to effectively promote the band and their music.
How effective is the combination of your main products and ancillary texts?
The document discusses how the author created a cohesive package of products for a pop artist that incorporated the codes and conventions of the pop genre. The author conducted research on other pop artists like Adele and Sam Smith to understand how their products created a recognizable brand. The author found that Sam Smith used consistent fonts, colors, and imagery across all of his products to establish a clear "house style." The author then created a poster, digipak, and music video for their pop artist that all featured the same house style elements to effectively promote the artist as a recognizable brand.
Q2
The document discusses the effectiveness of combining a main music video product with ancillary texts for promotional purposes. Specifically:
- The author created a digipak containing two music disks and panels following conventions of the indie/pop genre.
- A promotional poster was also made following conventions to advertise the album release.
- The main music video product focuses on a same-sex relationship and uses Annie Harmeston's cover of "Thinking Out Loud" to fit the female artist. Continuity exists between the video and digipak photos.
- Peer feedback indicated the products were professionally presented and linked together well through consistent fonts and themes, making the package effective despite some comments on the album title.
DigiPak Research
Faye researched digipaks from artists Dillon, Lorde, and Birdy to inform the design of a digipak for her own artist, Lila Eden. She found that all three artists used a simple, minimalist design that put the focus on the artist. Dillon's digipak featured a close-up portrait of her with makeup, Lorde's had bold white text on a plain black background, and Birdy's used faded images on a brown background. This simple, uncluttered style emphasizes the artist's identity and reflects the alternative genres they represent. It also promotes empowerment by avoiding overt sexuality.
Ancillary texts powerpoint
The document discusses how the combination of ancillary texts (a poster and digital album cover) work effectively with a music video. Both the ancillary texts and music video use a consistent dark color scheme with red as the primary color to suit the genre. Images for the ancillary texts were taken on the same day as filming to ensure cohesion. Stills from the music video show the aesthetic looks are clearly matched. The combination of ancillary texts and music video that keep a consistent style are concluded to be very successful at promoting the album.
Digi pack research
This document discusses conventions in indie rock album covers and promotional posters. It notes that black and white colors are typically used to give an urban feel. Posters usually contain the band name and release date to promote albums. Album covers often directly reference the image used in promotional posters to link the two. Unconventional color schemes and simplistic, unique images are used to make covers stand out while keeping them simple. The document concludes that these techniques help indie rock bands effectively promote their music and albums.
Analysis of student advertisement
The document analyzes a student advertisement for a music album digipak. It discusses the color scheme, images, and fonts used in the advertisement. The color scheme and fonts match those used in the digipak. Images from the digipak, including of the artist, are also featured in the advertisement to promote identification of the product. Simple fonts are used to make key information like the artist name and album title easily visible and distinguishable.
2
The combination of the main product (a music album digipack) and ancillary texts (research on other album packaging and designs) was effective. Research on other albums informed the design of the digipack, ensuring a consistent theme and attention to details. The digipack cover design shares similarities with the album it was inspired by, including a central image and minimal other features. Fonts and color schemes are also consistent throughout the digipack and ancillary poster to recognize the album and link the pieces together.
1
This document discusses the conventions of digipaks and advertisements in the R&B genre. It notes several key conventions, such as featuring the artist's name prominently, including the artist's image on the front cover, listing the track titles on the back, and including product information. The document then analyzes how the author's own digipak and advertisement for an R&B album follow these conventions through consistent fonts, colors, images and information. While differing slightly in not having direct eye contact, the designs effectively link the two pieces through visual style.
Digipack analysis
This document summarizes a 2001 Top of the Tops digi-pack album. The digi-pack features various pop artists aimed at audiences aged 5-20, as indicated by its bright fluorescent colors on the cover. The front cover depicts the various artists in mid-shots to showcase the genres of boy bands and solo pop artists. Additionally, marketing for the Top of the Pops magazine is included to promote related merchandise and maximize profits. The inside layout lists artist details and tracks while maintaining the consistent Top of the Pops branding. The album complies with generic pop music expectations and serves as an escapist mood lifter for listeners.
Digi pack research
The document discusses different types of CD packaging, called digi packs. After visiting a music store, the author noticed that digi packs with bright, bold colors stood out more than those with pastel or light colors. Darkly colored digi packs also caught the author's attention. More complicated packaging tended to blend in. Each genre of music seemed to have its own typical packaging styles and conventions. When designing a digi pack, the author will need to consider the conventions of their music genre and target audience.
Evaluation
This document evaluates how the media products use, develop, or challenge conventions of real products. It summarizes the key aspects of a CD digipack and advert created for a music album. The digipack contains typical elements like the artist name and album title on the front and back, and song list on the back. The full-page advert in a magazine also features standard elements such as the prominent display of the artist name and album title, an image of the artist, and information about song releases. Elements were chosen to effectively promote the artist and album to the target audience. The products reference each other through consistent visual elements and themes to appear cohesive.
Ep22
The document discusses how a band's website, music video, and CD work together to promote the band and their music. It analyzes similarities between the elements, including imagery, colors, themes, and styles, which reflect the band's indie genre and target teenage audience. The use of these various media platforms in coordinated way effectively promotes the band across different areas, demonstrating the concept of synergy in media.
Clous
This document discusses the design choices for Amelia's new album digi-pack. The designers chose a gradient white-turquoise spine to attract consumers. A handwritten font was selected to make the album feel personal rather than synthetic. Song listings on the back also use the handwritten font for consistency. The front features a broken heart photo symbolizing Amelia's heartbreak, and the same font in white for contrast. A photo of Amelia emerging from a shed represents her debut, and a graffiti girl with skull hints at the album's sensitive themes.
Evaluation Q2
The document discusses album covers and advertisements for indie rock bands. It notes that indie rock artists typically use simple images that do not focus on the artist themselves. The document also emphasizes using consistent branding across album covers and advertisements to create a recognizable identity for the artist. It examines how various indie bands, like Arctic Monkeys and Kodaline, utilize similar imagery and fonts to link their different promotional materials.
Presentation1
A digipak is an elaborated CD cover with at least four panels that allows for information like the album, artist, and tracklist to be displayed. Extra panels can include images. Advertisements promote digipaks and artists, usually including the digipak image, album/artist name, ratings, and tour dates to inform audiences. The purpose of a digipak is to project the artist's image, package and sell the CD, and market the album through logos and thumbnails. Advertisements aim to project the artist image, provide information on availability, and promote release dates and tours.
Evaluation question 2
The document discusses the effectiveness of combining a main product (a music video) with ancillary products (a website and digipak) for a band. It finds that using consistent branding across all products, including logo, font, color scheme and themes effectively promotes the band's image and music. The website provides fan engagement through information pages, galleries and a tour schedule. Similarly, the digipak and music video feature the band's logo and performance elements. Together the coordinated products create a cohesive image and brand identity for the band.
Magazine advert analysis
I have analysed three different magazine articles which featured the bands advertising their album.
Question1
This document summarizes the format and design choices for a Digipak album cover for a fictional artist named Ellie, modeled after Adele's album formats. The Digipak uses a 6-panel gatefold template like Adele's albums. Key elements copied from Adele's albums include a black and white photo of the artist looking down on the front cover, bold font for the title and artist name, and limited information on the back cover. Additional panels include more photos, social media links, and a QR code linking to the artist's website. The design aims to recreate Adele's simple and mysterious style through similar photographic style, color palette, and typography. A magazine advert for the album mimics these stylist
In what ways does your media product use
The document discusses the conventions of a DigiPak and advertisement for a music product. It provides examples of DigiPaks and advertisements the author referenced, and outlines conventions they followed such as including the artist name and track listing. The author's final DigiPak includes the artist's face, follows conventions on fonts and colors, and aims to visually link to the advertisement. The advertisement conventions focused on clear fonts, theme continuity with the DigiPak, and appropriate images. The author believes their ancillary work followed most conventions and created a visual link between the DigiPak and advertisement without challenging conventions.
Evl 1
The summary provides the following key points about how the main product and ancillary texts are effectively linked:
1) They use consistent color schemes of black, white, red and purple to create cohesion across products and associate them.
2) Fonts, imagery, and focus on the song from the music video carry over to create synergy between the digipak, magazine advert and video.
3) While keeping similar visual elements, they contrast some aspects like different images to introduce new ideas to the audience.
Digipak planning
A digipak is a paperboard or cardstock packaging for CDs or DVDs that typically contains one or more plastic trays for the disc. Digipaks fold into a protective case and come in various panel configurations. They contain visual elements like the artist name, album title and images related to the music. Conventionally, the front cover prominently displays this information to draw in customers, while the inside and back provide additional context like track listings and lyrics. Digipaks benefit artists by promoting their work, emphasizing their message, and reinforcing their brand identity.
Evaluation post 2
The document discusses the effectiveness of connecting a main product like an album to ancillary products like music videos, posters, and digipaks. It analyzes how artists like Taylor Swift, Drake, and Ed Sheeran connect their different products through consistent branding elements like color schemes while also allowing for variety. The author's own ancillary products - a poster and digipak for a music video - have related but different designs, inspired by other artists, to appeal to wider audiences while still linking the products to the featured artist, Mike Swanson.
Evaluation post 2
The document discusses the connections between a main product (music video) and ancillary products (digipak and poster) for promoting a debut album. While the poster and music video share a color scheme and outfit to create a link, the digipak has a distinct "sketchy" design to show variety in ideas. This follows the promotional strategies of artists like Drake and Taylor Swift. Specifically, Drake's "Take Care" album uses a shared color scheme for the poster and digipak but different tones for the music video. This shows connections through shared elements like the artist while allowing for different presentation styles to appeal to varied audiences. The poster for the discussed product was influenced by designs like Justin Bieber's to highlight the
Digipak and Advert feedback
The document discusses the design process for a digipak and advertisement for a pop artist named LUNA. It describes revisions made to the rough drafts, including reducing the digipak from six panels to four and focusing more on LUNA, as well as making the advertisement more symmetrical and balanced while maintaining continuity with the digipak design's color scheme and theme.
Technology
The document discusses the various technologies used to create a music video for a media studies coursework project. It describes how a lighting kit with 3 lights was used to properly light studio shots. A tripod was used to keep the camera steady for consistency between shots with different outfits. An SLR camera was chosen for its high quality footage and easy file transfer. iMovie was used to edit the dailies, rough cut, and final video, syncing images to the song. Other software like Photoshop, WordPress, and MyBrainShark helped with design work, documentation, and presentations. Actors were found through Casting Call, and footage was stored on SD cards.
Digipak and Advert feedback
The document discusses the design process for a digipak and advertisement for a pop artist named LUNA. The rough draft of the digipak originally had six panels but was changed to four, focusing on LUNA and including the track list and colors related to the pop genre. Feedback was incorporated and the final digipak kept the same colors, focused on LUNA, included the colorful CD, lyrics, track list, record label, and barcode. The rough draft advertisement was to make the poster symmetrical and balance both sides while continuing the digipak design. The final advertisement achieved good balance, effectively incorporated ratings, quotes, and social media logos to maintain the color theme continuity from the digipak design.
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Digi pack research
This document discusses conventions in indie rock album covers and promotional posters. It notes that black and white colors are typically used to give an urban feel. Posters usually contain the band name and release date to promote albums. Album covers often directly reference the image used in promotional posters to link the two. Unconventional color schemes and simplistic, unique images are used to make covers stand out while keeping them simple. The document concludes that these techniques help indie rock bands effectively promote their music and albums.
Analysis of student advertisement
The document analyzes a student advertisement for a music album digipak. It discusses the color scheme, images, and fonts used in the advertisement. The color scheme and fonts match those used in the digipak. Images from the digipak, including of the artist, are also featured in the advertisement to promote identification of the product. Simple fonts are used to make key information like the artist name and album title easily visible and distinguishable.
2
The combination of the main product (a music album digipack) and ancillary texts (research on other album packaging and designs) was effective. Research on other albums informed the design of the digipack, ensuring a consistent theme and attention to details. The digipack cover design shares similarities with the album it was inspired by, including a central image and minimal other features. Fonts and color schemes are also consistent throughout the digipack and ancillary poster to recognize the album and link the pieces together.
1
This document discusses the conventions of digipaks and advertisements in the R&B genre. It notes several key conventions, such as featuring the artist's name prominently, including the artist's image on the front cover, listing the track titles on the back, and including product information. The document then analyzes how the author's own digipak and advertisement for an R&B album follow these conventions through consistent fonts, colors, images and information. While differing slightly in not having direct eye contact, the designs effectively link the two pieces through visual style.
Digipack analysis
This document summarizes a 2001 Top of the Tops digi-pack album. The digi-pack features various pop artists aimed at audiences aged 5-20, as indicated by its bright fluorescent colors on the cover. The front cover depicts the various artists in mid-shots to showcase the genres of boy bands and solo pop artists. Additionally, marketing for the Top of the Pops magazine is included to promote related merchandise and maximize profits. The inside layout lists artist details and tracks while maintaining the consistent Top of the Pops branding. The album complies with generic pop music expectations and serves as an escapist mood lifter for listeners.
Digi pack research
The document discusses different types of CD packaging, called digi packs. After visiting a music store, the author noticed that digi packs with bright, bold colors stood out more than those with pastel or light colors. Darkly colored digi packs also caught the author's attention. More complicated packaging tended to blend in. Each genre of music seemed to have its own typical packaging styles and conventions. When designing a digi pack, the author will need to consider the conventions of their music genre and target audience.
Evaluation
This document evaluates how the media products use, develop, or challenge conventions of real products. It summarizes the key aspects of a CD digipack and advert created for a music album. The digipack contains typical elements like the artist name and album title on the front and back, and song list on the back. The full-page advert in a magazine also features standard elements such as the prominent display of the artist name and album title, an image of the artist, and information about song releases. Elements were chosen to effectively promote the artist and album to the target audience. The products reference each other through consistent visual elements and themes to appear cohesive.
Ep22
The document discusses how a band's website, music video, and CD work together to promote the band and their music. It analyzes similarities between the elements, including imagery, colors, themes, and styles, which reflect the band's indie genre and target teenage audience. The use of these various media platforms in coordinated way effectively promotes the band across different areas, demonstrating the concept of synergy in media.
Clous
This document discusses the design choices for Amelia's new album digi-pack. The designers chose a gradient white-turquoise spine to attract consumers. A handwritten font was selected to make the album feel personal rather than synthetic. Song listings on the back also use the handwritten font for consistency. The front features a broken heart photo symbolizing Amelia's heartbreak, and the same font in white for contrast. A photo of Amelia emerging from a shed represents her debut, and a graffiti girl with skull hints at the album's sensitive themes.
Evaluation Q2
The document discusses album covers and advertisements for indie rock bands. It notes that indie rock artists typically use simple images that do not focus on the artist themselves. The document also emphasizes using consistent branding across album covers and advertisements to create a recognizable identity for the artist. It examines how various indie bands, like Arctic Monkeys and Kodaline, utilize similar imagery and fonts to link their different promotional materials.
Presentation1
A digipak is an elaborated CD cover with at least four panels that allows for information like the album, artist, and tracklist to be displayed. Extra panels can include images. Advertisements promote digipaks and artists, usually including the digipak image, album/artist name, ratings, and tour dates to inform audiences. The purpose of a digipak is to project the artist's image, package and sell the CD, and market the album through logos and thumbnails. Advertisements aim to project the artist image, provide information on availability, and promote release dates and tours.
Evaluation question 2
The document discusses the effectiveness of combining a main product (a music video) with ancillary products (a website and digipak) for a band. It finds that using consistent branding across all products, including logo, font, color scheme and themes effectively promotes the band's image and music. The website provides fan engagement through information pages, galleries and a tour schedule. Similarly, the digipak and music video feature the band's logo and performance elements. Together the coordinated products create a cohesive image and brand identity for the band.
Magazine advert analysis
I have analysed three different magazine articles which featured the bands advertising their album.
Question1
This document summarizes the format and design choices for a Digipak album cover for a fictional artist named Ellie, modeled after Adele's album formats. The Digipak uses a 6-panel gatefold template like Adele's albums. Key elements copied from Adele's albums include a black and white photo of the artist looking down on the front cover, bold font for the title and artist name, and limited information on the back cover. Additional panels include more photos, social media links, and a QR code linking to the artist's website. The design aims to recreate Adele's simple and mysterious style through similar photographic style, color palette, and typography. A magazine advert for the album mimics these stylist
In what ways does your media product use
The document discusses the conventions of a DigiPak and advertisement for a music product. It provides examples of DigiPaks and advertisements the author referenced, and outlines conventions they followed such as including the artist name and track listing. The author's final DigiPak includes the artist's face, follows conventions on fonts and colors, and aims to visually link to the advertisement. The advertisement conventions focused on clear fonts, theme continuity with the DigiPak, and appropriate images. The author believes their ancillary work followed most conventions and created a visual link between the DigiPak and advertisement without challenging conventions.
Evl 1
The summary provides the following key points about how the main product and ancillary texts are effectively linked:
1) They use consistent color schemes of black, white, red and purple to create cohesion across products and associate them.
2) Fonts, imagery, and focus on the song from the music video carry over to create synergy between the digipak, magazine advert and video.
3) While keeping similar visual elements, they contrast some aspects like different images to introduce new ideas to the audience.
Digipak planning
A digipak is a paperboard or cardstock packaging for CDs or DVDs that typically contains one or more plastic trays for the disc. Digipaks fold into a protective case and come in various panel configurations. They contain visual elements like the artist name, album title and images related to the music. Conventionally, the front cover prominently displays this information to draw in customers, while the inside and back provide additional context like track listings and lyrics. Digipaks benefit artists by promoting their work, emphasizing their message, and reinforcing their brand identity.
Evaluation post 2
The document discusses the effectiveness of connecting a main product like an album to ancillary products like music videos, posters, and digipaks. It analyzes how artists like Taylor Swift, Drake, and Ed Sheeran connect their different products through consistent branding elements like color schemes while also allowing for variety. The author's own ancillary products - a poster and digipak for a music video - have related but different designs, inspired by other artists, to appeal to wider audiences while still linking the products to the featured artist, Mike Swanson.
Evaluation post 2
The document discusses the connections between a main product (music video) and ancillary products (digipak and poster) for promoting a debut album. While the poster and music video share a color scheme and outfit to create a link, the digipak has a distinct "sketchy" design to show variety in ideas. This follows the promotional strategies of artists like Drake and Taylor Swift. Specifically, Drake's "Take Care" album uses a shared color scheme for the poster and digipak but different tones for the music video. This shows connections through shared elements like the artist while allowing for different presentation styles to appeal to varied audiences. The poster for the discussed product was influenced by designs like Justin Bieber's to highlight the
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The document discusses the design process for a digipak and advertisement for a pop artist named LUNA. It describes revisions made to the rough drafts, including reducing the digipak from six panels to four and focusing more on LUNA, as well as making the advertisement more symmetrical and balanced while maintaining continuity with the digipak design's color scheme and theme.
Technology
The document discusses the various technologies used to create a music video for a media studies coursework project. It describes how a lighting kit with 3 lights was used to properly light studio shots. A tripod was used to keep the camera steady for consistency between shots with different outfits. An SLR camera was chosen for its high quality footage and easy file transfer. iMovie was used to edit the dailies, rough cut, and final video, syncing images to the song. Other software like Photoshop, WordPress, and MyBrainShark helped with design work, documentation, and presentations. Actors were found through Casting Call, and footage was stored on SD cards.
Digipak and Advert feedback
The document discusses the design process for a digipak and advertisement for a pop artist named LUNA. The rough draft of the digipak originally had six panels but was changed to four, focusing on LUNA and including the track list and colors related to the pop genre. Feedback was incorporated and the final digipak kept the same colors, focused on LUNA, included the colorful CD, lyrics, track list, record label, and barcode. The rough draft advertisement was to make the poster symmetrical and balance both sides while continuing the digipak design. The final advertisement achieved good balance, effectively incorporated ratings, quotes, and social media logos to maintain the color theme continuity from the digipak design.
Risk assessment
This document outlines various risks that could occur during the filming of a music video and preventions for each. Key risks include equipment like cameras and lighting breaking down or running out of battery/charge. This could prevent necessary footage from being captured. Other risks include bad weather interfering with outdoor shooting, props or actors not showing up as planned. Preventive measures include having backup equipment, extensive communication with actors, and alternative indoor shooting plans.
Παραβατού Δήμητρα - Η διαπαιδαγώγηση των νέων στην αρχαία Σπάρτη
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LUNA
The music video will tell the story of Luna, a 17-19 year old singer, dealing with a recent breakup from her cheating ex-boyfriend. It will include flashbacks to happier times in their relationship and depict Luna's emotions through her colorful costumes and performances in the studio, outdoors, and in scenes from her everyday life. By portraying Luna's journey from anger to strength and new beginnings, the video aims to appeal to its target audience of women aged 15-30 through themes of female empowerment.
Digipak and Advert feedback
The document discusses the design process for a digipak and advertisement for a pop artist named LUNA. It describes revisions made to the rough drafts, including reducing the digipak from six panels to four and focusing more on LUNA, as well as making the advertisement more symmetrical and balanced while maintaining continuity with the digipak design's color scheme and theme.
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Παραβατού Δήμητρα - Η διαπαιδαγώγηση των νέων στην αρχαία Σπάρτη
Παραβατού Δήμητρα - Η διαπαιδαγώγηση των νέων στην αρχαία Σπάρτη
les aperos du jeudi : la chaine de TV des creatifs culturels sur le web
les aperos du jeudi : la chaine de TV des creatifs culturels sur le web
Similar to Similar artists digipak and advert
New evaluation question two
The combination of the main product (music video) and ancillary texts (digipak and website) are effective because they maintain a consistent brand identity through shared design elements. Specifically, all three products use a black and white color scheme with hints of red and blue, similar fonts, and incorporate inspiration drawn from researching The Killers and Florence and the Machine. This consistency across the different products helps create recognizable branding for the fictional band Paradox.
Evaluation question 2
The combination of products created for the band Neon Waves are effective because they maintain a consistent style and theme. A minimalist design approach with a focus on the colors black, white, and neon pink creates a strong brand identity across the digipak, website, and music video. Key techniques like maintaining consistent use of fonts, images, and colors throughout all products helps promote recognition and links all aspects back to the band.
Evaluation Question 2
The document evaluates the effectiveness of combining a main product and ancillary texts to establish a brand identity. It discusses how a brand identity must be extended through careful choices in colors, images, and fonts across different media products.
The response describes how a brand identity was created for an artist through consistent costumes, colors, and style featured in both a music video and digipak. Fonts and imagery were chosen to tie the products together and represent the artist's personality.
Additional panels and images in the digipak were selected to attract a young target audience through street art, professional designs, and portrayals of the artist as a strong role model.
Evaluation Question 2
The document evaluates the effectiveness of combining a main product and ancillary texts to establish a brand identity. It discusses how the artist's image is extended through careful use of colors, images, and fonts across different media products.
The response summarizes how a brand identity was created for an artist using consistent costumes, colors, and style across a music video, digipak, and magazine advert. Key elements like the artist's red coat were featured to remind audiences of the brand identity.
Details are provided on how the digipak and advert were designed to sell the album to a young target audience, such as using street art imagery and fonts that tie into the brand identity and portray the artist as a strong role model
Q2
The document discusses the effectiveness of combining a main product (music video) with ancillary texts (digipak and magazine advert). The key themes across the products are the model and roses, drawing from The Smiths' symbolism of flowers representing love. Both the digipak and advert feature the same front cover image and color scheme to clearly promote the album. Multiple photos of the performer in different outfits in the digipak help link it to the music video while providing variety. Consistency in font, logo, and theme across the products helps maintain brand identity and recognition.
EVALUATION: How effective is the combination of your main product and ancilla...
The combination of the main music video and ancillary texts (poster and digipack) is effective because they were designed to work together and promote the band Unhinged. They follow the same theme using codes and conventions of the electronic music genre, including similar color schemes, typography, and imagery such as pink smoke and masked characters. While the digipack cover was designed differently to stand out, it still included familiar elements to be recognizable as part of the set of products. Simplicity was also a key design principle to make the products clear, professional and visually appealing.
Question two
The combination of the main product (music video) and ancillary texts (digipak and poster) is effective because they maintain a consistent theme, style, and brand identity. Key elements like fonts, colors, and images are similar across all three products to provide continuity and associate the products with the same artist. Bright, fun colors are used throughout to portray a playful, pop genre style. The digipak and poster both promote the song and album by displaying the title, artist name, and release information clearly. They also reference each other through the use of identical images.
Evaluation 2
The document discusses how the creator effectively combined their main music video product with ancillary texts like a digipak and poster. They chose to make a collectible digipak instead of a normal CD to incentivize purchases. Common motifs like an eye, bright colors, and the logo were used across the music video, digipak, and poster to visually connect the works. Social media links on the poster aimed to attract new fans from the target young adult demographic. Overall, conventions of the electronic dance music genre were represented consistently through the integrated media products.
Evaluation question 2
The document discusses how the artist establishes a consistent brand identity across their main product and ancillary texts. It outlines how the student created a brand identity for a fictional artist called "The Chainsmokers" by using consistent fonts, colors, imagery and styles on their digipak and advert. Similar photos from the music video were used on both products to clearly link them. Maintaining visual similarities helped communicate the pop/electronic genre and establish recognizability to encourage sales.
Evaluation Question 1
This document discusses the conventions used in real media products like album digipaks and advertising campaigns and how the student's media products challenge or develop those conventions. It explains that the digipak uses consistent fonts, photos of the artist, a recurring motif, and the artist/album name. The advertising campaign similarly features the artist/album name, links to the digipak, the release date, consistent fonts, and bright colors. The student aims to follow conventions like these to appeal to their target audience while developing conventions through elements like a recurring doodling motif rather than an official logo.
Evaluation question 2
The document discusses the importance of brand identity and consistency across products to build recognition. It then summarizes the key elements of the brand identity established across the document author's digipak and advert for their fictional artist "The Chainsmokers." These include using the same fonts for text, similar photos from the music video on both products, coordinating color schemes and background images to clearly link the two products together and establish a signature style for the artist.
Evaluation question 2
The document discusses the importance of brand identity and consistency across products to build recognition. It then summarizes the key elements of the brand identity established across the document author's digipak and advert for their fictional artist "The Chainsmokers." These include using the same fonts for text, similar photos from the music video on both products, coordinating color schemes and background images to clearly link the two products together and establish a recognizable style.
Evaluation question 2
The document discusses how brand identity is important for creating multiple media products that are consistently recognized. It then provides an example of how one artist created a brand identity across a digipak, video, and advert for an album called "Empire" by using similar graffiti-style typography and themes portraying urban city issues. This consistency in branding helps sell the song by allowing audiences to relate to the representations and purchase familiar brands.
Question 2
The document discusses the use of a motif and font to help market and sell a girl band to their target audience of 13-18 year olds. The band chose the color white as their motif to represent purity, youth, and innocence. White was used consistently throughout their music video, clothing, digipak, and posters. A graffiti-style font was also used to relate the band to an urban/street style and connect with their target audience. The consistent use of these visual elements across all products was intended to clearly establish the band's image and allow their target fanbase to easily associate with and support the group.
Print products
This document analyzes the conventions used in designing a digipak for a pop song. Some conventions discussed include using consistent colors, themes and images of the artist throughout the digipak. While the front cover and lyric booklet typically feature the artist, only including the artist on the front cover subverts this convention. Real pop digipaks are also analyzed for conventions like bold colors and images that make statements. While conventions like listing songs and including copyright info are followed, some elements are subverted, like not using close-up shots of the female artist that conform to male gazes.
Question 2
The document discusses the importance of synergy between related media products like music videos, album packaging, and advertisements. It provides examples of how color schemes, typography, branding, and themes can be used consistently across different materials to create a recognizable identity and link the products. The author analyzes their own student project where they attempted to achieve synergy between a music video, digital album packaging, and advertisement by incorporating common visual elements like casual clothing, music instruments, and thank you messages. They conclude that the synergy was mostly effective but the advertisement could have linked more directly to the shared aspects in the video and packaging like a brick wall background.
Question 2
The document discusses the importance of synergy between related media products like music videos, album packaging, and advertisements. It provides examples of how color schemes, typography, branding, and themes can be used consistently across different materials to create a recognizable identity and link the products. The author analyzes their own student project where they attempted to achieve synergy between a music video, digital album packaging, and advertisement by incorporating common visual elements like casual clothing, music instruments, and thank you messages. They conclude that the synergy was mostly effective but the advertisement could have linked more directly to the shared aspects in the video and packaging like a brick wall background.
Q2 Improved
The combination of the main product and ancillary texts is effective because it establishes a consistent theme through continuity in color scheme, font, and imagery. The red and white color scheme and font style are used across the album cover, magazine ad, and digipak to make the products visually cohesive and recognizable as part of the same brand. Specifically, both the magazine ad and digipak feature the same central image from the album cover. Additionally, the use of roses as a symbol links the products to the music video's narrative and theme. While some elements diverge from conventions to make the products unique, such as featuring the singer prominently, the overall combination of continuity and variation across the products is successful at promoting the
Conventions of real media products media
The document discusses how a media product challenges or develops genre conventions. It analyzes the genre conventions of websites, digipaks, and music videos for the indie alternative genre. The analysis compares the creator's media products to those of artists like Nirvana, The Killers, Arctic Monkeys, and The Weeknd. It is shown that conventions for fonts, colors, layouts, and lighting are generally followed to attract audiences. Some conventions are challenged, such as by including unobscured band images, to further intrigue viewers.
Ancillary task 2 deconstructions
The advertisement uses the digipak cover photo as its main visual, zooming in on the artist. The artist's name is boldly displayed at the top to indicate she is the selling point. Below are the album title and featured songs in the same font and color scheme. The digipak cover is shown in the lower left corner. The website link markets the artist across different media formats.
Similar to Similar artists digipak and advert (20)
EVALUATION: How effective is the combination of your main product and ancilla...
EVALUATION: How effective is the combination of your main product and ancilla...
Similar artists digipak and advert
- 1. To ensure our digipak and advert promoting our artist LUNA is as realistic and professional we have completed extensive research on similar artists all within the pop genre to research how they have all demonstrated their promotional package. We believe this research to be extremely important as we will be able to find out genre characteristics and conventions for such posters advertising pop artists. Throughout this PowerPoint a numerous amount of artists promotional packages will be displayed.
- 2. DIGIPAK -The same colours are used -Same font for title and text on the advert -The same costume -Different image of Miley Cyrus -Social networking icons shown -Promotion of the album on advert ADVERT
- 3. DIGIPAK -Same font for title -Same colours used on both pieces -Same costume -Different image -Different placing of image -Added information on advert ADVERT
- 4. DIGIPAK -Same colours, dominance of red -Same font for text and title -Added information on advert ADVERT
- 5. DIGIPAK -Same colours used -Focus on artist -Not looking at camera ADVERT
- 6. DIGIPAK -Same colours -Same font -Focus on artist on digipak -More information on advert ADVERT