The document evaluates the effectiveness of combining a main product and ancillary texts to establish a brand identity. It discusses how the artist's image is extended through careful use of colors, images, and fonts across different media products. The response summarizes how a brand identity was created for an artist using consistent costumes, colors, and style across a music video, digipak, and magazine advert. Key elements like the artist's red coat were featured to remind audiences of the brand identity. Details are provided on how the digipak and advert were designed to sell the album to a young target audience, such as using street art imagery and fonts that tie into the brand identity and portray the artist as a strong role model