This document discusses the conventions of digipaks and advertisements in the R&B genre. It notes several key conventions, such as featuring the artist's name prominently, including the artist's image on the front cover, listing the track titles on the back, and including product information. The document then analyzes how the author's own digipak and advertisement for an R&B album follow these conventions through consistent fonts, colors, images and information. While differing slightly in not having direct eye contact, the designs effectively link the two pieces through visual style.

1. In what ways does your media
products use, develop or challenge
forms and conventions of real media
products?

2. As part of my research into my ancillary texts,
I viewed many previous digipaks and
advertisements. I also researched the conventions
of ancillary texts.
I believe that in the following slides you will see
how my ancillary texts followed the conventions
of my chosen genre (R&B)

3. One convention of a
digipak having the
artists name in large
clear fonts, that
should be easy to
read and kept the
same through out.
Another convention is that there
should usually be a image of the artist
on the front cover. This is usually more
important if the artist is new so that
the audience can identify with them
and become familiar with the artist.
Artists who are more established may
not be the main focus of their album.
A track list on the
back cover of the
album is also
another convention
of a digipak. It is
required.
Product information is
also crucial. It is usually
found on the back of
the album. Most
albums have this on the
back of their digipaks.
Digipaks need to
echo visual style
and colour scheme
however they must
not exceed 3
colours or exceed 2
fonts.
A digipak must create
a visual between the
digipak and
advertisement.
This advertisement clearly
creates a visual link
between the two through
fonts, images and colours.

4. My digipak and advertisement follow conventions. As you can see my
digipak had a colour scheme of no more that ¾ colours. I used fonts that
were large and clear for important titles such as the album name and
artists name. I have included all the essential information such as
tracklist, product information a barcode. Through out all two ancillary
texts I used the same visual style. The font is the same through out,
images create a visual link.
The only thing that may be different is that although the artist is the
main focus on the digipak he is not actually making eye contact with the
audience. However I made sure I did my research and found there was
other up and coming artists who too did not look directly at the camera.
The advertisement can be clearly linked to the digi pak, I have also
added the conventional things you would find on an advertisements,
such as where you will be able to find the album, social networking sites
you may be able to reach the artists . In comparision to Labrinths digipak
an album cover, as he is from the same genre, there is a similarity with
the layout and placement of things. Although there are obvious
difference as they are different artists you can tell that I have aimed to
follow conventions.