This document evaluates how the media products use, develop, or challenge conventions of real products. It summarizes the key aspects of a CD digipack and advert created for a music album. The digipack contains typical elements like the artist name and album title on the front and back, and song list on the back. The full-page advert in a magazine also features standard elements such as the prominent display of the artist name and album title, an image of the artist, and information about song releases. Elements were chosen to effectively promote the artist and album to the target audience. The products reference each other through consistent visual elements and themes to appear cohesive.