The document discusses how community groups can use new media tools like Facebook, Twitter, blogs and RSS feeds to support campaigns. It provides tips on setting up accounts, engaging audiences, and monitoring activities. While new media can help spread messages quickly, it works best when combined with traditional offline methods as part of a full campaign strategy.
The document provides an overview of social media and best practices for non-profits to utilize various social media platforms as part of a strategic communications plan. It discusses how to use Facebook, Twitter, YouTube, blogs, and other tools to engage audiences, share content, and evaluate effectiveness in meeting organizational goals. Key recommendations include starting small, having a clear communications strategy, and empowering staff to generate and share content consistently across channels.
Cosmic Ethical IT Presents : CIPD Presentationcosmicuk
The Dogs Trust charity started using Twitter and Facebook in 2008 and saw an increase of £100,000 in donations from those channels in the first year. Social media can help organizations connect with current and new customers, gain referrals, communicate instantly, promote events, and more. Common social media platforms include blogs, microblogs like Twitter, video and photo sharing sites, and social networks.
Social Pulpit: Barack Obama's Social Media ToolkitMonte Lutz
1) Barack Obama's 2008 presidential campaign successfully utilized social media and new technologies to engage millions of volunteers and supporters online.
2) The campaign developed innovative strategies like empowering super users, providing user-generated content materials, and leveraging platforms like Facebook and YouTube to spread their message.
3) By harnessing analytics and testing different online tactics, the campaign continuously improved engagement and optimized their digital strategies, which helped contribute to Obama's electoral victory.
Cosmic Ethical IT Presents - Social Media for Organisationscosmicuk
This workshop provides an introduction to social media, and how it can be used for your business or organisation.
This involves examining exactly what social media is and how other businesses are using it successfully. We then look at 5 of the larger areas of social media and how each can specifically benefit you.
The document provides an overview of a social media course for NGOs, covering topics such as blogging, microblogging, social networking sites, wikis, and multimedia sites. It includes introductions and examples for each topic, as well as exercises for participants to practice using different social media platforms like blogs, Twitter, Facebook, wikis and Flickr.
You've heard that social media can be useful to your organization… but how useful? For what? What tangible results are people seeing from it? If you or others at your organization are asking these quest ions, this webinar is for you.
Kami Griffiths of TechSoup will interview Laura Quinn, Executive Director of Idealware. They’ve recently created the Social Media Decision Guide, in partnership with the New Organizing Institute, which walks you through a step-by-step process to decide what social media channels make sense for your organization via a workbook, guide, and the results of more than six months of research.
We will also hear from Tex Dworkin, Social Media Director at Global Exchange. She will share the story of how social media was introduced to he r nonprofit, and the steps and challenges that followed.
This webinar is ideal for nonprofits and libraries who are struggling to understand social media and if it’s worth the time invested in implementing, training and sustaining. Use this webinar to support your case fo r why you should or shouldn’t take the next step with social media.
This document summarizes Sean Mussenden's presentation on secrets of social media. It discusses why social media matters for distributing news as people increasingly get news through social networks. It focuses on strategies for Facebook and Twitter, noting Facebook is best for branding and distribution while Twitter is better for sourcing. It recommends developing niche pages and focusing on the news feed on Facebook to get content seen. For Twitter, it suggests curating a network of smart followers to gain knowledge and engage others. It also briefly discusses platforms like StumbleUpon and Reddit.
This document provides an overview of social media and how non-profit organizations can utilize various social media platforms. It discusses what social media is, how mainstream it has become, and the importance of having an online presence and engaging supporters through social media. The document then gives recommendations on developing a social media strategy, profiling audiences and organizations, and provides examples of how to use tools like websites, email, blogs, video, and social networking sites to engage stakeholders and spread an organization's message.
The document provides an overview of social media and best practices for non-profits to utilize various social media platforms as part of a strategic communications plan. It discusses how to use Facebook, Twitter, YouTube, blogs, and other tools to engage audiences, share content, and evaluate effectiveness in meeting organizational goals. Key recommendations include starting small, having a clear communications strategy, and empowering staff to generate and share content consistently across channels.
Cosmic Ethical IT Presents : CIPD Presentationcosmicuk
The Dogs Trust charity started using Twitter and Facebook in 2008 and saw an increase of £100,000 in donations from those channels in the first year. Social media can help organizations connect with current and new customers, gain referrals, communicate instantly, promote events, and more. Common social media platforms include blogs, microblogs like Twitter, video and photo sharing sites, and social networks.
Social Pulpit: Barack Obama's Social Media ToolkitMonte Lutz
1) Barack Obama's 2008 presidential campaign successfully utilized social media and new technologies to engage millions of volunteers and supporters online.
2) The campaign developed innovative strategies like empowering super users, providing user-generated content materials, and leveraging platforms like Facebook and YouTube to spread their message.
3) By harnessing analytics and testing different online tactics, the campaign continuously improved engagement and optimized their digital strategies, which helped contribute to Obama's electoral victory.
Cosmic Ethical IT Presents - Social Media for Organisationscosmicuk
This workshop provides an introduction to social media, and how it can be used for your business or organisation.
This involves examining exactly what social media is and how other businesses are using it successfully. We then look at 5 of the larger areas of social media and how each can specifically benefit you.
The document provides an overview of a social media course for NGOs, covering topics such as blogging, microblogging, social networking sites, wikis, and multimedia sites. It includes introductions and examples for each topic, as well as exercises for participants to practice using different social media platforms like blogs, Twitter, Facebook, wikis and Flickr.
You've heard that social media can be useful to your organization… but how useful? For what? What tangible results are people seeing from it? If you or others at your organization are asking these quest ions, this webinar is for you.
Kami Griffiths of TechSoup will interview Laura Quinn, Executive Director of Idealware. They’ve recently created the Social Media Decision Guide, in partnership with the New Organizing Institute, which walks you through a step-by-step process to decide what social media channels make sense for your organization via a workbook, guide, and the results of more than six months of research.
We will also hear from Tex Dworkin, Social Media Director at Global Exchange. She will share the story of how social media was introduced to he r nonprofit, and the steps and challenges that followed.
This webinar is ideal for nonprofits and libraries who are struggling to understand social media and if it’s worth the time invested in implementing, training and sustaining. Use this webinar to support your case fo r why you should or shouldn’t take the next step with social media.
This document summarizes Sean Mussenden's presentation on secrets of social media. It discusses why social media matters for distributing news as people increasingly get news through social networks. It focuses on strategies for Facebook and Twitter, noting Facebook is best for branding and distribution while Twitter is better for sourcing. It recommends developing niche pages and focusing on the news feed on Facebook to get content seen. For Twitter, it suggests curating a network of smart followers to gain knowledge and engage others. It also briefly discusses platforms like StumbleUpon and Reddit.
This document provides an overview of social media and how non-profit organizations can utilize various social media platforms. It discusses what social media is, how mainstream it has become, and the importance of having an online presence and engaging supporters through social media. The document then gives recommendations on developing a social media strategy, profiling audiences and organizations, and provides examples of how to use tools like websites, email, blogs, video, and social networking sites to engage stakeholders and spread an organization's message.
Presentation highlighting opportunities for City and Regional Magazine Association (CRMA) members to consider monetizing social media as an added revenue source. Presented at the CRMA Winter Roundtable in San Diego, January 2012.
This document discusses how journalists can use social media. It describes several major social media platforms like Facebook, Google+, Twitter, YouTube, Flickr, Foursquare and Pinterest. For each platform, it provides definitions, statistics, and examples of how journalists can utilize the tools for distribution, engagement, crowdsourcing, monitoring and story ideas. The document encourages journalists to experiment with these evolving tools and find the most effective ways to incorporate social media into their work.
The document summarizes a presentation on using social media for associations. It discusses convincing leadership to invest in social media and choosing strategic platforms like Facebook, Twitter, LinkedIn and YouTube. It provides tips on listening first, focusing on one channel, and creating engagement guidelines. A case study shows how the American Nurses Association used social media for health care reform efforts and lessons learned. Best practices discussed integrating social features throughout websites.
This document discusses using blogs and social media to expand the reach and impact of extension programming. It provides tips on setting up blogs, benefits of individual vs. group blogging, finding the right balance of online and in-person engagement, measuring blog impact through analytics, and utilizing additional social media platforms beyond blogging. Examples of blogs are also mentioned. The document concludes by announcing an upcoming session on further utilizing social media for extension professionals.
This document discusses how local chapters of the League of Women Voters can leverage social media platforms like Facebook, Twitter, YouTube, and MeetUp to engage members, recruit volunteers, promote events, and conduct voter education and advocacy work. It provides tips on using each platform, such as posting videos to YouTube, tweeting about events on Twitter, creating a Facebook page to build community, and organizing meetings through MeetUp. The document advocates using multiple social media channels together for maximum outreach and engaging audiences online in the same ways people get information from companies and peers.
This document provides guidance on using social media for the Ohio Education Association (OEA). It discusses priorities and strategies for using platforms like Facebook, Twitter, YouTube, and blogs to increase awareness of OEA initiatives, build its reputation, and engage members. Key recommendations include posting rich content like photos and videos on Facebook, using hashtags and asking for retweets on Twitter, hosting videos on YouTube, and telling stories on blogs. Metrics for success on each channel are also outlined.
1) The document summarizes a webinar about integrated social media strategies for non-profits, presented by representatives from the Center for American Progress Action Fund, 1Sky, and Care2.com.
2) It discusses how social media like Twitter and Facebook can help non-profits engage supporters, drive traffic, and put pressure on politicians. Case studies show how the groups grew their online audiences and campaigns.
3) The webinar covered best practices like measuring social media influence, understanding hashtags, and experiments one group conducted using Care2 members to recruit new social media followers.
Sean Mussenden gave a presentation on using social media for news organizations. He discussed the current social media landscape, with a focus on Facebook and Twitter. For Facebook, he emphasized having a strong Facebook page and posting engaging content that encourages sharing and interaction. For news sites, he recommended incorporating Facebook features to allow sharing of articles. For Twitter, he presented strategies for journalists to build networks of sources, engage in conversations, and share useful information through their tweets.
This document discusses various tools for searching and analyzing tweets, managing twitter followers, and finding new followers. It describes Twitter's built-in search and tools like TweetDeck. It also covers limitations of Twitter searches and the value of third party tools like TweetArchivist and Gnip for accessing more comprehensive historic tweet data. The document concludes with suggestions for how businesses can use Twitter for marketing, customer service, and product development.
STC 2010 Strategies for the Social Web for DocumentationAnne Gentle
The social web can be perceived as intimidating, live-saving, risky, or a black hole of productivity loss. Learn how to take a strategic approach to integrating social media to accomplish your overall documentation goals.
110112 Introduction to social media for Novas Scarman Can DoersMark Walker
A made a short presentation to a group being supported by Novas Scarman in Brighton. ALl were volunteers setting up and/or running local community activities.
The document discusses how nonprofits and foundations can use social media tools. It provides an agenda that allocates 40% of time each to foundation work and personal work, with the remaining 20% for deeper discussions. Examples of social media tactics are given, ranging from less interactive tactics like listening to more engaged activities like community building. The importance of using social media to support overall communication strategies and engage audiences is highlighted.
Beyond Dabbling: Creating a Social Media Strategy with PurposeDance/USA
Holly Ross, Executive Director, NTEN: The Nonprofit Technology Network
We've all experimented with social media at this point, but how many of us can point to real, definable results? In this webinar, we'll address how dance organizations can stop dabbling and start using social media to help meet their communications and organizational goals. We'll identify the elements of a strong social media strategy and provide you with a framework for using it to listen, tell your stories, generate buzz and build communities.
The document summarizes the AFL-CIO's social media program and strategy. It discusses the growth of social media and how the AFL-CIO uses various platforms like Facebook, Twitter, YouTube and Flickr to engage constituents and spread its message. It provides details on the AFL-CIO's blog and how they live tweet events. The AFL-CIO also provides social media trainings to affiliates and aims to develop training tools for state and local levels.
The document discusses the potential uses of social media for extension programs. It provides examples of how UNL Extension is currently using tools like Facebook, Twitter, blogs and YouTube. It also discusses the importance of having social media policies and guidelines in place. The document encourages extension educators to explore different social media tools, identify their target audiences, and consider how social media can help market extension programs. Live polling is used to get feedback from attendees on their social media use and which tools may be most useful in their counties.
Social Media Ctcef Conference 2009 Updatedbrooke.csukas
This document provides an overview of how organizations can leverage social media to increase visibility and fundraising. It discusses optimizing websites, using social networks like Facebook, Twitter, YouTube and Flickr to engage supporters and promote causes. Personal fundraising through social networks is also covered, noting that volunteers often reach fundraising goals by sending donation requests through their online networks. The importance of integrating all digital engagement and measuring results is emphasized.
This document provides an overview of social networking and recommendations for libraries looking to utilize social media. It defines social networking and discusses popular platforms like Facebook, Twitter, and blogs. The benefits for libraries include free marketing and accessing valuable usage statistics. Effective use involves understanding the audience, having clear goals and policies, and sharing engaging content rather than just information.
The document discusses how social media could benefit organizations and provides best practices and examples. It notes that social media allows for two-way dialogue, delivers content to audiences, and spreads information quickly. It provides tips on listening, creating content, cross-promoting, and integrating social media channels. Examples are given of legal organizations using social media along with tools for monitoring use, engagement, and information overload. Potential ways to experiment with social media are proposed.
The document discusses how public relations and social media can benefit businesses. It provides tips for using social tools like websites, blogs, social media releases, and microblogs. Examples are given of how Cincinnati Sports Leagues and General Data Company successfully used social media to promote their brands and increase awareness. The key is engaging customers through social platforms and guiding the message about your organization.
The document provides an introduction to social media and networking. It discusses various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Foursquare. It explains how to use each platform, tips for getting started, and how to develop a social media strategy and measure success. The key aspects covered are developing objectives and audiences, choosing appropriate channels, engaging in conversations to build relationships and awareness, and analyzing metrics and conversions.
Embracing Technology As A Nonprofit Birmingham Presentationbrooke.csukas
This document provides an overview of how nonprofits can embrace technology to optimize operations and fundraising. It discusses steps like optimizing websites, attracting donors through social media, collecting donor information online, integrating databases with communications, and more. Specific platforms like Facebook, Twitter, YouTube and tools like email marketing, landing pages, and mobile design are examined. The key message is that relationships should be the priority and technology can help strengthen relationships and engagement.
Presentation highlighting opportunities for City and Regional Magazine Association (CRMA) members to consider monetizing social media as an added revenue source. Presented at the CRMA Winter Roundtable in San Diego, January 2012.
This document discusses how journalists can use social media. It describes several major social media platforms like Facebook, Google+, Twitter, YouTube, Flickr, Foursquare and Pinterest. For each platform, it provides definitions, statistics, and examples of how journalists can utilize the tools for distribution, engagement, crowdsourcing, monitoring and story ideas. The document encourages journalists to experiment with these evolving tools and find the most effective ways to incorporate social media into their work.
The document summarizes a presentation on using social media for associations. It discusses convincing leadership to invest in social media and choosing strategic platforms like Facebook, Twitter, LinkedIn and YouTube. It provides tips on listening first, focusing on one channel, and creating engagement guidelines. A case study shows how the American Nurses Association used social media for health care reform efforts and lessons learned. Best practices discussed integrating social features throughout websites.
This document discusses using blogs and social media to expand the reach and impact of extension programming. It provides tips on setting up blogs, benefits of individual vs. group blogging, finding the right balance of online and in-person engagement, measuring blog impact through analytics, and utilizing additional social media platforms beyond blogging. Examples of blogs are also mentioned. The document concludes by announcing an upcoming session on further utilizing social media for extension professionals.
This document discusses how local chapters of the League of Women Voters can leverage social media platforms like Facebook, Twitter, YouTube, and MeetUp to engage members, recruit volunteers, promote events, and conduct voter education and advocacy work. It provides tips on using each platform, such as posting videos to YouTube, tweeting about events on Twitter, creating a Facebook page to build community, and organizing meetings through MeetUp. The document advocates using multiple social media channels together for maximum outreach and engaging audiences online in the same ways people get information from companies and peers.
This document provides guidance on using social media for the Ohio Education Association (OEA). It discusses priorities and strategies for using platforms like Facebook, Twitter, YouTube, and blogs to increase awareness of OEA initiatives, build its reputation, and engage members. Key recommendations include posting rich content like photos and videos on Facebook, using hashtags and asking for retweets on Twitter, hosting videos on YouTube, and telling stories on blogs. Metrics for success on each channel are also outlined.
1) The document summarizes a webinar about integrated social media strategies for non-profits, presented by representatives from the Center for American Progress Action Fund, 1Sky, and Care2.com.
2) It discusses how social media like Twitter and Facebook can help non-profits engage supporters, drive traffic, and put pressure on politicians. Case studies show how the groups grew their online audiences and campaigns.
3) The webinar covered best practices like measuring social media influence, understanding hashtags, and experiments one group conducted using Care2 members to recruit new social media followers.
Sean Mussenden gave a presentation on using social media for news organizations. He discussed the current social media landscape, with a focus on Facebook and Twitter. For Facebook, he emphasized having a strong Facebook page and posting engaging content that encourages sharing and interaction. For news sites, he recommended incorporating Facebook features to allow sharing of articles. For Twitter, he presented strategies for journalists to build networks of sources, engage in conversations, and share useful information through their tweets.
This document discusses various tools for searching and analyzing tweets, managing twitter followers, and finding new followers. It describes Twitter's built-in search and tools like TweetDeck. It also covers limitations of Twitter searches and the value of third party tools like TweetArchivist and Gnip for accessing more comprehensive historic tweet data. The document concludes with suggestions for how businesses can use Twitter for marketing, customer service, and product development.
STC 2010 Strategies for the Social Web for DocumentationAnne Gentle
The social web can be perceived as intimidating, live-saving, risky, or a black hole of productivity loss. Learn how to take a strategic approach to integrating social media to accomplish your overall documentation goals.
110112 Introduction to social media for Novas Scarman Can DoersMark Walker
A made a short presentation to a group being supported by Novas Scarman in Brighton. ALl were volunteers setting up and/or running local community activities.
The document discusses how nonprofits and foundations can use social media tools. It provides an agenda that allocates 40% of time each to foundation work and personal work, with the remaining 20% for deeper discussions. Examples of social media tactics are given, ranging from less interactive tactics like listening to more engaged activities like community building. The importance of using social media to support overall communication strategies and engage audiences is highlighted.
Beyond Dabbling: Creating a Social Media Strategy with PurposeDance/USA
Holly Ross, Executive Director, NTEN: The Nonprofit Technology Network
We've all experimented with social media at this point, but how many of us can point to real, definable results? In this webinar, we'll address how dance organizations can stop dabbling and start using social media to help meet their communications and organizational goals. We'll identify the elements of a strong social media strategy and provide you with a framework for using it to listen, tell your stories, generate buzz and build communities.
The document summarizes the AFL-CIO's social media program and strategy. It discusses the growth of social media and how the AFL-CIO uses various platforms like Facebook, Twitter, YouTube and Flickr to engage constituents and spread its message. It provides details on the AFL-CIO's blog and how they live tweet events. The AFL-CIO also provides social media trainings to affiliates and aims to develop training tools for state and local levels.
The document discusses the potential uses of social media for extension programs. It provides examples of how UNL Extension is currently using tools like Facebook, Twitter, blogs and YouTube. It also discusses the importance of having social media policies and guidelines in place. The document encourages extension educators to explore different social media tools, identify their target audiences, and consider how social media can help market extension programs. Live polling is used to get feedback from attendees on their social media use and which tools may be most useful in their counties.
Social Media Ctcef Conference 2009 Updatedbrooke.csukas
This document provides an overview of how organizations can leverage social media to increase visibility and fundraising. It discusses optimizing websites, using social networks like Facebook, Twitter, YouTube and Flickr to engage supporters and promote causes. Personal fundraising through social networks is also covered, noting that volunteers often reach fundraising goals by sending donation requests through their online networks. The importance of integrating all digital engagement and measuring results is emphasized.
This document provides an overview of social networking and recommendations for libraries looking to utilize social media. It defines social networking and discusses popular platforms like Facebook, Twitter, and blogs. The benefits for libraries include free marketing and accessing valuable usage statistics. Effective use involves understanding the audience, having clear goals and policies, and sharing engaging content rather than just information.
The document discusses how social media could benefit organizations and provides best practices and examples. It notes that social media allows for two-way dialogue, delivers content to audiences, and spreads information quickly. It provides tips on listening, creating content, cross-promoting, and integrating social media channels. Examples are given of legal organizations using social media along with tools for monitoring use, engagement, and information overload. Potential ways to experiment with social media are proposed.
The document discusses how public relations and social media can benefit businesses. It provides tips for using social tools like websites, blogs, social media releases, and microblogs. Examples are given of how Cincinnati Sports Leagues and General Data Company successfully used social media to promote their brands and increase awareness. The key is engaging customers through social platforms and guiding the message about your organization.
The document provides an introduction to social media and networking. It discusses various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Foursquare. It explains how to use each platform, tips for getting started, and how to develop a social media strategy and measure success. The key aspects covered are developing objectives and audiences, choosing appropriate channels, engaging in conversations to build relationships and awareness, and analyzing metrics and conversions.
Embracing Technology As A Nonprofit Birmingham Presentationbrooke.csukas
This document provides an overview of how nonprofits can embrace technology to optimize operations and fundraising. It discusses steps like optimizing websites, attracting donors through social media, collecting donor information online, integrating databases with communications, and more. Specific platforms like Facebook, Twitter, YouTube and tools like email marketing, landing pages, and mobile design are examined. The key message is that relationships should be the priority and technology can help strengthen relationships and engagement.
An overview of how nonprofits are using social media on the web and how others can improve their outreach efforts in a web 2.0 world. It's a "101" program, so it focuses on the basics of networks like Facebook, LinkedIn, blogs, Twitter and Flickr.
Embracing Technology As A Nonprofit Kansas City Presentationbrooke.csukas
This document provides an overview of how nonprofits can embrace technology through 5 easy steps: 1) Optimizing their website to attract donors and support, 2) Attracting donors through social media like Facebook and YouTube, 3) Collecting donor information online, 4) Using their donor database effectively, and 5) Communicating with new and existing donors. It discusses how the economy is affecting charitable giving and provides specific strategies and examples of how nonprofits can utilize different technologies and social media platforms like websites, videos, and Facebook to engage donors and raise funds online.
The document discusses developing a social media marketing plan and strategy for a company called Vox Motus. It provides examples of setting objectives like increasing audience numbers among 18-35 year olds and generating buzz around a production. It also discusses measuring success through engagement metrics and conversions. For Vox Motus' pilot campaign on YouTube and Facebook, it provides results like the number of video views and fans gained.
The document discusses how to use various social media platforms like Facebook, Twitter, YouTube, and blogs to promote a cause and become a digital voice for change. It provides tips for using each platform, such as posting updates and organizing campaigns on Facebook, including hashtags and engaging with followers on Twitter, sharing videos and building a subscriber base on YouTube, and writing blog posts with links and media to engage readers. The overall message is that harnessing social media can help find supporters, expand networks, and increase the visibility and reach of an issue or organization.
This document provides an overview of various social media platforms and how businesses can utilize social media for marketing purposes. It discusses popular social networks like Facebook, Twitter, and LinkedIn. It also covers other social media tools like blogs, microblogging, video and photo sharing sites. The document provides tips on how businesses can connect with customers, build their brand and promote events using these social media tools.
This document discusses using social media like Facebook, Twitter, YouTube and blogging for hospice organizations. It provides an overview of each platform and how they can be used for marketing, fundraising, advocacy, recruiting volunteers and staff. Specific tips are provided for using each tool like creating a Facebook fan page, using hashtags on Twitter, making educational videos for YouTube and writing blog posts. Legal and privacy issues around HIPAA are also addressed.
Social Networking Who Are You Jonnie Jensen Digital Coach To Be Socialtobesocial
The document discusses using social media for personal branding and building influence. It recommends creating consistent profiles across social networks, being present and active in sharing valuable content, and focusing on key influencers. The goal is to establish yourself as a trusted source and connect with others in your industry or area of interest. Measurement of results is important to evaluate effectiveness and opportunities for improvement.
Social media allows nonprofits to increase awareness, engage with others, and build relationships at a low cost. Popular social media platforms include Facebook, Twitter, YouTube, and LinkedIn, which have hundreds of millions of active users each day. Nonprofits can use social media to share news, events, photos, and videos; ask questions of and interact with followers; recruit volunteers; and strengthen their brand in order to gain support for their cause. Proper planning is required to allocate staff time for social media management and to establish response and success measurement policies.
Your customers are already talking about you online. Do you like what they are saying? Social media is a powerful tool to connect and engage with friends, community members, and customers, both locally and online. How can you utilize these platforms to be effective for you and your company? Learn about the power of online brand communication, and the power of good word of mouth.
This course will cover the different platforms that businesses need to know, best practices, and upcoming platforms. The class will then focus on the specifics of executive leadership on social media, especially the importance of tactical transparency, and legal issues, copyright issues, and privacy issues. The application of social media strategy will be a final point used to tie the day together.
This document discusses various tools for communicating via the internet, including social media platforms like Facebook, Twitter, LinkedIn, and blogs. It explains how nonprofits can use these tools to raise awareness, build relationships, recruit volunteers, and increase website traffic. Facebook allows organizations to connect with broader audiences and share news, events and discussions. Twitter enables sharing updates, links, and opportunities. LinkedIn helps organizations connect with professionals through member profiles. Blogs allow sharing news, events, photos and guest writers. The document provides tips on getting started with social media and measuring return on investment through metrics like page views and new volunteers. It cautions that social media may not be right for all organizations.
The document discusses strategies for integrating social media into communications. It provides statistics on social media usage and growth. It then offers tips on developing a social media strategy, choosing appropriate platforms like Facebook and Twitter, and creating profiles and pages to engage constituents and spread messages. Resources for social media training from the AFL-CIO are also listed.
The document provides an overview of using social media for business purposes. It discusses strategies for using various social media platforms like Twitter, Facebook, and LinkedIn to engage customers, build brands, and promote businesses. Specific tips are provided for using each platform effectively and measuring the success of social media efforts.
Darrah Courter owner of Rippling Effect will present "Leveraging Social Media". Darrah professionally trains and manages campaigns utilizing social media tactics and strategies. She has shared her expertise with various organizations like: American Marketing Association, National Association of Remodeling Industries and Small Business Development Center. Presentation January 19, 2011
Using Social Media in Substance Abuse Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Treatment & Recovery was presented at the New England School of Best Practices in Addiction Treatment on September 15, 2011 in Waterville, New Hampshire by Jennifer Barbour of Another Jennifer Writing Lab.
The document provides an agenda and overview for a social media training session. It discusses strategies for using various social media platforms like Facebook, Twitter, and LinkedIn for nonprofit organizations. Specific tips are provided around listening to audiences, learning about their needs, and creating an engagement plan with goals and metrics for success. Examples of using Facebook for fundraising and driving engagement are also summarized.
Social Media Overview For GOLD Major Gift OfficersMikey Ames
I had several folks in from national fraternal associations asking how they might use social media to secure more high dollar donors and visits. I wanted to start with the basics. This presentation is a big remix of several other presentations we have seen. Credit remains on each slide.
Similar to Using social media for campaigning (20)
The document discusses how non-profit organizations can increase their impact through the use of technology. It outlines challenges organizations face like funding cuts and how technology can help address issues like information management, collaboration, fundraising and engagement. Specific tools are described like databases, cloud computing, collaboration platforms and social media. Organizations are advised to evaluate their needs and choose technologies appropriately. Leadership must support the effective use of technology.
This document provides tips for email management, including backing up emails regularly, sorting emails by importance and other criteria, saving attachments separately, using different email folders, setting up rules to organize incoming mail, prioritizing emails, and reducing file sizes of internal messages.
The document discusses some of the key challenges voluntary and community organizations face in making the most of technology. It identifies accessing funding, having access to people with ICT skills, and access to appropriate ICT solutions as major challenges. It provides various resources organizations can use to help address these challenges, including guides on budgeting, funding, and using social media from NCVO and other support organizations. NCVO also offers events, preferred suppliers, and a consultant directory to help organizations improve their use of technology.
Lobbying and campaigning on a shoestringLouise Brown
The document provides tips for campaigns with limited budgets, including free and low-cost online tools and resources. It discusses analyzing issues and developing strategies, using tools like Google alerts and RSS feeds to monitor discussions and find relevant information. Additionally, it suggests tools for tracking what MPs are discussing, such as They Work For You and The Public Whip, and provides advice for parliamentary outreach and engaging with influencers.
The document discusses how social media can help disability organizations share information, resources, skills and knowledge. It outlines several ways social media can help: by receiving up-to-date information through tools like RSS and Google alerts; finding people and resources using Twitter and hashtags; and sharing information through social bookmarking sites and connecting via social networks like LinkedIn. It concludes by asking the reader to consider how they currently get information, if any social media tools could help, and how that information could be shared with others.
This document discusses innovation in service delivery and provides definitions, types, and examples of innovation. It also outlines ways organizations can encourage innovation and where to find support for innovation efforts. Some key points include: incremental, radical, and disruptive innovation; leadership support and funding for staff creativity can help innovation; listening to service users is important; and organizations like NESTA, NCVO, and The Young Foundation can provide resources and support innovation.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
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Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
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For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
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van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
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Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
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HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
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48. Tell us how the cuts are affecting you www.ncvo-vol.org.uk/cutsvideo
Editor's Notes
Welcome to this session on using new media for campaigning As we’ve said in the brochure This is an introductory session on some of the tools that you can use So if you are an experienced online campaigner then we might be covering old ground – feel free to go to another session
To introduce myself I am Louise Brown ICT Development Officer at NCVO My role is to support NCVO members to use technology more effectively Through a variety of funded projects, events, resources and one-to-one support Speaking with me is Gary Copitch Chief Executive of People’s Voice Media An organisation that connects communities through the use of digital communication tools to support civil society and improved governance Gary will tell you more about People’s Voice Media a bit later
So what are we going to be covering today? I am going to spend some time talking about how you can use new media tools in every area of your campaigning, picking out some specific tools such as blogging, twitter and Facebook Gary is going to talk to you about his experiences at People’s Voice Media Giving communities a voice using new media We will also have time at the end to discuss your campaigns, ask questions and share experiences
Before we get going I want to give you a chance to find out about the people in the room Talk to someone near you that you don’t know and: BRIEFLY Introduce yourself What does your organisation do? Most importantly what is your latest campaign? (if you’re not working on anything now, what has been your most recent campaign?) TIMINGS 5 MINUTES Will be timing so make sure you cover both of your introductions
So, why are we even bothering talking about new media? Why is it something we should be building into our work? Going to startle you with statistics Want to make the point that this kind of thing isn’t going anywhere, in fact it’s growing RUN THROUGH STATISTICS These figures are enormous And you will only be reaching a tiny % of those with your traditional campaigning methods – opening up new audiences to you New media tools are also making your decision makers and influencers more accessible, Which we will cover later in the session
But what is this thing called new media? There are lots of different terms you may have heard: new media, social media, social networking, user generated content They all have their nuanced differences but essentially they describe the same concept It can be easy to be overwhelmed by the millions of new media tools that are out there But you just need to remember one thing…
New media is not really about the tools, it’s about they can do And a change in behaviour from internet users It is a movement away from the traditional broadcast function of the old, static website Where information used to be placed on it for people to come to and read To something that is centred around the user It’s about what content the user can create, the connections the user can make and what is relevant to them
HOW ARE PEOPLE USING NEW MEDIA TOOLS? LISTENING/ RESEARCHING – what are people saying? What are people saying? Finding reviews of products CREATING Making film, content, audio, comments, reviews And putting it online SHARING – what are you up to? Videos/ Photos/ stories REPORTING – what is happening in your area? Reporting events What is happening in your area? CONNECTING I think there are broadly 3 different types of connections that people make online (1) Friends (2) colleagues (3) around an interest
So why is all of this relevant to our campaigning? Dialogue Reach, quickly Access Share Expertise
BUT … ** New media is NOT a campaign ** Online campaigning is most effective when used alongside traditional offline methods Not a way to save money Offline and online fuel each other Provide content for each other BUT give opportunity for people to do more
When running any campaign you should try and follow a process We call that the campaign cycle Starts with an analysis of the issue – knowing the external factors, their impact and how you can change them Developing the strategy of your campaign and planning how you’re going to carry it out The exciting part of delivering your campaign And then monitoring it’s progress, evaluating it and feeding all of that bag in to improving your campaign
We are not going to be covering the theory of campaigning here today But there are lots of resources out there to help you The Good Campaigns Guide is in the process of being revised Hoping that it will come out at the very beginning of next year There is also a campaigning conference happening in January
Back to the new media, the first thing you are going to want to do is Analysing your issue and routes of influence Some of the elements of this are: Understand the issue Know how to use your evidence base to establish your campaign Develop your research and policy Examine external factors Identifying routes of influence
KNOWING WHAT THE WEB IS “SAYING” Keep up to date with what people are saying on websites, blogs and other online Track talk about your organisation or your campaign issue Changing role of campaigning Campaigns no longer sit within organisations Can help you find individuals and connect/ support them
STAYING ON TOP OF THE NEWS RSS pushes information to you Spot the orange symbol Save time by not having to browse sites There are political websites, news websites, organisational websites all with RSS feeds
To read RSS you need a reader account, such as GOOGLE READER (can also be within browser) This is mine New information is in bold I can save or share Keeps me up to date
Dialogue analysis can be expensive but there are some free tools … Wordle of Building the Big Society document Takes any piece of text and represents it visually Useful in picking out key words or buzz words
They Work for You looks at what people are saying in parliament and devolved government assemblies You can search for what a specific MP is saying or set up a search to see what people mention a keyword If you create an RSS feed of your search you can feed it in to your Google Reader account and get updates automatically You can also get these updates sent to you as an email
As part of your planning you need to think about who you need to influence and how to reach them New media is making it easier to reach people with your campaign These are new media profiles for local and national politicians in Wales
Planning and delivering your campaigns Gary’s session will cover in more depth capturing information and stories, What I am going to talk about it the way you get that information out there
Before you start you should ask yourself some key questions: What do you want to say? – what is the message or information that you are trying to get out? Who are you trying to reach? – kno wing who your audience will help you to decide which tools to spend time on Where do they go online? – if y our campaign is targeting teenagers then there’s no point going on Twitter as they’re not the key demographic Start small and work u p – don’t feel like you have to be on every new media platform Pick the right people internally to manage it – having someone who is enthusiastic about using these tools will make your campaign more successful than if you just ask the person who normally manages your communications
The point about knowing where people go online is a key one I think This Americanised graphic services to illustrate the point that different new media tools have different user profiles Typically older teenagers, graduates and 20/30s use Facebook Small children use Bebo People aged 35-55 are more present on Twitter So focus your time and resources on the sites where your audience goes
Some issues you might come up against: Knowing what to say/ what people want to hear – people coming to new media for the first time can find it difficult to know what to say The key is to be authentic. To interact with others and be a real person, not a PR machine Reacting to negative comments – it can be tempting to ignore negative comments but it’s more powerful to confront them with a solid argument and encouraging your supporters to respond Personal vs Professional – it’s a valid concern for people not to want to use their personal profiles for work related campaigns – although a valid concern, personal profiles show how passionate you are about the campaign. Talk it through as an organisation Protecting your brand – some organisations a re all about the brand. Keeping control New media is very much about letting go and trusting your staff and supporters to behave appropriately As an organisation draw up some guidelines for how people use new media tools Online safety – if your online interactions involve young people then you should talk as an organisation about how you would deal with online safety, as you would with face to face work. Develop a policy that sets out the clear dos and don’ts. Will you “friend” young people? What is your responsibility over material that is posted via your networks?
The first major tool we’re going to talk about is Facebook How many of you have a personal Facebook account? How many of you have an organisational presence on Facebook?
Why should campaigners be bothering with Facebook? You can easily tap into existing – and trusted – networks of people About 350 million active users Its really easy for people to share information on Facebook – sending links to your cause to your friends About 3.5bn pieces of info are shared every week You can mobilise your supporters to take action; either a real life action or something they can do virtually
PAGES vs GROUPS There are different ways for an organisation or campaign to have a presence on Facebook Pages are public spaces where people can show support by “liking” (can have more than 5,000 friends) – Groups are more like mini networking spaces and can be good for mobilising a campaign Administration: Pages don’t have a personal identity, groups do URLs: Pages can have customisable URLs Members: Groups can moderate members, can’t moderate who likes your page Privacy: Pages are public and less personal, groups can be private if necessary and moderate Email: You can’t send emails to members of a page, but you can send an update. Groups can send emails No reason why you can have both But think about what you want to achieve first
Making Facebook work for you Don’t rely on it to run your campaign Promote your Facebook presence through your emails, other communications and offline M ake use of the in build tools – like twitter feeds or rss feeds Engage your friends and colleagues and encourage them to promote to their friends and colleagues
Increasing your Facebook fans: Promote , promote, promote: email signature, newsletters, Twitter, print Bring people from outside FB: widget on your website or blog, host video, badge Create an arrival tab: personalise your page Tagging: get people to tag you in their posts or donate a photo
Our next tool is Twitter How many people here have a personal Twitter account? How many of your organisations have a Twitter account?
Twitter is a really good tool for: Reaching out and engage with people interested in your issue Tak ing part in debates around your issue – therefore raising y our profile Promote your campaign – really easy for people to share links to information and actions Find out views about your issue – either by directly asking the question or searching for what people are saying
So what is this thing called Twitter? Microblogging site Tweets are a maximum 140 characters Because space is a premium there is a lot of use of short links like tiny url or bit.ly You follow people to hear what they saying and people follow you to hear what you are saying (not necessarily the same) You have a profile picture Which can be customised with a twibbon to show support for a campaign You can also change your profile pic totally like this one for amnesty You can use a hashtag to identify what you’re talking about You can also search for hashtags to see what people are saying (#bigsociety #questiontime) Retweeting is someone re posting something you’ve said Trending topics are the most popular words being tweeted about at that moment Getting your campaign into the trending topics can give it a real boost
What’s the best way to use twitter? Start by following the people and organisations that you know , or know of You will quickly see who they are talking to and find new people to follow Don’t be afraid of being personal in what you say. Knowing that there is a human at the end of an account makes it more interesting to follow If you have stories for your campaign then make use of them. Post links to videos or case studies and encourage others to share them. Interact with your followers Once people know you are on twitter they will want to talk to you There is nothing worse than an account that just broadcasts information without any answering of questions or comments
You can search for people, tweets or hashtags that are relevant to your campaign by searching for them If you’ve got the hang of your RSS feeds you can set it up so that all new search results go into your Google Reader I have key word searches set up for NCVO, #bigsociety #StokeKnittington When you find these people, follow them and talk to them There are features within lots of websites, facebook and blogs that allow you to feature your twitter feed Create easy to share shortlinks – register with bit.ly and customise Promote your twitter account everywhere; newsletters, email signatures, events and publications
One example of a organisation using twitter well – Dogs Trust Professional background Personal tweets Follow key words and respond Answer questions as well as broadcast Pictures of cute dogs do help
Our final tool is blogging An online space for people to talk about what matters to them Increasingly being used as a simple way for people, organisations, communities and campaigns to have a web presence
Blogging can be a really useful campaign tool It can help to build a relationship with your supporters Gives people an inside view of the campaign and updates on progress Most blogging websites – Wordpress – allow you to pull together all of your new media content from around the web as well as all of that they are: Easy for searches to find Easy to set up Easy to share content
To introduce myself I am Louise Brown ICT Development Officer at NCVO My role is to support NCVO members to use technology more effectively Through a variety of funded projects, events, resources and one-to-one projects Speaking with me is Gary Copitch Chief Executive of People’s Voice Media An organisation that connects communities through the use of digital communication tools to support civil society and improved governance
Now that you’ve heard all of this How do you think you might use new media tools as part of your campianging? Its up to you whether you talk to the same person as earlier or someone else If it’s someone else don’t forget to tell them who you are and what your organisation does 5 minutes