Women's Resource Centre's journey into social media
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The document discusses the Women's Resource Centre's initial steps in using social media platforms like Twitter, Facebook, and Flickr to achieve their strategic goals of promoting solidarity, advocating for women's sectors, and improving their national reach. It outlines how they set up profiles, pages, and online communities to engage members, raise their profile, and connect women's organizations. Their social media presence helped them reach new audiences and supporters while providing richer engagement and networking opportunities across the women's sector. The document advises establishing buy-in, setting targets, and continually improving social media efforts.
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Women's Resource Centre's journey into social media
- 1. Women’s Resource Centre Our journey into social media
- 2. First steps…
- 4. http://www. facebook .com/group. php ? gid=2451312346
- 15. The Women’s Cafe
- 18. What do we need to achieve as an organisation/team? What problem are we trying to solve? Who do we need to engage with to achieve our aims? What are their characteristics? What media do/could they use? How can we reach them? What do they need? How do I make it happen? Internal buy-in. Training (learn how to use socmed tools). Budget, time, resources. Setting targets, creating benchmarks, know what you have to prove to whom. Have you achieved your aims - or more? Make improvements.
Editor's Notes
- 1164 followers
- 1164 followers
- 145 fans (600 members of the group)
- STOP HERE - WORKSHOP? Strategic obejctives - what do we need to achieve as an organisation/team? What problem are we trying to solve? Audiences - who do we need to engage with to achieve our aims? What are their characteristics? What media do/could they use? How can we reach them? What do they need? How do I make it happen? Internal buy-in. Training (learn how to use socmed tools). Budget, time, resources. Measuring success & making improvements. Setting targets, creating benchmarks, how what you have to prove to whom. Have you achieved your aims - or more?
- STOP HERE - WORKSHOP? Strategic obejctives - what do we need to achieve as an organisation/team? What problem are we trying to solve? Audiences - who do we need to engage with to achieve our aims? What are their characteristics? What media do/could they use? How can we reach them? What do they need? How do I make it happen? Internal buy-in. Training (learn how to use socmed tools). Budget, time, resources. Measuring success & making improvements. Setting targets, creating benchmarks, know what you have to prove to whom. Have you achieved your aims - or more?
- I’ve really just scraped the surface here, to try to give you an insight into our journey. I’m happy to take question and have discussions on anything I’ve mentioned so far, or anything else people want to talk about - I’ve just jotted down some other topics here.
- I’ve really just scraped the surface here, to try to give you an insight into our journey. I’m happy to take question and have discussions on anything I’ve mentioned so far, or anything else people want to talk about - I’ve just jotted down some other topics here. If it’s OK with you, we’ll take a brief break, then come back with questions and some small group work