Presentation made by Mark Walker to the team at Skills South East in January 2011 for Wall and Pleece, a marketing and branding agency based in London and Brighton.
I am working with two people from the NHS to help them integrate social media into their work. This is the presentation from the first of a three stage process.
Although they have lots of skills and knowledge this first step is a general introduction, to make sure they have chance to ask questions and share their knowledge with each other. We used it to agree some broad learning goals and specific actions they can take.
Next step is to begin planning specific campaigns as part of their work.
The third step will be to reflect what they've learned and identify new learning goals.
These sessions will be a month or so apart to give them chance to try things out.
110707 e-safety - creating a social media policy to safeguard service usersMark Walker
I delivered a 90 minute briefing about why and how to develop a social media policy, to help charities make safe use of the web.
Although I use the phrase 'social media policy' some people in the session felt that social media was too narrow a term and does not encompass email, websites or other IT stuff.
In fact that is exactly what I think social media does encompass. Maybe it's because I'm using it every day but I realise now use the term as a code for all online activity. We agreed that this is is one example of why the discussion about having a policy is so important, as it helps to challenge the language which we can take for granted but which can be a barrier to others.
In researching the session I discovered a lot of information about e-safety for young people prepared by and for schools but very little for community organisations.
I also found just about nothing on the web that was about safe web use by anyone other than young people. More and more older people's services are offering IT access, so this presentation is as relevant to them as it is to young people.
110219 Communicating your Impact Using the InternetMark Walker
How can you use the internet to communicate with your funders and supporters? How can you maximise the impact of your communications? What is the impact of your work and how can you communicate it?
This presentation accompanies a 3 hour workshop I delievered for 20 people at Community Action MK on 22 February 2011
110219 Introduction to social media for Oxford Voluntary ActionMark Walker
This is the presentation to accompany a workshop for staff and volunteers from local charities organised by Oxford Voluntary Action and delivered by Mark Walker of SCIP on 3 March 2011
100715 Third Sector and social media - an updateMark Walker
I have been working with a variety of third sector orgs to review the role that social media can play in their work. This includes representatives of various local support and development organisations from across the south east who meet quarterly.
last quarter I ran a 90 minute introduction to social media. Last week I added a few details based on questions that had arisen since and led a really interesting discussion about what they may or may not do to adopt social media in their own work.
Since the last meeting five of the 12 people present had done something to get started with social media eg google alerts, signed up to Twitter, etc,
110714 Cybermummy feedback from community reportersMark Walker
Claire Jones-Hughes is a founding member of Brighton & Hove Community Reporters and has been blogging about her experience as a mum for several years, under the name of contented mummy.
She gave a great report to the July Community Reporters meetup about how parent bloggers are attracting the attention of big brands and the PR agencies that promote them.
I am working with two people from the NHS to help them integrate social media into their work. This is the presentation from the first of a three stage process.
Although they have lots of skills and knowledge this first step is a general introduction, to make sure they have chance to ask questions and share their knowledge with each other. We used it to agree some broad learning goals and specific actions they can take.
Next step is to begin planning specific campaigns as part of their work.
The third step will be to reflect what they've learned and identify new learning goals.
These sessions will be a month or so apart to give them chance to try things out.
110707 e-safety - creating a social media policy to safeguard service usersMark Walker
I delivered a 90 minute briefing about why and how to develop a social media policy, to help charities make safe use of the web.
Although I use the phrase 'social media policy' some people in the session felt that social media was too narrow a term and does not encompass email, websites or other IT stuff.
In fact that is exactly what I think social media does encompass. Maybe it's because I'm using it every day but I realise now use the term as a code for all online activity. We agreed that this is is one example of why the discussion about having a policy is so important, as it helps to challenge the language which we can take for granted but which can be a barrier to others.
In researching the session I discovered a lot of information about e-safety for young people prepared by and for schools but very little for community organisations.
I also found just about nothing on the web that was about safe web use by anyone other than young people. More and more older people's services are offering IT access, so this presentation is as relevant to them as it is to young people.
110219 Communicating your Impact Using the InternetMark Walker
How can you use the internet to communicate with your funders and supporters? How can you maximise the impact of your communications? What is the impact of your work and how can you communicate it?
This presentation accompanies a 3 hour workshop I delievered for 20 people at Community Action MK on 22 February 2011
110219 Introduction to social media for Oxford Voluntary ActionMark Walker
This is the presentation to accompany a workshop for staff and volunteers from local charities organised by Oxford Voluntary Action and delivered by Mark Walker of SCIP on 3 March 2011
100715 Third Sector and social media - an updateMark Walker
I have been working with a variety of third sector orgs to review the role that social media can play in their work. This includes representatives of various local support and development organisations from across the south east who meet quarterly.
last quarter I ran a 90 minute introduction to social media. Last week I added a few details based on questions that had arisen since and led a really interesting discussion about what they may or may not do to adopt social media in their own work.
Since the last meeting five of the 12 people present had done something to get started with social media eg google alerts, signed up to Twitter, etc,
110714 Cybermummy feedback from community reportersMark Walker
Claire Jones-Hughes is a founding member of Brighton & Hove Community Reporters and has been blogging about her experience as a mum for several years, under the name of contented mummy.
She gave a great report to the July Community Reporters meetup about how parent bloggers are attracting the attention of big brands and the PR agencies that promote them.
120304 W&P Social Media for The-Pensions-Net-WorkWall & Pleece
The-Pensions-Net-Work is a regular invite-only session for senior people in and associated with the Pensions Industry. Mark Walker, of marketing agency Wall&Pleece provided an introduction to social media for a group of 40 on 4 March 2011.
I delivered this presentation at the Orlando Florida Public Relations Association Nonprofit Roundtable Discussion. It includes tips, tools and strategies to help nonprofits incorporate social media into their public relations initiatives.
Kerry Rego, social media consultant, provides information to training teachers and educators on how to incorporate social media and digital skills into the classroom.
Social Media: What Students Need to KnowKerry Rego
Kerry Rego Consulting spoke at Healdsburg High in October 2011. Talking about social media and technology tools, strategy for success, reputation management, the state of social media education, jobs and more.
Third Sector, Commissioning and the Big Society in Brighton & HoveMark Walker
Two presentations back-to-back form a Community Workers Conference in brighton last week.
The first was used by Sally Polanski, Chief Officer of the Community and Voluntary Sector Forum to guide us through the current approach to commissioning in the city, with a particular emphasis on how the third sector could add value to the process.
The other is an overview of BigSociety and is based on an Urban Forum session which ran in the city recently. It was delivered by John Routledge, Head of Communities Team in the CIty Council.
Both offer an excellent primer on current issues, explain the jargon and start to explore potential opportunities.
This session will explore how online fundraising, email communication, and social media played an important role in nonprofit relief efforts for the Haiti earthquake. Participants will learn how to develop a rapid response plan, be prepared online for emergencies, and implement best practices from across the nonprofit sector.
"Using LinkedIn & Facebook to Advance" for Women in Cable Telecommunications ...Kerry Rego
Women in Cable Telecommunications WICT Southern California hosts the Wednesday Webinar Series and July 11, 2012 was "Using LinkedIn and Facebook to Advance" by Kerry Rego. She talked about consumer use of search engines, reputation management, social media marketing strategy, tools available, personal branding, professional use, and action items for leveraging social media.
Legal Issues For Online Communities - David DeakinFeverBee Limited
Hosting an online community raises numerous legal and regulatory challenges. Are you, as the community host, legally responsible for content submitted or shared by your members? This content may infringe other people’s intellectual property rights; might be defamatory; or could amount to some form of criminal activity. But do you know your responsibilities in relation to these types of content and activity, and how do you ensure you protect yourself by taking advantage of the legal defences available to avoid liability? And what about Data Privacy? European Data Protection Laws are changing dramatically over the next 2 years. Collection and exploitation of personal data may be a significant asset and driver for establishing our community. And in any event trust, privacy by design and regulatory compliance should be at the heart of your strategy. These issues, along with key Marketing Regulations and understanding your relationship with and responsibilities to third parties - such as Facebook and YouTube, or your hosting provider, will be summarised.
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
120304 W&P Social Media for The-Pensions-Net-WorkWall & Pleece
The-Pensions-Net-Work is a regular invite-only session for senior people in and associated with the Pensions Industry. Mark Walker, of marketing agency Wall&Pleece provided an introduction to social media for a group of 40 on 4 March 2011.
I delivered this presentation at the Orlando Florida Public Relations Association Nonprofit Roundtable Discussion. It includes tips, tools and strategies to help nonprofits incorporate social media into their public relations initiatives.
Kerry Rego, social media consultant, provides information to training teachers and educators on how to incorporate social media and digital skills into the classroom.
Social Media: What Students Need to KnowKerry Rego
Kerry Rego Consulting spoke at Healdsburg High in October 2011. Talking about social media and technology tools, strategy for success, reputation management, the state of social media education, jobs and more.
Third Sector, Commissioning and the Big Society in Brighton & HoveMark Walker
Two presentations back-to-back form a Community Workers Conference in brighton last week.
The first was used by Sally Polanski, Chief Officer of the Community and Voluntary Sector Forum to guide us through the current approach to commissioning in the city, with a particular emphasis on how the third sector could add value to the process.
The other is an overview of BigSociety and is based on an Urban Forum session which ran in the city recently. It was delivered by John Routledge, Head of Communities Team in the CIty Council.
Both offer an excellent primer on current issues, explain the jargon and start to explore potential opportunities.
This session will explore how online fundraising, email communication, and social media played an important role in nonprofit relief efforts for the Haiti earthquake. Participants will learn how to develop a rapid response plan, be prepared online for emergencies, and implement best practices from across the nonprofit sector.
"Using LinkedIn & Facebook to Advance" for Women in Cable Telecommunications ...Kerry Rego
Women in Cable Telecommunications WICT Southern California hosts the Wednesday Webinar Series and July 11, 2012 was "Using LinkedIn and Facebook to Advance" by Kerry Rego. She talked about consumer use of search engines, reputation management, social media marketing strategy, tools available, personal branding, professional use, and action items for leveraging social media.
Legal Issues For Online Communities - David DeakinFeverBee Limited
Hosting an online community raises numerous legal and regulatory challenges. Are you, as the community host, legally responsible for content submitted or shared by your members? This content may infringe other people’s intellectual property rights; might be defamatory; or could amount to some form of criminal activity. But do you know your responsibilities in relation to these types of content and activity, and how do you ensure you protect yourself by taking advantage of the legal defences available to avoid liability? And what about Data Privacy? European Data Protection Laws are changing dramatically over the next 2 years. Collection and exploitation of personal data may be a significant asset and driver for establishing our community. And in any event trust, privacy by design and regulatory compliance should be at the heart of your strategy. These issues, along with key Marketing Regulations and understanding your relationship with and responsibilities to third parties - such as Facebook and YouTube, or your hosting provider, will be summarised.
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
Intersect Social Meda, SEO & Content Marketing and you have this presentation on how to build a Social Media SEO Strategy. Given by @TopRank Marketing CEO Lee Odden.
Aren Grimshaw presentation on Social Media and Social Media Marketing. Delivered to delegates at the UKNetWeb / Niddocks Social Media Taster Course - Social Media for Business session on Thursday 7th May.
Best Practices Social Media Marketing For BusinessSurekha Parekh
Introduction to Effective Social Media Marketing for Business - 13 November
Recent research from analyst house Gartner has forecast that not responding to social media will become as fatal to a brand image as not replying to phone calls and emails are today.The purpose of this presentation is to provide you with an introduction to Social Media, we will cover
the top social media channels to use. How to get started, Hints & Tips and Best Practices. We will also cover examples of how Social Media
Marketing can drive real business results. The social media channels that will be covered are LinkedIn, Twitter, Google +, Facebook and Ning. There will be an opportunity for Live Q&A
Best Practices Social Media Marketing For Business
Speaker - Surekha Parekh WW Marketing Program Director
This is my presentation from last year. Since then Facebook added a few 100 million users and more news organizations changed their structure and strategy. Compare this to my other recent ones .
Social Media is not a Side Dish. This presentation for HTCE is specifically aimed at addressing the hurdles that established organisations face when incorporating social media into their marketing mix.
Find the Risk vs. Reward Balance in Social MediaGerardo A Dada
Businesses are increasingly expected to adopt social networking tools, but it must be done with a firm grasp of the risks, rewards and options.
- Determine how social media tools affect your compliance with regulatory and internal requirements
- Identify the right types of social networking solutions for your enterprise
- Measure a real return on your social networking investment
- Develop guidelines for employees to understand the do's and don'ts
I spoke to an undergraduate marketing class at SDSU about social media marketing. I was asked to speak about my background, social media marketing, how to set up a social media strategy, some use cases, and how to get a job in social media marketing.
A presentation given by Rene to Social Media Academy's conference in Manchester on 24 March 2011 focusing on the importance of sound strategy and good content and information in b2b social media.
Fundraising using social media: A briefingMark Walker
Presentation from a briefing session I ran in Brighton on 7 December 2011 covering fundraising and social media.
<My main aim is to inspire people to get on and do it - to pick up the reins and start trying to make it work.
Data-sharing and Intelligent Commissioning and 3rd sector from Charity IT Con...Mark Walker
I made a presentation to the Charity IT Conference about how charities can ask local councils to use their data as part of the commissioning process
It includes reference to www.databridge.org.uk, a project developed in Brighton as part of a highly successful City Camp project
How local authorities can work with the third sector: SOCITM 25Mark Walker
I was grateful for an opportunity to speak to ICT professionals from the public sector at the 25th SOCITM conference in Birmingham on 30 November. SOCITM is the Society of IT Managers and represents a network of over 300 local authorities and more than 30 charities and not for profit organisations.
I am a member of the SOCITM Third Sector Groups and shared the stage with Martyn Croft, CIO of The Salvation Army. Between us we represent either end of the third sector spectrum. I have spent the past 15 years working with very small local charities, social enterprises, community groups and other not for profit organisations in Brighton, many of which have no staff and hence have very low level of investment in IT. Martyn is Chief Information Officer for an organisation with a turnover of £210m, putting it in the top ten charities in the UK.
We took the chance to show the many positive opportunities for collaboration and partnership working between public sector and the third sector, focusing on three specific options:
1. Volunteering
2. Intelligent Commissioning
3. Partnerships
I'm co-running a workshop for charities about using the press and social media to promote your not for profit organisation. It's in Brighton in November, organised by Working Together Project.
It includes a checklist for social media as part of the marketing mix plus five steps to running your social media campaigns.
I've credited the images wherever possible - apologies if I've missed some.
110406 apps for good for citycamp brightonMark Walker
A presentation which forms a pitch for £10k prize at CityCamp Brighton on 6 March 2011 explaining how we can bring Apps for Good to Brighton. Lots of stuff about this at www.appsforgood.org
110112 Introduction to social media for Novas Scarman Can DoersMark Walker
A made a short presentation to a group being supported by Novas Scarman in Brighton. ALl were volunteers setting up and/or running local community activities.
101028 SCIP Introduction to social media for non profitsMark Walker
What is social media? Why is it relevant to not for profit organisations? What should I be doing? How do I find the time? How do measure what works? Is it worth it?
Form a lunchtime seminar delivered by Mark Walker in Community Base, Brighton on Thursday 28 October 2010
101011 SOCITM: Commissioning the third sector Mark Walker
A workshop at the SOCITM conference in Brighton in October 2010 by Regional ICT Champions Mark Walker and Miles Maier about the ICT issues that arise when commissioning third sector organisations.
What concerns do SOCITM members have about working with the third sector? And what barriers does the third sector face in working with the public sector? What data security and operational issues would you expect to deal with?
How should ICT feature when deciding whether a commissioned organisation is fit-for-purpose? Are they different to those for commercial contractors? What approaches do you think will work and why?
And finally, is it worth it? What benefits may there be in commissioning third sector organisations?
How can you use the internet to tell your stories and explain the impact your organisation is having? This is from a one-hour a workshop I am delivering at the 2010 AGM of Community First East Hampshire. It includes an overview of why the internet is relevant to all communications as well as more detailed look at how to use video and online activity to support fundraising and promotional campaigns.
100824 West Sussex PCT Introduction to social mediaMark Walker
I delivered a short workshop to a team from West Sussex PCT. This included people with a range of roles, including IT, Digital Engagement, Mental Health and Governance, and followed up a similar session with the Communications Team a month beforehand. It seemed to be well-received - the evaluation questionnaire that will follow will show me how well I read the room!
100713 GOSE Big Society presentation to Consortia Coordinators July 2010Mark Walker
What is this Big Society stuff all about? Is it a smokescreen for Government cuts or a game-changing attempt to change the way our communities are run?
Vicky Westhorp of GOSE provided an excellent summary of what it's all about at a Capacitybuilders meeting of the Coordinators of ChangeUp Consortia in the south east. In other words people who work in the voluntary and community sector at a local level.
This presentation covers a lot of the background as well as the latest news and announcements.
Please use the comments space below the presentation to ask questions or add your thoughts about what is being proposed. I've offered to help moderate a discussion via this page, and/or via the email forum for the Coordinators [contact me for details]
Mark Walker
ICT Champion for the third sector in south east England
100622 UK Disabled Peoples Council Website Event: Website Costs and FundingMark Walker
A presentation that accompanied a workshop I ran at event run by the UK Disabled People's Council.
It was all about websites for Disabled People's Organisations, which are independent networks of people with disabilities form across the UK.
I talked about how much websites cost and how to draft a brief to work with a web designer - whether that is a volunteer or someone you're paying.