This document discusses the importance of branding for both consumers and organizations. It provides several key points:
1) Branding helps consumers differentiate products in overcrowded markets by creating associations with qualities like quality, consistency, and value.
2) Strong brands reduce risks for consumers and can increase a company's market share.
3) Branding is important for organizations as it can increase future profits, market share, and asset value over the brand name alone. Building brands requires long-term planning and investment.
A brief look into brand identity and some of the models involved with its such as the brand identity prism. as well as examples of Nikes Identity prism and Jaguars identity prism.
A lot more info can be located on my website : https://digibowl.wordpress.com/2016/03/30/what-is-brand-identity-a-closer-look-at-the-brand-identity-prism/
A brief look into brand identity and some of the models involved with its such as the brand identity prism. as well as examples of Nikes Identity prism and Jaguars identity prism.
A lot more info can be located on my website : https://digibowl.wordpress.com/2016/03/30/what-is-brand-identity-a-closer-look-at-the-brand-identity-prism/
A Case Study my partner and I did for Advertising Problems 4040 and LSU. We did a IMC plan along with a new campaign for Red Bull with a $100,000,000 budget.
Brand Positioning: It is the total experience that you create for customers and everyone else. Strong brands have a clear sense of the "what", "why", and "how" … it's who they are.
Raw Pressery - Digital Marketing strategy for a juice brand.Deepak Menon
Raw Pressery is a cold pressed juice brand that aims to provide a healthy alternative to juice brands that currently dominate the market. If a brand wants to capture and retail in any market in 2018 they need to have a sound and engaging digital strategy. See how I conceptualized a digital strategy for Raw Pressery as a part of my Digital Marketing course final project.
A Case Study my partner and I did for Advertising Problems 4040 and LSU. We did a IMC plan along with a new campaign for Red Bull with a $100,000,000 budget.
Brand Positioning: It is the total experience that you create for customers and everyone else. Strong brands have a clear sense of the "what", "why", and "how" … it's who they are.
Raw Pressery - Digital Marketing strategy for a juice brand.Deepak Menon
Raw Pressery is a cold pressed juice brand that aims to provide a healthy alternative to juice brands that currently dominate the market. If a brand wants to capture and retail in any market in 2018 they need to have a sound and engaging digital strategy. See how I conceptualized a digital strategy for Raw Pressery as a part of my Digital Marketing course final project.
Brand management with respective of CaburyPrateek Pawar
All of us are consumers. We consume things of daily use; we also consume and buy the products according to our needs, preferences and buying power. These can be consumable goods, durable goods, specialty goods or, industrial goods.
The main aim of branding is to make the customers of that product learn to associate with the value created by a particular product. All over the world, humans are drowning in data and information. As information and our collective intelligence becomes more automated in the goo of the internet, human beings will value more of what cannot be automated- emotion, imagination, connection and engagement. Brands will live and die on the ability of their stories and meanings to deliver what is highly valued by the marketplace.
In today's competitive landscape, establishing a memorable and impactful brand is not just an option; it's a necessity. Your brand is more than just a logo or a catchy slogan; it's the essence of your business—the promise you make to your customers and the values you stand for. Crafting a strong brand requires strategic planning, creative expertise, and a deep understanding of your target audience. This is where a brand strategy agency can make all the difference.
A PROJECT REPORT
ON
“SIGNIFICANCE OF BRAND:
JAGUAR”
PREPARED BY:
JITENDRA RAMESH SANGLE
PROJECT GUIDE:
PROF. RAJEEV DEO
BRIHAN MAHARASHTRA COLLEGE OF COMMERCE, PUNE- 04
(A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION DEGREE COURSE BY UNIVERSITY OF PUNE)
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Branding and its importance to consumers and organizations
1. Branding and Its Importance to Consumers and Organizations
The most powerful brands don’t come from mktn, but from the xprnc of customers.
Pdct qulty, consistency, creativity, performance, value, features, design and style which are the
main drivers of today’s conspicuous customer.
Consumers require branding as it helps them differentiate a product from da thousands
available In the mkt. The consumers are so overwhelmed by the variety of products available to
them that marking the rt choice on the basis of qual, price, stylishness became diff.
This is where branding comes into play and solves da problem of the customers by
differentiation.
“Google has perfectly executed a branding strategy which has proven to b one of da most
brilliantly effective branding strategies witnessed by man”
The strategy that google has been seen to use is the “I’m ur frnd” strat. Where it is seen to b
the most doubted approach to branding it has wkd for google.
Since consumers want to feel spl n derive emotional value frm everything they spen don.
Branding is one of the main platforms where this is made poss. and no matter what way the
companies do it.it is never too good for the customers and this makes it the driving force of
corporate branding in the race for excellence where brand value can change overnight if the
customer backlashes.
Imp of Branding to Orgnsts.
“A company’s brand is its def. in the world the name that identifies it to itself and the mkt
place”.
Strong cmpny reputations can contribute to the prdct being a safe choice.
Toyota might not use xtodnry appr. to branding itself. But its investment in most ethical
practices and culture reflects in the quality of the pdtc n serv.,
Here the value of the brand can easily exceed an orgns assets, more n more companies are
investing in branding activities than even before. If a triple bottom model sustainability is
followed, people, planet and profits are the main proponents of growth through branding
.companies cater to the 3 aspects , growth is inevitable. Projecting the rt. Image can get the
cmpny to higher levels than any other strategy.
2. Building brands doesn’t happen quickly. It requires a lot of planning and patience. But your
future profits and mkt share are likely to b far greater by putting the effort into branding frm
the start.
Branding challenges and opportunities
Brands build their strength by providing customers consistently superior product and service
experiences. A strong brand is a promise or bond with customers. In return for their loyalty,
customers expect the firm to satisfy their needs better than any other competitors.
Brands will always be important given their fundamental purpose – to identify and differentiate
products and services. Good brand makes people’s lives a little easier and better. People are
loyal to brands that satisfy their expectations and deliver on its brand promise. The predictably
good performance of a strong brand is something that consumer will always value.
The challenges to brands
1) The shift from strategy to tactics: - With the increasing pressure to generate ever-improving
profitability, it is often considered a luxury for managers to develop long-term strategic plans.
This is further exacerbated by short-term goal setting, which is frequently designed primarily
for the convenience of the financial community.
2) The shift from advertising to promotions: - As a consequence of the increasing pressure on
brand manager to achieve short-term goals, there is a temptation to cut back on advertising
support, since it is viewed as a long-term brand-building investment, in favour of promotions
which generate much quicker short-term results.
3) On-Line shopping: - The Internet is facilitating on-line shopping. On-line shopping is different
from traditional mail order because:
• Brands are available all the time and from all over the world;
• Information and interactions are in real time;
• Consumers can choose between brands which meet their criteria, as a result of selecting
information which is in a much more convenient format for them, rather than the standard
catalogue format. This poses threats to brands, some components of added value, agent or the
retail outlet which originally added value by matching consumers with suppliers, may be
eliminated.
4) Opportunities from technology: - Brand marketers are now able to take advantage of
technology to again a competitive advantage through time. Technology is already reducing the
3. lead time needed to respond rapidly to changing customers need and minimizing any delays in
the supply chain.
5) More sophisticated buyers: - In business-to-business marketing, there is already an emphasis
on bringing together individuals from different departments to evaluate suppliers’ new brands.
As inter departmental barriers break down even more, sellers are going to face increasingly
sophisticated buyers who are served by better information system enabling them to pay off
brand suppliers against each other.
6) The growth of corporate branding:- With media inhabiting individual brand advertising,
many firms are putting more emphasis on corporate branding, unifying their portfolio of brands
through clearer linkages with the corporation, which clarifies the those all the line brands
adhere to. Through corporate identity program functional aspects of individual brands in the
firm’s portfolio can be augmented, enabling the consumer to select brands through assessment
of the values of competing firms. Firms developed powerful corporate identity programmes by
recognizing the need first to identify their internal corporate values, from which flow employee
attitudes and specific types of staff behavior secondly, to devise integrated communication
programmes for different external audiences
Branding is a process that is used by the businesses to utilize marketing strategies to enhance
their product or service image so that it is more readily recollected by the customer. Branding
helps the product or service to make a favourable impact on the target customer while the
branding concepts help in outlining the guidelines that should be followed during the branding
process.
Branding of any product and service should follow some constants that help in establishing a
brand in the long run. The internet branding strategies should have the following constants in
your branding formula:
Branding should be simple
The most popular brands in the world have very simple, easy to remember logos. The reason
behind this concept is, we tend to remember and associate ourselves with simple things and
choose to ignore or forget complex ideas.
Branding should be different
Your brand should have individuality, should be different. The brand should stand out from
other similar product or service; otherwise the whole idea of branding is lost. Only an
individualistic brand makes a mark on the psyche of the target customer and he remembers it
when he makes a buying decision. This is why most of the MNCs take strict action on trademark
violations.
4. Branding should be safe
Play safe and do your research if you are catering to international audience. If you are using
symbols in your logo make sure they do not offend the target market in any way or you can
chances of shutting your shop before making any sales. Therefore keep the regional and
cultural sensibilities in mind during the branding process.
The three most important branding concepts that are the basis of all branding processes are
brand promise, brand attributes and brand personality.
A brand promise is a promise or commitment the company makes to its customers. The
promise should be clearly stated and tells about the most important benefit of the product or
customer.
Brand attributes are the features that describe the customers experience like quality,
innovation or customer service. The attributes help the company to deliver the brand promise.
Brand personality is the characteristic the customer experiences when they experience the
brand. Thus the essence of the brand is a symbiosis of all three.
Branding is assembling of various marketing mix medium into a whole so as to give you an
identity. It is nothing but capturing your customers mind with your brand name. It gives an
image of an experienced, huge and reliable business.
It is all about capturing the niche market for your product / service and about creating a
confidence in the current and prospective customers’ minds that you are the unique solution to
their problem.
The aim of branding is to convey brand message vividly, create customer loyalty, persuade the
buyer for the product, and establish an emotional connectivity with the customers. Branding
forms customer perceptions about the product. It should raise customer expectations about
the product. The primary aim of branding is to create differentiation.
Strong brands reduce customers’ perceived monetary, social and safety risks in buying
goods/services. The customers can better imagine the intangible goods with the help of brand
name. Strong brand organizations have a high market share. The brand should be given good
support so that it can sustain itself in long run. It is essential to manage all brands and build
brand equity over a period of time. Here comes importance and usefulness of brand
management. Brand management helps in building a corporate image. A brand manager has to
oversee overall brand performance. A successful brand can only be created if the brand
management system is competent.
5. Following are the important concepts of brand management:
Definition of Brand
Brand Name
Brand Attributes
Brand Positioning
Brand Identity
Sources of Brand Identity
Brand Image
Brand Identity vs Brand Image
Brand Personality
Brand Awareness
Brand Loyalty
Brand Association
Building a Brand
Brand Equity
Brand Equity & Customer Equity
Brand Extension
Co-branding
Brand Equity is the value and strength of the Brand that decides its worth. It can also be
defined as the differential impact of brand knowledge on consumers response to the Brand
Marketing. Brand Equity exists as a function of consumer choice in the market place. The
concept of Brand Equity comes into existence when consumer makes a choice of a product
or a service. It occurs when the consumer is familiar with the brand and holds some
favourable positive strong and distinctive brand associations in the memory.
Brand Equity can be determined by measuring:
Returns to the Share-Holders.
Evaluating the Brand Image for various parameters that are considered significant.
Evaluating the Brand’s earning potential in long run.
By evaluating the increased volume of sales created by the brand compared to
6. other brands in the same class.
The price premium charged by the brand over non-branded products.
From the prices of the shares that an organization commands in the market
(specifically if the brand name is identical to the corporate name or the consumers
can easily co-relate the performance of all the individual brands of the organization
with the organizational financial performance.
OR, An amalgamation of all the above methods.
Factors contributing to Brand Equity
1.
2.
3.
4.
Brand Awareness
Brand Associations
Brand Loyalty
Perceived Quality: refers to the customer’s perception about the total quality of the
brand. While evaluating quality the customer takes into account the brands
performance on factors that are significant to him and makes a relative analysis
about the brand’s quality by evaluating the competitors brands also. Thus quality is a
perceptual factor and the consumer analysis about quality varies. Higher perceived
quality might be used for brand positioning. Perceived quality affect the pricing
decisions of the organizations. Superior quality products can be charged a price
premium. Perceived quality gives the customers a reason to buy the product. It also
captures the channel member’s interest. For instance - American Express.
5. Other Proprietary Brand Assets: Patents, Trademarks and Channel Inter-relations are
proprietary assets. These assets prevent competitors attack on the organization.
They also help in maintaining customer loyalty as well as organization’s competitive
advantage.
Strategic Brand Management Process
The Building, Leveraging, Identifying, and Protecting Brands (BLIP) process is a new framework
for understanding, managing, and organizing the full scope of brand management task. It
emphasizes the need to consider not just how to build and advertise brands, but how best to
leverage them, how to identify the position of that they hold, and how to protect past brand
investment. Strategic brand management is not only a question of building brands, but also
7. using a broader consideration framework when managing established brands. Marketers
should consider the BLIP process when managing their brands. To maintain healthy and vital
brands, firms need to pay attention to brand building, but should not neglect important issues
related to brand leveraging, identification, and protection.
It identifies four components of branding :
1. Building
2. Leveraging
3. Identifying
4. Protecting Brand
1. Building Brand:As a first step, marketers should define what they want their brand to represent(brand
identity). A brand identity can be pictured in the form of a map with concentric circles, with the
core defining elements of the brand in the center and secondary elements of the brand in an
outer circle. Once marketer have a clear idea of the brand’s identity, they can use marketing
tool to build the brand. Using a 4 P’s framework (product, price, place, promotion), marketer
can create a promotional strategy that utilizes both promotional advertising and inventive
approaches.
2. Leveraging Brands:Marketers want to achieve a return on their investment, and one vital decision is how to best
utilize their brand assets. Marketers may choose to leverage some of the brand’s established
equity to create line extension, brand extension, or co-brand products.
a. Line Extension : Adding a new form of a product or service is generally regarded as the
easiest extension, but is likely to generate low incremental revenue.
b. Brand Extension : This type of extension differs from a line extension in that it consist of
extending the products or services brand into a new category. A brand extension has the
benefits of real growth opportunity, but the drawback is the potential for costly mistakes.
8. c. Co-Branded Products : This method of leveraging brands consist of an alliance of
complimentary brands. This can often take the form of ingredient branding. A good marketing
strategy will consider whether co-branding is appropriate for particular situations.
3. Identifying and Measuring Brands:The questions of identifying brands considers: What does the brand mean to customers? What
product associations do customers have and their attitudes toward the brand? A marketer
should also consider the non-product associations that accompany the brand. For ex. What
colors are associated with the brand? What is the brand’s personality and what are the
perceptions of the brand’s country of origin? Monitoring customer’s impression of all these
important elements of the brand plays an important role in brand management.
4. Protecting the Brand:The area of strategic brand management has historically been short-changed, being forgotten
as the brand building bandwagon took off. However, it is not taking it’s rightful place as a key
element of strategic brand management. Traditionally, protection come from legal teams
whose work with trademark remains an element of protecting the brand but is, by no means,
the entire protection needed.