Sandra Fathi, president of Affect Strategies, discusses the importance of measurement for public relations and social media activities. She explains that measurement proves value, demonstrates performance improvement, supports increased investment, and ensures success. Fathi outlines key metrics that matter to executives like money, customers, leads and exposure. She stresses measuring outcomes that link to business goals and using tools that prioritize important metrics simply and efficiently over time. Fathi shares examples of companies that saw business impacts like increased revenue and new customers by architecting PR programs with clear goals and measurement in mind.
Event App Tech Trends You Need to Know for 2018eventmobi
The App Store’s introduction in July 2008 signaled the beginning of a new mobile marketplace. Nearly ten years later, thousands of event apps are created every year. But with many updates to App Store guidelines in 2017, there have been some who questioned the future of the event app industry.
Well, event apps are here to stay! With exciting new technology becoming accessible every day, from machine learning to advanced audience analytics, the possibilities for future event apps are endless.
In this deck, we cover:
1. the event app's renewed focus on adding to and enhancing the overall event experience,
2. the necessity of collecting data to prove event value, and
3. the new market landscape, including Apple's updated guidelines.
Presented by: Alison Grenkie and Martin Kuplens-Ewart
Strategic Partnerships: The New Key to InnovationCodeScience
Learn how Sparta Systems leverages their Salesforce partnership to drive innovation and what you can learn from their journey.
Partner strategy is a sometimes overlooked aspect of building success in the Salesforce ecosystem, but it is the key to innovation for companies of all sizes. Strategic partnerships can help catalyze and build momentum behind new initiatives and drive new revenue.
This session, moderated by CodeScience Chief Revenue Officer, Sean Hogan, follows the partnership journey of Sparta Systems, a leading provider of quality management solutions. We explore how collaborating with Salesforce has positively impacted their engagement strategy, driven technology innovation and adoption, and accelerated their go to market.
Dave Chaffey of Smart Insights steps you through 7 steps to create or improve your Influencer Relationship Management (IRM) programme. Plus Dave covers tools and measurement for you to use.
Slides from our workshop on digital strategy for museums delivered at the Museum Ideas conference in October 2017.
Topics covered include: what is strategy; museums and digital;
why might you need a digital strategy; how to develop a digital strategy.
Event App Tech Trends You Need to Know for 2018eventmobi
The App Store’s introduction in July 2008 signaled the beginning of a new mobile marketplace. Nearly ten years later, thousands of event apps are created every year. But with many updates to App Store guidelines in 2017, there have been some who questioned the future of the event app industry.
Well, event apps are here to stay! With exciting new technology becoming accessible every day, from machine learning to advanced audience analytics, the possibilities for future event apps are endless.
In this deck, we cover:
1. the event app's renewed focus on adding to and enhancing the overall event experience,
2. the necessity of collecting data to prove event value, and
3. the new market landscape, including Apple's updated guidelines.
Presented by: Alison Grenkie and Martin Kuplens-Ewart
Strategic Partnerships: The New Key to InnovationCodeScience
Learn how Sparta Systems leverages their Salesforce partnership to drive innovation and what you can learn from their journey.
Partner strategy is a sometimes overlooked aspect of building success in the Salesforce ecosystem, but it is the key to innovation for companies of all sizes. Strategic partnerships can help catalyze and build momentum behind new initiatives and drive new revenue.
This session, moderated by CodeScience Chief Revenue Officer, Sean Hogan, follows the partnership journey of Sparta Systems, a leading provider of quality management solutions. We explore how collaborating with Salesforce has positively impacted their engagement strategy, driven technology innovation and adoption, and accelerated their go to market.
Dave Chaffey of Smart Insights steps you through 7 steps to create or improve your Influencer Relationship Management (IRM) programme. Plus Dave covers tools and measurement for you to use.
Slides from our workshop on digital strategy for museums delivered at the Museum Ideas conference in October 2017.
Topics covered include: what is strategy; museums and digital;
why might you need a digital strategy; how to develop a digital strategy.
Center of Excellence (CoE) Is Dead - Long Live the New CoE!Perkuto
Slide deck for The Coffee MUG webinar held on February 12, 2019, a special edition of The Coffee MUG featuring a discussion on the limitations of the traditional Center of Excellence as well as a presentation on a more agile alternative, designed to help companies achieve true scalability amidst an increasingly spread-out world.
Marketing for enterprises and public individuals means controlling your narrative in the social sphere. Atelier Lumikha delivers a strategic perspective for social media as well as consistent day-to-day management and reporting.
https://lumikha.co/
We’re going back to the basics. Watch Mike Madden, Sr. Demand Generation Program Manager at Marketo, for this short, easy-to-digest, and actionable 15-minute webinar to learn the fundamentals of marketing operations. We'll give tips for lead routing, scoring, marketing and sales alignment, and more of the essentials you need to develop an effective marketing operations team.
Atelier Lumikha - Data Acquisition & ManagementHarry Fozzard
Atelier Lumikha develops integrated data programs that engender a virtuous cycle of data collection, management, and use to achieve our clients’ business objectives.
https://lumikha.co/
Search is a cost-effective, durable online marketing strategy.
Atelier Lumikha takes a holistic approach to search marketing drawing on its extensive capabilities in online marketing, web development, content creation, virtual administration, and reporting.
https://lumikha.co/
In this webinar, Emilie Hamel and Imran Saleh walk-through the new reporting functionality and show you how to easily surface the valuable acts of advocacy your advocates are having on your business.
Mobile Apps to create Better Meetings and Events. Leslie Robertson.William Thomson
If meetings and events are popular because they’re inherently social, and mobile apps are popular because they are social too, what happens when you combine them?
Magic!
Digital advertising strategies for Event Marketers Bizzabo
In the next year, $77 Billion will be spent on digital ads. It marks the first time in history where digital ad spend will outpace TV ad spend.
Savvy event marketers are already using digital ads to market an event, it's time for you to get in the game too.
A presentation by Katie Paine about how the future of measurement will include integration. Her slides outline 7 steps to follow to help you integrate communications measurement.
Mart Virkus (Toggl, Chief of Marketing) "Toggl's tips and lessons on using co...Anna Vodyanitskaya
"1. What's the state of content marketing in 2017, and is it worth investing in?
2. What should you do before getting into content marketing?
3. How to find the right channels for sharing your content?
4. How much should you spend on content?
5. How to know it's working & which metrics should you look at?"
Scott Brinker - Democratizing Martech - The Rise of Citizen Developers & Data...Boye & Co
In the past marketers had to go through IT for the marketing tools they need. Today marketing technology is widespread, easy to adopt and use. It’s been taken out of the hands of IT, and placed into the hands of practically everyone in the organization.
This keynote explores the possibilities and challenges that new MarTech - with the introduction of artificial intelligence - is giving marketers.
3 Rapid Design Activities to a Customer-Centered Product RoadmapBennett King
When developing new product concepts, customer input is often overlooked or brought in later in the process. This leads to early concept generation based on assumption rather than real customer need and can lengthen the overall product development process. In this presentation we discuss three design activities, Formative Design Research, concept development using Design Studio, and Concept Value Testing. These activities can be used to bring the customer voice into the process from the beginning, rapidly create and iterate concepts based on customer-centered requirements, and validate concepts at the earliest point possible, mitigating risks and decreasing development costs.
Using a recent project with Optimal Workshop as an example, this presentation discusses how these tools can be used in conjunction to rapidly create new products. It discusses the goals and techniques of Formative Design Research to understand user behaviors and needs. It talks about bringing Design Studio exercises to your entire team, allowing for cross-functional expertise and rapid iteration to shape the best possible concepts. Then wraps up with an overview of Concept Value Testing, using the Kano Model, that lets you validate or iterate your concept as fast as possible.
This presentation was given February 5th, 2016 in San Francisco
Digital experience and transformation 2016 - Web design examplesSmart Insights
Bob Egner of Episerver gives examples of state of the art web designs as businesses use mobile and web experiences to enhance their brands and develop commercial benefits.
Center of Excellence (CoE) Is Dead - Long Live the New CoE!Perkuto
Slide deck for The Coffee MUG webinar held on February 12, 2019, a special edition of The Coffee MUG featuring a discussion on the limitations of the traditional Center of Excellence as well as a presentation on a more agile alternative, designed to help companies achieve true scalability amidst an increasingly spread-out world.
Marketing for enterprises and public individuals means controlling your narrative in the social sphere. Atelier Lumikha delivers a strategic perspective for social media as well as consistent day-to-day management and reporting.
https://lumikha.co/
We’re going back to the basics. Watch Mike Madden, Sr. Demand Generation Program Manager at Marketo, for this short, easy-to-digest, and actionable 15-minute webinar to learn the fundamentals of marketing operations. We'll give tips for lead routing, scoring, marketing and sales alignment, and more of the essentials you need to develop an effective marketing operations team.
Atelier Lumikha - Data Acquisition & ManagementHarry Fozzard
Atelier Lumikha develops integrated data programs that engender a virtuous cycle of data collection, management, and use to achieve our clients’ business objectives.
https://lumikha.co/
Search is a cost-effective, durable online marketing strategy.
Atelier Lumikha takes a holistic approach to search marketing drawing on its extensive capabilities in online marketing, web development, content creation, virtual administration, and reporting.
https://lumikha.co/
In this webinar, Emilie Hamel and Imran Saleh walk-through the new reporting functionality and show you how to easily surface the valuable acts of advocacy your advocates are having on your business.
Mobile Apps to create Better Meetings and Events. Leslie Robertson.William Thomson
If meetings and events are popular because they’re inherently social, and mobile apps are popular because they are social too, what happens when you combine them?
Magic!
Digital advertising strategies for Event Marketers Bizzabo
In the next year, $77 Billion will be spent on digital ads. It marks the first time in history where digital ad spend will outpace TV ad spend.
Savvy event marketers are already using digital ads to market an event, it's time for you to get in the game too.
A presentation by Katie Paine about how the future of measurement will include integration. Her slides outline 7 steps to follow to help you integrate communications measurement.
Mart Virkus (Toggl, Chief of Marketing) "Toggl's tips and lessons on using co...Anna Vodyanitskaya
"1. What's the state of content marketing in 2017, and is it worth investing in?
2. What should you do before getting into content marketing?
3. How to find the right channels for sharing your content?
4. How much should you spend on content?
5. How to know it's working & which metrics should you look at?"
Scott Brinker - Democratizing Martech - The Rise of Citizen Developers & Data...Boye & Co
In the past marketers had to go through IT for the marketing tools they need. Today marketing technology is widespread, easy to adopt and use. It’s been taken out of the hands of IT, and placed into the hands of practically everyone in the organization.
This keynote explores the possibilities and challenges that new MarTech - with the introduction of artificial intelligence - is giving marketers.
3 Rapid Design Activities to a Customer-Centered Product RoadmapBennett King
When developing new product concepts, customer input is often overlooked or brought in later in the process. This leads to early concept generation based on assumption rather than real customer need and can lengthen the overall product development process. In this presentation we discuss three design activities, Formative Design Research, concept development using Design Studio, and Concept Value Testing. These activities can be used to bring the customer voice into the process from the beginning, rapidly create and iterate concepts based on customer-centered requirements, and validate concepts at the earliest point possible, mitigating risks and decreasing development costs.
Using a recent project with Optimal Workshop as an example, this presentation discusses how these tools can be used in conjunction to rapidly create new products. It discusses the goals and techniques of Formative Design Research to understand user behaviors and needs. It talks about bringing Design Studio exercises to your entire team, allowing for cross-functional expertise and rapid iteration to shape the best possible concepts. Then wraps up with an overview of Concept Value Testing, using the Kano Model, that lets you validate or iterate your concept as fast as possible.
This presentation was given February 5th, 2016 in San Francisco
Digital experience and transformation 2016 - Web design examplesSmart Insights
Bob Egner of Episerver gives examples of state of the art web designs as businesses use mobile and web experiences to enhance their brands and develop commercial benefits.
Data Center Measurement - Building An ROI Baseline
Establishing a baseline measurement of your data center is an important first step in developing a meaningful ROI for any data center project. The cost of energy has recently exceeded the cost of IT equipment; understanding your energy footprint in terms of power consumption and cooling demand has become an important management tool.
to view the recorded webinar presentation, please visit http://www.42u.com/measurement-techniques-webinar.htm
Implementing Mobile Number Portability (MNP) in Africa: Kenyan Case Study Njiraini Mwende
MNP was launch in Kenya on 1st April 2011, making Kenya the 2nd Sub-Saharan country to successfully launch the service.
The presentation gives the regulatory process that facilitated the launch of MNP services in Kenya
Digital marketing transformation : Benchmarking your digital futureSmart Insights
In this member webinar hosted by digital strategist Dr Dave Chaffey, co-founder of Smart Insights explains techniques to help you review your digital capabilities, set your future direction and articulate strategy to colleagues.
You will learn how to:
> Discover the digital maturity of your business
> Define goals needed to achieve transformation
> Plan and prioritize activities to integrate digital
> Influence company culture and instil a process of continuous improvement
Includes examples from a range of sectors including leaders from some generally less mature industries such as Manufacturing, Aerospace and Defence, Higher Education, Financial Services, Engineering and Construction.
Webinar: So What - Evolving from Social Data to Social IntelligenceBrandwatch
"The speed of social" is a phrase we often hear when talking about how organizations use social media to engage and respond to customers.
But there’s a dual meaning there: How social data itself has evolved—giving rise to the age of social analytics and social business intelligence.
In this one-hour webinar, Brandwatch VP of Client Services Adam Bambrough and guest Susan Etlinger of Altimeter Group will discuss:
- How (and why) social data has evolved in recent years
- Why it’s so critical to scale social data across the enterprise
- The benefits and use cases of a social media command center
Corporate Communications Directors' Forum 2014: Evaluation & Corporate Commun...Richard Houghton
Presented at 2014 Corporate Communications Directors' Forum: how to develop an evaluation programme for PR and corporate communications campaigns using AMEC's advocacy funnel.
Why Metrics Matter: Getting Outside the Case Study BoxSwati Kamath
Sales and marketing organizations have always relied on the voice of highly satisfied customers to propel prospective customers through the buyer’s journey.
But with more buyers spending time with self-education, how do savvy customer marketing organizations stand out above the noise? As more businesses move to SaaS or subscription-based models and buyers are no longer locked into agreements, how are organizations able to EXCEED expectations, engage their customer base, and ensure long-term relationships (and high lifetime customer value) with their customers?
Isolated case studies no longer make the cut. You’ll learn how marketing organizations show a more credible and profound picture of their customer experience that goes beyond the tip of the iceberg of a relatively scare handful of references?
Learn about how project management works in advertising.
An updated and narratated version of this presentation is now on SkillShare. Use this code http://skl.sh/2szHyFN to get access free for a month.
Daily Measurement: Marketing's New Secret WeaponOrigami Logic
How Continuous Analysis of Marketing Signals Drives Business Outcomes:
The real-time flow of digital signals opens the doors for modern marketers to measure, analyze and optimize campaigns continuously. However, marketing organizations today struggle with aligning resources, data, and technology to enable agile measurement and decisioning at scale, resulting in missed opportunities to interact with customers at the moment of need.
Join special guest, Tina Moffett, Senior Analyst at Forrester Research, along with Scott Jones, VP Marketing at Origami Logic, as they provide guidance on how to create an agile data-driven organization, leverage technology to automate and scale measurement, and enable your team to make the right decisions at the right moment using signals that are up to date, accurate, and in context.
In this webinar, you’ll get: 1) Detailed trends on the adoption of marketing measurement , 2) Guidance on how to identify people, processes, and technology necessary to enable agile measurement at scale, and 3) A to-do checklist for becoming an agile data-driven organization.
#AMECWebinar – How Can PR Measurement Benefit Your Business?Gorkana
To coincide with the launch of the AMEC Education Programme on 30th Jan, we hosted a PR measurement webinar with AMEC and Booz Allen Hamilton, which provided PRs with practical knowledge to effectively measure communications activity and position in the context of an organisation's wider objectives.
Innovating digital 2020 : Digital Marketing trendsDave Chaffey
A presentation to Chartered Institute of Marketing members at the University of Wolverhampton. October 2019 covering 5 applications of data-driven marketing.
A guide to realistic social media and measurementAdam Vincenzini
Social media measurement and performance analysis is one of the most debated topics in the current marketing environment.
Recently I hosted a workshop for the PRIA which attempted to put social media measurement in perspective, especially when linking it to tangible business objectives.
This is not an exhaustive presentation, nor will it answer every question linked to social media measurement, but it will hopefully give you a useful resource to refer to.
Becoming as quantitative as you are creative: How do you really put reality i...Gorkana
The second in a series of webinars hosted by Gorkana Group, AMEC and Booz Allen Hamilton delved deep into the practicalities of setting up a measurement programme that will analyse both the quantity and quality of media.
Alongside expert insight and practical case studies, the webinar covered:
o Setting up a measurement/return on engagement programme
o Obtaining buy-in from the c-suite
o Demonstrating evidence of value
Social Media Measurement Essentials To Get Out of Data Hell (SIC 2014)Adam Schoenfeld
Have you found yourself in data hell when it comes to social media measurement & analytics? This presentation provides a practical framework to help organize the world of social data, define the metrics and analysis that matter, and align your team objectives. Presentation for Seattle Interactive Conference 2014 #SIC2014.
Similar to Pr news pr measurement- building a foundation in metrics (20)
Cyber Crime: Preparing Your Organization for the New NormalSandra Fathi
Cyber crime is rampant and every organization must prepare itself for the when, not if, they will have a data breach. This presentation was given at Pworld's Crisis Communications Boot Camp in Ottawa, CA June 13, 2019
This presentation was given at the FPRA Capital Chapter's meeting in Tallahasse on May 25, 2017. It covers what communicators need to know in the event of a data breach or cyber security incident.
Fear Factor Metrics: PR Metrics Communicators Fear MostSandra Fathi
Presentation given at PR News Measurement Conference in Chicago on November 18, 2015. Covers key measurement concepts including Share of Voice (SOV), Competitive Benchmarking & Correlations
Trade Secrets Your Agency Isn't SharingSandra Fathi
If you have never worked in a PR agency, their doings can seem mysterious. How does the agency get all of that coverage for their clients? Is it because of exclusive relationships with publications? Is it because they meet reporters for drinks or play golf together? What is the black magic that commands such high retainers? If you haven't been inside an agency, and your company expects you to hire and manage one, it can be intimidating. Agencies prefer to adopt a mystique about how they work because they think that keeping you in the dark will give them the upper hand in negotiations. However, the more you know about agency operations, the better results you achieve for your company and the more value you extract from your agency. In this session, we'll review models of agency operations and discuss the factors you need to know when engaging an agency.
We'll discuss:
Comparing apples to apples: how to compare agencies during the dreaded RFP process
How to see through the bull@#*%: Relationships don't mean a thing if they don't know how to tell your story
How to avoid the bait and switch: meet your team—not just the sales team—during the hiring process
How to negotiate guaranteed results into your agency agreement
How to save time and money—dictate how your hours should and shouldn't be spent in a retainer relationship
How to set yourself up for success: what you need to do to educate your new partner
This presentation was given at Ragan's 7th Annual Employee Communications, PR & Social Media Summit at Microsoft on October 28th, 2015
Bloggers Speak Out: New paid and pitching techniques to score more placement Sandra Fathi
This PPT was presented as part of a webinar for PR Daily entitled "Bloggers Speak Out: New paid and pitching techniques to score more placement." The webinar had three presenters and this portion was given by Sandra Fathi. It covers what's new in blogger relations, influencer marketing strategies, research and tools, promotions and sponsorships and product and service reviews.
This presentation was given at eMetrics, Chicago, on June 9th, 2015. It focuses on three primary tactics of measurement for public relations: share of voice, competitive benchmarking and correlations.
Data-Driven PR Metrics: Share of Voice, Competitive Benchmarking, CorrelationsSandra Fathi
Presentation given at eMetrics Summit in San Francisco on April 1, 2015. Covers PR measurement through three specific tactics - share of voice, competitive benchmarking and correlations.
Before Disaster Strikes: Creating an Effective Crisis Communications PlanSandra Fathi
This webinar was presented by WOMMA on December 10, 2014. It covers Crisis Communications and Crisis Planning for public relations, social media and marketing professionals.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
3. Why Measure? Part I
1. Prove the Value of Public Relations & Social Media
Activities
2. Demonstrate Ongoing Improvement in Performance
3. Garner Support for Increased Investment
4. Don’t Get Fired
3
#prnews
@sandrafathi
4. Why Measure? Part II
• Goals Motivate
• Goals Delineate Success
• Goals Drive Creativity &
Problem Solving
4
Photo
Source:
USOpen.com
#prnews
@sandrafathi
5. Measure What Maers
To the C-Suite
1. Money
– Making, Saving, Spending
2. Customers
– They Bring the Money
3. Leads
– They Bring the Customers
4. Exposure
– It Brings the Leads
5
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@sandrafathi
Photo
Source:
Alibaba
(Jack
Ma)
7. Don’t Measure Based
on Convenience
• Will Press Release Pick Up Get You Promoted?
• Will Ad Equivalency Equal More Budget?
• Will 1000 Likes Make the CEO Like You More?
• Will the Number of ReTweets Ever Be Shared on an Earnings
Call?
No One Cares About Your Klout Score
7
#prnews
@sandrafathi
8. Goals Vs. Objectives
8
Goals
Objec,ves
Broad
Narrow
Intangible
Tangible
Infinite
Finite
Abstract
Concrete
Open
Ended
Bound
by
Time
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@sandrafathi
9. Business Examples
9
Goals
Objec,ves
Increase
Awareness
Secure
20
ArLcles
in
Top
Tier
PublicaLons
(NYT,
WSJ,
Fortune
etc.)
in
12
Months
Strengthen
Analyst
RelaLons
Brief
Top
10
Analyst
Firms
and
Secure
Inclusion
in
5
Analyst
Reports
by
Dec.
2014
Increase
Share
of
Voice
Compare
Media
Coverage
of
Top
5
CompeLtors
on
Quarterly
Basis
and
Increase
from
10%
to
20%
in
18
Months
Generate
Leads
Increase
SubscripLons
Referrals
from
Media
Sites
by
50%
by
June
2014
#prnews
@sandrafathi
10. Measurement
Methodologies
1. Surveys: Ask and Tally Results
2. Scores: Create Indices or Scoring Mechanism
• Quantity: sheer volume of media hits
• Quality: weighted value for Tier 1,2 or 3 or feature vs. mention
3. Correlations: Outputs, Outcomes and Business Results
• Track PR events against lead generation (online, email, phone etc.)
• Track PR events against web traffic or registrations
4. Check Boxes: Meeting Specific, Finite Objectives
• Number of articles, press releases, event aendees, registrations,
downloads, revenue (dollar value) 10
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@sandrafathi
11. Outputs, Outcomes &
Business Objectives
Outputs
• Press Release
• Speaking
Submission
• Corporate Video
• Award Submission
11
Outcomes
• NY Times Article
• Speak at Industry
Event
• 10,000 Views on
YouTube
• Win Award
Business Outcome
• 15% Spike in Sales
• Secure 2 New
Customers
• Increase Web
Traffic 22%
• +50 New Business
Leads
Activity Impact
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@sandrafathi
12. Architecting for
Measurement
12
1. Set Goals & Objectives
2. Identified Program Elements
3. Build with Measurement in Mind
• Tripwires
• Milestones
• Operational Changes
• Analytics (Your New BFF)
Photo
Source:
CWt
#prnews
@sandrafathi
13. Architecting for
Measurement
13
Tools & Technology: The Evaluation Checklist
• Does it measure what’s important to me?
• Will we be able to manage it?
• Is the cost/effort proportionate to the value?
• Are there alternative lower cost/free tools/methods?
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@sandrafathi
16. Dashboards
16
What’s Most Important in a Dashboard?
• Does it communicate actionable information?
• Can it be reproduced simply and efficiently over time?
20. Dealnews
20
Business
Goal:
Web
Traffic
Program:
High
Traffic
Media
Online
Outcome:
+300K
Views
=
$225K
in
$
21. Regus
21
Business
Goal:
350
Leads
Q4
Program:
Integrated
MarkeLng
Outcome:
790
Leads
$1M
Revenue
90
days
22. Sophos
22
Business
Goal:
Web
Traffic
Program:
Top
Tier
Media
(50)
Outcome:
From
.5M
Views
to
1.8M
23. Proclivity
23
Goal:
Retail
Customers
Program:
Target
Retail
Media
Outcome:
+1
Marquee
Customer:
Barney’s
NY
24. Proclivity
24
Business
Goal:
Investors
Program:
Business
Media
Outcome:
$6.2
M
Investment
25. Parting Thoughts
• Analytics Are Your Best Friend
• Understand the Business of Your Business
– Financials, Earnings Calls, Annual Report
• Make PR & SM a Revenue Center/Saver Vs. Cost Center
• Speak in a Language the C-Suite Understands
25
Measurement
#prnews
@sandrafathi