Social media measurement and performance analysis is one of the most debated topics in the current marketing environment.
Recently I hosted a workshop for the PRIA which attempted to put social media measurement in perspective, especially when linking it to tangible business objectives.
This is not an exhaustive presentation, nor will it answer every question linked to social media measurement, but it will hopefully give you a useful resource to refer to.
MRM Seattle Digital Immersion Lab: Just Measure It!MRM Seattle
Analytics expert Vipin Mayar of MRM Worldwide discussed how aligning measurement strategies with company objectives can drive business intelligence. Once those strategies are set, marketers can adjust their channel mix—a simple, cost-effective way to boost results. Mayar and panelists from Meteor Solutions, Microsoft, and Forrester Research also addressed measuring social media and mobile marketing campaigns.
Tracking What Matters: Best Practices and Common Pitfalls in Social Media Mea...Cognizant
Media and entertainment companies must challenge conventional wisdom to effectively turn social data into meaningful business intelligence that is engrained in and implemented into their operational processes.
MRM Seattle Digital Immersion Lab: Just Measure It!MRM Seattle
Analytics expert Vipin Mayar of MRM Worldwide discussed how aligning measurement strategies with company objectives can drive business intelligence. Once those strategies are set, marketers can adjust their channel mix—a simple, cost-effective way to boost results. Mayar and panelists from Meteor Solutions, Microsoft, and Forrester Research also addressed measuring social media and mobile marketing campaigns.
Tracking What Matters: Best Practices and Common Pitfalls in Social Media Mea...Cognizant
Media and entertainment companies must challenge conventional wisdom to effectively turn social data into meaningful business intelligence that is engrained in and implemented into their operational processes.
Five statistics on using social media to drive lead generation for B2B companies.
Most B2B marketers still think of social media as a consumer tactic. But, in truth, by pinpointing the right message to the right targets through the right social media platforms at the right times, you can connect and convert the sale faster than traditional channels.
www.pinpointmarketresearch.com
www.andersonjonespr.com
Infographic Vidyard Video Marketing 2018Demand Metric
For far too long, the emphasis on video content marketing has been on production quality; the higher the quality, the more marketing value a video is presumed to have. While quality is certainly an important aspect of video content, producing quality video does not guarantee video content marketing success. Success is very much a function of how well video content and viewing data integrate with the marketing technology stack, and how the sales team leverages the intelligence. In this fifth annual video content marketing report, Demand Metric and Vidyard partnered on research to better understand the use of video for sales and marketing, how performance is being measured, and what impact video is having. This study’s focus is on the use of video in marketing, the maturity indicators such as measuring video content performance, and how video viewing data is integrated with marketing automation platforms (MAP) and customer relationship management (CRM) systems. This report shows what progress, if any, has been made in the fifth year of this study. These study results provide insights and data useful for helping marketers get the highest possible return on their video content investment.
PR Measurement Summit 2016 Session 3: Integrating Digital Measurement Into Tr...CARMA
Victor Benady, Global Creative Director for Grayling conducted a workshop on Integrating Digital Measurement Into Traditional PR Campaigns last October 12th as part of the 2-day PR Measurement Summit. The theme of the event was “Measurement in an Age of Integrated Communications”. This was held last October 12th-13th at the Address Dubai Marina, Dubai, UAE.
Which Way Now? Justin Gibbons, work.researchMediaSense
In this presentation, Justin Gibbons summarises the key findings from our new research and concluded that as an industry, we value what we measure but we are measuring the wrong stuff; not what drives performance.
Driving Marketing Efficiency In The Consumer Goods Business With Advanced Ana...Gina Shaw
"Information is the oil of the 21st century, and analytics is the combustion engine" – Gartner
A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the consumer goods industry largely depends on the speed and accuracy of decision-making.
This eBook will help you discover:
1. Challenges marketers face in in the consumer goods business
2. The current state of marketing analytics
3. The overview and importance of advanced analytics
4. Traditional analytics vs advanced analytics
5. Advanced analytics solutions use cases in the areas of
- Measuring marketing effectiveness
- Optimizing marketing and advertising spend
- Sales forecasting
- Product portfolio management
- Marketing mix modelling
6. Driving analytics adoption within your organization with AI
7. Case study: How a global CPG company reduced marketing spend by 5% with advanced analytics
8. How you can get started right away?
In its fourth year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...Brian Honigman
For my seventh class on Social Media Analytics taught at NYU, the focus was learning how to measure campaigns on social media centered on product development, non-profits and influencer marketing.
Inbound Marketing - Stop Pushing and Start Pulling
JAY KELLY
Join Converge Consulting Principal, Jay Kelly who will take you through an evolutionary journey of how marketing and communications have changed from the outbound/push model days of buying ads and sending view books and postcards through the mail to the current model of engagement through data-driven, relevant, targeted and segmented communications (inbound/pull model).
KEY TAKEAWAYS:
Audience Segmentation - How to use data to get in front of the right segment with the right message at the right time. You will also learn by testing best practices so you are able to do more of what works and less of what doesn't and improve campaign results.
Audience Engagement - How to use best practices to increase engagement with audiences from prospect through alumni.
The Three Pillars of Inbound Marketing - Inbound marketing is about "earning your way in". We will explore ways to utilize the concepts in inbound marketing to harness the power of your faculty, students, and alumni to tell the story of your institution, improve enrollment trends, and build the power of your school’s brand.
DVJ Insights optimising brand strategy and media investmentSimon McDonald
How to combine consumer surveys, internal and external data and consumer knowledge to optimise media and brand strategy. Learn from academic and scientific principles and apply to your tracking solutions.
Every day, enterprises across the globe are engaged in two key activities: delivering effectual effects and building decisions that create impact. If you are in the big business of building enterprises that will be more valuable in future than present your decisions need to be driven by smarter data.
Companies today are witnessing a huge explosion in data availability - 90% of the world’s data was formed in the most recent years. Structured, semi- structured and unstructured data across internal business systems and external sources like social
media, market data and syndicated study are now creating an incredible opportunity to construct insights, therefore leading to intelligent decisions. However, as this data is generally available to an enterprise’s competitive set, only those who have a vision for
leveraging this intellect and are adept will eventually out-compete others.
Developing a Best Practices Approach to Social Media MeasurementEdelman Talks
For years, communicators have struggled to understand what metrics they should use to define the success of their programs. That struggle has now made its way into social media. Chuck Hemann will cover:
How as social programs achieve higher levels of sophistication, measurement will become even more critical in order to understand what has or hasn’t worked and how program tactics can be altered.
How to come up with the right metrics to measure success.
How to build an index to measure your communications programs more holistically.
The social media frenzy is escalating, as millions of consumers flock to sites like Facebook, Twitter, YouTube and Flickr to find their social media fix. Now, marketers seek out customers in these new channels, and an estimated 86% of them plan to increase their investments in social media activity this year. However, among these marketers, a staggering number are failing to measure the effects of their efforts. Nonetheless, dollars are flowing from traditional marketing activities to social media methods. Now more than ever, it's imperative to measure the results of social media marketing.
Learn how to:
• Identify the focal point for measuring social media activity
• Align strategic measurement with business objectives
• Create Key Performance Indicators for social media measurement
• Recognize metrics that offer insight into your customers' social activity
• Use a framework for truly understanding social media marketing
Five statistics on using social media to drive lead generation for B2B companies.
Most B2B marketers still think of social media as a consumer tactic. But, in truth, by pinpointing the right message to the right targets through the right social media platforms at the right times, you can connect and convert the sale faster than traditional channels.
www.pinpointmarketresearch.com
www.andersonjonespr.com
Infographic Vidyard Video Marketing 2018Demand Metric
For far too long, the emphasis on video content marketing has been on production quality; the higher the quality, the more marketing value a video is presumed to have. While quality is certainly an important aspect of video content, producing quality video does not guarantee video content marketing success. Success is very much a function of how well video content and viewing data integrate with the marketing technology stack, and how the sales team leverages the intelligence. In this fifth annual video content marketing report, Demand Metric and Vidyard partnered on research to better understand the use of video for sales and marketing, how performance is being measured, and what impact video is having. This study’s focus is on the use of video in marketing, the maturity indicators such as measuring video content performance, and how video viewing data is integrated with marketing automation platforms (MAP) and customer relationship management (CRM) systems. This report shows what progress, if any, has been made in the fifth year of this study. These study results provide insights and data useful for helping marketers get the highest possible return on their video content investment.
PR Measurement Summit 2016 Session 3: Integrating Digital Measurement Into Tr...CARMA
Victor Benady, Global Creative Director for Grayling conducted a workshop on Integrating Digital Measurement Into Traditional PR Campaigns last October 12th as part of the 2-day PR Measurement Summit. The theme of the event was “Measurement in an Age of Integrated Communications”. This was held last October 12th-13th at the Address Dubai Marina, Dubai, UAE.
Which Way Now? Justin Gibbons, work.researchMediaSense
In this presentation, Justin Gibbons summarises the key findings from our new research and concluded that as an industry, we value what we measure but we are measuring the wrong stuff; not what drives performance.
Driving Marketing Efficiency In The Consumer Goods Business With Advanced Ana...Gina Shaw
"Information is the oil of the 21st century, and analytics is the combustion engine" – Gartner
A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the consumer goods industry largely depends on the speed and accuracy of decision-making.
This eBook will help you discover:
1. Challenges marketers face in in the consumer goods business
2. The current state of marketing analytics
3. The overview and importance of advanced analytics
4. Traditional analytics vs advanced analytics
5. Advanced analytics solutions use cases in the areas of
- Measuring marketing effectiveness
- Optimizing marketing and advertising spend
- Sales forecasting
- Product portfolio management
- Marketing mix modelling
6. Driving analytics adoption within your organization with AI
7. Case study: How a global CPG company reduced marketing spend by 5% with advanced analytics
8. How you can get started right away?
In its fourth year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...Brian Honigman
For my seventh class on Social Media Analytics taught at NYU, the focus was learning how to measure campaigns on social media centered on product development, non-profits and influencer marketing.
Inbound Marketing - Stop Pushing and Start Pulling
JAY KELLY
Join Converge Consulting Principal, Jay Kelly who will take you through an evolutionary journey of how marketing and communications have changed from the outbound/push model days of buying ads and sending view books and postcards through the mail to the current model of engagement through data-driven, relevant, targeted and segmented communications (inbound/pull model).
KEY TAKEAWAYS:
Audience Segmentation - How to use data to get in front of the right segment with the right message at the right time. You will also learn by testing best practices so you are able to do more of what works and less of what doesn't and improve campaign results.
Audience Engagement - How to use best practices to increase engagement with audiences from prospect through alumni.
The Three Pillars of Inbound Marketing - Inbound marketing is about "earning your way in". We will explore ways to utilize the concepts in inbound marketing to harness the power of your faculty, students, and alumni to tell the story of your institution, improve enrollment trends, and build the power of your school’s brand.
DVJ Insights optimising brand strategy and media investmentSimon McDonald
How to combine consumer surveys, internal and external data and consumer knowledge to optimise media and brand strategy. Learn from academic and scientific principles and apply to your tracking solutions.
Every day, enterprises across the globe are engaged in two key activities: delivering effectual effects and building decisions that create impact. If you are in the big business of building enterprises that will be more valuable in future than present your decisions need to be driven by smarter data.
Companies today are witnessing a huge explosion in data availability - 90% of the world’s data was formed in the most recent years. Structured, semi- structured and unstructured data across internal business systems and external sources like social
media, market data and syndicated study are now creating an incredible opportunity to construct insights, therefore leading to intelligent decisions. However, as this data is generally available to an enterprise’s competitive set, only those who have a vision for
leveraging this intellect and are adept will eventually out-compete others.
Developing a Best Practices Approach to Social Media MeasurementEdelman Talks
For years, communicators have struggled to understand what metrics they should use to define the success of their programs. That struggle has now made its way into social media. Chuck Hemann will cover:
How as social programs achieve higher levels of sophistication, measurement will become even more critical in order to understand what has or hasn’t worked and how program tactics can be altered.
How to come up with the right metrics to measure success.
How to build an index to measure your communications programs more holistically.
The social media frenzy is escalating, as millions of consumers flock to sites like Facebook, Twitter, YouTube and Flickr to find their social media fix. Now, marketers seek out customers in these new channels, and an estimated 86% of them plan to increase their investments in social media activity this year. However, among these marketers, a staggering number are failing to measure the effects of their efforts. Nonetheless, dollars are flowing from traditional marketing activities to social media methods. Now more than ever, it's imperative to measure the results of social media marketing.
Learn how to:
• Identify the focal point for measuring social media activity
• Align strategic measurement with business objectives
• Create Key Performance Indicators for social media measurement
• Recognize metrics that offer insight into your customers' social activity
• Use a framework for truly understanding social media marketing
Recent years have seen an increased use of social media data as a cheaper alternative to more traditional methods of market research. Social media services generate a large quantity of data every day and some of the data is available through their Application Programming Interfaces (APIs). This presentation outlines some of the research work carried out as part of the Uncertainty of Identity (http://www.uncertaintyofidentity.com) project. In particular, the use of social media data for activity pattern analysis and demographic profiling is explored.
A Different Perspective on Business with Social DataTzar Umang
Do business the intelligent way with Social Data and Analytics, harness the power Social Media and Sentiments and use it to improve your brand and or your current campaign,
www.its.leeds.ac.uk/people/c.calastri
Social networks, i.e. the circles of people we are socially connected to, have been recognised to play a role in shaping our travel and activity behaviour. This not only has to do with socialisation being the purpose of travel, but also with enabling mobility and other activities through the so-called social capital. Another theme in the literature connecting social environment and travel behaviour is social influence, i.e. the investigation of how travel behaviour can be affected by observation or comparison with other people. Research about the impact of social influence on travel choices is still at its infancy. In this talk, I will give an overview of how choice modelling can be used to investigate the relationships between social networks, travel and activities. I will touch upon work that I have done so far, in particular I will describe my applications of the Multiple Discrete-Continuous Extreme Value (MDCEV) model to frequency of social interactions as well as to allocation of time to different activities, taking the social dimension into account. In these studies, I make use of social network and travel data collected in places as diverse as Switzerland and Chile. I will also discuss ongoing work making use of longitudinal life-course data to model the impact of family of origin and the “mobility environment” people grew up in on travel decision of adults. Finally, I will outline future plans about modelling behavioural changes due to social influence using the smartphone app travel data that are being collected in Leeds within the “Choices and consumption: modelling long and short term decisions in a changing world” (“DECISIONS”) project.
Multimedia Data Collection using Social Media Analysis Benoit HUET
The opening keynote of VIGTA 2012 – First International Workshop on Visual Interfaces for Ground Truth Collection in Computer Vision Applications
In conjunction with the Advanced Visual Interfaces International Working Conference in Capri Italy, May 21-25, 2012
Spatio-temporal demographic classification of the Twitter usersDr Muhammad Adnan
Use of social media continues to increase day by day, with implications for the creation of ‘big’ data – Twitter alone was forecast to have created 1.8 zettabytes of data in 2011. This talk presents an initial work towards the creation of geo-temporal geodemgoraphic classifications by using the Twitter social media data. London was chosen as the study area because of its high incidence of users and the consequent expectation that higher penetration might be associated with lower demographic bias.
Usage and consumption pattern of Social Media- Girish.HavaleGirish Havale
"Social Media becoming New trend for the marketers, marketing in such case will increase marketers strength and easier to track customers. Here the research focus on usage and consumption pattern of elements on Facebook, which helps for building strategies and calculation models of ROI of SMM."
RSC: Mining and Modeling Temporal Activity in Social MediaAlceu Ferraz Costa
Presentation of the KDD 2015 paper describing the RSC model:
RSC: Mining and Modeling Temporal Activity in Social Media
Alceu Ferraz Costa, Yuto Yamaguchi, Agma Juci Machado Traina, Caetano Traina Jr., and Christos Faloutsos
The 21st SIGKDD Conference on Knowledge Discovery and Data Mining (KDD), 2015
Picturing the Social: Talk for Transforming Digital Methods Winter SchoolFarida Vis
This talk highlights the work of the Visual Social Media Lab and the Picturing the Social project. It summarises the key research questions and aims of the project. It highlights the value of interdisciplinarity and working closely with industry in this area. It also focuses on the way in which me might study different types of structures involved in the circulation and the scopic regimes that make social media images more or less visible. It also tries to unpack how we can start to think about APIs as 'method' and looks at the different ways in which we can get access to different kinds of social media image data. Both through public ('free') APIs and ('pay for') firehose data.
Researching Social Media – Big Data and Social Media AnalysisFarida Vis
Researching Social Media – Big Data and Social Media Analysis, presentation for the Social Media for Researchers: A Sheffield Universities Social Media Symposium, 23 September 2014
Identify a core set of metrics to use as the starting point for measurement plans
Learn to revisit and adjust your measurement plans
How data from disparate channels and partners can be stored in a singular environment for holistic analysis. Full webinar: http://bit.ly/1QqrWIx
Social Media should be treated as part of an overall marketing and
communication plan and, as such, should be measured and monitored along
with all other marketing and communication activities.
Learn about the best practices in PR and social media measurement for nonprofit organizations. Includes the 6 steps to successful, standards-compliant measurement!
Social Media Measurement Essentials To Get Out of Data Hell (SIC 2014)Adam Schoenfeld
Have you found yourself in data hell when it comes to social media measurement & analytics? This presentation provides a practical framework to help organize the world of social data, define the metrics and analysis that matter, and align your team objectives. Presentation for Seattle Interactive Conference 2014 #SIC2014.
A Keynote delivered for the Comms Rewired conference organized by The Scottish Council for Voluntary Organisations (SCVO) - the membership organisation for Scotland’s charities, voluntary organisations and social enterprises.
Integrating digital channels in not-for-profit marketing: best practices and trends.
Covering examples of the latest best practices in digital marketing for charities
Why Metrics Matter: Getting Outside the Case Study BoxSwati Kamath
Sales and marketing organizations have always relied on the voice of highly satisfied customers to propel prospective customers through the buyer’s journey.
But with more buyers spending time with self-education, how do savvy customer marketing organizations stand out above the noise? As more businesses move to SaaS or subscription-based models and buyers are no longer locked into agreements, how are organizations able to EXCEED expectations, engage their customer base, and ensure long-term relationships (and high lifetime customer value) with their customers?
Isolated case studies no longer make the cut. You’ll learn how marketing organizations show a more credible and profound picture of their customer experience that goes beyond the tip of the iceberg of a relatively scare handful of references?
How do we as PR and communications professionals demonstrate our worth?eohart
Matt Appleby, Chair of CIPR Cymru and PR Director at Golley Slater, Cardiff addressed delegates at Community Housing Cymru's PR network and spoke about demonstrating our worth during a recession.
BlogWell San Francisco Case Study: Adobe, presented by Maria Poveromo & Jenni...SocialMedia.org
In her BlogWell presentation, Adobe's Group Manager, Social Media, Maria Poveromo, and Senior Manager, Product Marketing Creative Suite, Jennifer Kremer share how they are using social media to connect and engage with fans.
Social Media has a strong influence on consumer behaviour and brand commitment. It is part of a new “word of mouth” culture where recommendations are not only given and received amongst family and friends - but amongst a much wider audience. New business models such as group buying, move far beyond a recommendation to an immediate call to action from friends.
Consumers are now used to read other peoples’ comments and that influence their purchase decisions. There are also many consumers who write comments and want to influence companies in doing so. The consumer wants to be heard and enter into a dialog with companies as opposed to the former one-way communication. These trends show the importance of social media conversation and suggests that social media will gain even more importance in the future than it already does. TNS supports Clients in finiding new insights for Growth
Gartner webinar social media analytics 23.10.2014Irene Ventayol
Virtually every modern marketer has a presence in social channels, and many use social listening tools to monitor what people say about their brands. Yet despite being a maturing discipline, social analytics remains stubbornly difficult and frustrating to apply. How much is a Facebook fan worth? Does it matter that your "net sentiment" is in the single digits? Your "share of voice" on Twitter is down this week – should you panic? This presentation focuses on the social analytics vendors, techniques, metrics and cases that can help you most.
#AMECWebinar – How Can PR Measurement Benefit Your Business?Gorkana
To coincide with the launch of the AMEC Education Programme on 30th Jan, we hosted a PR measurement webinar with AMEC and Booz Allen Hamilton, which provided PRs with practical knowledge to effectively measure communications activity and position in the context of an organisation's wider objectives.
The basics (and best bits) of Google Analytics - 2017 Edition Adam Vincenzini
This top line mini-guide provides readers with a jargon-free summary of Google Analytics in 2017 and how to get started with it as a tool. It is recommended for newbies and beginners.
Making Crisis Strategies Work In The Social World #MSMW2015Adam Vincenzini
Making Crisis Strategies Work In The Social World was presented at Malaysia Social Media Week 2015 in Kuala Lumpur.
It introduces the three step process we (Kamber) adopt to ensure our clients have robust crisis strategies in place
To find out more about the conference, visit . http://www.socialmediaweek.com.my/
A collection of 13 social media trends you can expect to see in 2013.
Check out the 2014 version at: http://www.slideshare.net/AdamVincenzini/social-media-trends-2014
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
2. 2
Session focus
Using the right approach
at the right time(s).
3. 3
Session outline
1. Putting measurement in perspective
2. Importance of objectives
3. Mini case studies
4. Getting set up
5. Tools you can use
6. Tips and hints
5. 5
Perspective, context, challenges and disclaimers
Before we get practical, some
perspective is required.
(And some all important a** covering)
6. 6
What?!?!?!?
There are so many guides and theories out there that it can get
very confusing.
7. 7
Ummmm…
There are also so many terms connected to measurement which
can sometimes add to the confusion.
8. 8
The social media lifecycle
Inactive
Semi-
Active
Innovating
Maturing Active
Results are directly impacted by where the business in
questioned in situated within the social media lifecycle.
9. 9
Show me the money
Increasingly, there is a direct correlation between impact and the
amount of budget allocated to channel and content promotion.
10. 10
Too much of a good thing?
When it comes to available data, we are blessed with an
embarrassment of riches. However, this level of information can
also be a curse.
11. Ongoing analytics Campaign-focused metrics
11
Programs v campaigns
‘Always on’ Creative campaigns
Ideally, social media and content activity that takes place on your
owned channels should be a long-term play which lends analytics
toward improving performance month-on-month.
12. 12
Sectors matter
Like for like comparisons across sectors is unrealistic given the
uneven levels of organic interest depending on the subject matter.
13. 13
Impossible without…
Measurement is impossible without benchmarks. Benchmarks are
not possible with a appropriate sample size.
14. 14
Key outtake
As nice as it would be, a generic solution doesn’t
exist primarily due to an extended set of
variables.
But, some guiding principles do exist.
16. 16
The very first step
Setting tangible objectives
should be common sense, but
are often overlooked.
17. 17
Social media objectives menu
Sales? Advocacy?
Awareness? Cost reduction?*
Traffic / referrals? Loyalty?
Customer satisfaction? Brand positioning?
Audience generation? Inbound leads?
These are just some examples of objectives that can be linked to
social media and digital content activity.
18. 18
Measurement framework example
Business Objective (And / Or Desired Action)
Brand / Communications Objective (And / Or Desired Action)
Facebook Purpose
Primary: Customer Engagement
Secondary: Customer Service
Twitter Purpose
Primary: Customer Service
Secondary: Customer Engagement
Pinterest Purpose
Primary: Website Referrals
Secondary: Customer Engagement
**To be filled in**
Facebook Metrics
Interaction (Post Likes / Comments /
Shares)
Receptiveness (Fan Posts / External Likes)
Reach (Weekly Total Reach)
Engagement (Engagement Rate)
Conversion (Referrals to target URL)
Popularity (Page Likes / PTA)
Twitter Metrics
Interaction (Cust Retweets / Mentions)
Receptiveness (Brand Retweets / Replies)
Reach (Monthly Total Reach)
Engagement (Broadcast v Conversations %)
Influence (TweetLevel Score)
Popularity (Followers)
Pinterest Metrics
Interaction (Cust Likes / Repins)
Receptiveness (Brand Likes / Repins)
Conversion (Referrals to target URL)
Popularity (Followers)
Facebook Reporting
Weekly: Pop, Int, Rec, Rea
Monthly: All
Quarterly: All + Competitor Comparison
Twitter Reporting
Weekly: Pop, Int, Rec
Monthly: All
Quarterly: All + Competitor Comparison
Pinterest Reporting
Monthly: All
Quarterly: All + Competitor Comparison
**To be filled in**
Social Media Objective(s)
**To be filled in**
19. 19
Measurement framework example
Business objective(s)
Marketing / brand objective(s)
Social media objective(s)
Social media channel purpose(s)
Social media and content performance data
20. 20
Example one: Music for RAIN
Soft metrics:
Views
Visibility / reach
Mentions
Hard metrics:
Website traffic
Conversions
22. 22
Example two: Red Wine Society
Soft metrics:
Visibility / reach
Social actions
Hard metrics:
Website traffic
Conversions (loyalty club sign ups)
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Example three: Video campaign
Soft metrics:
Views
Mentions
Social actions
Hard metrics:
Referrals
Cost per contact
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Example four: Competitor comparison
450
400
350
300
250
200
150
100
50
0
Relative performance by attribute: All
Popularity Receptiveness Interaction Network Trust
Costa Starbucks Caffe Nero Greggs M&S Pret a Manger Pizza Express Krispy Kreme
This analysis was used to inform strategy and set benchmarks
as opposed to measuring in a more traditional sense
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Example five: Product recall
Digg Dialogue Activity identified
as a key turning point
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Example six: Professional services
Soft metrics:
Traffic
Page time
Popular pages
Hard metrics / indicators:
Search engine rankings
Inbound leads
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Be SMART
Using SMART principles is still a must.
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A basic process
1. Establish tangible objective(s) / goal(s)
2. Match ‘soft’ metrics to the objectives goals
3. Put tracking and measurement processes / tools in place
4. Things you can measure
5. Monitoring in real-time
6. Reporting
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Monitoring performance in real time
Monitoring performance in real-time is one of the most
overlooked aspects of digital marketing.
It allows for:
• Adjustments to content plans based on results
• Adjustments to promotion budgets
• Consideration of additional activities
In reality, social media metrics are probably more valuable
from a continued optimisation perspective as opposed to a
post-campaign output.
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Reporting
Reporting is very much determined on all the things we’ve
covered so far.
There is no such thing as a uniform template.
There is no such thing as an all-in-one reporting solution.
It is a manual process, supported by available and relevant
data.
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A template / approach we use (monthly)
One big thing
Key insights
Looking ahead
This supported by a quarterly review which delves deeper into both quantitative
and qualitative data.
It also features competitor set comparisons.
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Quant v Qual
Quantitative
data
Qualitative
data
Output levels
Social actions
Popularity metrics
Volume of mentions
Volume of traffic
Ranking v competitors
Interactions
Specific content
Customer queries
Theme receptiveness
Visitor tonality
It’s not just about the numbers.