Public relations (PR) evaluates public attitudes and identifies issues to gain public understanding and acceptance. PR can be organized into owned, paid, and earned media, which all aim to build a positive brand reputation through different strategies. Owned media includes content the business controls like social media posts. Paid media refers to promoting owned media through advertising and influencer marketing. Earned media boosts brand conversation through unsolicited mentions in media and praise from customers.

2. Public Relations (PR) is the element in the promotional
mix that evaluates public attitudes, indetifies issues that
may elicit public concern, and executes programs to gain
public understanding and acceptance.
Lamb, Hair & McDaniel. (2013)

3. 1.Acceptance
2.Conference
3. Crisis
4. Entertainment
5. Exhibitions
6. Fairs
7. Festival
8. Inaugurations
9. Influencer
10. Media
Let’s do this
Unit glossary
11. Press
12. Product placement
13. Protocol
14. Public
15. Publicity
16. Relations
17. Reputation
18. Sponsorship
19. Socially Responsible
20. Sustainability

4. The types of public relations, can be organized into three
main categories: owned, paid, and earned media. Each
type works towards the same goal of building a positive
brand reputation, but they use different strategies to get
there.

5. Owned media is defined as any
content that your business controls.
Owned media includes:
Social media posts
Blog content
Website copy
Email newsletters.

6. Paid media refers to paying to make your content visible. It’s
standard practice to promote owned media.
Paid media includes:
Social media advertising
Influencer marketing
Pay-per-click (PPC)

7. Earned media is the tactic used to boost conversation around
your brand. It’s essentially word-of-mouth and is arguably
the best PR tactic to build your reputation.
Earned media includes:
Mentions in industry news and reviews
Praise from customers on social media
High rankings on search engines

8. Public relations and marketing are similar in their actions and
tactics, but their goals are quite different. The main goal of
PR is to boost the reputation of your brand. On the other
hand, the main goal of marketing is to drive sales..

9. Public relations and marketing are similar in their actions and
tactics, but their goals are quite different. The main goal of
PR is to boost the reputation of your brand. On the other
hand, the main goal of marketing is to drive sales..

10. PR Strategies and Tactics
§ Business events
§ Community relations
§ Corporate and social responsibility
§ Crisis management
§ Employee relations
§ Media relations
§ Social media

11. PR managers are responsible for building, executing, and
monitoring your PR strategies and tactics. They typically handle
crisis communications, write press releases, and lead a team of
other PR professionals who manage your brand’s public
presence.

12. GRACIAS