This webinar was presented by WOMMA on December 10, 2014. It covers Crisis Communications and Crisis Planning for public relations, social media and marketing professionals.
During this one-hour taster, social media practitioners Sally Hems (Oakleaf Communications) and Matt Anderson (Montage Communications) explain the opportunities and pitfalls presented by social media. They’ll provide tips on maximising its potential and explain how best to integrate it within your PR & Communications strategy. This will be illustrated through examples of campaigns they’ve delivered for clients including the Commonwealth Foundation and South West RDA.
Matt Anderson Twitter - @PRBristolblog
Sally Hemms - @sallyhemms
Data-Driven Headlines: A Guide to Securing Media Coverage Through DataSandra Fathi
Webinar given on October 28, 2014 for PRSA. Geared towards public relations professionals and marketers seeking media coverage for their company by leveraging data.
Bloggers Speak Out: New paid and pitching techniques to score more placement Sandra Fathi
This PPT was presented as part of a webinar for PR Daily entitled "Bloggers Speak Out: New paid and pitching techniques to score more placement." The webinar had three presenters and this portion was given by Sandra Fathi. It covers what's new in blogger relations, influencer marketing strategies, research and tools, promotions and sponsorships and product and service reviews.
During this one-hour taster, social media practitioners Sally Hems (Oakleaf Communications) and Matt Anderson (Montage Communications) explain the opportunities and pitfalls presented by social media. They’ll provide tips on maximising its potential and explain how best to integrate it within your PR & Communications strategy. This will be illustrated through examples of campaigns they’ve delivered for clients including the Commonwealth Foundation and South West RDA.
Matt Anderson Twitter - @PRBristolblog
Sally Hemms - @sallyhemms
Data-Driven Headlines: A Guide to Securing Media Coverage Through DataSandra Fathi
Webinar given on October 28, 2014 for PRSA. Geared towards public relations professionals and marketers seeking media coverage for their company by leveraging data.
Bloggers Speak Out: New paid and pitching techniques to score more placement Sandra Fathi
This PPT was presented as part of a webinar for PR Daily entitled "Bloggers Speak Out: New paid and pitching techniques to score more placement." The webinar had three presenters and this portion was given by Sandra Fathi. It covers what's new in blogger relations, influencer marketing strategies, research and tools, promotions and sponsorships and product and service reviews.
This presentation was given at eMetrics, Chicago, on June 9th, 2015. It focuses on three primary tactics of measurement for public relations: share of voice, competitive benchmarking and correlations.
PRx: The Future of Public Relations & MediaSandra Fathi
PRx is a conference hosted by the PRSA Tri-State District. It took place on October 21, 2014 at the Yale Club in NYC. Speakers included:
Fred Cook, President and CEO, Golin @fredcook
Barri Rafferty, Senior Partner and CEO of North American Ketchum @barrirafferty
Richard Galant, Senior Editor, Opinion, CNN Digital @richny
Chris Allbritton, Senior Editor, The Daily Beast, & Freelance Writer @chrisallbritton
Steve Barrett, Editor in Chief, PR Week @Steve_J_Barrett
Brendan Lewis, Director of Communications, Foursquare @bplewis
Laura Covington, Communications Manager, Foursquare @lpc
Megan Hess, Assistant Editor, Mashable @mhess4
Sandra Fathi, President, Affect @sandrafathi
How to Create an Effective Crisis Communications Plan Before Disaster StrikesSandra Fathi
Presented at Ragan's Breakthrough Strategies for Corporate Communications in Dallas, TX, at AT&T, Nov. 12, 2014. This presentation covers the four stages of a crisis and how to help prevent, mitigate and respond to a full-blown crisis.
Fear Factor Metrics: PR Metrics Communicators Fear MostSandra Fathi
Presentation given at PR News Measurement Conference in Chicago on November 18, 2015. Covers key measurement concepts including Share of Voice (SOV), Competitive Benchmarking & Correlations
Trade Secrets Your Agency Isn't SharingSandra Fathi
If you have never worked in a PR agency, their doings can seem mysterious. How does the agency get all of that coverage for their clients? Is it because of exclusive relationships with publications? Is it because they meet reporters for drinks or play golf together? What is the black magic that commands such high retainers? If you haven't been inside an agency, and your company expects you to hire and manage one, it can be intimidating. Agencies prefer to adopt a mystique about how they work because they think that keeping you in the dark will give them the upper hand in negotiations. However, the more you know about agency operations, the better results you achieve for your company and the more value you extract from your agency. In this session, we'll review models of agency operations and discuss the factors you need to know when engaging an agency.
We'll discuss:
Comparing apples to apples: how to compare agencies during the dreaded RFP process
How to see through the bull@#*%: Relationships don't mean a thing if they don't know how to tell your story
How to avoid the bait and switch: meet your team—not just the sales team—during the hiring process
How to negotiate guaranteed results into your agency agreement
How to save time and money—dictate how your hours should and shouldn't be spent in a retainer relationship
How to set yourself up for success: what you need to do to educate your new partner
This presentation was given at Ragan's 7th Annual Employee Communications, PR & Social Media Summit at Microsoft on October 28th, 2015
Data-Driven PR Metrics: Share of Voice, Competitive Benchmarking, CorrelationsSandra Fathi
Presentation given at eMetrics Summit in San Francisco on April 1, 2015. Covers PR measurement through three specific tactics - share of voice, competitive benchmarking and correlations.
Crisis Communications in the Age of Social MediaSandra Fathi
Crisis Communications in the Age of Social Media. Presented by Sandra Fathi at the Ragan Corporate Communicators Conference, June 11, 2014, Chicago #raganCCC
Crisis Communications in the Social Media Age #RaganDisneySandra Fathi
Crisis Communications in the Age of Social Media by Sandra Fathi, President, Affect. This presentation was given on April 5, 2014 at the Ragan Social Media for PR and Corporate Communicators Conference in Orlando, Florida. #ragandisney
This presentation was given at the FPRA Capital Chapter's meeting in Tallahasse on May 25, 2017. It covers what communicators need to know in the event of a data breach or cyber security incident.
TOPIC: A HOW TO approach to dealing with a crisis with Social Media. This is the third in a series of online trainings brought to you by The Wall Street Journal, Ogilvy and GoToWebinar. Asia Pacific director of Digital Influence Thomas Crampton moderated a presentation by Digital Influence Global Managing John Bell and Managing Director of the Global Public Affairs Practice Jamie Moeller.
Dorset Fire & Rescue Service - Using Social Media 2013Key Multimedia Ltd
A presentation that explores some new and interesting avenues for social media use by Dorset Fire Rescue Service (DFRS). Used in a presentation to Silver and Gold Commanders this PPT highlights the use of social media by commercial and public sector companies and how that might translate into the roll out of a new social media strategy by DFRS.
This presentation was given at eMetrics, Chicago, on June 9th, 2015. It focuses on three primary tactics of measurement for public relations: share of voice, competitive benchmarking and correlations.
PRx: The Future of Public Relations & MediaSandra Fathi
PRx is a conference hosted by the PRSA Tri-State District. It took place on October 21, 2014 at the Yale Club in NYC. Speakers included:
Fred Cook, President and CEO, Golin @fredcook
Barri Rafferty, Senior Partner and CEO of North American Ketchum @barrirafferty
Richard Galant, Senior Editor, Opinion, CNN Digital @richny
Chris Allbritton, Senior Editor, The Daily Beast, & Freelance Writer @chrisallbritton
Steve Barrett, Editor in Chief, PR Week @Steve_J_Barrett
Brendan Lewis, Director of Communications, Foursquare @bplewis
Laura Covington, Communications Manager, Foursquare @lpc
Megan Hess, Assistant Editor, Mashable @mhess4
Sandra Fathi, President, Affect @sandrafathi
How to Create an Effective Crisis Communications Plan Before Disaster StrikesSandra Fathi
Presented at Ragan's Breakthrough Strategies for Corporate Communications in Dallas, TX, at AT&T, Nov. 12, 2014. This presentation covers the four stages of a crisis and how to help prevent, mitigate and respond to a full-blown crisis.
Fear Factor Metrics: PR Metrics Communicators Fear MostSandra Fathi
Presentation given at PR News Measurement Conference in Chicago on November 18, 2015. Covers key measurement concepts including Share of Voice (SOV), Competitive Benchmarking & Correlations
Trade Secrets Your Agency Isn't SharingSandra Fathi
If you have never worked in a PR agency, their doings can seem mysterious. How does the agency get all of that coverage for their clients? Is it because of exclusive relationships with publications? Is it because they meet reporters for drinks or play golf together? What is the black magic that commands such high retainers? If you haven't been inside an agency, and your company expects you to hire and manage one, it can be intimidating. Agencies prefer to adopt a mystique about how they work because they think that keeping you in the dark will give them the upper hand in negotiations. However, the more you know about agency operations, the better results you achieve for your company and the more value you extract from your agency. In this session, we'll review models of agency operations and discuss the factors you need to know when engaging an agency.
We'll discuss:
Comparing apples to apples: how to compare agencies during the dreaded RFP process
How to see through the bull@#*%: Relationships don't mean a thing if they don't know how to tell your story
How to avoid the bait and switch: meet your team—not just the sales team—during the hiring process
How to negotiate guaranteed results into your agency agreement
How to save time and money—dictate how your hours should and shouldn't be spent in a retainer relationship
How to set yourself up for success: what you need to do to educate your new partner
This presentation was given at Ragan's 7th Annual Employee Communications, PR & Social Media Summit at Microsoft on October 28th, 2015
Data-Driven PR Metrics: Share of Voice, Competitive Benchmarking, CorrelationsSandra Fathi
Presentation given at eMetrics Summit in San Francisco on April 1, 2015. Covers PR measurement through three specific tactics - share of voice, competitive benchmarking and correlations.
Crisis Communications in the Age of Social MediaSandra Fathi
Crisis Communications in the Age of Social Media. Presented by Sandra Fathi at the Ragan Corporate Communicators Conference, June 11, 2014, Chicago #raganCCC
Crisis Communications in the Social Media Age #RaganDisneySandra Fathi
Crisis Communications in the Age of Social Media by Sandra Fathi, President, Affect. This presentation was given on April 5, 2014 at the Ragan Social Media for PR and Corporate Communicators Conference in Orlando, Florida. #ragandisney
This presentation was given at the FPRA Capital Chapter's meeting in Tallahasse on May 25, 2017. It covers what communicators need to know in the event of a data breach or cyber security incident.
TOPIC: A HOW TO approach to dealing with a crisis with Social Media. This is the third in a series of online trainings brought to you by The Wall Street Journal, Ogilvy and GoToWebinar. Asia Pacific director of Digital Influence Thomas Crampton moderated a presentation by Digital Influence Global Managing John Bell and Managing Director of the Global Public Affairs Practice Jamie Moeller.
Dorset Fire & Rescue Service - Using Social Media 2013Key Multimedia Ltd
A presentation that explores some new and interesting avenues for social media use by Dorset Fire Rescue Service (DFRS). Used in a presentation to Silver and Gold Commanders this PPT highlights the use of social media by commercial and public sector companies and how that might translate into the roll out of a new social media strategy by DFRS.
Protecting and Measuring Brand Reputation During and After a CrisisAAA National
PR and Social Media Measurement Conference
A recent survey of more than 800 organizations revealed the vast majority of them—79 percent—believe their company will face a crisis online next year. Despite this belief, most practitioners are unprepared to manage a crisis created by the 24/7 news cycle.
And as a prescient Mark Twain said, "A lie can travel halfway round the world while the truth is putting on its shoes."
Is your organization ready?
Webinar: How to Handle a Social Media CrisisFalcon.io
Are you prepared to deal with a social media crisis? It’s every Social Media Manager’s worst nightmare, but it doesn’t have to be. Watch this webinar with our friends at the creative agency, Chandelier Creative, to learn how to predict and mitigate crises online.
Specifically, you’ll learn:
- How to develop a social media crisis management plan
- How to protect your brand before, during and after a crisis
- How other brands have successfully managed a social media crisis
Webinar: How to Handle a Social Media CrisisDino Kuckovic
Are you prepared to deal with a social media crisis? It’s every Social Media Manager’s worst nightmare, but it doesn’t have to be. Join us and our friends at the creative agency, Chandelier Creative, to learn how to predict and mitigate crises online. Specifically, you’ll learn:
- How to develop a social media crisis management plan
- How to protect your brand before, during and after a crisis
- How other brands have successfully managed a social media crisis
PRCA Expert Briefing - Issues and Crisis Management and the Evolving Media La...Philippe Jeanjean
Speakers: Jenny Holliday, Associate Director and Philippe Jeanjean, Head of Digital, Publicasity
Crisis and issues management has always been an important part of the communications mix, but does your current crisis strategy work in this evolving media landscape? Social media is shaping the news agenda by announcing events as they happen and documenting information that newspapers legally cannot report. What plans should you be making and how do you respond across multiple channels?
How to be prepared to use social media during emergencies with a view to engaging with victims and beneficiaries of humanitarian aid.
A presentation by Caroline Austin (@carolineawrites) and Philippe Stoll (@pstollicrc) done during the Beneficiary Communication Boot Camp organised in Colombo (Sri Lanka) between 07-11.10.2013 and organised by the International Federation of the Red Cross and Red Crescent Societies (@federation), the Sri Lanka Red Cross Society (@SLRedCross) and the International Committee of the Red Cross (@ICRC).
Crisis and online communications: Years of good reputation can be lost over a single incriminating video or post online. Learn ways to avoid he danger and when it happens how to effect damage control decisively.
Cyber Crime: Preparing Your Organization for the New NormalSandra Fathi
Cyber crime is rampant and every organization must prepare itself for the when, not if, they will have a data breach. This presentation was given at Pworld's Crisis Communications Boot Camp in Ottawa, CA June 13, 2019
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
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3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Before Disaster Strikes: Creating an Effective Crisis Communications Plan
1. 1
Before Disaster Strikes:
Creating an Effective Crisis Communications Plan
WOMMA Webinar
December 10, 2014
Sandra Fathi
President, Affect
Email: sfathi@affect.com
tweet: @sandrafathi
web: affect.com
blog: techaffect.com
tweet:
@sandrafathi
@teamaffect
tag:
#WOMMWednesday
2. 2
About WOMMA
WOMMA, http://www.womma.org, is the official trade association in the word of
mouth and social media marketing industries. WOMMA and its members are
committed to developing and maintaining appropriate ethical standards for
marketers and advertisers engaging in such marketing practices, identifying
meaningful measurement standards, and defining "best practices" for the industry.
WOMMA benefits are extended to your entire staff including marketing, social
media, digital, advertising, legal, ethics/compliance and consumer research
departments.
Want to learn more about WOMMA? Contact Juliana Fabiano, Membership
Juliana@womma.org
@JulFabiano
312-853-4400
3. 3
Governing Members
QUICK FACTS
- Nonprofit Trade Association
- Founded in 2004
-200+ Member Companies Globally
4. 4
GoToWebinar Connection
Audio
- VoIP - requires microphone and
speakers
- Telephone - long distance number for
United States (see your email
confirmation and GTW platform for
details)
Close all other applications running in
the background
- Increase your bandwidth = better
connection
5. 5
Interact on the Platform
Questions/comments may be asked at
any time during the session.
- Use the Question Tab in the
GoToWebinar control panel to
submit
- Will leave 10-15 minutes at the end
to address all questions
6. PRESENTER BIO
SANDRA
FATHI
• Founder and president of Affect, a public relations and
social media firm specializing in technology, healthcare
and professional services
• 20+ years industry experience working in B2B and B2C
marketing and public relations from startups to
multinational public companies
• Active member of the public relations community:
o Tri-State District Chair, PRSA
o Past President, PRSA-NY Chapter
o Past President, PRSA Technology Section
sfathi@affect.com
@sandrafathi
7. Before Disaster Strikes: Creating an Effective
Crisis Communications Plan
WOMMA Webinar
December 10, 2014
Sandra Fathi
President, Affect
Email: sfathi@affect.com
tweet: @sandrafathi
web: affect.com
blog: techaffect.com
tweet:
@sandrafathi
@teamaffect
tag:
#WOMWednesday
9. CRISIS COMMUNICATIONS
RECOGNIZING
CRISES
Anticipating & Understanding Threats to a Business
People, Products, Facilities, Environment
Internal
• Employees
• Facilities
• Vendors/Suppliers
• Distributors/Resellers
• Product
External
• Acts of Nature
• Market
• Legal Restrictions/Law
• Customers
• Advocacy Groups
10. CRISIS COMMUNICATIONS
CRISIS
SCENARIOS
1. Senior manager accused of inappropriate conduct including lewd photos with
employee – Now on Instagram
2. Employee arrested for hit and run accident – Now Appearing in Google Search
3. Employee abusing drugs – Now Posted on his Facebook Profile
4. Customer credit card details leaked – Now On Twitter
5. Employee posts rant on company and exposes confidential information – Now
on YouTube
6. Company accused of making children’s toys with poisonous lead paint – Now
on a Mommy Blog
11. CRISIS COMMUNICATIONS
READINESS
Anticipating a Crisis
1. Crisis Mapping (SWOT Analysis)
2. Policies and Procedures (Prevention)
3. Crisis Monitoring
4. Crisis Communications Plan
5. Crisis Action Plan
6. Crisis Standard Communications Template
16. CRISIS COMMUNICATIONS
RESPONSE
Preparing a Response
1. Don’t delay
2. Acknowledge situation
3. Acknowledge impact and ‘victims’
4. Commit to investigate
5. Commit to sharing information and cooperation with relevant parties
6. Share corrective action plan if available
7. Respond in the format in which the crisis was received**
17. CRISIS COMMUNICATIONS
REASSURANCE
Who to Reassure? How to Reassure?
1. Develop full response plan
2. Put plan into action: Immediate remedy
3. Communicate results of plan and impact
4. Reaffirm commitment to correction
5. Demonstrate results of program
18. CRISIS COMMUNICATIONS
RECOVERY
Preparing a Long-term Recovery Plan
1. Review need for operational, regulatory, environmental and employee
changes
2. Develop long-term plan including policies and prevention tactics
3. Reassess crisis plan
4. Regain customer/public trust
31. CRISIS COMMUNICATIONS
10
THINGS
TO
KNOW
1. Implement Policies to Address Potential
Vulnerabilities
2. Use Social Media as a Tool for Crisis Monitoring
3. Understand the Response-ability of Social Media
4. Establish a Framework for Response
5. Build a Social Media Crisis Toolkit
32. CRISIS COMMUNICATIONS
10
THINGS
TO
KNOW
6. Know Where to Respond
7. Prepare Your Employees in Advance
8. Establish the Proper Tone
9. Kill the Automation Switch
10. Be Honest, Be Transparent