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Session 4 - Blogging & Website
- 1. blogging 101 how it works & how to make it work
- 2. publishing & marketing through self-publishing (blogging) and self-marketing (social media) everyone is a publisher
- 3. WEBLOG“…the first journalistic model that actually harnesses rather than merely exploits the true democratic nature of the web. It’s a new medium finally finding a unique voice.”–Andrew Sullivan
- 6. benefits of blogging #1 The power of team
- 8. #2 Sharpens your sword & keep you up to date
- 9. benefits of blogging #3 You become a trust agent
- 10. #4 You get advantage of the comments
- 11. “The technology is easy. If you provide people with the technology tools and there is excitement, then people will make it successful.” - Flynn, member of Obama socmed team
- 12. Blogging dos & don’ts Do respect others Do put sources Don’t put any explicit content Do be mindful about what you say Be consistent about your stories Be honest (esp. when reviewing) Do have good design Don’t put sensitive information about company Don’t talk nonsense (talk with purpose) Don’t write negatively about other brand/people Be polite & kind
- 13. Tips on writing blog post A blog is a tool to make a company/brand more ‘human’, instead of just brick-and-mortar. Hence, be personal. Use pronouns to create a closer connection with your readers. It’s okay to use ‘you’, ‘me’, ‘us’. Be authentic. Tell your story in your own way. No need to exaggerate it, just be honest. Have a stand. Blog could be opinionated, that’s okay. Blog post is not a news article. Use it to amplify your corporate values, what you believe in and what you want to advocate for.
- 14. concept a compelling website how to build a rich but not ‘too much’ site
- 15. website = house
- 16. a great website is... ...an intersection of every other online initiative. In a cohesive and interesting way, the content-rich website organizes the online personality of your organization to delight, entertain, and - most importantly - inform each of your buyers.
- 28. 10 criteria of a good website• Contains valuable information • User friendly • Interesting/engaging content • Easily accessible/easy to nagivate • Appealing layout/design • Loads fast (doesn’t consume too much bandwidth) • Good SEO • Legal web license • Have visual aid (pictures, video, typography) • Interactive content
- 29. developing a sitemap what content do you want to include? what content do you want to focus on? think about what customers want to know think about how customers will find information easily
- 30. Group Work• Group 1 • Dara • Azka • Angghi • Taufik • Group 2 • Nadira • Agnes • Bima • Nabilah • Azin • Nabila • Rio • Sarah • Zai • Group 4 • Mila • Mina • Naufal • Fatin • Group 5 • Chelsea • Fira • Niqah • Arin
Editor's Notes
- publishing & marketing through self-publishing (blogging) and self-marketing (social media) DEMOCRATIZATION – what does it mean? Blogging is also a symbol of democracy – in countries in which blogging is restrained, democracy is most likely is too.
- What is BLOG? early 2000 -- typepad, blogspot, blogger, wordpress, tumblr So, why do people blog? What do you call someone who blogs?
- Who’s a blogger? is not a journalist but some are just as belieavable don’t trust everything you read recheck: source, author, affiliation, interest
- What is the importance of blogging for PR? monitor conversation participate in those conversations cooperate with bloggers shape conversations So, do you think blogging is important for PR? Do you think every company should have one? Let’s move on to the benefit of blogging.
- Blogging is one way of showing the strength of your team. Show what each team is contributing to achieving the company’s core value
- This is considered one of the best corporate blog among the Fortune 500 companies’ blog. It’s engaging, rich content (multimedia, writing, interviews, updates, contributors), it’s stories are aligned with corporate objectives.
- Blogging sharpens your sword Create 2-3 articles per week, and you will: be forced to stay up to date with current news learned to be a better teacher have an answer to everything your customer ask
- What does trust give to your company? You become a trust agent helpful content = trust trust = leads leads = sales be a kindergarten teacher to your customers
- The power of the blog comment finding out passionate individuals measure customers’ perception & understanding How do we start blogging then? read, read, read try to gain: insight, understanding, netiquette leave comments create your own!
- Although similar to working with journalist, working with bloggers require a lsightly different etiquette. In general, bloggers love interesting experience new product key people Cont For them, the most important thing is the experience that they can share with their readers. And it is those experiences that readers look forward to.
- Let’s fill this page with 10 tips of blogging dos and don’ts.
- a website is your house
- So, in its application, what does this mean? An intersection?
- in your website, content has to be the champion. what do you want to say? what’s your story? what do you want people to know? who are you talking to?
- Okay, now that you’ve learned about the website content, let’s take a look at how to develop a sitemap. Does anyone know what a sitemap is?
- Let’s fill this page too!