How to Manage Your Social Media with Hootsuite will help authors, booksellers, and publishers understand Hootsuite and what it offers including the basics of the software to how Hootsuite can help manage all your social media, why it’s important, and keeping you update by events, favorite authors, and more!

1. How to Manage Your Social Media
With
#HootupBEA14

2. Who am I?
Born in New York and raised in Connecticut.
An award winning young adult and
romance author, member of RWA who runs
The Pen & Muse Book Reviews blog along
with being a Hootsuite Ambassador.
@denisealicea
@thepenmuse
www.thepenmuse.net
www.denisealicea.com
www.facebook.com/ThePenMuse
www.facebook.com/AuthorDeniseAlicea

3. What is
Hootsuite is an easy to use social media
dashboard and tool that allows you to merge all
social media such as Facebook, Twitter, and
Google Plus. Hootsuite also schedules tweets,
tracks brand mentions, and analyzes social
media traffic.

4. Free vs. Paid
• 5 social media accounts
(twitter, Google plus, & FB
communities, pages, and
regular FB account).
• Scheduling Tweets (1 at a
time).
• Integration with apps (free
and paid).
• Add up to 2 RSS feeds.
• 3 Basic Reports
• Up to 50 social media
accounts.
• Scheduling tweets ( 350 a
day).
• Allows you to have Team
members to post on your
behalf.
• Security for your dashboard,
passwords, etc.
• Unlimited RSS feeds.
• Message archiving up to
100,000.

5. Setting up
To sign up for HootSuite
Visit https://hootsuite.com.
Type your email address, full name and create a password.
Click Sign Up Now.

6. To add a social network
Click Add Social Network button.
Select a social network.
Connect your social network.

7. Adding Tabs
To add a tab - 1
Click plus (Add Tab) icon. - 2
Type tab name, and then press ENTER.

8. Adding a Stream
After adding social networks to
your HootSuite dashboard, you
can add corresponding streams of
content.
Adding a Twitter profile?
Corresponding streams might
include Home Feed, Mentions
and Scheduled Tweets.
To add a stream
Click Add Stream.
Select a social network.
Select a profile.
Select a stream.

9. Adding

10. On iOS

11. How can Hootsuite can help
manage your social media accounts
• Clean look keeps everything organized so you don’t have to
go to every application and open it to work.
• Cuts down on tabs in your browser and minimizes system
resource use.
• Helps you schedule your posts and thoughts to send later.
• Cross posting is done for you with a quick click on an account.
• Analyze traffic and respond to your social media swiftly.

12. Managing your social media by events, favorite
authors, etc. by lists using keywords and hashtags.
• Create hashtags for your event. This will be great to track your
event and engage readers and bloggers.
• Make a list on twitter of your favorite authors, favorite
people, and then set up streams on Hootsuite.
• Setup keyword streams to follow your favorite keywords to
help promote your work.

13. Why managing your social media is important as an
author/publisher/bookseller.
• You can engage those who follow you via social media.
• You can promote sales.
• You can see what people are saying about your work, your
client or upcoming books.
• If you’re a publisher/bookseller you can see what books are
trending.
• You can provide information about releases and events.

14. Keep in Touch!
@denisealicea
@thepenmuse
www.thepenmuse.net
www.denisealicea.com
www.facebook.com/ThePenMuse
www.facebook.com/AuthorDeniseAlicea
Got more questions?
Keep in touch!
#Hootsuite
#HootupBEA14