Jennifer Laycock discusses the dynamics of blogging and the importance of effective communication in the blogging community. She outlines essential qualities for bloggers, benefits of blogging, and provides guidance on how to successfully pitch to bloggers. The document emphasizes the need for authenticity and engagement with other blogs to foster better relationships in the blogging space.

1. Jennifer Laycock Director of Social Media SiteLogic The Business of Blogging Opening the Doors of Communication

2. Who is Blogging?

3. The Conversation Happens in Two Places Your Blog Their Blog

4. Five Qualities a Blogger Needs

5. Five Benefits to Blogging Can do one or more with the same blog…

6. A Warning About Blog Marketing

7. How Not to Blog – With Thin Skin

8. How to Blog – Ask Questions Let your readers add to the content…

9. How to Blog – Journey Elsewhere Find other blogs and add quality comments to them Comment early to reach readers Comment later to reach author Strong presence or diversified reach?

10. Why Blogs are so Important

11. Finding Bloggers to Pitch

12. Number One Rule of Pitching Bloggers Take the time to READ their blog!

13. Pitching Checklist

14. A Bumpy Road, but a Worthy One Jennifer Evans Laycock Director of Social Media - SiteLogic [email_address]