This document provides guidelines for brands considering using Facebook pages. It discusses the advantages of Facebook which include its large user base, access to data to help with advertising, and that it is free. It also notes potential disadvantages like lack of personalization and always including the Facebook logo. Ethical guidelines prevent harassment, scamming, or abusing personal information. Practical guidelines suggest optimizing content length, format, and ensuring high quality, relatable content. Recommended best practices include regularly updating the page, fast responses, and interactive content while avoiding too frequent updates or inappropriate content. Examples of brand successes and failures on Facebook are also mentioned. The document concludes with assigning students to groups for a final exam involving a case study company.

1. Why should brand consider it?
A lot of people are using it (1bn people)
the adventge of big data (from FB users) — help to advertise
FREE

2. What is the advantage?
Accessible for everyone
Searchable - search engine friendly
free
allows accessing users’ data
allows brand to be more descriptive & detailed
there’s advertisement options
personalized ads (easier to target audience)

3. What is the disadvantage?
It’s not personalised (the page appearance)
There will always be the FB logo
unfiltered message (incl. the negative comments)
Cluttered

4. What are the ethical guidelines?
Rules regarding what issues cannot be posted, e.g. with regards
to other brand, etc.
no harassment to particular group
no scamming, lying, shaming
no abusing personal information
permission from user pror to posting contents

5. What are the practical guidelines?
Rules regarding content / post length, format, etc.

6. What are the dos?
Suggested practices
update necessarily
fast response
interactive content
describe company concisely, incl. brand category
contacts & location
high quality contents & relatable content & reliable content
brand identity on the page

7. What are the don’ts?
Practices that are not encouraged
Don’t update too much (
Don’t respond inappropriately
no inappropriate content & “shitty” content
don't be shy
no copycat
no misspell & grammar mistakes

8. Facebook Success Story
Example of brand that succeeded in using Facebook, why?
`

9. Facebook Fiasco
Example of brand that failed in using Facebook, why?

10. Final Exam Group
Group 1: Nabilah, Azka, Zaim, Dara, Naufal
Group 2: Taufik, Romina, Nadira, Nabila
Group 3: Arin, Vira, Rio, Fatin
Group 4: Sarah, Angghi, Bima, Niqah
Group 5: Agnes, Mila, Chelsea, Azin

11. Final Exam Tasks:
Visit SMK ITACO and interview whomever you think is
necessary
Company Profile - due 26/11
Facebook & Instagram - ongoing until 17/12
Newsletter - due 10/12
Infographic - due 17/12