The document discusses blogs as web-based journals enabling users to express opinions and share information, and highlights various platforms for creating them, such as WordPress and Blogger. It emphasizes the advantages of business blogs for effective communication and outreach, along with tips for successful blogging. Additionally, it addresses managing email overwhelm and suggests strategies like using auto responders and selective email sharing.

1. Technical Communication
Kamal Subedi
BBA 4th Semester
Thursday, December 31, 2015

2. Blog
• The word blog is a shortened form of Web log or Weblog;
estimates suggest that there are over 70 million blogs.
• One way to start your own blog is through:
– WordPress (www.wordpress.com)
– Blogger (www.blogger.com)
– Tumblr (www.tumblr.com)
• Another drag-n-drop site design and hosting service that goes
beyond the blog is Squarespace (www.squarespace.com)
• A blog is a Web-based journal in which “bloggers” can post
entries (displayed from the most recent to the initial posting)
that express opinions, provide information, and respond to
other bloggers on subjects of mutual interest.
Drag and Drop
Blog Builder

3. Archives 23rd December, 2015

4. Blog
• A blog is a Web site with journal entries on any imaginable
topic usually written by one person, although some blogs
feature multiple commentators.
• Typically, readers leave feedback.
• The biggest advantage of business blogs is that they potentially
reach a far-flung, vast audience.
Blogs are online journals used
by companies to communicate
internally with employees and
externally with customers.
“
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5. How to Decrease Email Overwhelm in 2016–The First Step
“A man is rich in proportion to the number of things he can afford to let alone.”
– Henry David Thoreau
I’m often asked how to handle email overwhelm. While I do use some great
apps to help stem the flood, the most important shield is still low-tech:
a rock-solid email auto responder. This tool allows you to ignore some or all
correspondence. Answering every inbound email faster might seem like the
cure-all,
but it’s a Pyric victory. Robert Scoble observed long ago what is now standard:
for each email he responds to, he gets ~1.75 in response! It’s an unwinnable
game of whack amole. The only sustainable solutions involve selective
ignorance.
Step 1: Answer fewer email
(or “Ignore more email”).
Step 2: Give your email address to fewer people (or “Use a decoy email that
goes to your assistant”).
By: Tim Ferriss December 23, 2015.

7. Types of Blog Posts
• Personal Blog
• Professional Blog
• Institutional Blog
• Topical Blog
– Topical blogs cover every possible subject under the sun i.e.
• Mp3 Blog
• Fiction Blog
• Vlogs
Home Politics Technology Science Sports

8. How Companies Use Blogs
• The potential applications of blogs in business are vast.
• Corporate blogs usually invite feedback and help build
communities.
• Specifically, companies use blogs for public relations,
customer relations, crisis communication, market research,
viral marketing, internal communication, and recruiting.

9. Tips for Blogging
• Identify your audience
• Find a home for your blog
• Craft your message.
• Make “blog rolling” work for you
• Attract search engines by choosing the right keywords.
• Blog often.
• Monitor the traffic to your site.
• Seek permission.
• Stay away from inappropriate topics.
Reference: Essentials of Business Communication, Mary Ellen Guffey, Dana Loewy

10. Elements in a Blog
• Title
• Abstract
• Body
• Post Date
• Comments
• Categories
• Permalink
• Trackback and pingback
• RSS (Rich site summary) feed

11. Things to remember
• All blogs are website but all website are not blogs
• Some new bloggers say, “I wrote five blogs today.” Actually
they wrote five entries in their blog.
• Website needs the knowledge of the html codes but blogs
requires no coding. The drag and drop options enables the user
to add the content easily.

12. ThankYou 