The document discusses how mobile carriers can encourage customers to prioritize mobile bill payments by influencing family members. It suggests offering kids incentives like toys or museum tickets to get parents to move mobile payments higher in their budgets. Spouses could be influenced by offers for shopping, beauty services or health clubs. Discounts, vouchers and coupons could attract customers to make mobile payments a top priority and encourage repeat payments if customer service, operations and experience are consistently good.

1. Loyalty & CRM Summit - 2011

2. “Loyalty”

3. Should find ways & means ‘ how to bring the
Mobile Payments in their Top Priority list in
their monthly Budget.
a) In general the Mobile Bill payments is the
least priority in the monthly budget (ex:
house rent, school fees, medicine, grocery
>>>>>> mobile bill payment)

4. Who are the influences can help (
Spouse / Kids)
a) Kids need attractive offers – Eat out /
Toys / Exhibition / Museums / ZOO
b) Spouse needs offers for Shopping /
Beauty Clinic / Aerobic & Yoga Center /
Spa / Health Care Centers

5. Which are things will attract them
to influence the Customer
a) Attractive offer to customers to
kindle them to bring the mobile
payment to Top slot.
b) Discount coupons, Sodexo, meals
voucher of KFC, Pizza, Walmart,
will be the real driver

6. Hurdles / Challenges to make this
Repeat every month.
a) Service Recovery
b) Failures during operations
c) Deficiency during Customer
Experience
d) How to manage Repetitions