The document outlines ten proven tips for creating SEO-friendly content, emphasizing strategies such as understanding Google’s algorithms, optimizing content metadata, and using keyword research effectively. It also highlights the importance of measuring SEO performance, curating content, and being patient with results. The final recommendation encourages leveraging platforms like Google+ to enhance search visibility and engagement.

1. !
• Get your site design, content and
overall experience right!
• Get your content visible on page 1 of
Google SERPS
• Earn links, shares, reviews and
comments from your customers.
• Build brand authority and trust—
yielding more conversions.
10 Proven Tips to
Create SEO-Friendly Content
So you can …
Alok Jain
Co-CEO & CMO

2. 10 Proven Tips to Create SEO-Friendly Content
#eztips #IRCE
Alok Jain
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SEO Landscape

3. 10 Proven Tips to Create SEO-Friendly Content
#eztips #IRCE
Alok Jain
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Tip #1: Use Many Tactics
Google uses 200+ signals to serve relevant results.
B2C Marketing Usage by Tactic

4. 10 Proven Tips to Create SEO-Friendly Content
#eztips #IRCE
Alok Jain
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Tip #2: Prioritize !
Define goals & map your priorities to chart course
@alokkjain | @ezdia
Defining your business goal and
mapping your priorities will help
achieve success.
!
• For a resource constrained team,
you may prioritize tactics that are
low effort, high effectiveness.
• For an advanced team, tackling
tactics with low to medium effort,
high effectiveness might be a good
way to start.

5. 10 Proven Tips to Create SEO-Friendly Content
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Alok Jain
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Objective, audience
Content types, marketing channel
Blogs, ad banners, social
media posts, infographics,
short how-to’s
Buyer’s guides, gift guides,
white paper, forums
Top 10/best of editorial
lists, product reviews,
finders
Product use guides,
product reviews, free trials,
testimonials
Product/accessories
updates, how-to’s, blogs,
community forums
When
Daily, short form
Weekly, long form
On customer
interaction
On purchase and
just after
Customer type/
purchased items
Tip #3: Know the Content to Create
@alokkjain | @ezdia

6. 10 Proven Tips to Create SEO-Friendly Content
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Alok Jain
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Collect Keyword Data: ideas for sources
Tip #3: Know the Content to Create!
Identify keywords, topics & themes to create content around
Plug variations of these terms
into Google Adwords keyword
planner to get more keyword
ideas
@alokkjain | @ezdia
• Inbound search terms!
• Borrowed from your competitor!
• Keywords in your taxonomy!
• Social trends!
• Events & holidays!
• Customer reviews!
• Get creative! (Black Friday in July)!
• site FAQ’s

7. 10 Proven Tips to Create SEO-Friendly Content
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Alok Jain
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!
1. Eliminate any keywords that don’t fit brand
voice or campaign goals
!
2. Identify share of voice (SOV) by !
• Filter it for targeted keyword groups by category and
competition.
• Apply Organic CTR to keyword position & monthly search
volume and identify traffic.
!
3. Choose category based upon SOV and
business priorities.
Tip #3: Know the Content to Create
Take keyword inventory, define SOV & identify key category
Position #1 equates to an
average CTR of 36.4%
Position #2 earns a
CTR of 17%
@alokkjain | @ezdia

8. 10 Proven Tips to Create SEO-Friendly Content
#eztips #IRCE
Alok Jain
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!
✓ Is the content unique, readable & valuable? !
✓ Did you research keywords using right tools?!
✓ Are the primary keywords in the title & URL? !
✓ Are there keywords in the image file & alt tag? !
✓ Are social sharing options available?!
✓ Does the page load fast—less than 4 seconds for all content?!
✓ Do redirects from older versions deliver directly to the page?!
✓ Is the page available to a robot crawler?!
✓ Is the URL included in the sitemap file?!
✓ Is the page using semantic (Schema) markups? !
✓ Do Not Duplicate Content
Tip #4: Optimize your content
Checklist for optimized page
Leverage URL Structure for SEO Benefit
ideal:
not ideal:
http://ww30.1800flowers.com/product.do?
baseCode=101496&dataset=1012&cm_c
id=d1012
http://proflowers.com/plants/
Potted-Pink-Calla-Lilly-494
populated by
product title
populated by
data base
@alokkjain | @ezdia
Tools

9. 10 Proven Tips to Create SEO-Friendly Content
#eztips #IRCE
Alok Jain
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Tip #4: Optimize your content
Wrangle your metadata
Title Tag Meta Description URL
65 !
characters
158 !
characters
92!
characters
@alokkjain | @ezdia
Title tags appear in more than 5 prominent places like
browser tabs, SERPS & social media headlines!
Meta descriptions fuels the page “description” on a search
result of social media post.
Metadata also includes protocols like Schema.org, Twitter
Card, Open Graph & Google authorship
Site metadata is visible … & powerful!!
!

10. 10 Proven Tips to Create SEO-Friendly Content
#eztips #IRCE
Alok Jain
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Tip #5: Scale your effort
In-house vs Outsourcing
Ideas of tasks to outsource:
!
• keyword research
• analytics
• specific writing tasks
• data validation
• image research
• fact checking
61% of large companies
(1,000+ employees)
outsource some component
of their content creation
process.
@alokkjain | @ezdia

11. 10 Proven Tips to Create SEO-Friendly Content
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Alok Jain
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Tip #5: Scale your effort
Foster collaboration (Internal teams, community & vendors)
• Our experience shows that using a workflow tool for
content creation boost writer/editor efficiency by 25%.
Technology ServicesHybrid
Compendium
DivvyHQ
Percolate
Crowdsource
Crowdflower
Contently
TextBroker
Brafton
AEM !
eZdia
Kapost
Skyword
Zerys
@alokkjain | @ezdia
In house content !
Influencer (i.e. !
catalog!
managers)
External content
partners (i.e.
suppliers)
Content !
Strategy
External content
creators (i.e. !
Community, !
content vendors)
In house
content creators
(i.e. writes/
editors)

12. 10 Proven Tips to Create SEO-Friendly Content
#eztips #IRCE
Alok Jain
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Tip #6: Plan for Content Distribution!
Plan for content topics, publishing, distribution & refreshment.
@alokkjain | @ezdia

13. 10 Proven Tips to Create SEO-Friendly Content
#eztips #IRCE
Alok Jain
Tip #6: Plan for Content Distribution!
Plan for content topics, publishing, distribution & refreshment.

14. 10 Proven Tips to Create SEO-Friendly Content
#eztips #IRCE
Alok Jain
Tip #7: Measure
If you can measure it, you can improve it.
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Measuring SEO performance is critical to the
success of your business
Metrics to Track:
• % of total traffic that comes from organic search.
• Branded vs. non branded organic traffic.
• Keyword rankings & share of voice (SOV).
• Total number of pages that are receiving at least
5 visits from organic search every month.
• Traffic quality (time on site, pages/visit)
• Conversion & ROI
@alokkjain | @ezdia
Tools

15. 10 Proven Tips to Create SEO-Friendly Content
#eztips #IRCE
Alok Jain
Tip #8: Curate Content
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Curating content is the combination of collecting,
adding to/annotating and sharing 3rd party
content: !
!
- Aggregation : collecting relevant content!
- Distillation : getting to a simplistic format!
- Elevation : identifying larger trend/insight!
- Mashup : merging existing content to create a
new point of view!
- Chronology : organizing information to show
how things has evolved
@alokkjain | @ezdia

16. 10 Proven Tips to Create SEO-Friendly Content
#eztips #IRCE
Alok Jain
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!
SEO results always take longer than
you want or expect. Some of the most
time-consuming components of
optimization are:
!
• establishing authority: everyone
wants to link to a celebrity ☺
!
• analyzing the competition:
successful SEO initiatives are multi-
faceted.
!
• building partnerships and links:
these rely on real relationships, trust
and respect.

Tip #9: Be Patient & Persistent!
How long will it take to see results?
@alokkjain | @ezdia

17. 10 Proven Tips to Create SEO-Friendly Content
#eztips #IRCE
Alok Jain
Google+ rich snippets has
been shown to significantly
increase the click-through-
rate from SERPs by as much
as 150%.
!
source: QuickSprout.com
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@alokkjain | @ezdia
Tip #10: Get on Google+!
It’s true! Google loves Google+… and so do searchers!
A recent study by
SearchMetrics found Google
+1s to be the highest-
correlated factor they studied
3 Benefits to Creating
Content on Google+!
!
1. Posts are crawled and
indexed by google
immediately.
2. Each post is published with
it’s own unique URL & title
tags.!
!
3. Each post earns page rank
and can pass link equity
through links.

18. 10 Proven Tips to Create SEO-Friendly Content
#eztips #IRCE
Alok Jain
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@alokkjain | @ezdia
Create an Ecosystem!
within your content creation process
Strategy &
Planning
Decide on
Theme &
Topics
Create
Content
Distribution!
Re-
purpose/
curate
Measure &
Analyze

19. Thank you!
!
!
Visit eZdia.com/IRCE
for free samples, downloadable SEO tools
and an exclusive eBook
Alok Jain
alok.j@ezdia.com
eZdia.com
eZdia.com/blog