Image Makeover

1. Image Makeover
Center of Personal Excellence
Srinivason U.
srinivason.ku@gmail.com

2. Intro: To ERR is Human !! But ERR is not Business Policy !!!
Famous Personalities makes Mistakes and if gets to
Public that becomes the ultimate disaster to their
Personal Life, Professional Life & Social Life
Leading Brands makes Mistakes, either they try to
Rectify Errors or withdraw the Product from the
Market. On both ways the Brand has to struggle to
Win Confidence of the Customers.

3. Error by Individual
Throwing Comments on particular
Country / Religion / Government /
Caste / Race / Sex / Group
Showering Negative
comment on
particular Brand /
Product / Company
Weird / Strange
Behavior in Public
Comment on
Individual / People
Feelings /
Suppressed
Emotions

4. Error by Brands / Companies
Advertisement
which affects
Feelings of
Particular Religion /
Sex / Group
Product Failure
after Launch –
Gaps between
Theory & Practice
Poor Customer
Interaction ( either
Pre-Sales or Post
Sales )
Poor Employee
Relation

5. Why Image Makeover
• To avoid Mis-Fortune.
• To tap the Opportunity & fast forward.
• To fetch Good Name in the Market / Society.
• To Get reorganization in the Society / Professional
Environment.
• To Win-Back Confidence of Customers & Loyalist.
• To Prove the Strength & Commitment towards
their Business

6. Internet &
Social
Media
Public
Forums
Outing
with
Family &
Friends
Research /
Survey
Reports
Interview
Comments
News
Paper /
Magazines
Avenues
for
Makeover

7. Developing a Positive Image
• Enhanced Customer Satisfaction.
• Strong Confidence on Brand & Individual.
• Creating a Loyal Customers for them.
• Future Ready – Can overcome Tough
Competition

8. Thanks & Regards
Srinivason U
Center of Personal Excellence.
Srinivason.ku@gmail.com