Applying Digital Marketing Practices to Recruitment - Cam Laker (SocialHRCamp Vancouver 2016)
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It is absolutely critical that we are always out in front of the latest trends in recruiting because recruitment strategies are ever-changing, whether it’s a new job board, mobile app or new category of technology. One thing that Cam has recognized over the past 11 years is how Recruitment & HR is typically 3 years behind marketing innovations. If you want to understand where recruitment is going in the next 2-3 years, simply look at the latest in marketing technologies and approaches that are being deployed today. In this session Cam will cover what he believes the major current (and future) trends will be in Talent Acquisition. You will leave the session with 2-3 takeaways that you can deploy tomorrow in you organization.
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This document summarizes a presentation given by Eric Raarup from Avtex and Mike Peterson from Microsoft on June 12th, 2013 about the intersection of technology and marketing. The presentation covered key trends impacting marketing like mobility, social media, cloud computing and data. It showcased Microsoft's technology landscape for marketers, including Dynamics CRM, ClickDimensions, and tools for social analytics, data visualization, and responsive design. The presentation discussed how these technologies can help with web-to-lead conversion, lead nurturing, gaining customer insights, delivering content to sales teams, and allocating marketing resources effectively.
The Fundamentals of Digital Marketing - PUP Taguig Presentation
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
Changing faces of direct marketing e briks infotech
The document discusses integrated marketing and how using multiple marketing channels together can drive better results than individual channels alone. It provides an overview of key social media channels like Facebook, Twitter, LinkedIn, and blogs. It also discusses other digital channels like email, mobile, and QR codes. The document advocates developing campaigns that leverage different channels in an integrated way to increase efficiency, flexibility, visibility, and customer loyalty. It provides an example campaign using paid search, content marketing, social media, and radio/TV to promote a light bulb offer.
Changing faces of direct marketing e briks infotech
The document discusses integrated marketing and how using multiple marketing channels together can drive better results than individual channels alone. It provides an overview of key social media channels like Facebook, Twitter, LinkedIn, and blogs. It also discusses other digital channels like email, mobile, and QR codes. The document advocates developing campaigns that leverage different channels in an integrated way to increase efficiency, flexibility, visibility, and customer loyalty. It provides an example campaign using paid search, content marketing, social media, and radio/TV to promote a light bulb offer.
Social gone mobile presentation (2)
The document discusses how social media has gone mobile, with over half of Facebook users now only accessing it via mobile. It outlines how mobile adds location and context that enhances social interactions. The key stages of a mobile social strategy are discussed as awareness, opinion/consideration, purchase, and service. Case studies demonstrate how brands have driven awareness with competitions, built communities, and provided customer service via social media on mobile. The overall message is to consider all stages of the customer journey and how mobile and social media can work together for maximum impact.
Five Trends to Leverage
The document outlines five trends that can boost one's career: 1) Marketing is becoming a technology-powered discipline and marketers must develop technical skills, 2) It is important to deeply understand customers through personas and behavior, not just demographics, 3) Inbound marketing focuses on customer pain points through educational content rather than sales, 4) Products and brands are shaped by consumers through mobile and experiences rather than traditional control, and 5) A modern marketing approach embraces teams, tools, data and customers rather than being tactical.
Mobile 2 Social - 21st Century Recruiting Tools
Mobile 2 Social presents information on 21st century recruiting tools and strategies. It discusses how technology enables modern recruitment by focusing on people, content, dialogue and engagement. It emphasizes that recruitment is about candidate relationship management and defining the candidate experience. The document provides recommendations for career websites, applicant tracking systems, social media use, and mobile recruiting. It also explores themes for the future of work and recruitment, such as the use of video, big data, and developing recruiters as marketeers and content specialists in a changing landscape.
digital marketing.pptx
Digital marketing is a set of marketing tactics that leverage various digital channels like search engines, social media, email and websites. It has evolved from early search engines and banner ads in the 1990s to today's emphasis on mobile, predictive analytics and content marketing. The Philippines has high internet and social media penetration rates, with Filipinos spending over 3 hours per day on social platforms. Popular digital marketing tactics include SEO, social media marketing, PPC advertising, and Facebook advertising, which are effective for businesses seeking targeted traffic, leads and sales.
Meet up digital trends 2017
Influencers on social media platforms like YouTube, Instagram and Snapchat have become dominant forces in advertising and brand endorsements. Chatbots are being used more for personalized customer engagement and to answer common questions. Live streaming on Facebook and Instagram has made live video mainstream and it generates more user engagement than prerecorded videos. Augmented reality is expanding through technologies like Snapchat Spectacles and will allow users to access information by taking photos. High-quality mobile content is increasingly important as people spend more time on mobile devices and less on desktops. Companies are focusing more on big data, analytics, and the role of chief data officers to create personalized customer experiences while balancing data security risks.
An Introduction to UpGrad's Digital Marketing Program
This presentation - An Introduction to UpGrad's Digital Marketing Program will give you details about the program structure and the content.
Digital Transformation and the Marketing Professional
Defining and understanding digital transformation and the marketing role. How can marketing drive transformation? what are the tasks, strategies and things that can help.
Predictive Marketing
Predictive Marketing: A fine line between useless data and patterns that sell.
Predictive marketing has been the buzzword recently. While most companies talk about it, many do not understand the underlying challenges and capabilities. Let's take a quick look at some of the current challenges for marketers, the data set and how predictive can serve a great purpose, if matured properly and embedded into our day to day activity.
Slides are powered by the team at https://www.Vbout.com - Powerful marketing technology for multi-channel campaigns
2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCES
Marketing will never be the same again. Technology, integrated channels, real-time analytics, digital rights, and brand experiences now shape the conversations that companies have with their customers and the way they manage their content supply chain. The changes in the way we market, manage and monetize content have been so prolific over the last two years that over 80% of marketers believe it has changed more now than in the previous 6 decades. We’ll look at where content marketing is headed for 2015 and how technologies like DAM and CMS truly enable better brand communications, online and offline. Key topics include omni-channel content marketing, adaptive strategies, digital rights management, brand governance, and the role of inbound user generated content to drive contextual relationships and reinforce brand value. See how top brands are adapting and using multichannel marketing technologies to reach new prospects and win markets.
Similar to Applying Digital Marketing Practices to Recruitment - Cam Laker (SocialHRCamp Vancouver 2016) (20)
How Top Brands Create Killer Omnichannel Customer Experiences
How Top Brands Create Killer Omnichannel Customer Experiences
How to create killer customer experiences through technology
How to create killer customer experiences through technology
Persona Marketing and Lead Nurturing - Simon Morris, Adobe
Persona Marketing and Lead Nurturing - Simon Morris, Adobe
The Fundamentals of Digital Marketing - PUP Taguig Presentation
The Fundamentals of Digital Marketing - PUP Taguig Presentation
Changing faces of direct marketing e briks infotech
Changing faces of direct marketing e briks infotech
Changing faces of direct marketing e briks infotech
Changing faces of direct marketing e briks infotech
An Introduction to UpGrad's Digital Marketing Program
An Introduction to UpGrad's Digital Marketing Program
Digital Transformation and the Marketing Professional
Digital Transformation and the Marketing Professional
2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCES
2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCES
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8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
加急制作美国密歇根州立大学毕业证（msu毕业证书）本科文凭原版一模一样
原版一模一样【微信：741003700 】【美国密歇根州立大学毕业证（msu毕业证书）本科文凭】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
高仿迈阿密大学毕业证（um毕业证）硕士文凭证书原版一模一样
原版一模一样【微信：741003700 】【迈阿密大学毕业证（um毕业证）硕士文凭证书】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
哪里购买伯明翰大学毕业证（uob毕业证）学位证书原版一模一样
原版一模一样【微信：741003700 】【伯明翰大学毕业证（uob毕业证）学位证书】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
The Rules Do Apply: Navigating HR Compliance
https://www.humanresourcestoday.com/frs/26903483/the-rules-do-apply--navigating-hr-compliance
HR Compliance is like a giant game of whack-a-mole. Once you think your company is compliant with all policies and procedures documented and in place, there’s a new or amended law, regulation, or final rule that pops up landing you back at ‘start.’ There are shifts, interpretations, and balancing acts to understanding compliance changes. Keeping up is not easy and it’s very time consuming.
This is a particular pain point for small HR departments, or HR departments of 1, that lack compliance teams and in-house labor attorneys. So, what do you do?
The goal of this webinar is to make you smarter in knowing what you should be focused on and the questions you should be asking. It will also provide you with resources for making compliance more manageable.
Objectives:
• Understand the regulatory landscape, including labor laws at the local, state, and federal levels
• Best practices for developing, implementing, and maintaining effective compliance programs
• Resources and strategies for staying informed about changes to labor laws, regulations, and compliance requirements
Webinar - How to Craft a Winning Compensation Strategy
Join Payscale’s HR team as they discuss how to rethink and build a better compensation strategy that works for your organization.
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Webinar - How to Craft a Winning Compensation Strategy
Webinar - How to Craft a Winning Compensation Strategy
Applying Digital Marketing Practices to Recruitment - Cam Laker (SocialHRCamp Vancouver 2016)
- 1. Applying Digital Marketing practices to Recruitment by Cameron Laker
- 2. About Me • CEO & Co-Founder of Mindfield • 11 years in Recruitment • Consulted with over 100 companies • Process and technology obsessed • BCIT Graduate 2002 • Member of the Entrepreneurs Organization • Wannabe LifeHacker • BulletProof Coffee drinker • Salesforce.com model
- 5. Today’s Topic What’s happening with Marketing trends and how can they be applied to Recruitment
- 8. Megatrend 1. Skyrocketing smartphone adoption • More than 50% of searches are on mobile • 91% of Facebook usage (Daily Active users) is on mobile • 80% of Facebook advertising revenue is on mobile • 90% of mobile media time is spent in apps SOURCE: http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-trends-2016-2017/
- 9. Megatrend 2. Soaring messaging app popularity • Continued and growing wish for consumers to communicate directly outside of public social network pages • Last frontier for social media monetisation • Expect to see some major changes here in 2017 with new options for paid media on messaging apps • There will be new options for reaching consumers via messaging. SOURCE: http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-trends-2016-2017/
- 10. Megatrend 3.Applying Artificial Intelligence to engage and service customers SOURCE: http://www.smartinsights.com/managing-digital-marketing/marketing- innovation/digital-marketing-trends-2016-2017/ Chatbots have become the biggest thing in Tech “Unlock the ability to provide personalised, interactive communication akin to talking to a human customer service or sales rep, but at scale for much cheaper than call centres”
- 11. OK Great… so how does this apply to Recruitment?
- 19. Tech Stack for the Modern TA Leader Talent Marketing Software •Talemetry •Phenom People •Smashfly Social Recruiting •Linkedin •Slack •Facebook •Instagram Workforce Quality •Assessments •Screening Tools •Video Interviewing Content Marketing •Careers Blog •Social Publishing Mobile Integration •SMS communication •Mobile Apply •Mobile everything Artificial Intelligence •Clara Labs •Ideal •Recruiting.ai Applicant Tracking •Icims •Greenhouse Analytics and Data •Tableau •Salesforce Wave •Culture Amp
- 20. Rethinking Recruiting 1. Jobs are auto-posted to Google and Indeed and pushed to employees to share on social 2. Applicants one-click apply, no more ATS field ‘BS’ 3. Applicants are asked to complete a behavioral assessment 4. Experience, Behaviors, Employers, Location is evaluated by Machine Learning to determine best fit applicants based on previous successful candidates 5. Top scored applicants are reached out via text message via the AI Recruiter to schedule interviews 6. Recruiters receive calendar invites for a Skype or Video Interview 7. If Recruiters short list candidate, AI reaches out to schedule in person interview with hiring manager