Digital Marketing India - Nandan

Marketing India Digital Medium

Communication Objective ,[object Object]

Internet Strategy ,[object Object],[object Object],[object Object]

Approach adopted to Plan Online Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online campaigns Case Study, Impact on website

Online Campaign ( March 2002 – April 2002 ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Impact on Website ,[object Object],[object Object],[object Object]

Page views (March 2002 – April 2002)

User Sessions (March 2002 – April 2002) Reports from third party server

Internet Strategy ,[object Object],[object Object],[object Object],[object Object]

Online campaign (December 2002 – March 2003) ,[object Object],[object Object],[object Object],Website HITS

Impact of campaign on the website

Website Relaunched - www.incredibleindia.org ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Website Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online Campaign (18th August 2004 – 15th March 2005) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online Campaign (18th August 2004 – 15th March 2005) ,[object Object],[object Object],[object Object],[object Object]

Destination of the month- North East

Bigger size units 1.61% 89,479 5,564,314 CTR Clicks Impressions 0.72% 31,530 4,390,043 CTR Clicks Impressions

Innovative DHTML creative 3.51% 225,030 6,415,402 CTR Clicks Impressions

SMS Contest Through Indiatimes- Goa Contest- Around 900 entries

CricInfo User Polls- Brought to you by Incredible India- On Home Page

LIVE Chat with Incredible Indians ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Impact on website ,[object Object],[object Object]

Website Stickiness ,[object Object],[object Object],[object Object],[object Object],38.00 April 05 34.00 Mar-05 30.56 Feb-05 20.20 Jan-05 33.03 December 04 28.69 November 04 Page views per visit Months 8 April 05 10 Mar-05 12 Feb-05 5 Jan-05 7 December 8 November Time spent per visit (mins) Months

Visitors ,[object Object],[object Object],[object Object]

Geographic locations April 2005

New Initiatives for e-Commerce facilitation

New Initiatives for e-Commerce facilitation ,[object Object],[object Object],[object Object],[object Object]

New Initiatives for e-Commerce facilitation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thus.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Digital Marketing India - Nandan

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Editor's Notes