The document explains social media as a platform for interactive online conversations and highlights the growth of internet users, particularly in India, which has become the third-largest internet market. It introduces Orion PR & Digital Pvt. Ltd., a company specializing in digital marketing with a diverse team that manages online campaigns, SEO, and brand engagement strategies across various platforms. The company emphasizes its capabilities in enhancing online visibility and reputation, as well as its extensive client base across different sectors.

2. So, what is Social Media ?
As described by Wikipedia,
But simply put, Social Media is the
innumerable number of conversations people
are engaged in online- 24*7!
“Social media is the use of web-based and
mobile technologies to turn communication
into interactive dialogue.”

3. Why should you care ?
 Consider some of these statistics that
substantiate the need to invest in online
relationships.
 According to industry reports there are
about 1.5 billion Internet users globally',
compared to an estimated '81 million
users' in India.
 And even bigger news: “At the end of
2010 India crossed 100 million
internet users, which makes it the Third
largest internet market in the world.”
internet users, which makes it the Third
largest internet market in the world.”

4.  Consider some of these statistics that
substantiate the need to invest in online relationships.
 According to industry reports there are
about 1.5 billion Internet users globally',
compared to an estimated '81 million users' in India.
 And even bigger news: “At the end of
2010 India crossed 100 million internet users,
which makes it the Third
largest internet market in the world.”
Why should you care ?

5. How we fit into the picture!
The digital arm of
Orion PR & Digital Pvt.
Ltd,
We have honed the art of running successful
digital campaigns for over 150 client in the last
four years
Orion Digital has a dedicated campaign
management team, creative design and technical
team that ensures your business grows and
multiplies online!
Creative
Team

6. Our Approach to Digital world
I
•Real Time Information
about the company
products, projects and
overall operation. •Real Time Information
about the company
products, projects and
overall operation.
I
Conversation based
Communication:
Communicating brand
elements, brand messages,in a
customised way for instant
action
C
E

7. Components that result in High
Website Rank and Online Visibility
• An effective digital
campaign that
engages, informs
and promotes.
SEO
Proper Search
Engine
Optimization that
provides topmost
visibility on
Google & Other
Search Engines.

8. Our Capabilities
 Defining Social and online objectives, formulating strategy and
customizing campaigns
 Connecting with TG through engagement and information
dissemination on social networking sites like Facebook,Twitter,
LinkedIn, YouTube, Pinterest, Flickr, Instagram and other important
platforms like Wikipedia.
 Online Advertising, interactive gaming and application development
(web and mobile)
 Build, manage and protect your online reputation. Online Issue
Advocacy.
 Corporate blogging, Viral Video Marketing.
 Website Development, SMO, SEO Marketing.

9. Agency Contribution
Blogging
Micro blogging
Blogger Relations
Forum posting services
Strong coverage on Social Networking Sites
Social network participation
Online dissemination of press releases, articles and directory listings
Search Engine Optimization (On / off page)
Reputation Management
Social media advertising
Social media monitoring & outreach
Online issue advocacy
Video marketing, webinars and cross promos

10. Create awareness along
with engaging the TG
through interactive and
attractive contests,
wallpapers,
offers etc.
Increase the user-
engaging the target-
base by
groups through contest
polls and surveys.

11. Application Development
Book a Room from
FB
BSE Real Time
Ticker
Game Development
And a lot more...

12. Create awareness along with engaging the TG through interactivecontests,
tweets, re-tweeting etc. Using ‘#’ Hash tags in specified keywords help

13. Maintain and update blogs

14. Our Capabilities
(Website Profile)
www.art-cafe.in

15. Our Capabilities
(Website Profile)
http://www.cry.org/microsite/clickrights/index.html

16. Our Capabilities
(Website Profile)
www.amsm.co.in

17. Our Capabilities
(Website Profile)
www.china1.in

18. Our Capabilities (Website
Profile) International
International Website Work
www.dietcoke.com
www.budweiser.com
www.heineken.com

19. Our Process
• It is a process of improving the
visibility and the presence of a
website on search engines like
Google, Ask. Msn.
• As an internet marketing
strategy, SEO carries out
optimization projects for the
website and improves their
ranking on various search
engines.
On Page Optimization

20. We Humanize the Process
Inside and
Outside the
Organization
• Form Groups,
Influence Influencers
• Industry Specific
Design a
Process
• Identify passions
• Lifestyles , Interests,
Hobbies
• Provide Incentives
(Badges, Points, Glory,
Money etc)
• Quick Response,
stating the facts,
staying connected.
Help
one
another
We Identify Tribes Online

21. Our Offices
Mumbai
Delhi
Bangalore
Hyderabad
Chennai
Kolkata
Ahmedabad
Pune
Lucknow
Chandigarh
Jaipur
•
•
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22. Our Clientele
• FInance
• R K Global Shares & Securities
• Abchlor Investment Advisory
• (www.investonline.com)
• Shilpa Stock Brokr
Education
• GIIS Chinchwad School, Pune.
• American Montessori School of Mumbai.
• Chinai College .
• Vissanji Academy.
• Taurian World School.
Corporate
• Power Point Cartridges Pvt . Ltd
• Chemtreat India Pvt. Ltd.
• Mouthshut.com.
• Kalpataru.
• Maharashtra Fire Services.
• Anisan Technology.
• Digilink.
• Chrisp Solution Pvt. Ltd.
Omegapoint Consulting Pvt. Ltd
• Bombay Bullion Association.
NGO
• CRY.
• Campaign Against Corruption UK.

23. Key Personnel
Sabah Ahmed:
With an M.S in Computer Science from Memphis
University, USA and a B.E in computer science from Osmania University,
Sabah holds 12 years experience in web applications design, analysis &
programming. He is skilled in Java, .NET, php, XML and HTML and has
worked with international Companies such as Compaq, HP, Cycle &
Carriage, Budweiser, Coca-Cola in countries like USA, Canada, Singapore,
Malaysia, Indonesia, Thailand and Taiwan. At Orion Digital, Sabah heads
the technical team.
Ramakant Mathur:
Engineering in IT and having more than 4 years of experience in Digital
Marketing, successfully handled clients from all over the world in
industries like E-commerce, fashion outlets, grocery, local business,
education, real estate and hospitality.
Ramakant has hands on practice in PPC Campaigns (Google Adwords
and Bing ads), Email Marketing, App Marketing, SEO, SMM, ORM,
Affiliate Marketing, Content Marketing, and upcoming technology
which can help client business to grow.

24. Key Personnel
Varun Doshi :
From the Mass-Media background, Varun is a Social Media
Musketeer who handles Social Media campaigns for clients in
the Hospitality, Start-ups, Healthcare Sports, Fashion and
Lifestyle and IT segments. With impeccable skills in driving
brand visibility on Social Networking sites, he has honed the
art of running Social-Media Campaigns successfully.
Dnyaneshwar Pund :
Having Flash and Animation background, Dnyaneshwar
masters the skills of graphics and designing. He has been a
skilled designer helping create various artwork and websites.
At Orion, he leads the designing team.

25. Orion PR & Digital Pvt. Ltd
103, 1st Floor, Abhishek Premises, Near Bora Bora,
New Link Road , Andheri (West) Mumbai: 400 053 (India.)
Tel: 022-61676868 Fax: +91-22-4275 1430
Email: mail@orionpr.in Website:www.oriondigital.in