Digital Marketing of Flipkart
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Digital marketing involves promoting products or brands using electronic media like the internet, wireless messaging, mobile apps, and digital television. Digital marketers monitor metrics like views, sales conversions, and what content performs well. The goals of digital marketing are visibility, awareness, engagement, branding and generating leads. The document then discusses implementing a digital marketing plan using tools like websites, search engine optimization, social media, email marketing and mobile marketing. It also compares offline and online marketing and discusses search engine advertising and optimization strategies.
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Digital Marketing of Flipkart
- 1. DIGITAL MARKETING :FLIPKART PRESENTED BY Palas jena Priya bhut Harapriya debata
- 2. DIGITAL MARKETING • Digital marketing is the promotion of products or brands via one or more forms of electronic media.
- 3. Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.
- 4. What we want from Digital Marketing? Visibility Awareness Engagement Branding Leads You are there only if they can find you Provide information to engage people ongoing basis. Generate awareness of your products or services Build Trust & Credibility with potential customer Develop capability for people to contact you online.
- 5. Implementation Scope Website Micro site SEO PPC ORM Mobile The digital marketing implementation plan will start with website, which is engaging and interactive. The concept and the website will be promoted through search engine optimization, social media marketing, Email marketing, SMS marketing, mobile marketing, and paid ads at various related sites and social networking platforms.
- 6. Offline / Online Offline, bustling crowds pass by your place of business. Some of the passerby traffic notices you and walks in. "Location, Location, Location" Online, people search for information. Millions of people. Each searches alone. "Information, information, information"
- 7. Search Engines •search engine will gather, sort & report information from the Internet, based on your topic of interest •But, search engines also offers a lot more than search alone…
- 8. What is Targeted Advertising? Your customers see your ad when they search Your ad reaches users at the moment they demonstrate interest
- 9. Search Marketing Defined Improving the visibility of your website and increasing website traffic by placing your brand in front of consumers when searching for relevant products and services in Search Engines Search Engine Optimisation (SEO) Search Engine Advertising (SEA)
- 10. Search Engine Advertising SEA ADVERTISERS PAY ON A COST PER VISITOR BASIS FOR TRAFFIC DELIVERED TO THEIR SITE THROUGH SEARCH ENGINE LISTINGS
- 11. Trends Companies spent more than five times on PPC as compared to SEO in 2010
- 13. Search engine optimization/cont’d How SEO elements affect organic listings Title tag Meta description tag (or first para of text if no meta des has been added) Keywords
- 14. SEO: Search Engine Optimisation SEO Websites are ranked by relevancy according to search engine algorithms (i.e. a compliance checklist) Affected by website design.
- 15. Screenshot of contextual email marketing
- 16. Search engine marketing/cont’d Paid placements - Google Paid placements
- 17. Search Engine Advertising SEA Advertisers pay on a cost per visitor basis for traffic delivered to their site through Search Engine listings
- 18. Keyword Research When you begin the process of keyword research, the first step is to think like your target audience and how they would enter the phrases for what they are searching for.
- 19. Keyword Research Keyword research involves so much more than just looking up search frequencies. Critical factors such as budget restrictions, competition levels, and business strategy must be considered in order to develop a results-driven search marketing plan..
- 20. Thursday, January 12, 2017
- 21. Contd..
Editor's Notes
- Google is a search engine. A search engine is a website that gathers, sorts and reports information form the internet on a topic you specify. Google searches billions of documents, files, and websites in seconds. Google then provides a list of results with the most relevant information at the top. This list of files, documents, and websites is called the Google Search Results. Google can be accessed on internet by typing the following web address into the address bar a the top of your internet browser: www.google.com. The Google homepage looks like this, with a search field prominently displayed in the center. NEXT ANIMATION Above the search field are a list of links for different types of specialized searches you can perform, such as images, news, and others. NEXT ANIMATION Below the search field are links to different Google programs, including the link on the left which leads you to the AdWords advertising program. NEXT ANIMATION In the center of the page is the search field, where you would type your topic of interest. NEXT ANIMATION After typing your topic of interest, you can select either the Google Search or I’m Feeling Lucky button. The Google Search button will take you to the Google Search Results. The I’m Feeling Lucky button will take you to the first website or document from the Google Search Results.
- Next to the search results, ads can appear both on the right hand side of the page and occasionally above the search results. These are put there by Google’s online advertising product, called Google AdWords. Ads are triggered by the user query - this is called keyword advertising. On a following slide you’ll learn more about keyword advertising.
- When you begin the process of keyword research, the first step is to think like your target audience and how they would enter the phrases for what they are searching for.
- Keyword research involves so much more than just looking up search frequencies. Critical factors such as budget restrictions, competition levels, and business strategy must be considered in order to develop a results-driven search marketing plan.