The document discusses strategies for using digital marketing and social media to attract potential customers and build brand loyalty. It emphasizes understanding target audiences, their needs and behaviors in order to better promote products and services. Data from websites, social platforms, and mobile apps is used to track customer engagement and measure key performance indicators.

1. • When I open my brand website, the most attractive vision is image of the brand food.
It gives consumers a vivid sense of the food smelling and good looking images or cost-
efficient meals to induce people to purchase. It shows only prices or fewer words on the
colorful pictures, people can easily get what they want from the web, like the word
''order", " coupons". http://www.subway.com/en-us Our brand has been well-known as
an international brand like branches in multiple countries. Digital internet is the
nutrition for growing branches, it gives as much as information about how we run a
business to expand brands publicity through social medias, such as creating a page on
Facebook for interactive with audiences and Except targeting the audiences in different
marketing, we also emphasize on mobile connection with customers in the New media.

2. FOOTPRINT
• Based on the existing brand loyalty, the website supports some community events
for inviting potential customers and offering related keywords in a convenient way
to read and consumer decision. I checked my phone on different apps every twice
per day, and their national events were familiar to each brand lover and local
resident by numerous likes and comments in the last week. The website looks
readability with symbolic brands draft and abstract from the products detail,
especially in some photography. There was a list of antipathy on frequent
advertisements, and I guess our brand is mostly not within the scope of crowd and
repetitive posts. Always offering consumers needs at the first time and first place, a
brands could earn more consumption loyalty.

3. CONTACTS
• Inbound Marketing, Buyers persona is the basic and top step for attracting potential
customer and converting them from strangers to the brand loyalty. It is useful to get
target audiences’ personal interests, career life and what considerations in their
situations. The more interviews we get to know about customer, the products and
services will get closer to the success of both consumer needs and profit, also the
accomplishment on products awareness and promotions.
http://www.franchisedirect.com/directory/subway/ufoc/915/

4. • Focusing on the target audience needs to start from the demographic
characteristics and geographic. They could come from either colleges or offices in
a small city or a busy street, especially in the food plaza. College students are
independent from families and mostly without enough financial support, then they
would to choose relative affordable food. For employees who work for offices,
they normally get less time during lunch and limited time made them to choose
substantial products .

5. OPPINIONS
• Recording from social media to mobile advertising, communication tools become a
divisible part of present medias. Using social medias is the current popular
communication between all producers and audiences or marketers. After being
frequent touch with consumers, the most practical way to keep tracking consumers’
habits is the websites. Internet is an important channel for people gathering lots of
information.

6. TRENDING
• However, nowadays it can be a business strategy for promoting the sales and
services by well-known media trend demands and consumption behaviors. It also
optimized searching engine by creating keywords to provide more convenient way
for consumers’ needs. As a original and primary platform among all successful
media apps, Facebook has an achieved website which can give correct demographic
tracking system and one of the largest population of connections between markets
and audiences. By searching the keyword on the Linkedin, the first sign came up is
our brand name which is directly linked to our landing page for more details on
each different departments. The followers is even reached to 100,204 population.

7. KPI
• Key Performance Indicator(KPI) which is the implement of business analytic assistant
for measuring different angles of running marketing values and completing the
goals. The types of KPI will be devideded into different metrics to reach the
achievements. If the company has not reached to the standard level of the sales,
then KPI will alarm the marketers to improve the digital strategies.
• It is a quantifiable measure that is used to track and assess the status of a
specific business process. Every area of business has specific metrics that
should be monitored – marketing metrics can include tracking campaign and
program statistics, while sales metrics may look at the number of new
opportunities and leads in your database, and executive metrics will focus
more on big picture financial metrics. Learn more: Business Metrics.

8. INTERNET
• Advertising contains both social medias and in person to get in
touch with customers. For email marketing, the workers who are
living by themselves and less salary could be the first target
audience group. Most of them need to use email to contact with
other agencies, they have a frequent checking time on emails.
Giving them a company card with contact information and website
links to reach more platforms or systems about our brand. Getting
to be a good listener on any kinds of advice from audiences,
being patient and creative to address customers’ problems are
the fundamental methods to succeed in brand loyalty and
customer values.
•

9. EXECUTION
• Your email signature should invite people to connect with you on LinkedIn,
Facebook or follow you on Twitter.
• You should have a sticker on your business window that invites people to follow you
on Twitter or become a fan on Facebook.
• You should be engaging offline as well, ask your customers if they use social
networks, invite them to connect with you. Tell them that you give you useful
information, tips, and share special deals.
• Create a social media policy for your business that creates guidelines for your
employees that encourages social media use but regulates it so that it is still
appropriate to your work environment.
• Tie your social media campaign in with your offline advertising efforts.

10. KEEP TRACKING
• Polaris is a free download for everyone
who manages one website profile, and for
those who are managing multiple profiles,
the upgrade to the full version is $15 a
year.
• Analytics Reporting Suite This is another
useful and feature rich Adobe AIR app for
Google Analytics. It uses it’s own custom
API to interact with Google and nearly
implements all features of Analytics. With
Analytics Reporting Suite you can use
multiple profiles from different Analytics
accounts, all popular reports (visitors,
traffic and content) are available and you
can also view your goal values and data
segmentation.