This document discusses using social media, particularly Facebook, to better serve customers and generate sales leads. It notes that 42% of customers use Facebook for customer service support already and that Facebook generates 24% of sales leads. The key points are to create a Facebook page with helpful customer information and tips, invite existing customers to follow the page, and regularly post useful updates in order to better educate and support customers, reduce call center volumes, and develop future tech-savvy customers.

1. Serve Customer thru
Facebook
Srinivason - India

2. Being an organization, with Pan India Presence and
merchandise a Life-Line Product in a dynamic market for a
Highly demanding Customers :- It is necessary for us to
stay in Touch with our “Customers”
● Facebook
● Twitter
● Skype
● Orkut

3. ● Let we meet the customer at their
“Catchment Area “
● Soci-Net is powerful “Catchment Place”
where they talk, meet together, share their
View, Refer his friends.
● Our Thought Process says ‘ if we educate
our Customer, they will quickly learn and
do rest of the things of their own” - This is
certainly a “Customer Awareness Model”

4. About 42% of the Customer on Facebook to for Customer Service Support

5. Sales Lead Generated by
SociNet
Facebook Generate 24% of Sales

6. Modus Operandi
● Creating Facebook ID
● Our FB Page will have detailed information on
our Pocket Internet Setting , Call Center
Contact Numbers, TRAI Guidelines, Options
much more.
● On daily basis, we will keep on posting Useful
Links / Information's for the customer to find it
as Tips for the day or Tit Bits.
● Initially we will invite Postpaid customers and
based on the response we will get Prepaid
Subs.
● Strict Administration will be deployed ( from

7. Advantages
1. Most Important : This will help us to reduce the “Calls
Per Sub” to Call Center. ( 68% of the calls to Call Center
are with GPRS / Data Support)
1. Daily we will post the Information's on Mobile / Health /
Tech / etc, based on the response from the customer we
will nurture the Knowledge Management
1. This program will help the Mobile Operator to Create &
Groom a Future Tech Savvy Customer .