The document presents an overview of digital marketing and ecommerce, focusing on its definition, roles, key components, and strategies. It emphasizes the advantages of digital marketing, such as time-saving, cost-effectiveness, and target reach, alongside a detailed exploration of ecommerce types and processes. Additionally, it highlights the increasing internet usage in India and outlines essential elements for a successful ecommerce venture.

1. DIGITAL MARKETING & ECOMMERCE
PRESENTED BY:
Syed Mohsin Raja
MBA, MMC, ACDSM (LSB)
Digital Media Educator/Consultant
ToT PROGRAM ON CONSULTANCY ON ENTREPRENEURSHIP DEVELOPMENT.
Organised By:
INDIAN INSTITUTE OF ENTREPRENEURSHIP, Laalmati, Guwahati, Assam

2. THE MANGO TREE

3. • What is Digital Marketing?
• Roles of Marketing,
• Traditional Vs. Digital Marketing,
• Strategies in Digital Marketing,
• eCommerce.
SESSION OBJECTIVES

4. DIGITAL MEDIA
Digital media means any media that are
encoded in machine-readable formats.
Digital media can be created, viewed,
distributed, modified, Listened, and
preserved on a digital electronics device.

5. ACCEPTANCE OF DIGITAL MEDIA
Technology Acceptance Model: Fred Davis, 89’

6. DIGITAL MARKETING
Marketing done through Digital Media channels.
Digital Media is “Any media that can be
produced, reproduced, stored, shared on and
using a digital device.”
Digital media can be either ONLINE or OFFLINE.

7. DIGITAL MARKETING
When MARKETING is done through the digital resources…

8. WHY DIGITAL/ONLINE MARKETING
1. Saves Time & Effort,
2. Economical,
3. Flexibility,
4. Instant feedback,
5. Impactful,
6. Reach & Targeting,
7. Real-time Analysis.

9. KEY COMPONENTS
1. Web Design,
2. SEO/SEM,
3. Display Ads/PPC,
4. Social Media Marketing,
5. Email Marketing,
6. Content Marketing,
7. Affiliate Marketing,
8. Analytics.
9. Chatbot

10. USE OF HASHTAG

11. USE OF HASHTAG

12. USE OF HASHTAG

13. SEO & SEM
- Search Engine Optimization
- Search Engine Marketing.

14. Advertising is a marketing communication that employs an openly sponsored, non-
personal message to promote or sell a product, service or idea.
Facebook Ads
i) Facebook Catalogue
ii) Facebook Shop
ADVERTISEMENT

15. SMM TOOLS

16. SMM Tools

17. PPC ADS

18. AUDIENCE TARGETING

19. EMAIL MARKETING

20. AFFILIATE MARKETING

21. CHATBOTS

22. TWITTER USAGE

23. LOCATION MARKETING

24. INTERNET IN INDIA
1st 10 Crore = A Decade
2nd 10 Crore = 3 years
Current Internet Users in India = 68 crore

25. INTERNET USAGE IN NE
NE – STATES Computers (%) Internet (%)
Arunachal 8.2 2
Assam 9.3 1.7
Manipur 9 2.1
Meghalaya 7.6 1.5
Mizoram 15.2 2.5
Nagaland 8.9 1.7
Sikkim 11.5 3.3
Tripura 7.2 1
Data Source: Census 2011

26. INTERNET INDIA
Data Source: Census 2011

27. DIGITAL MARKETING USAGE

28. eCommerce

29. Ecommerce, also known as electronic
commerce or internet commerce, refers to the
buying and selling of goods or services using
the internet, and the transfer of money and
data to execute these transactions.
What is eCommerce?

30. eCommerce

31. MOST VISITED SITES

32. The eCommerce Process

33. • Convenience,
• Location independence,
• Formation,
• Cost of set-up,
• Operating cost,
• No middleman,
• Communication & Response,
• No hierarchy,
• Length of business cycle,
• Global set-up.
Why eCommerce?

34. Types of eCommerce
1. Business to Business (B2B),
2. Business to Consumer (B2C),
3. Consumer to Consumer (C2C),
4. Consumer to Business (C2B),
5. Business to Govt., (B2G),
6. Consumer to Govt., (C2G)

35. What type is this?

36. YOUR OWN ECOMMERCE

37. eCOMMERCE (Wholesale)

38. 7 BASIC THINGS FOR ECOM
ENRICHe
1. Energy & Willpower,
2. Niche Selection & Product,
3. Registration (Legal & eComm Platform),
4. Image & Listing,
5. Customer segmenation and Product Placement,
6. Hone the trade,
7. EARN.

39. 6 TECH & COMM THINGS YOU NEED
1. Content Creation,
2. Design,
3. Development,
4. Digital Marketing,
5. Social Proofing,
6. DATA ANALYSIS.

40. ● Sales/Revenue
● Profit & Loss
● Customer Details
● Inventory Details
● Profit per Sales
You Need To Watch For

41. In layman language –
Storage, sorting and dispatch of
products.
INVENTORY MANAGEMENT

42. A REAL-LIFE ECOMMERCE SUCCESS STORY

43. DIGITAL MARKETING STRATEGY

44. DO YOU SEE YOURSELF?

45. ThankYou
Syed Mohsin Raja
94354-88999
@SyedMRaza on Twitter