For many small business owners, local SEO can be a confusing and overwhelming challenge on your website. In this edition Portent's monthly webinar series, you'll learn how to maximize your success as a small business against the competition in your area and industry.
Portent's Director of SEO, Josh Patrice, will walk through the role local directories play, how to use social media to your advantage, the on-site factors to pay attention to, and much more. Whether you run a brick-and-mortar shop or do business through an ecommerce website, this webinar is for you.
To watch the video and find other Portent webinars, visit the blog: http://www.portent.com/blog/seo/smb-seo-tips-video.htm
E-commerce Content Marketing for SearchRoss Hudgens
Presentation from Searchfest 2013. Strategies include how to better market content for e-commerce websites, people to follow, and more.
Follow me on Twitter: http://www.twitter.com/rosshudgens
Presentation from SearchLove in Boston, 2013. Strategies include actionable ways to build links, improve social push, engage community, and increase traffic.
Follow me on Twitter: http://www.twitter.com/rosshudgens
E-commerce Content Marketing for SearchRoss Hudgens
Presentation from Searchfest 2013. Strategies include how to better market content for e-commerce websites, people to follow, and more.
Follow me on Twitter: http://www.twitter.com/rosshudgens
Presentation from SearchLove in Boston, 2013. Strategies include actionable ways to build links, improve social push, engage community, and increase traffic.
Follow me on Twitter: http://www.twitter.com/rosshudgens
SEO for Startups from #SecretSauce 2016 at HackneyMax Thomas
Here's my presentation on SEO basics for startups that I recently gave at #SecretSauce 2016 at Hackney as part of London Technology Week. A great time and an amazing group of entrepreneurial and inspiring people.
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
2016 IndieCommerce Institute Local Search PresentationMax Thomas
Presentation I gave discussing local search optimization for local bookshops. I was was the guest speaker at the American Booksellers Association's IndieCommerce Institute in Chicago on May 10th 2016. For more information on IndieCommerce for bookshops, please visit bookweb.org
Topic: Catch The Pigeon – Local SEO in 2015
- What was the Pigeon update and what has changed
- How to make sure you have optimised for Local SEO
- The importance of Google My Business and how to create a good profile
- Essential local tactics that you can no longer ignore
- Making sure you don’t miss your Mobile audience
Search Engine Optimization (SEO) Training PresentationAaron Bramley
David J. Neff, of Ridgewood : Ingenious Communication Strategies, delivered this search engin optimization workshop for the Communications and Web Teams at Best Friends Animal Society.
The astute group quickly grasped how link building, site structure, alt tags, social media, and much more can improve your Google ranking.
How to Navigate Google+ Without Going InsaneLindsay Mineo
If Google+ has got you confused, you're not alone. This guide walks you through Google+ as an individual (profile) and as a business (page), and includes navigating Google+ for local and an overview on how mobile search is affected.
Rethinking Media & Marketing For The Connected Era: AHAA "Thinking Under the ...Adam Ostrow
Hispanics higher than average usage rates of smartphones, television, online video, social networking and other forms of entertainment make this group one of today’s most engaged and dynamic populations in the digital space (Nielsen). As CSO for Mashable – the independent news site with 20 million unique monthly visitors and 10 million social media followers – new media entrepreneur and commentator Adam Ostrow responds to the new challenges social and mobile are creating for publishers and advertisers -- from curation and user experience to second screen impact, connectivity in the car, brands as content creators, and more.
Presented at AHAA's annual "Thinking Under the Influence" conference in Miami on May 1, 2013
SEO for Startups from #SecretSauce 2016 at HackneyMax Thomas
Here's my presentation on SEO basics for startups that I recently gave at #SecretSauce 2016 at Hackney as part of London Technology Week. A great time and an amazing group of entrepreneurial and inspiring people.
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
2016 IndieCommerce Institute Local Search PresentationMax Thomas
Presentation I gave discussing local search optimization for local bookshops. I was was the guest speaker at the American Booksellers Association's IndieCommerce Institute in Chicago on May 10th 2016. For more information on IndieCommerce for bookshops, please visit bookweb.org
Topic: Catch The Pigeon – Local SEO in 2015
- What was the Pigeon update and what has changed
- How to make sure you have optimised for Local SEO
- The importance of Google My Business and how to create a good profile
- Essential local tactics that you can no longer ignore
- Making sure you don’t miss your Mobile audience
Search Engine Optimization (SEO) Training PresentationAaron Bramley
David J. Neff, of Ridgewood : Ingenious Communication Strategies, delivered this search engin optimization workshop for the Communications and Web Teams at Best Friends Animal Society.
The astute group quickly grasped how link building, site structure, alt tags, social media, and much more can improve your Google ranking.
How to Navigate Google+ Without Going InsaneLindsay Mineo
If Google+ has got you confused, you're not alone. This guide walks you through Google+ as an individual (profile) and as a business (page), and includes navigating Google+ for local and an overview on how mobile search is affected.
Rethinking Media & Marketing For The Connected Era: AHAA "Thinking Under the ...Adam Ostrow
Hispanics higher than average usage rates of smartphones, television, online video, social networking and other forms of entertainment make this group one of today’s most engaged and dynamic populations in the digital space (Nielsen). As CSO for Mashable – the independent news site with 20 million unique monthly visitors and 10 million social media followers – new media entrepreneur and commentator Adam Ostrow responds to the new challenges social and mobile are creating for publishers and advertisers -- from curation and user experience to second screen impact, connectivity in the car, brands as content creators, and more.
Presented at AHAA's annual "Thinking Under the Influence" conference in Miami on May 1, 2013
Why didn’t we foresee the rise of social TV?
Social TV is the biggest change in television since it was invented.
Audiences are increasingly engaging with television via second screens (laptops, mobiles and tablets) and connected TV systems. This transforms medium and industry and gives social networks key commercial roles in the TV business.
The rise of social TV raises a crucial issue for our understanding of forecasting and innovation:
Why did we not foresee this major development in television?
The Futurescape presentation Social TV, Forecasting and Innovation reveals how 1995 predictions about the future of TV missed social TV and proposes how such blind spots in forecasting can be remedied.
The presentation covers
Social TV: a synthesis of TV and social networking
1. Transforming the medium of TV
2. A radical shift in power for the TV industry
3. How does social TV power manifest itself?
Forecasting and Innovation
4. The future of TV as seen from 1995
5. What we didn’t foresee in 1995 – social TV
6. Why didn’t we anticipate it?
7. Implications for forecasting and innovation
For more insights into the future of social media and television, download our white paper How Connected Television Transforms The Business of TV (adapted from Futurescape’s strategy report, Social TV).
From LiveHive Systems, a look at the changing modern TV viewer and the impact of social interaction on the media industry.
Plus - the Top 10 list of the first Social Engagement Index.
Creating a Twitter Strategy - Twitter Training 201 Katt Stearns
There is a lot of uncertainty with how to use Twitter and show an ROI for your business. This presentation covers the questions you need to ask before you ever send your first tweet. We also look at some case studies of other organizations that use Twitter as part of their strategy and how they do it.
7 Things You Should Know About 2nd Screen InteractionAlan Wolk
Originally presented at Screen DIgest's Future of Digital Media event in London, this deck is the next salvo from KIT digital's Alan Wolk in his attempt to infuse common sense into the discussion around second screen.
Optimizing for Local Search for RV DealersTimothy Resnik
With increased competition squeezing traditional market areas, it is becoming increasingly important for dealers to maximize their digital visibility. In his presentation, Tim will share how to scale local search engine marketing best practices in order to drive prospects to your lot.
You know local SEO is key for brick and mortar location-based stores. But maybe you don't know where to start. These three tips are the three simplest ways to earn organic local rankings quickly.
Basic, down to earth, non-technical search engine optimization tips that even a non-techno-dweeb can master. No-nonsense, common sense SEO best practices.
Off page SEO often refers to a procedure that can be used to improve the position of a website in the search engine results page (SERPs).
Many people associate off-page SEO with link building and social media marketing.
Ebriks-Tips for Google Ranking Evolution.georgepaulv
Ebriks-SEO Services company here showing the details about the Google Ranking Evolution.Google Ranking used a variety of methods to determine which pages are displayed first in the results.The Google Ranking Position Checker tool that we have developed will automatically query Google's search engines.If you want to more info then please on visit www.ebriks.com
Ebriks-Tips for Google Ranking Evolution.georgepaulv
Ebriks-SEO Services company here showing the details about the Google Ranking Evolution.Google Ranking used a variety of methods to determine which pages are displayed first in the results.The Google Ranking Position Checker tool that we have developed will automatically query Google's search engines.If you want to more info then please on visit www.ebriks.com
Mixwest 2014 Local SEO Strategies & SecretsErin Sparks
A comprehensive presentation about Local SEO, the localized search engine marketing tactics that lead to easy consumer wins. Learn what you need to do and what you need to avoid in grooming your web site for best results on Google. Find out techniques to gain great consumer reviews, and why it is so important. Presenting a full list of steps to fully connect with attendees local business profiles, and what are best techniques to groom the listings.
Marketing methods have changed entirely in the last five years. Consumers and businesses alike increasingly rely on the Internet as their primary source of information. Without a strong and responsive web presence, you have no way to attract new customers.
Site Strategics understands the art and science of properly structuring your web, mobile and social media programs. The metrics of search engine optimization (SEO) are increasingly complex and our experts rule the tools that provide the research required to satisfy stringent new search engine requirements. Google certified owner Erin Sparks keeps up with the continually changing digital landscape and offers valuable insights on his weekly radio podcast, Edge of the Web.
What Every Website Owner Should Know About SEO (Series: Digital Marketing Tip...Financial Poise
Many website owners assume their website will automatically start showing up well on Google as soon as it goes live. Unfortunately, this isn’t typically the case. With more than six billion websites in existence, just having a website isn’t usually enough to make it rank at the top of a Google search. In this episode we explain how search engine optimization (SEO) works. This is what makes a website rank well on Google. We also share actionable tips on how a website owner can improve their website rankings, and as a result, increase website traffic, leads and sales.
To view the accompanying webinar, go to: https://www.financialpoise.com/financial-poise-webinars/what-every-website-owner-should-know-about-seo-2021/
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
Digital innovation-summit roi-of-ai-sept2017_v3BrightEdge
ROI of AI is a presentation that explores the intersections of emerging artificial intelligence features and technology with all facets of digital marketing: SEO, user experience, content development and marketing. A brief exploration of the how and what of AI provides foundation for the prescriptive guidance on how to best influence the technology for the optimal client outcomes.
PPC for the Manager who Manages EverythingBrightEdge
- Are you the lone wolf executing your company's WHOLE web presence, from marketing to design to website updates?
- Or do you manage a team responsible for your company's PPC program, along with every other digital marketing practice?
- Or perhaps you're a small business owner who needs to drive the bottom line, whatever it takes?
In this webinar, Portent's PPC Team Lead Mike Fitterer will give you strategic, actionable advice on how to manage PPC successfully, when you're managing everything. If you're on the fence about PPC, considering cutbacks, or just trying to break out of a plateau-induced funk, you won't want to miss this session. In the end, you'll walk away with specific improvements and guidance that will give your PPC program and your ROI a shot in the arm, no matter where you're seeing it plateau today.
Online businesses have unique business needs, which makes a "one-size-fits-all" international SEO strategy about as common as a unicorn sighting. Make sure to get your company's international SEO strategy right by checking out this slide deck & the link bundle here: https://bitly.com/bundles/portentint/1b
Portent's SEO Strategist Kaitlin McMichael shares insights into how to set up and execute a successful international SEO strategy. Topics covered include which URL structure to choose for your site(s), tips & tricks for hreflang implementation, the new locale-adaptive Googlebot crawlers, and what to expect in terms of ROI for your international SEO strategy.
Creating personas can be a great way to segment your customer base into marketable audiences. Follow along as we lay out how to create a killer customer persona.
Delivered at SMX Social Media 2014, this presentation explores the user social sharing behavior and how to craft a user experience that capitalizes on user preference for social search.
A free Portent webinar by Ken Colborn, learn how to review your website for common SEO issues in 30 minutes or less. We will be focusing on technical SEO, content, and off-site SEO factors.
PPC Attribution: A Portent & Hanapin WebinarBrightEdge
Michael Wiegand and Cassie Oumedian walk through choosing an attribution model for your business that'll give you greater insight into paid campaign performance. Last click attribution is dead. Bury it and move on to another model!
Facebook Ads Now: Getting Started Off RightBrightEdge
Building your customer base through paid social is an important piece of today’s marketing landscape, but with so many ad types and targeting options, advertising on Facebook can get confusing. Fight through the clutter in understanding Facebook's capabilities to bring success to your next paid campaign.
This presentation hopes to illuminate how Search, Content Strategy, Information Architecture, User Experience, Interaction Design can break down silos to take back relevance. Because, in the end, we, the people, should be the arbiters of experience, not machines and certainly not math.
While PPC can show off a direct ROI, your SEO efforts can be harder to quantify. Knowing how to report on SEO, and knowing how to communicate your efforts can make a difference whether you’re in-house, in an agency, or on your own.
Join Portent's Director of SEO, Josh Patrice, and learn what makes a good report that will impact your clients and set you up for success!
From Portent's Webinar Series, here is October's session on conversion rate optimization. Our Director of SEO, Josh Patrice, provides 47 actionable tips to get your site's conversions improving ASAP!
Save Time, Money and Bloodshed with Soft System DiscoveryBrightEdge
We've all been part of those projects. The kick-off meeting goes well. Then the wheels fall off the bus with designers fighting developers and both hating the SEO. Stop the madness with Soft System Discovery a prescriptive method that delivers a shared vision of success.
7.5 Tips for Becoming a Brainstorming GeniusBrightEdge
Katie Fetting's sermon on why what you say is rapidly becoming less important than how you say it. Learn to brainstorm content that's clearer, wittier, and cooler than your competition.
Everything Non-SEOs Need to Know about SEOBrightEdge
Listen to SEO Strategist George Freitag go over the primary reasons for SEO-web designer/developer smackdowns. Then, learn how to avoid these frustrations while creating great sites that make both sides happy.
In this presentations you'll learn:
- What the most common conflicts between SEOs and other web folk are.
- How to avoid large technical issues that can hurt your site.
- How you can have an SEO strategy that focuses on actual strategy, rather than fixing problems.
... And most imporantly:
How to keep SEOs from getting all up in your business.
Link bundle available at:
http://portent.co/seo-no
SEO Copywriting Demystified: How to Get Started Writing for the WebBrightEdge
With so much focus on quality content for SEO, writing for the web can seem like a daunting task. This presentation gives an introduction to SEO copywriting and explains how search engines find and rank content, reviews the on-page elements important for copywriting, and provides some strategies for keyword research and discovering what your audience is searching for.
Nick Bernard is an SEO strategist for Portent, Inc. Read what he's written on the Portent blog at http://www.portent.com/author/nbernard/ or find him on Twitter at @niceisnick.
Why Customers Love Responsive Design (And You Should Too!)BrightEdge
Web designer and front-end developer R.J. LaCount demonstrates why responsive design is more than just a buzz word; it's the future of the web.
In this webinar you will learn:
- What the differences are between responsive design and adaptive design
- The pros and cons for both responsive and adaptive approaches
- How responsive sites are built and why they're the smarter choice for most clients
- How you can capitalize on the current mobile wave while future-proofing your site at the same time with responsive design
- Why responsive design is worth the initial investment for your clients
Find the Bitly link bundle for the presentation at http://portent.co/rj-webinar.
How to SEO a Terrific - and Profitable - User ExperienceBrightEdge
Tune in for Portent SEO Marianne Sweeny’s January webinar: “How to SEO a Terrific – and Profitable – User Experience.” Learn how search engine algorithms are now incorporating IA, UX and content strategy, as well as methods for directing Google, Bing & Co. to perform better for your users.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
31. INTERNAL LINKS
Optimize your site with
internal links to deep pages
on your site.
Images, titles, logos, and
content are all great places
to add links.
2
2
2
32. EXTERNAL LINKS
Attract links from other
websites to your site.
Remember to get links to all
your pages, not just your
homepage.
2
2
2
36. TWITTER OUTREACH
Follow peers and competition
Follow local news, businesses, chambers of commerce
More Advanced:
#PRRequest – find PR pros looking for a quote
search with your business category – “fitness”
HARO - https://twitter.com/helpareporter
setup alerts with your category – “fitness” “health”
“diet”
39. FACEBOOK POSTS
Post interesting, relevant content …with pictures
4 likes, 6 comments, 2 shares
Those 2 shares had 5 likes and another share
Post a coupon, before/after, ask questions, etc.
50. FOURSQUARE OUTREACH
Get an online profile
Automatically links to
facebook and twitter
Foursquare is becoming
local search
resource/engine
Oh, and Bryden is the mayor
of Portent
52. YELP REVIEWS
Both Bing and Apple
Maps are using Yelp
for reviews
A couple bad reviews
can do major damage
to your business
online
53.
54.
55. WHY GOOGLE+
Pictures for Authors
Me: you have a Google+ account tied to your authorship?
Joe: No. Is Google+ even a thing still?
Me: yes, it's very important I'll send you instructions
Joe: I'm incredulous. I've never known anyone on it
Me: that doesn't matter. Do you want your picture to show up next to your articles in Google? Then you need to
sync up your G+ account. Oh, and you do want your pic next to your articles because people click on those
results 35% more often1
56. WHY GOOGLE+
Pages for Places
Joe: OK. But I thought you couldn't have a
google+ account for anything but your personal
identity.
61. LOCAL SEARCH
Get Listed is a useful tool for businesses
to check all their online listings at once.
Get Listed also provides local SEO tips in
their Learning Center, Blog, and at their
Local University educational series.
So, go on, get …listed
66. DATA PROVIDERS
These 3 providers power the
most influential services
Google pulls data from both
Localeze and Infogroup to
provide their listings.
Acxiom provides data for Apple
Maps
67. “IF YOUR BUSINESS INFORMATION IS
INCORRECT AT ANY OF THESE MAJOR
PROVIDERS, YOU’RE JUST NOT GOING TO
RANK AS WELL IN GOOGLE, YAHOO, AND
BING”
--DAVID MIHM, GETLISTED.ORG
72. NAP – LOCAL SEO
Name
Pick your business name; acronyms, ampersands,
apostrophes
LLC or Inc & or n’ Momma’s or Mamas
Address
Find your address as it’s listed in Google
Phone number
Have a phone number and stick to it in your listings &
77. GOOGLE MAP MAKER
Update information about places you know through Map Maker
Updates are reviewed and approved.
Track the history of changes to the listing.
79. GOOGLE MAP MAKER
Update information about places you know through Map Maker
Updates are reviewed and approved.
Track the history of changes to the listing.
You need customersAnd you need them to be happyHow do you do that?
Leverage online entitiesGoogle and Bing – search engines and local searchYelp & foursquare – business reviewsFacebook & twitter – social media
Installing the internet with President Clinton near an exit sign
You don’t NEED a websiteGoogle biz listingBing bizTwitter, facebook, yelp, linkedin, etc.Website – just one paragraph and a phone number Website – self hosted (wordpress.org) not bizname.blogspot.com
Google has over 200 ranking factors it uses to evaluate your site versus your competition. If you’re just another site on the web without any attention to SEO, you’re not going to perform better than the next guy.
People coming to your website and then your store/location/bizSo what? What’s next? why>?
Small Business Dashboard for Google Analytics – Portent Bloghttps://www.google.com/analytics/web/permalink?uid=jCcR9hEkQ_6qlFhNtTvwbw
Small Business Dashboard for Google Analytics – Portent Bloghttp://portent.co/XnKLiZ
Find out your site’s traffic volume by looking into your visits. This report will be important to any small business, but especially those that are growing their brand. The visits report provides insight into your site’s visibility, performance, usability, and pageviews.You need to know which page on your site is driving the most traffic and/or conversions. Using the “All Pages” report, you can see this information as well as helpful data regarding pageviews, time on page, and bounce rate. This data can be used to evaluate your landing pages as well as determine potential areas for new content.Where are you getting your visits? Did you know that small businesses get nearly half their traffic from Social Media. You would, if you’d check out the referrals you receive to your site. Referrals are especially important for small businesses as they provide an opportunity for small businesses to reach out and embrace their primary audience: the community.Providing content that is targeted at your local community is a good way to build traffic, brand awareness, and potential customers. The Referrals report will help you find your most active audience, then it’s up to you to reach out to them!
Go get some links
Go get some links!
Ask for LinksHave Friends LinkUse Social to build linksHow do I build links with social?
How do I build links with social?
Isn’t this just for posting what you’re eating?
I asked what social media advice I could give you, this is what I got back
Foursquare is moving away from being a game to play with your friends in NY
Foursquare is trying to become THE proximity search engine for businesses
My brother and I engage in a fight1 http://www.seomoz.org/blog/google-author-photos
I defeat my brother
So what’s happened?
Pictures, video, social
What to do about Local.There are so many sites to pay attention to. Helps you manage local listings
Don’t touch the next slide
Don’t touch this slide
AcronymsAmpersandsApostrophesare the AAA of local business namesAddress could be listed differently by the post office, google, and yourself. Cabernet Dr. St. Ct. etc