The document provides a guide for indie bookstores on enhancing their local search visibility through data consistency across various platforms like Google, Bing, and social media. It emphasizes the importance of setting up Google My Business, managing local data, and utilizing local schemas for better rankings. Additionally, it includes tips on optimizing listings, page speed, and leveraging reviews.

1. 2016 INDIECOMMERCE INSTITUTE

3. Best Seller - Where’s the indie bookstore?

4. Specialty Book - Where’s the indie bookstore?

5. Classic - Where’s the indie bookstore?

15. TARGET LOCAL SEARCH!

16. LOCAL SEARCH
Google Map Results Desktop

17. MOBILE SEARCH
Google Map Results Mobile

18. Google Organic Search Results Desktop
ORGANIC RANKINGS

19. BRANDED SEEP

20. BRANDED MOBILE

21. GOOGLE LOCAL - HOW DOES IT WORK

22. GOOGLE WANTS ORDER

23. GOOGLE NEEDS DATA CONSISTENCY
Make these consistent across all sources
Name = Book Store Name
Address = Physical Business Location
Phone = Local Phone Number

24. GOOGLE NEEDS DATA CONSISTENCY

25. GOOGLE LOCAL SHORT LIST
Local Search – Focus on data & brand consistency
Local Data Sources:
Google MapMaker
Google+ Bulk Upload
Google+ Local Page Optimization
Bing Bulk Upload
Yahoo
Acxiom
Localeze
InfoGroup
Social Profiles:
Facebook Location
Yelp
Twitter
Linkedin
Other:
Your Website!

26. GOOGLE MY BUSINESS SETUP

27. GOOGLE MY BUSINESS SETUP

28. GOOGLE MY BUSINESS SETUP

29. GOOGLE MY BUSINESS SETUP

30. GOOGLE MY BUSINESS SETUP

31. GOOGLE MY BUSINESS SETUP

32. BLUMENTHALS.COM

33. UPDATE DATA FEEDS

35. TIP#1: MAKE IT PRETTY OR GOOGLE WILL

36. TIP#1: MAKE IT PRETTY OR GOOGLE WILL

37. TIP#1: MAKE IT PRETTY OR GOOGLE WILL

38. TIP#2: GOOGLE AUTOMATICALLY CREATES PAGES

39. TIP#2: GOOGLE AUTOMATICALLY CREATES PAGES

40. TIP#2: GOOGLE AUTOMATICALLY CREATES PAGES

41. TIP #3: DON’T FORGET APPLE MAPS

42. TIP #3: DON’T FORGET APPLE MAPS
Claim These For Apple Maps:
Yelp
Localeze
Acxiom
InfoUSA
Factual

43. TIP #4: ADD LOCAL SCHEMA TO WEBSITE

44. LOCAL SCHEMA TEST #1

45. LOCAL SCHEMA TEST #2

46. TIP #5: PAGE SPEED MATTERS

47. TIP #6: WHAT ABOUT OPEN GRAPH MARKUP?

48. TIP #7: DON’T FORGET ABOUT REVIEWS

49. @THUNDERMAX THANK YOU