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Local search class 45 min
1.
2.
3.
Ding. Dong.
Yellow pages are dead.
4.
Ding. Dong.
Yellow pages are dead.
5.
Ding. Dong.
Yellow pages are dead.
6.
Ding. Dong.
Yellow pages are dead.
7.
Ding. Dong.
Yellow pages are dead.
8.
9.
10.
Google Places –
Since October 2010 It’s either “pure” results or “blended”
11.
Google Places –
How to Rank High
12.
13.
What Google Wants
1. Proximity But other things can trump it. 16 miles away 5 miles 5 miles 0 miles
14.
15.
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17.
What Google Wants
2. Relevance Which place most closely matches the keyword query?
18.
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23.
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25.
What Google Wants
2. Prominance (popular) Which place is the most popular or prominent?
26.
27.
28.
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32.
33.
PROMINENCE: Local directories
34.
35.
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40.
If you were
in a group of people being chased by a bear, you only need to be 1 step ahead of the slowest person.
41.
Likewise, you
only have to be 1 step ahead of your competitor. So, don ’ t overwhelm yourself. You don ’ t have to do it all.
42.
Just don ’
t get left behind.
43.
44.
Download now