This document discusses the benefits of responsive web design. It notes that 90% of people use multiple devices to accomplish goals online and 38% of daily media interactions occur on smartphones. Responsive design allows a website to automatically adjust for viewing on any size screen. While separate mobile sites were once common, they have disadvantages like separate URLs and content duplication. Responsive design overcomes these issues by using fluid grids and media queries to dynamically change the layout. Studies show responsive design can significantly increase conversions, transactions and revenue for mobile visitors. Mobile commerce is growing and responsive design ensures a website is accessible and usable on any device.
56. You Could Use a Band-Aid...
• Mobile Plugin
• Uses user-agent detection
• It’s just another plugin
• Selectively implement adaptive pages
• How far do you go?
57. Mobile Shopping
• 79% have done
mobile shopping on
smart phone / tablet
• 29% have used
smartphone for
payment
• Expected to increase
Source: http://portent.co/11FoNte