E-commerce Content Marketing for Search

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Presentation from Searchfest 2013. Strategies include how to better market content for e-commerce websites, people to follow, and more. Follow me on Twitter: http://www.twitter.com/rosshudgens

Technology

E-Commerce Content Marketing for Search
Ross Hudgens, Founder, Siege Media
@RossHudgens http://siegemedia.com

SO, THINK “GREAT DIGITAL
EXPERIENCES”, NOT LINKS.

BLAZING SITE SPEED

Get The Bookmarklet: http://siege.cm/seomarklets

RESPONSIVE
DESIGN

RD Bookmarklet:
http://responsive.victorcoulon.fr/

ONLINE
CUSTOMER
SERVICE
THAT GIVES A
S%!*

REMARKABLE POST-CONVERSION
E-MAIL MESSAGES

20,000+ Citations
Received Online!

SECOND:
ACTIVELY
PURSUE
NEW VERTICAL
KNOWLEDGE.

IF THE 2005 SEO
VERSION OF
YOU IS STILL
AROUND THE
OFFICE TODAY,
THEY SHOULD
BE FIRED.

UNFOLLOW
(MOST) SEOS.

STOP
READING
(MOST) SEO
BLOGS.

WE’RE NOT
THE BEST AT
THIS. YET.

http://www.distilled.net/blog/seo/building-a-t-shaped-skill-set/

TOPSY FOR GUEST POST OPPORTUNITIES

@ROSSHUDGENS

TAKE ADVANTAGE OF PEOPLE
SHARING YOUR SITE

Topsy.com/Links – Bookmarklet: http://siege.cm/seomarklets

CAPITALIZED
META
DESCRIPITONS

IMPROVE
ORGANIC CTR
WITH PPC
BEST
PRACTICES
MAIN KEYWORD
TWICE IN
DESCRIPTION

IMPROVE
ORGANIC CTR
WITH PPC
BEST
PRACTICES

“REGISTERED”
TRADEMARK

WHOIS Bookmarklet For
Contact Finding

Get The Code: http://siege.cm/seomarklets

TextExpander

http://siegemedia.com/text-expander

DESIGN/DEVEL
OPMENT
COMMUNITY
GUEST POSTS

Could Use
Rel=Author…
ADD VALUE
WHEN
PITCHING BY
GIVING SEO
ADVICE

CREATE GMAIL FILTERS FOR HARO

Easy Way
To Improve
Signal:Noise Ratio!

@ROSSHUDGENS

GOOGLE REVERSE IMAGE SEARCH

@ROSSHUDGENS

GOOGLE BLOG SEARCH FOR TARGETED,
FRESH GIVEAWAY OPPORTUNITIES

http://www.google.com/blogsearch

COMPETITOR GIVEAWAY MONITORING

http://www.google.com/blogsearch

FORUM LINK BUILDING

http://downtownecommerce.com/blog/search-engine-
marketing/ecommerce-link-building-using-forums/

SEER SEO TOOLBOX

http://www.seerinteractive.com/seo-toolbox/

LINKS FROM THIS
PRESENTATION:
rosshudgens.com/ecom/

Ross Hudgens, Founder, Siege Media
@RossHudgens http://siegemedia.com
E-Mail: ross@siegemedia.com

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E-commerce Content Marketing for Search

1. E-Commerce Content Marketing for Search Ross Hudgens, Founder, Siege Media @RossHudgens http://siegemedia.com

2. FIRST: RESTUCTURE YOUR THOUGHT PROCESS.

3. @ROSSHUDGENS

4. SO, THINK “GREAT DIGITAL EXPERIENCES”, NOT LINKS.

5. HELPFUL PRODUCT PAGES

6. EXPANSIVE EDUCATION PORTALS

7. REPLIES TO BRAND MENTIONS, NOT JUST TWITTER ACCT. MENTIONS

8. GREAT DESIGN

9. BLAZING SITE SPEED Get The Bookmarklet: http://siege.cm/seomarklets

10. RESPONSIVE DESIGN RD Bookmarklet: http://responsive.victorcoulon.fr/

11. ONLINE CUSTOMER SERVICE THAT GIVES A S%!*

12. CREATIVE PRODUCTS DISCOVERED ONLINE

13. AMAZING USABILITY

14. A MEMORABLE BRAND YOU CAN ENGAGE WITH ONLINE

15. A BIG & VISIBLE DIGITAL SALE

16. REMARKABLE POST-CONVERSION E-MAIL MESSAGES 20,000+ Citations Received Online!

17. SECOND: ACTIVELY PURSUE NEW VERTICAL KNOWLEDGE.

18. IF THE 2005 SEO VERSION OF YOU IS STILL AROUND THE OFFICE TODAY, THEY SHOULD BE FIRED.

19. UNFOLLOW (MOST) SEOS. STOP READING (MOST) SEO BLOGS. WE’RE NOT THE BEST AT THIS. YET.

20. READ GREAT BLOGS:

21. FOLLOW GREAT PEOPLE:

22. FOLLOW GREAT BRANDS:

23. http://www.distilled.net/blog/seo/building-a-t-shaped-skill-set/

24. THIRD: ACCELERATE YOUR MARKETING.

25. TOPSY FOR GUEST POST OPPORTUNITIES @ROSSHUDGENS

26. TAKE ADVANTAGE OF PEOPLE SHARING YOUR SITE Topsy.com/Links – Bookmarklet: http://siege.cm/seomarklets

27. CAPITALIZED META DESCRIPITONS IMPROVE ORGANIC CTR WITH PPC BEST PRACTICES MAIN KEYWORD TWICE IN DESCRIPTION

28. IMPROVE ORGANIC CTR WITH PPC BEST PRACTICES “REGISTERED” TRADEMARK

29. WHOIS Bookmarklet For Contact Finding Get The Code: http://siege.cm/seomarklets

30. TextExpander http://siegemedia.com/text-expander

31. DESIGN/DEVEL OPMENT COMMUNITY GUEST POSTS

32. Could Use Rel=Author… ADD VALUE WHEN PITCHING BY GIVING SEO ADVICE

33. CREATE GMAIL FILTERS FOR HARO Easy Way To Improve Signal:Noise Ratio! @ROSSHUDGENS

34. Brand Image Search UsingTINEYE BRAND IMAGE SEARCH USING TinEye @ROSSHUDGENS

35. GOOGLE REVERSE IMAGE SEARCH @ROSSHUDGENS

36. GOOGLE BLOG SEARCH FOR TARGETED, FRESH GIVEAWAY OPPORTUNITIES http://www.google.com/blogsearch

37. COMPETITOR GIVEAWAY MONITORING http://www.google.com/blogsearch

38. allinurl:/tag/BRAND/ PROTIP: CREATE GOOGLE ALERTS FOR THESE QUERIES @ROSSHUDGENS

39. MONITOR BRAND MENTIONS ON GOOGLE +

40. FORUM LINK BUILDING http://downtownecommerce.com/blog/search-engine- marketing/ecommerce-link-building-using-forums/

41. SEER SEO TOOLBOX http://www.seerinteractive.com/seo-toolbox/

42. LINKS FROM THIS PRESENTATION: rosshudgens.com/ecom/

43. Ross Hudgens, Founder, Siege Media @RossHudgens http://siegemedia.com E-Mail: ross@siegemedia.com

Editor's Notes

SEO with cross circle through it.

E-commerce Content Marketing for Search

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