The Future of Link Building - SEMrush Webinar February 2015Paddy Moogan
My webinar for SEMrush in February 2015 on The Future of Link Building. I talk about how link building signals may change over time, what that means for businesses and individuals and what to focus on in the future.
Presentation from SearchLove in Boston, 2013. Strategies include actionable ways to build links, improve social push, engage community, and increase traffic.
Follow me on Twitter: http://www.twitter.com/rosshudgens
E-commerce Content Marketing for SearchRoss Hudgens
Presentation from Searchfest 2013. Strategies include how to better market content for e-commerce websites, people to follow, and more.
Follow me on Twitter: http://www.twitter.com/rosshudgens
The Future of Link Building - SEMrush Webinar February 2015Paddy Moogan
My webinar for SEMrush in February 2015 on The Future of Link Building. I talk about how link building signals may change over time, what that means for businesses and individuals and what to focus on in the future.
Presentation from SearchLove in Boston, 2013. Strategies include actionable ways to build links, improve social push, engage community, and increase traffic.
Follow me on Twitter: http://www.twitter.com/rosshudgens
E-commerce Content Marketing for SearchRoss Hudgens
Presentation from Searchfest 2013. Strategies include how to better market content for e-commerce websites, people to follow, and more.
Follow me on Twitter: http://www.twitter.com/rosshudgens
Link Building Strategies That Increase Monthly Revenue by $240,740 #EngagePDXRoss Hudgens
Audio w/ slides: https://www.youtube.com/watch?v=rG-d1Jh6gEo
Are links not working for you? It might be your strategy, not the links. Ross Hudgens breaks down common applications and what to do instead in this presentation.
How do we build links in a post penalty environment? How do we test our content strategy? How do we generate converting traffic immediately after a penalty? All this and more in this presentation.
Follow me on Twitter: http://www.twitter.com/rosshudgens
Presentation by Wil Reynolds of SEER Interactive on how to create a strategic plan for link building as part of your search engine optimization (SEO) campaign. Discussing how social is (or is not) impacting rankings / seo results.
We review tools like export.ly and others to show how you CAN use social to drive rankings today, while not waiting for google to figure it out.
How to Achieve Content Marketing NirvanaRoss Hudgens
Presentation from MNSearch in St. Paul, Minnesota - How to Achieve Content Marketing Nirvana. Includes tips for creating a scalable - and amazing - content marketing process.
Keyword Research: The Secret Expert Techniques You Need to KnowJudith Lewis
With the changes at Google where search volumes are removed, what is the best way to do keyword research. This conference talk went through some easy and some expert-level tips and tricks around how to do keyword research including a secret complex technique on how to map keywords onto a graph however the slides don't give the detail - you had to be at DigitalZone 16 in Istanbul.
Link building is a vital aspect of search engine optimization. But are you doing it wrong? Check out these 25 link building mistakes to make sure you are doing it right. If you got a mistake that you see out there in the trenches, feel free to leave a comment!
Whether you want it or not, Negative SEO is more real today than ever before, although it has always been part of the picture since the day it became clear that external factors can influence a site's standing with the search engines. In the future, it is not going away for sure - this is my take on where it could go, as well as some history and present day analysis.
Presentation by Tim Grice at ionSearch, Leeds. Explores recent link algorithm changes and how your link building strategy needs to change in line with it. Also looks at processes for developing and delivering natural links.
My presentation from Linklove Boston 2012 on April 2nd. Gives a rundown on link development process maps and how to structure your calendar to actually get results.
Link Building Strategies That Increase Monthly Revenue by $240,740 #EngagePDXRoss Hudgens
Audio w/ slides: https://www.youtube.com/watch?v=rG-d1Jh6gEo
Are links not working for you? It might be your strategy, not the links. Ross Hudgens breaks down common applications and what to do instead in this presentation.
How do we build links in a post penalty environment? How do we test our content strategy? How do we generate converting traffic immediately after a penalty? All this and more in this presentation.
Follow me on Twitter: http://www.twitter.com/rosshudgens
Presentation by Wil Reynolds of SEER Interactive on how to create a strategic plan for link building as part of your search engine optimization (SEO) campaign. Discussing how social is (or is not) impacting rankings / seo results.
We review tools like export.ly and others to show how you CAN use social to drive rankings today, while not waiting for google to figure it out.
How to Achieve Content Marketing NirvanaRoss Hudgens
Presentation from MNSearch in St. Paul, Minnesota - How to Achieve Content Marketing Nirvana. Includes tips for creating a scalable - and amazing - content marketing process.
Keyword Research: The Secret Expert Techniques You Need to KnowJudith Lewis
With the changes at Google where search volumes are removed, what is the best way to do keyword research. This conference talk went through some easy and some expert-level tips and tricks around how to do keyword research including a secret complex technique on how to map keywords onto a graph however the slides don't give the detail - you had to be at DigitalZone 16 in Istanbul.
Link building is a vital aspect of search engine optimization. But are you doing it wrong? Check out these 25 link building mistakes to make sure you are doing it right. If you got a mistake that you see out there in the trenches, feel free to leave a comment!
Whether you want it or not, Negative SEO is more real today than ever before, although it has always been part of the picture since the day it became clear that external factors can influence a site's standing with the search engines. In the future, it is not going away for sure - this is my take on where it could go, as well as some history and present day analysis.
Presentation by Tim Grice at ionSearch, Leeds. Explores recent link algorithm changes and how your link building strategy needs to change in line with it. Also looks at processes for developing and delivering natural links.
My presentation from Linklove Boston 2012 on April 2nd. Gives a rundown on link development process maps and how to structure your calendar to actually get results.
Advanced Linkbuilding Strategies SES London 2012 Patrick AltoftPatrick Altoft
Link building has always been one of the most important and challenging aspects of SEO. Today, the complexities are even more profound due to social signals, which are yet another type of link. What is advanced to some is child's play to others, and identifying what works for you can be a challenge. From link baiting to testimonials, content distribution to widget distribution, we will look at what works and what doesn't, whether bad links actually exist, and how we can strip the wheat from the chaff to develop a good link-building strategy.
A4Uexpo Europe 2012: The Changing Dynamics of Linkbuilding 2012 and BeyondChristoph C. Cemper
DON'T MISS THE 40 BONUS SLIDE CHANCE!
http://cemper.co/40bonus
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Google’s recently waged a war against paid link networks and other broadcasted statements by changing the way links are evaluated. It has led to a long overdue rethink for many companies. The search giant’s battle is against cheap SEO tricks and it’s not only a question of which links to build, but more importantly which links not to.
This presentation sifts through findings from reports based on real data. It then gives strong recommendations on how to change your link building campaign to protect and improve your Google rank.
Q: What types of backlink profiles did well post penguin? I've analysed over 40 sites which were big winners and loosers from Penguin to discover image links and news links were well received by Google while over optimised product anchor text did quite poorly.
Incorporating Video into your Link Building StrategyPhil Nottingham
Distilled's Phil Nottingham explains how you can do to effectively and cheaply integrate video into your content strategy - covering the creative and technical aspects of link building with video content.
Given at LinkLove Boston & London 2012 - the idea is not just about "stalking" the real value is in HELPING people - just use these tactics to figure out the multiple ways you can help people in areas where you have expertise.
GO DO IT!
NY State SBDC Staff Conf SEO PPC SessionJosepf Haslam
Slides from 60 minute breakout session on SEO & PPC conducted by Josepf Haslam and Etela Ivkovic of DragonSearch.net presented at NY State SBDC Staff Conference on May 8th, 2012
Internet marketing in 2013 by Tomer Harel @ KeyScouts.comTomer Harel
Discussing how to set an online marketing strategy and how to build a growing stream of targeted traffic to your website using three core principles that anyone can follow. Highlight what really works for businesses in social media, how to do content marketing and the critical SEO mistakes you should avoid in 2013 and beyond.
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
An Advanced SEO presentation that was done for the 2015 BlogPaws conference. Touching on semantic SEO including Latent Semantic Indexing, Schema/Microdata, technical seo and more, all presented in a way that was geared towards bloggers.
http://www.pointit.com - In this presentation, you'll learn the possible causes of a Google Panda penalty, how to tell if you've been assessed a Panda penalty, and how to recover from a Panda penalty.
Managing any online reputation starts with diagnosis. You can’t begin to counteract negative results until you know they are there, so it’s important to first run a baseline search on Google. This is the kind of search a future employer or any professional contact will make if they want to find out more about you.
Ebriks-Tips for Google Ranking Evolution.georgepaulv
Ebriks-SEO Services company here showing the details about the Google Ranking Evolution.Google Ranking used a variety of methods to determine which pages are displayed first in the results.The Google Ranking Position Checker tool that we have developed will automatically query Google's search engines.If you want to more info then please on visit www.ebriks.com
Ebriks-Tips for Google Ranking Evolution.georgepaulv
Ebriks-SEO Services company here showing the details about the Google Ranking Evolution.Google Ranking used a variety of methods to determine which pages are displayed first in the results.The Google Ranking Position Checker tool that we have developed will automatically query Google's search engines.If you want to more info then please on visit www.ebriks.com
Earn more money - build your personal brand onlineKatie McGregor
Having a strong personal brand – i.e., a strong professional reputation – means more money:
- you can charge more (or demand a higher salary)
- retain more clients with less work
- attract better business opportunities
- and you will get more referrals, even from people who have never actually used your services.
THE GOOD NEWS is that the internet makes it easier than ever to BUILD AUTHORITY and GROW YOUR REPUTATION so that you can receive these rewards. This is achieved by showcasing your expertise in key “touch points” on the web so that you can be found by your prospects; at the same time you can also be proactive and reach out to targeted audiences to drive your influence.
By Katie McGregor, Conduit Communications
http://www.conduitcomms.com/pbseminar/
Topic: Catch The Pigeon – Local SEO in 2015
- What was the Pigeon update and what has changed
- How to make sure you have optimised for Local SEO
- The importance of Google My Business and how to create a good profile
- Essential local tactics that you can no longer ignore
- Making sure you don’t miss your Mobile audience
The Future of Link Building: What Got Us Here, Won't Get Us TherePaddy Moogan
What does the future hold for link building? In this presentation, Paddy presents his view of the future and how the SEO industry needs to evolve to adapt to the changing link building landscape.
How to Make the Move From Specialist to Leader: What Got You Here Won't Get Y...Paddy Moogan
We all follow a similar career path: specialising in a core discipline and becoming very good at it. Then, in order to progress, you become a manager. In this deck, Paddy shows you how to make that move and develop into a great leader.
The Best Execution for your Digital PR and Link Building CampaignsPaddy Moogan
Presented by Paddy Moogan at BrightonSEO, learn how to execute your digital PR and link building campaigns and to take the step from idea to production without losing focus.
Changing your digital strategy and approach due to COVID-19Paddy Moogan
In this presentation, Paddy talks about how to think about digital strategy during uncertain times, exploring the concept of deliberate and emergent strategy as a way to navigate them.
Beyond the Buzzfeed Effect – Content Types Every Website NeedsPaddy Moogan
It can be too easy to focus just on creating the next viral piece of content. This content is needed but it's not the only type of content we should be creating. In this slide deck, Paddy talks through the three different types of content every online business should be creating.
Presentation from Paddy Moogan on How Brands can Work with Bloggers. Learn how to decide which bloggers to work with and what kind of campaigns you can run with them to benefit your business.
How to come up with content ideas for your digital campaignsPaddy Moogan
Presented at Reaktor Breakpoint 2015 by Paddy Moogan. Describing how to come up with content ideas and promote them as part of your content marketing campaign.
How to Reverse Engineer Content - Paddy MooganPaddy Moogan
A process from Paddy Moogan on how to reverse engineer successful content and learn what you can do to increase the chances of your own content being successful.
The Future for Marketers - Trends and what they meanPaddy Moogan
The Future for Marketers presented by Paddy Moogan. This deck covers some of the current trends we're seeing in digital including artificial intelligence, content marketing and mobile marketing.
The Future for Marketers - Strategy, Creativity and TechnologyPaddy Moogan
By Paddy Moogan at Marketing Festival 2014 in Brno. Paddy talks about the future for marketers which is in the middle of strategy, creativity and technology.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
1. Link Building through Blogger Outreach
Search London Meetup, 29th May 2012
Paddy Moogan, SEO Consultant
@paddymoogan
2. PADDY MOOGAN
I’ll be live tweeting from @paddymoogan
#SearchLondon
Slides available afterwards
3. PADDY MOOGAN
The Goal:
Help you go back to
the office tomorrow
and build more links
4. PADDY MOOGAN
IT’S NOT THIS EASY
A combination of these elements will add up to good quality links
5. PADDY MOOGAN
But it can be made easier
Planning Processes
Tools Outsourcing
By using these things, you make your life as a link builder MUCH easier
6. PADDY MOOGAN
But it can be made easier We’re going to talk
about these ones
Planning Processes
Tools Outsourcing
By using these things, you make your life as a link builder MUCH easier
7. PADDY MOOGAN
Content based link building process
Find the
Find the Do Follow
Link
Angle Outreach Up
Targets
This process can be used for any content based link building
8. PADDY MOOGAN
Who gives a shit
about your content?
Find at least five
people who do!
9. PADDY MOOGAN
Don’t find out here
that no one cares
about your content
Find the
Find the Do Follow
Link
Angle Outreach Up
Targets
Don’t put all the hard work into creating content only to find out no one is interested
11. PADDY MOOGAN
Lists – easy pickings
More on the process here –
http://www.seomoz.org/blog/the-power-of-using-lists-for-link-building
12. PADDY MOOGAN
Multi Links Firefox / Linkclump for Chrome
Link: https://addons.mozilla.org/en-US/firefox/addon/multi-links/ and
https://chrome.google.com/webstore/detail/lfpjkncokllnfokkgpkobnkbkmelfefj
13. PADDY MOOGAN
More info: http://www.blogdash.com - $20 a month for Pro membership
14. PADDY MOOGAN
More info: http://www.bloggerlinkup.com/
15. PADDY MOOGAN
Advanced Search Queries
More help here - http://www.seomoz.org/article/the-professionals-guide-to-advanced-
search-operators
16. PADDY MOOGAN
Use Scrape Similar for Chrome
Right click on
result and scrape
all results with
one click
Link: https://chrome.google.com/webstore/detail/mbigbapnjcgaffohmbkdlecaccepngjd
18. PADDY MOOGAN
Finding People on Twitter
Tool here - http://followerwonk.com/ - there is a paid version that gives you additional
details about the users such as their websites
19. PADDY MOOGAN
More info: http://topsy.com/experts
20. PADDY MOOGAN
More info: http://www.tomanthony.co.uk/tools/author-crawler/
22. PADDY MOOGAN
Is it a good site to get a link from?
Find contact details FIRST!
Pro Tip – check header and footer
Ideally this should be done before any content is created
23. PADDY MOOGAN
Flags up here
if there is an
email on
page
More info:
https://chrome.google.com/webstore/detail/gllmkcahdekdbapmdfnffclacbpnicaj
24. PADDY MOOGAN
Use your instincts
• Does it feel like a nice site?
• Has it been updated recently?
• Do they link out to external sites?
• What is the Domain Authority?
Develop your instincts and over time, you will be able to do this very quickly
25. PADDY MOOGAN
Record in a spreadsheet
• Their name
• Email
• Website URL
• Something specific about them
This
matters a
lot!
Make sure you include something specific – you will need it later
26. PADDY MOOGAN
Write something specific about them
This forms your
opening email
line and makes
you look real
This then becomes part of your email and makes you look real
27. PADDY MOOGAN
Grab the PageRank & Domain Authority
More info: http://nielsbosma.se/projects/seotools/ and https://seogadget.co.uk/links-
data-excel-seomoz-api/
28. PADDY MOOGAN
Then filter and prioritise them
• Take out low DA and PageRank scores
• Order highest to lowest
• Highlight stand out sites
Allocate your time to each accordingly
Put more time into the high level targets as they can seed your content with more
people
34. PADDY MOOGAN
Enter email
and more
details appear
on the right
More info: http://www.johnfdoherty.com/rapportive-linkbuilding-tool/
35. PADDY MOOGAN
Outreach email tips
• Be Personal – use their name
• Good Subject Line
• Mention something Specific (remember your
spreadsheet?)
• Explain why they should care and link
• Use your location if relevant
More info: http://www.wordstream.com/blog/ws/2011/01/13/link-building-contact-info-
email
36. PADDY MOOGAN
Explain why the should care and link
(why they give a shit)
Don’t get to the point of sending emails and not knowing what to say here
38. PADDY MOOGAN
Always follow up at least once
Most people are busy, its too easy to miss your first email
39. PADDY MOOGAN
They can help you in the future
• Don’t get pushy
• Get feedback on what would have been good for
them ++ for future content
• Create what they want and go back to them next
time
Use their feedback to shape future link building and content, then go back to them
40. PADDY MOOGAN
Find the
Find the Do Follow
Link
Angle Outreach Up
Targets
42. PADDY MOOGAN
Step 1 – Gather all your backlinks
Use these tools to gather all of your backlinks and dedupe them
43. PADDY MOOGAN
Step 2 – Gather metrics by page & domain
Use SEO tools for Excel for the PageRank & read this post about how to do get DA in
Excel - https://seogadget.co.uk/links-data-excel-seomoz-api/
44. PADDY MOOGAN
Step 3 – Visualise the low quality links
Use these tools to gather all of your backlinks and dedupe them
45. PADDY MOOGAN
Step 4 – Prioritise low quality sitewides
Sitewide links
Learn to love pivot tables: https://seogadget.co.uk/how-to-make-a-pivot-table-and-
chart-in-excel/
46. PADDY MOOGAN
Step 5 – Prioritise unnatural anchor text
Natural links do NOT contain commercial keywords
47. Thank You
Any Questions?
@paddymoogan
paddy.moogan@distilled.net
PADDY MOOGAN
Editor's Notes
[twitter]I will be live tweeting from my #SearchLondon talk tonight about link building & blogger outreach[/twitter]
[twitter]Question to ask yourself when link building – Who gives a shit about your content? #SearchLondon[/twitter]
[twitter]Use curated lists to find link targets, more info here http://www.seomoz.org/blog/the-power-of-using-lists-for-link-building #SearchLondon[/twitter]
[twitter]Multi Links plugin for Firefox - https://addons.mozilla.org/en-US/firefox/addon/multi-links/ #SearchLondon[/twitter]
[twitter]Use Blogdash for blogger link prospecting – http://www.blogdash.com #SearchLondon[/twitter]
[twitter]Join Blogger Linkup for blogger link prospecting – http://www.bloggerlinkup.com #SearchLondon[/twitter]
[twitter]Use advanced search operators for link prospecting - http://www.seomoz.org/article/the-professionals-guide-to-advanced-search-operators #SearchLondon[/twitter]
[twitter]Scrape Similar for Chrome - https://chrome.google.com/webstore/detail/mbigbapnjcgaffohmbkdlecaccepngjd #SearchLondon[/twitter]
[twitter]Hidden gem of @SEOmoz - http://www.seomoz.org/labs/link-intersect #SearchLondon [/twitter]
[twitter]Find link prospects on Twitter using Followerwonk - http://followerwonk.com/ [/twitter]
[twitter]UseTopsy Expert finder to find influencers - http://topsy.com/experts #SearchLondon [/twitter]
[twitter]Use AuthorCrawler by @tomanthonyseo for link prospecting - http://www.tomanthony.co.uk/tools/author-crawler/ #SearchLondon[/twitter]
[twitter]Install Tout Chrome extension - https://chrome.google.com/webstore/detail/gllmkcahdekdbapmdfnffclacbpnicaj – lets you find email addresses on a page #SearchLondon[/twitter]
[twitter]Use SEO Tools for Excel to help filtering & sorting link targets - http://nielsbosma.se/projects/seotools/ #SearchLondon[/twitter]
[twitter]Use Boomerang for Gmail to help with outreach - http://www.boomeranggmail.com/ #SearchLondon[/twitter]
[twitter]Use BuzzStream to help with keeping outreach organised on scale – http://www.buzzstream.com #SearchLondon[/twitter]
[twitter]Use Engagio to help organise social conversations - http://www.engag.io/ #SearchLondon[/twitter]
[twitter]UseRapportive to help with link building outreach - http://rapportive.com/ #SearchLondon[/twitter]
[twitter]Tips for link building outreach - http://www.wordstream.com/blog/ws/2011/01/13/link-building-contact-info-email #SearchLondon[/twitter]