Here's my presentation on SEO basics for startups that I recently gave at #SecretSauce 2016 at Hackney as part of London Technology Week. A great time and an amazing group of entrepreneurial and inspiring people.
Up Close With Google Place Pages - Do Directories Really Matter For Local Sea...Max Thomas
My presentation from SMX West 2011 in which some detailed research appears to reveal that directories may not have as direct an impact on map rankings as might seem. Inbound links and anchor text seem to carry a lot of weight in regard to rankings. Please note that this presentation and data are from March 2011. Google Places has been updating its algorithm noticeably over the past year. Be sure to stay on top of the latest changes.
2016 IndieCommerce Institute Local Search PresentationMax Thomas
Presentation I gave discussing local search optimization for local bookshops. I was was the guest speaker at the American Booksellers Association's IndieCommerce Institute in Chicago on May 10th 2016. For more information on IndieCommerce for bookshops, please visit bookweb.org
As search engines continually evolve, we must be receptive to those changes and use them to our advantage. Here are some of the big changes coming in 2016 and how you can leverage them to improve your online exposure.
Optimizing for Local Search for RV DealersTimothy Resnik
With increased competition squeezing traditional market areas, it is becoming increasingly important for dealers to maximize their digital visibility. In his presentation, Tim will share how to scale local search engine marketing best practices in order to drive prospects to your lot.
Local SEO Ranking Factors and Citations with Darren Shaw of WhitesparkGail Gardner
This document summarizes the results of the 2021 Local Search Ranking Factors survey conducted by Whitespark. According to the survey:
- For local/pack rankings, Google My Business is the top contributing factor at 33%, followed by reviews, on-page factors, and links. Citations have declined as a contributing factor.
- For local organic rankings, on-page factors like content and links are most important, led by the quality/authority of inbound links at 32%.
- The top individual factors for local pack/finder are the primary GMB category, keywords in the business name, and proximity. For local organic, link quality and authority, on-page content volume, and keyword-optimized
How to Prioritize Your Local Search Work - Darren Shaw - SearchLove Boston 2014Distilled
The document provides tips and strategies for prioritizing local search engine optimization work. It recommends focusing on reviews, optimizing website landing pages and content, setting up accurate Google+ local listings, cleaning up citations across various directories, and obtaining local links and citations if more than 3 hours are available. With only 3 hours, the priorities are reviews, optimizing the website landing page, and setting up the Google+ local listing and citations on major directories.
Darren Shaw_SearchLove San Diego_Audit and fix citations for Local Search gainsDistilled
This document provides a step-by-step process for auditing and fixing inconsistent citations to improve local search rankings. It begins with gathering all business name, address, and phone number variations. It then details searching across data sources, directories, and the web to find inconsistent citations. The process involves claiming accurate listings, updating incorrect information, and removing duplicates. The goal is to make all citations consistent to avoid issues like duplicate listings that can negatively impact local search rankings.
Up Close With Google Place Pages - Do Directories Really Matter For Local Sea...Max Thomas
My presentation from SMX West 2011 in which some detailed research appears to reveal that directories may not have as direct an impact on map rankings as might seem. Inbound links and anchor text seem to carry a lot of weight in regard to rankings. Please note that this presentation and data are from March 2011. Google Places has been updating its algorithm noticeably over the past year. Be sure to stay on top of the latest changes.
2016 IndieCommerce Institute Local Search PresentationMax Thomas
Presentation I gave discussing local search optimization for local bookshops. I was was the guest speaker at the American Booksellers Association's IndieCommerce Institute in Chicago on May 10th 2016. For more information on IndieCommerce for bookshops, please visit bookweb.org
As search engines continually evolve, we must be receptive to those changes and use them to our advantage. Here are some of the big changes coming in 2016 and how you can leverage them to improve your online exposure.
Optimizing for Local Search for RV DealersTimothy Resnik
With increased competition squeezing traditional market areas, it is becoming increasingly important for dealers to maximize their digital visibility. In his presentation, Tim will share how to scale local search engine marketing best practices in order to drive prospects to your lot.
Local SEO Ranking Factors and Citations with Darren Shaw of WhitesparkGail Gardner
This document summarizes the results of the 2021 Local Search Ranking Factors survey conducted by Whitespark. According to the survey:
- For local/pack rankings, Google My Business is the top contributing factor at 33%, followed by reviews, on-page factors, and links. Citations have declined as a contributing factor.
- For local organic rankings, on-page factors like content and links are most important, led by the quality/authority of inbound links at 32%.
- The top individual factors for local pack/finder are the primary GMB category, keywords in the business name, and proximity. For local organic, link quality and authority, on-page content volume, and keyword-optimized
How to Prioritize Your Local Search Work - Darren Shaw - SearchLove Boston 2014Distilled
The document provides tips and strategies for prioritizing local search engine optimization work. It recommends focusing on reviews, optimizing website landing pages and content, setting up accurate Google+ local listings, cleaning up citations across various directories, and obtaining local links and citations if more than 3 hours are available. With only 3 hours, the priorities are reviews, optimizing the website landing page, and setting up the Google+ local listing and citations on major directories.
Darren Shaw_SearchLove San Diego_Audit and fix citations for Local Search gainsDistilled
This document provides a step-by-step process for auditing and fixing inconsistent citations to improve local search rankings. It begins with gathering all business name, address, and phone number variations. It then details searching across data sources, directories, and the web to find inconsistent citations. The process involves claiming accurate listings, updating incorrect information, and removing duplicates. The goal is to make all citations consistent to avoid issues like duplicate listings that can negatively impact local search rankings.
SEO Fundamentals and Off Page Best PracticesVaishali Singh
This document provides an overview of search engine optimization (SEO) fundamentals and techniques. It defines SEO as optimizing a website's visibility in organic search results. It explains how search engines like Google work by crawling the web, indexing pages, and using over 200 ranking factors to determine a page's relevance and authority. The document outlines important Google algorithm updates and discusses on-page SEO techniques like optimizing content and internal linking as well as off-page techniques like building high-quality backlinks from authoritative websites on related topics. It provides guidelines for an effective link building strategy in a natural, non-spammy way.
Local Search Ranking Factors - OMS Denver 2011Inflow
The document discusses optimizing websites and business listings for local search engine results. It provides tips for on-page optimization of websites, getting citations and reviews from authoritative local sources, and avoiding data confusion across online listings and sources to improve local search rankings. The guidelines emphasize accurately representing the business name, location, and details to avoid spammy practices or listing businesses in places they do not exist physically.
Presented at the Austin SEM Meetup by Laura and Adam Alter. www.seo.meetup.com/107
References:
http://www.davidmihm.com/blog/
http://blog.kelseygroup.com/
http://www.localseoguide.com/
http://www.localpoint.com/
http://www.smallbusinesssem.com/
http://blumenthals.com/blog
http://stephenespinosa.com/
http://gesterling.wordpress.com/
http://www.convertoffline.com/
The document provides tips for local SEO, including setting up a Google My Business listing and ensuring consistency of name, address, and phone number (NAP) across online listings and websites. It emphasizes the importance of local reviews and citations/links from other local websites relevant to the business. Key recommendations include focusing on low-hanging fruit like reviews from current customers, and using tools like BrightLocal and WhiteSpark to identify citation opportunities and monitor competitors.
These days, almost all discussion of local search revolves around GMB. However, this is a concept that needs to change. As more searches crave more local results, Google will continue to deliver those across its platform. How do you increase your search market share beyond GMB? And just what do you do with GMB after you have exhausted your options?
Reverse Engineering Google's Local Search AlgorithmDFWSEM
The document discusses local SEO ranking factors based on a study conducted by Dan Leibson. It identifies several key on-page and off-page ranking factors for local search results, including citations, links, websites, location, and Google My Business profiles. The presentation provides recommendations for prioritizing local SEO efforts on the most important ranking factors and links to additional resources for further information.
The document discusses challenges and solutions for tracking various local search metrics, including:
1) Rank tracking is challenging due to new blended local listings, but tools like AuthorityLabs and BrightLocal can help track local ranks.
2) Call tracking solutions are typically not SEO-friendly and can be expensive, but services like CallRail provide an affordable solution that integrates with Google Analytics.
3) Google Places analytics does not integrate with Google Analytics, but the LocalSearchToolkit extraction agent can scrape and download data from multiple locations into one report.
Let Me Tell You of The Days of HIgh AdventureDFWSEM
This document provides tips and strategies for local link building. It discusses how links are still an important ranking factor for local search results according to Google. Various tactics are presented for finding and obtaining high-quality local links from sources like local directories, maps, and community organizations. The key messages are that local link building requires getting to know your community, developing relationships, and creating useful resources instead of directly asking for links. Quality local links can significantly improve visibility in local search results.
The document discusses on-site optimization techniques for search engine rankings. It introduces the SEO team and their specializations. The main topics covered are optimizing title tags, keyword density and prominence, outbound links, image optimization, sitemaps, URL slugs, and internal linking. The document encourages learning more about these techniques through contacting the author, visiting their office, enrolling in an SEO course, or reading their blog posts.
Local SEO is the act of getting your website or business found by local search engines. This can be done by promoting an existing business, creating an awesome local page, or simply working with a local professional.
Learn how to leverage your client’s media exposure for increased search engine visibility. This includes insight on the importance of targeted keywords and website content, as well as how earned media influences search engine rankings.
This document provides an overview and summary of an advanced link training session. It covers linking basics, using Majestic for link analysis, analyzing link profiles, dealing with Google manual penalties, and advanced linking tips. The training discusses topics like anchor text, paid vs natural links, link schemes, link placement, and how to clean up links, file reconsideration requests, and build trust with Google through on-page and link-building best practices.
Learn about the steps that accountants, CPAs and accounting marketers can take to develop their local SEO including free assessment tools to see where to get started.
The document discusses strategies for optimizing a website and online presence for local SEO. It covers topics like optimizing title tags and meta descriptions to include location, adding address and phone number to all pages, creating location-specific pages, embedding maps, using local markup schemas, and building citations from locally relevant directories and business listings sites. The goal is to clearly signal to search engines that the business is local and target local customers by including location details throughout the online presence.
The document discusses optimizing local search engine results for businesses. It covers major factors like claiming and optimizing local business listings, obtaining citations from data providers and web directories, using reviews and social media, and developing a local mindset in online marketing strategies. Traditional SEO best practices like using geographic keywords and linking to citations are also important for local search results.
Find out why local search is one of the hottest opportunities for small business and how you can increase your ranking on Google, Bing and Yelp! This presentation looks at why search is one of the key ways to attract new customers, what the difference between organic (SEO) and paid search (PPC), how to claim your Google Place page and list your business in local directories, how to leverage social sites to grow local brand awareness and sales - and how to analyze your local search results. Contact www.deluxe.merchengines.com for more information
Concordia Universtiy Seo Services SeminarGreg Bennett
The document discusses the importance of search engine optimization (SEO) for marketing efforts. It provides an overview of SEO best practices, including conducting keyword research, optimizing content and site architecture, and focusing on both on-page and off-page optimization factors. The goal of SEO is to understand how search engines work and evaluate keywords to create relevant content that search engines can easily access and understand.
Local SEO is important for local businesses to stand out online when customers search for local services and products. Proper optimization of a Google My Business listing, adding photos and details about the business, managing reviews, and building citations and backlinks from other websites can help a local business rank higher on search engines. Following best practices for the Google My Business listing and on-page SEO, while building a diversified link profile from various sources, are proven methods for achieving better search rankings and driving more customers to a local business website through organic search results.
The presentation discusses the SEO of Yellowpages.in in depth.
A comparison with justdial is also done to give a better understanding to the users.
It covers on-page, off-page, technical SEO and the social media marketing.
Download from : https://dollarupload.com/dl/c8a127ea0
SEO Fundamentals and Off Page Best PracticesVaishali Singh
This document provides an overview of search engine optimization (SEO) fundamentals and techniques. It defines SEO as optimizing a website's visibility in organic search results. It explains how search engines like Google work by crawling the web, indexing pages, and using over 200 ranking factors to determine a page's relevance and authority. The document outlines important Google algorithm updates and discusses on-page SEO techniques like optimizing content and internal linking as well as off-page techniques like building high-quality backlinks from authoritative websites on related topics. It provides guidelines for an effective link building strategy in a natural, non-spammy way.
Local Search Ranking Factors - OMS Denver 2011Inflow
The document discusses optimizing websites and business listings for local search engine results. It provides tips for on-page optimization of websites, getting citations and reviews from authoritative local sources, and avoiding data confusion across online listings and sources to improve local search rankings. The guidelines emphasize accurately representing the business name, location, and details to avoid spammy practices or listing businesses in places they do not exist physically.
Presented at the Austin SEM Meetup by Laura and Adam Alter. www.seo.meetup.com/107
References:
http://www.davidmihm.com/blog/
http://blog.kelseygroup.com/
http://www.localseoguide.com/
http://www.localpoint.com/
http://www.smallbusinesssem.com/
http://blumenthals.com/blog
http://stephenespinosa.com/
http://gesterling.wordpress.com/
http://www.convertoffline.com/
The document provides tips for local SEO, including setting up a Google My Business listing and ensuring consistency of name, address, and phone number (NAP) across online listings and websites. It emphasizes the importance of local reviews and citations/links from other local websites relevant to the business. Key recommendations include focusing on low-hanging fruit like reviews from current customers, and using tools like BrightLocal and WhiteSpark to identify citation opportunities and monitor competitors.
These days, almost all discussion of local search revolves around GMB. However, this is a concept that needs to change. As more searches crave more local results, Google will continue to deliver those across its platform. How do you increase your search market share beyond GMB? And just what do you do with GMB after you have exhausted your options?
Reverse Engineering Google's Local Search AlgorithmDFWSEM
The document discusses local SEO ranking factors based on a study conducted by Dan Leibson. It identifies several key on-page and off-page ranking factors for local search results, including citations, links, websites, location, and Google My Business profiles. The presentation provides recommendations for prioritizing local SEO efforts on the most important ranking factors and links to additional resources for further information.
The document discusses challenges and solutions for tracking various local search metrics, including:
1) Rank tracking is challenging due to new blended local listings, but tools like AuthorityLabs and BrightLocal can help track local ranks.
2) Call tracking solutions are typically not SEO-friendly and can be expensive, but services like CallRail provide an affordable solution that integrates with Google Analytics.
3) Google Places analytics does not integrate with Google Analytics, but the LocalSearchToolkit extraction agent can scrape and download data from multiple locations into one report.
Let Me Tell You of The Days of HIgh AdventureDFWSEM
This document provides tips and strategies for local link building. It discusses how links are still an important ranking factor for local search results according to Google. Various tactics are presented for finding and obtaining high-quality local links from sources like local directories, maps, and community organizations. The key messages are that local link building requires getting to know your community, developing relationships, and creating useful resources instead of directly asking for links. Quality local links can significantly improve visibility in local search results.
The document discusses on-site optimization techniques for search engine rankings. It introduces the SEO team and their specializations. The main topics covered are optimizing title tags, keyword density and prominence, outbound links, image optimization, sitemaps, URL slugs, and internal linking. The document encourages learning more about these techniques through contacting the author, visiting their office, enrolling in an SEO course, or reading their blog posts.
Local SEO is the act of getting your website or business found by local search engines. This can be done by promoting an existing business, creating an awesome local page, or simply working with a local professional.
Learn how to leverage your client’s media exposure for increased search engine visibility. This includes insight on the importance of targeted keywords and website content, as well as how earned media influences search engine rankings.
This document provides an overview and summary of an advanced link training session. It covers linking basics, using Majestic for link analysis, analyzing link profiles, dealing with Google manual penalties, and advanced linking tips. The training discusses topics like anchor text, paid vs natural links, link schemes, link placement, and how to clean up links, file reconsideration requests, and build trust with Google through on-page and link-building best practices.
Learn about the steps that accountants, CPAs and accounting marketers can take to develop their local SEO including free assessment tools to see where to get started.
The document discusses strategies for optimizing a website and online presence for local SEO. It covers topics like optimizing title tags and meta descriptions to include location, adding address and phone number to all pages, creating location-specific pages, embedding maps, using local markup schemas, and building citations from locally relevant directories and business listings sites. The goal is to clearly signal to search engines that the business is local and target local customers by including location details throughout the online presence.
The document discusses optimizing local search engine results for businesses. It covers major factors like claiming and optimizing local business listings, obtaining citations from data providers and web directories, using reviews and social media, and developing a local mindset in online marketing strategies. Traditional SEO best practices like using geographic keywords and linking to citations are also important for local search results.
Find out why local search is one of the hottest opportunities for small business and how you can increase your ranking on Google, Bing and Yelp! This presentation looks at why search is one of the key ways to attract new customers, what the difference between organic (SEO) and paid search (PPC), how to claim your Google Place page and list your business in local directories, how to leverage social sites to grow local brand awareness and sales - and how to analyze your local search results. Contact www.deluxe.merchengines.com for more information
Concordia Universtiy Seo Services SeminarGreg Bennett
The document discusses the importance of search engine optimization (SEO) for marketing efforts. It provides an overview of SEO best practices, including conducting keyword research, optimizing content and site architecture, and focusing on both on-page and off-page optimization factors. The goal of SEO is to understand how search engines work and evaluate keywords to create relevant content that search engines can easily access and understand.
Local SEO is important for local businesses to stand out online when customers search for local services and products. Proper optimization of a Google My Business listing, adding photos and details about the business, managing reviews, and building citations and backlinks from other websites can help a local business rank higher on search engines. Following best practices for the Google My Business listing and on-page SEO, while building a diversified link profile from various sources, are proven methods for achieving better search rankings and driving more customers to a local business website through organic search results.
The presentation discusses the SEO of Yellowpages.in in depth.
A comparison with justdial is also done to give a better understanding to the users.
It covers on-page, off-page, technical SEO and the social media marketing.
Download from : https://dollarupload.com/dl/c8a127ea0
Local SEO is the way local businesses stand out when it comes to people looking for what they have to offer. So here is the local SEO comes into the picture, previously, traditional marketing was the means by which a company stood out.
Want to download this file?
Please follow @Pano_Essentials on Twitter or Like www.facebook.com/PanoramicEssentials or send a mail to pr@panoramicessentials.com.
Are you a Photographer? Call +1 225 279 6091 and speak to Adam for a free site audit or any SEO advice!
This document provides an overview of key considerations for small businesses before investing in a new website. It emphasizes that the primary goal of any website should be to attract visitors through search engine optimization (SEO) like targeting relevant keywords in content, titles, headings and descriptions. Ongoing maintenance is also important, like keeping content fresh and growing backlinks, to ensure the website continues attracting visitors over time. Business owners are advised to do research on their industry and competitors before hiring a designer.
Slides from the October 30 SEO Primer for Accelerate Tectoria clients. Others can feel free to check out the slides but note they won't all make sense without having been at the presentation!
- Link building is critical for ranking in Google as links indicate relevance, but it must be done properly without paid or manipulated links.
- Researching competitors' backlinks can reveal potential sites to contact for natural links by finding where competitors are already linked to together or for specific keywords.
- Getting links requires an ongoing process of identifying relevant sites, contacting them, and nurturing relationships while avoiding tactics that could be seen as link manipulation.
Using SEO to increase your website traffic YellowNZ
SEO is essentially the process of increasing the natural or organic ranking of your website on a search result page by making improvements to your website and content. This is often referred to as ‘natural’ or ‘organic’ traffic. Find out here how you can harness the power of SEO for your website.
This document provides an overview of how to use the SEO Competition module in Market Samurai to analyze competition for keywords. It explains that the module evaluates both on-page and off-page optimization factors for top search results. It demonstrates how to enter a keyword, generate results, and view the SEO matrix to see how optimized competitors' websites are. Comparing factors like backlinks, page rank, and on-page usage of the keyword can help assess the strength of competition in a niche before building a website.
Local Search Ranking Factors OMS Denver 2011Inflow
The document discusses optimizing websites and business listings for local search engine results. It provides tips for on-page optimization of websites, getting citations and reviews from authoritative local sources, and avoiding data confusion across online listings and sources to improve local search rankings. The guidelines emphasize accurately representing the business name, location, and details to avoid spammy practices or listing businesses in places they do not exist physically.
Marketing has changed. Traditional advertising does not work, brochure-like websites do not work, the web has given people ultimate freedom of choice and of goods. When there are no monopolies and constrictions, interrupting people's lives is not effective marketing anymore.
Page 1 Rank (1st page SERP) for your top 2 to 5 keyword phrases and leapfrog the competition.
The document covers SEO from a B2B SaaS Perspective:
(1) Basic overview of how B2B SEO works
(2) Basic overview of free tools and software to help with SEO
(3) How to select keywords for which you will optimize your website
(4) How to implement keywords into your website to drive SEO
(5) How to create backlinks to your website to improve SEO
SEO is becoming a necessity for e-commerce. Google is overpowering the search engine World and you have the opportunity to be on the top of multiple search keywords. Here's the basics and easy steps to make a difference now.
The document discusses the importance of search engine optimization (SEO) for local businesses. It outlines a three step process for SEO success: 1) identifying relevant keywords, 2) on-page optimization of titles, headers, descriptions and content, and 3) off-page optimization through link building from other sites using the target keywords. Proper optimization can help businesses rank higher in search engines like Google and gain more exposure, customers, and business from online marketing.
The document provides an overview of search engine optimization (SEO) for beginners. It discusses what SEO is, what it is not, who uses SEO, and various SEO techniques including keyword research, choosing keywords, understanding PageRank, how important PageRank is, and how to increase a site's PageRank. The document aims to give beginners foundational knowledge about SEO best practices and strategies.
The document provides an overview of digital marketing and search engine optimization (SEO). It discusses key SEO tactics like on-page optimization through content, URLs, images and meta tags. It also covers off-page factors like backlinks, social sharing and link building. The goal of SEO is to help websites rank higher in organic search results through both on-page and off-page techniques.
The document provides an overview of digital marketing and search engine optimization (SEO). It discusses key SEO tactics like on-page optimization through content, URLs, images and meta tags. It also covers off-page factors like backlinks, social sharing and link building that can help websites rank higher in search results. The document emphasizes that high-quality, engaging content is important for SEO success and encourages optimizing content for long-tail keywords to target relevant searchers.
Create in-depth pages that cover each specific
product or service you offer. Optimize each page for
long-tail keywords related to that product or service.
Blog: Publish regular blog posts that cover topics
related to your industry. This is a great way to generate
fresh content on a consistent basis.
Case Studies: Showcase real examples of how your
products or services have helped customers.
How-To Guides: Provide step-by-step instructions for
common tasks or problems your audience faces.
eBooks/Guides: Create and publish downloadable
content assets that provide value to your audience.
Similar to SEO for Startups from #SecretSauce 2016 at Hackney (20)
Beyond Emails - Engaging Prospects Via Event Marketing To Drive Attendance & ...Max Thomas
Rather than wait “to be found,” a growing trend among law firms is to reach out to key prospects to invitation-only events with the goal of connecting prospects and attorneys face-to-face. Industry specific conferences offer a natural and effective environment for these kind of intimate and even casual exchanges to take place. However, while conferences offer marketing support for sponsors, it’s optimal for the firm to take on a more aggressive role in marketing these events itself.
We will show how to promote attendance and lead generation at events such as these via interactive channels. We will walk through a basic strategy for generating awareness and attendance, as well as capturing emails from interested prospects. While these interactive tactics are applicable for almost any industry, we’ll walk through how to create strategy and implementation specifically for the legal industry. Targeted outreach around an event heralds a new wave of interactive legal marketing as law firms migrate from the waiting to be found, to initiating the conversation.
Beyond Liking: Building Social Strategies for StartupsMax Thomas
This document outlines steps for developing an effective social media strategy, including defining goals, tactics, and metrics. It emphasizes the importance of transparency about a company's why, who, and what. An effective strategy embodies a company's values and mission, defines clear social media goals, and establishes simple, repeatable tactics linked to tracking goals across different channels. The strategy should inspire employees and succeed regardless of social media platform.
Changes to Search with Max Thomas | San Diego SEM Meetup RecapMax Thomas
On October 29, 2013, Max Thomas gave a presentation about changes to Google and other search engines. From Knowledge Graph and Authorship to Google Hummingbird and the semantic web, this presentation has everything you need to know about the current state of the SERPs!
Start With What You Know - An Intro To Building An Interactive Marketing Stra...Max Thomas
Max Thomas, the founder and CEO of Thunder SEO, gives a presentation on starting an SEO strategy by focusing on what is already known. He recommends businesses start by knowing their own business, products/services, customers, competitors, the online market space, and available resources. With this knowledge, a business can then build the best SEO strategy tailored to their specific situation. The presentation provides detailed questions under each area to help businesses audit what they already know to start developing their online marketing approach.
Productivity At Thunder - Kick Off MeetingMax Thomas
In January 2013, Thunder SEO launched an “internal cause” of productivity evangelism back in January that we’re just now starting to see the impact of, including what we’ve learned about how Thunder operates and how we plan to implement this new knowledge company wide. As part of the process, we looked at areas where we loose value and time, and where improvements could be made -- including monthly reporting, campaign management and execution, client communication and others.
We used this presentation to kick off the meeting. It goes into more detail of what we looked at, uncovered and decided. There's also much more detail on our blog - ThunderSEO.com/blog.
If you're interested, I encourage you to check it out.
Community Building via Social Media and Google+Max Thomas
The document discusses building communities on social media platforms like Facebook and Google+. It provides tips for brands to engage fans and increase engagement rates on Facebook, such as posting daily, encouraging user conversations and responses, and celebrating fans. It also summarizes Google+'s growth in users and presents the platform as an opportunity for brands to build communities long-term through search impact.
Search, Social Media & The Evolving Newspaper : LPA 2012Max Thomas
Presentation given 5/5/2012 at the Louisiana Press Association Annual Convetion on the factors impacting local newspapers, looking specifically at search, social media, local search, reviews & ratings, paywalls, bloggers, digital-only news sites and Internet Yellow Pages. It also provides an overview of the primary factors that local newspapers must contend with and incorporate in order to stay relevant and maintain their position as the "trusted" local news source.
Google Analytics: SEO Keyword Metrics With (not provided) Data LossMax Thomas
Relax, (not provided) data is not the end of the world. In this presentation from SMX West 2012 on "Life in a (not provided)" world I offer some work-a-rounds and alternative approaches within Google Analytics to keyword data and branded vs. non-branded search metrics, along with some custom segment suggestions and a quick look at mobile data, which mostly does not include (not provided).
Max thomas-beyond-rankings-actionable-seo-reports-smx-east-2011-9-15-11Max Thomas
This my presentation from SMX East 2011 that focuses on actionable reports for executives and clients in regard to demonstrating SEO and social media campaign success. This presentation highlights report elements that are helpful for the Higher-Up's to understand what's happening and how to build an ongoing and fruitful relationship.
SEO in 2011: What’s Working, What’s Not & Where to FocusMax Thomas
My presentation from SMX Advanced London 2011 about the changes in SEO in 2011, what they mean and real-world examples of content & link building tactics.
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Bas...Max Thomas
Monique Pouget's SCORE Business Mentors presentation about leveraging Social Media for your small business. Includes 5 tips for building a Social Media strategy, examples of Facebook, Twitter, YouTube and LinkedIn strategies, monitoring tools, and an example about Farmer Ray's Social Media strategy.
Search social-media-&-reputation-management-thunder-seoMax Thomas
Presentation on Search, Social Media and Online Reputation Management given by Max Thomas of Thunder SEO to SDSIC in San Diego, CA, on January 7, 2011.
Local Search Review & Training
1) Review of Search Landscape
2) Introduction to Local Search
3) Local Search Citations & Links
4) Review Management
5) Claim Google Places Listing
6) Optimize Google Places Listing
7) Business Example
8) Submitting Directory Listings
9) Coupons & Specials
10) Google Earth
11) On-page Local Search Requirements
12) Facebook Place Page
13) Tracking (Clicks & Calls)
This document provides an overview of search engine optimization (SEO) best practices. It discusses the importance of tracking key metrics like keyword rankings, site traffic, and conversions. Content and site structure are emphasized as the first "leg" of SEO, including on-page keyword optimization and internal linking. Freshness through new content and inbound links are also covered as important factors for rankings. Tools for tracking and analytics are referenced throughout.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
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Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
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8. Here’s the SERP
showing the optimized title,
URL and description (as
referenced on previous
page).
Here’s the cached
“text-only” version of the
page. Note the clean and clear
navigation, header and
content.
9. Using SEMrush, we can see
what keywords the page ranks for.
Note “rockville apartments” in #6,
plus other page 1 rankings for
“rockville” and “apartments”.
10. Here’s a cool
company that has a non-
optimized title tag. The homepage
only says “home”.
Remember that good titles and
descriptions help click throughs
from the SERPs.
11. Looking
at the code, we see that
the title is only “Home | Seenit” and
there’s no description.
Good opportunity here to increase
branded and non-branded search
rankings via on-page
basics.
13. +SEO
+ADS
=WIN
Here, we’re looking for
keywords to see what the app
does so we can figure out what
prospective customers might
search for…
14. +SEO
+ADS
=WIN
KEYWORD CORRELATION
Always start with
Google Suggest. It’s an easy
way to see what queries
people are search for.
For Velocity, doing a search
starting with “pay restaurant” pulls
up several options that correlate
with what the apps does.
15. +SEO
+ADS
=WIN
A search for “pay
restaurant bill with phone”
shows lots of competitors on
page 1. No Velocity.
16. +SEO
+ADS
=WIN
Here, I’m using
“site:website.com” to see all
the pages indexed in Google
for that website.
Then I add “pay restaurant
bill with phone” to see which
website pages are most relevant
for the query. Looks like the
home page wins.
17. +SEO
+ADS
=WIN
If I do the same
search but put the query in
quotes, I should see which
pages are exactly about
that term.
Unfortunately, none are.
Oops!!!
Here’s an
opportunity for Velocity
to optimize their homepage
(or another page) for a query
that fits their target
user.
18. KEYWORD CORRELATION
+SEO
+ADS
=WIN
Now, let’s look at the
website to see what other
content is on there that
people might be search
for.
Looks like the site features
some very well known restaurants.
Let’s take a look at Barbuto in NYC
(very popular). Seems like Velocity
would like to be found for people
looking for “Barbuto”.
19. +SEO
+ADS
=WIN
Using the same
“site:website.com” search as
before, we see there are no pages
on Velocity’s site about
“Barbuto”.
This is potentially a HUGE
missed SEO opportunity,
especially for folks searching for
the popular restaurants Velocity
features.
20. UNIQUE NAME
Startups are new.
That typically means a lot
of folks don’t know about them
yet. For branded search results,
it’s crucial that it’s easy for
prospective customers to find
the startup website
easily.
21. UNIQUE NAME
First up…is Zesty, an online
discovery and booking service for medical
services.
Doing a search for only “Zesty” pulls up a nice
branded SERP: website with proper titles,
sitelinks, and an optimized Google+ page.
Very nice!
22. UNIQUE NAME
Zesty’s branded SERP was even
more impressive to me when I found
that Zesty is also a Kraft Foods brand that
has had a ton of online promotion.
Again, well done!
23. UNIQUE NAME
Now, let’s use SEMrush to see what
their organic traffic looks like.
Right off, we see that their search traffic has increased
lately and is hold steady. What’s more, we see that the value
of their search traffic is relatively high at $7.8k. That
indicates they might have some good “non
branded” search rankings.
24. UNIQUE NAME
Going deeper into
SEMrush, we see zesty.co.uk
does indeed rank for a lot of target
keywords, such as “mortimer market
centre”, “archway clinic”, “burrell street
clinic” and so on. These appear to be clinics
that use the app.
This is the opposite situation as Velocity.
It indicates there is some quality
SEO work happening
here.
26. INBOUND LINKS
Looking at
zesty.co.uk, we see that they
have 486 inbound links from 62 referring
domains and 64 referring ISPs.
I tend to focus on referring domains as that
indicates unique websites.
Overall, the site has a healthy and diverse
inbound link profile, especially
for a startup.
27. Here, we can drill down to see what are
the actual sites. We’re looking for quality
sites that are relevant to zesty.co.uk and
have good inbound links themselves.
28. Here, we can see
what’s the anchor text of the
links. It’s helpful to have a mix of
anchor texts including the company
name (most common) and also service
related queries (like, “sports massage”,
etc.).
Warning: Be careful about buying or
artificially acquiring specific
anchor text links; Google
frowns upon that.
29. INBOUND LINKS
For an inbound link
comparison, here’s the inbound
link profile for songkick.com — a
music site. Note the 2.6M links from 4.3k
different domains. Whoa! That’s
awesome. It also makes sense given
that SongKick is a music and
highly B2C service.
30. TARGET KEYWORD FOR AUDIENCE
We’ve looked at keyword
correlation to product /
service, now let’s look at
keyword correlation for the
target audience.
31. WE’RE NOT TARGETING DEMOGRAPHICS
Let’s look at
CityFALCON—a financial news
app.
Its users are individuals—both
people in the trade and
individual investors.
First off, they have a
great branded SERP, from
their website to branded
profiles like LinkedIn, etc.
Note the use of the English
spelling of “personalised” —
with an “s” (versus “z”).
32. Naturally, a UK company would
use the English version of the word.
In fact, the site ranks well for their
primary search query.
33. But search for the same query
using the non-English version (with a
“z”), and the site is no where to be
found.
This raises
two questions:
1)Do they want to be found for
the non-English spelling? (My
hunch is they do.)
2) Their title leads with
“persoanlized financial news
feed”. Is that the best
term?
34. Using Moz, we see
that “personalized
financial news feed” has “no
data”, which translates to
“little to no search
volume”.
And just “financial news
feeds” has very low search
volume.
Settings are for UK / GB.
35. Looking at which terms
drive search traffic, “financial
blogs” and “finance blogs” are in the
lead AND they both have more search
volume that “financial news feeds”.
This indicates they might expand their
keyword focus OR search for a more
popular term related to “financial
news feed”.
36. Now, let’s revisit the “s” versus “z”
location. Back to our old friend Google
Suggest, note that using the “s” version of the
query results in several suggested terms (which
means people are looking for them) while the “z”
version generates no suggested terms (indicating
very low search volume).
Again, this merits evaluating the target
keyword and the use of the “z” versus “s”
versions.
37. OPEN GRAPH
SEO is no longer only Google.
Let’s look at Facebook and the
Open Graph.
38. OPEN GRAPH
Check out Whichit. This is their
website. Note that on the top of the
homepage is “Winner of Facebook
EMEA App”. Clearly, this is a social
play.
39. OPEN GRAPH
Looking at their
SERPs, we see that the
homepage is missing a title and
has a basic snippet for a description.
Given that it’s an app that focuses on
social promotion, it stands to
reason that the SEO might not
be top of the list.
40. OPEN GRAPH
Looking at their
homepage site code, we
quickly see they are using Open
Graph and Twitter markup.
Very nice!!
It’s a good example of smart use of
markup for social
performance.
41. GOOGLE + / GOOGLE MY BUSINESS
Back to search basics, let’s
look at Google My Business
and Google+ which are
important for (1) branding and
(2) mobile discovery.
42. Here’s an example of a
nice branded SERP and
Google My Business page. Note
the adwords listing, homepage
(plus sitelinks), deep website
pages, and an optimized
Google+ page.
43. GOOGLE + / GOOGLE MY BUSINESS
Looking at Zeek,note how
the names are different: Zeek
versus Zeek Mobile UK. Based on
this, I figured that they were
different companies.
44. GOOGLE + / GOOGLE MY BUSINESS
Turns out they’re not. Zeek is using a
different name in their Google My
Business page than in the website.
Read on for the Google My Business setup
steps and the important of using the same
business name across all instances.
53. GOOGLE LOCAL - HOW DOES IT WORK
Note which data
feeds have the biggest
reach and impact the most
citation sources. They’re
typically: Infogroup, Axiom and
Neustar/Localeze.
Also note how Apple and Yelp are
separate from Google+. For
now, your Yelp listing also
populates your Apple
Maps.
55. GOOGLE NEEDS DATA CONSISTENCY
Make these consistent across all sources
Name = Book Store Name
Address = Physical Business Location
Phone = Local Phone Number
57. DANGER!
Remember that early
warning about one slash can do
your site in?
In this robots.txt file the hashmarks “#” indicate
the code is not “active”. However, the Disallow is
setup to remove the entire website.
Danger!!!
Good time to update this
code.
60. MICRO MOMENTS
Micro Moments (e.g., “near me”)
are driving search results for mobile
and desktop. Stay on top of this trend,
especially if your startup is location
based.
61. MICRO MOMENTS
“book store near me” is
increasing in search volume
significantly. An example of mobile
searches (a la voice) driving
search results.
62. SOCIAL MEDIA & SEO
Stay on top of Matt Cutts’
updates and advice.
63. DUPLICATE CONTENT
Watch out for duplicate
content. Monitor your website to
make sure you’re not
automatically creating dupe
content.