Off page SEO often refers to a procedure that can be used to improve the position of a website in the search engine results page (SERPs). Many people associate off-page SEO with link building and social media marketing.

1. OFF Page
Optimization
(Link Building)

2. OffPage SEO
http://www.tipsnsolution.com

3. Off Page Optimization
"Off-site SEO" (also called "off-
page SEO") refers to actions taken
outside of your own website to
impact your rankings within search
engine results pages (SERPs).

4. Off Page Optimization
Optimizing for off-site ranking
factors involves improving search
engine and user perception of a
site's popularity, relevance,
trustworthiness, and authority.

5. Links and off-site SEO
Natural links are editorially given without any action on
the part of a page owner. For example, a food blogger
adding a link to a post that points toward their favorite
produce farms is a natural link.
Manually built links are acquired through deliberate link-
building activities. This includes things like getting
customers to link to your website or asking influencers to
share your content.

6. Links and off-site SEO
Self-created links are created by practices such as
adding a backlink in an online directory, forum,
blog comment signature, or a press release with
optimized anchor text. Some self-created link
building tactics tend toward black hat SEO and are
frowned upon by search engines, so tread lightly
here.

7. Links and off-site SEO
➢ The linking site's popularity
➢ How related the linking site's topic is to the site
being linked to
➢ The "freshness" of the link
➢ The anchor text used on the linking site
➢ The trustworthiness of the linking site
➢ The number of other links on the linking page
➢ Authority of the linking domain and page

8. Non-link-related off-site SEO
➢ Blog comments that are not moderated
➢ Press releases with optimized anchor text
➢ Article directories
➢ Guest post signatures
➢ Advertorials
➢ Embeddable widgets
➢ Infographic embeds
➢ User profile pages
➢ Guest books
➢ Forum signatures
➢ Directories that are not moderated

9. Content Based Link Building
➢ An infographic
➢ A data visualization
➢ A white paper
➢ A how-to guide
➢ A video
➢ An image gallery
➢ http://www.attendly.com/stories-of-failure-and-redemption-18-startup-
founders-share-their-lowest-moments-before-coming-out-on-top/

10. Off Page SEO

11. Off Page Optimization
• Competition link
research
• Profile links
• RSS feeds directories
• Blog marketing
• Social outreach
• Widget directories
• Business directories
• Web app directories
• Web 2.0 submissions
• Video submissions
• User rating reviews
• Template directories
• Press release submission
• Podcast directories
• Paid links strategies
• Document submission
• Mobile app directories
• Logo design directories
• Infographic submission
• eBook directories
• Article submission
• Writing testimonials
• Guest blogging
• Interview submission
• White paper submission
• Webinar promotion
• Shopping feed submission
• Micro blogging
• Local listings
• Case study promotion
• Social bookmarking
• Sponsorship
• Blog commenting
• Event promotion
• Newsletter promotion
• Broken links

12. Off Page Optimization

13. Social Media Engagement

14. Social Bookmarking Sites

15. Forum Submission

16. Blog Directory Submission

17. Article Submission

18. Question and Answer

19. Video Submission

20. Image sharing sites

21. Infographics Submission

22. Document Sharing

23. Business Review Sites
S.N
o
Business Review Sites S.N
o
Business Rview Sites
1 Angie’s List 6 HundredX
2 Better Business Bureau 7 Manta
3 Epinions 8 Merchant Circle
4 Foursquare 9 SiteJabber
5 G2 Crowd
Yellow Pages
10 SuperPages
Yelp
Yext

24. Facebook SEO

26. Facebook Page
Name
Vanity URL
Keywords in
Strategic
Locations
Page Status
Updates for SEO
Address to Boost
Your Local SEO
SEO for Facebook
Notes
Post Direct Links
to Your Website
Reputation
Management
Engagement to
Outrank Negative
Reviews

27. Best Facebook Page Name
• Facebook name is the first step for your online marketing
strategies.
• Facebook pages for search engines should be as simple as
adding few key phrases that represent your business.
• TripReviews.com and we use a Facebook page name such
as “Trip Reviews George Smith”?
• It is easy to understand that we want to brand ourselves
as a travel blogger and people will expect us to give free
travel tips.

28. Claim Your Vanity URL to Boost Facebook SEO
• URL of your page will change into something like this
“www.facebook.com/username”.
• Choosing a Facebook username allows businesses to incorporate
generic keywords for SEO purposes.
• Choose a vanity URL like www.facebook/insidevanitywatches.com.

29. Place Keywords in Strategic Locations
• Facebook limits where Page owners can write large amounts of text and
this is why it will be helpful to use those keywords in the “About” section
to have a great company overview.
whenever you choose to share the link to
your web page, the short description that
you provide will be there along with the
avatar, the page name, and the vanity
URL.

30. Optimize Facebook Page Status Updates for SEO

31. Include Address to Boost Your Local SEO
• Local business owners
might find it absurd to
compete on such a scale,
so they might think local
for online marketing.
• Important to complete
everything on your “info”
tab, including the phone
number and address.
• Address, city, country and
zip code will help index
your brand for local SEO.

32. SEO for Facebook Notes

33. Post Direct Links to Your Website on Your Facebook Page
• Facebook can help you get high-quality backlinks and increase the authority that
your domain has. This can help you be on Google’s first page for certain keywords
and you can benefit from more traffic.
• If you include a hyperlink here, you will already have a strong backlink to your
domain. This will add to your website’s authority and will probably drive more
traffic as well.

34. Reputation Management

35. Create Engagement to Outrank Negative Reviews
Content marketer tips:
1. Do not be afraid to show your personality and
use the weight of your brand name
2. Ask questions and get
to know your fans’
preferences.

36. Create Engagement to Outrank Negative Reviews
Take advantage of images.
Let fans take an inside look
at your company

37. Create Engagement to Outrank Negative Reviews
Use call to actions and tell people to like, share and so on. .