The document outlines an agenda for an SEO training session. It includes introductions, discussions on the importance of links, site content and architecture, Google analytics, Google+, and paid search (PPC). It provides tips for each topic such as cultivating quality internal and external links from trusted sites, optimizing site content with search terms, and engaging on Google+ to boost search rankings. PPC recommendations include using target search terms in ad text and landing pages for higher click-through rates.